Athletic Ventures | UK Athletics x The Great Run Company x London Marathon Events

Athletics in the UK is being reimagined.
The most successful half marathon and marathon in the world are joining forces with the most popular Olympic and Paralympic sport in the UK for the first time in history.
UK Athletics, The Great Run Company and London Marathon Events today, Monday, 15 April 2024, announced the creation of a new joint venture, Athletic Ventures, which is set to transform the future and growth of athletics in the UK and to deliver major athletics events.
Athletic Ventures will deliver the 2026 European Athletics Championships in Birmingham and the annual edition of the Diamond League in the UK.
The new company will also take over the quest to find new commercial partners for athletics in the UK, offering opportunities from grassroots activities to national events and the UK athletics teams at major championships in an innovative ‘playground to podium’ sponsorship programme.