WHY LOOKS MATTER IN NIGERIA | Business Owners Always Need To Look Good |
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- Опубліковано 1 жов 2024
- This video is about why looks matter in Nigeria. Walking out of a dusty broken-down car to a business meeting may cost you money. Welcome to Lifestyle, the segment where we explore the lifestyle of Nigerians and how may it impact investors like you.
Nigerians like to look good. I mean, really really good. How you look indicates your class, money, and privilege. Remember millions of Nigerians do not have access to credit or credit cards. So for the most part when you see a Nigerian with something, car, clothing, house, etc. It’s their own or they are borrowing from someone’ close to them.
Beauty standards in Nigeria apply to both men and women. Everyone regardless of sex needs to look clean, clothing needs to looks pressed and fit you, accessories need to look new. Anything worn out needs to be repaired. Skincare and manicures and pedicures are huge for both men and women here. You can go to many beauty salons and see a line of men getting pedicures and facials.
So Why are we making a video about this? Because poverty and distrust are an epidemic in Nigeria. An epidemic is defined as a sudden, widespread occurrence of an undesirable phenomenon.
Any investor who wants to be taken seriously, needs to look clean and trustworthy. Your entire presentation, from head to toe needs to be professional. You must package yourself well. Especially if you are going after big million or even billion naira deals. If you are going a big contract, they are going to analyze every single thing about you. Your speech, your tone, your skin, your clothing, the fabric of your clothing, your shoes, your briefcase, and even your car. They may walk you to your car at the end of the business meeting, just so they can see what you are driving.
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Do you think looks are important to closing business deals in Nigeria? Comment below.
As a British of Nigerian parents, I use to think that this behaviour of focusing on looks is naive and shallow, however, this is my perception as an outsider, the fact of this is that , it’s driving by the Nigeria culture and a way of life in Nigeria. To us looking from the European culture, it looks alien , but the reality is , this is the Nigeria way of life , it’s the culture. hate it or like it , it’s not going to change. Never . Nigeria like it like that way . Like you put it - Nigeria love packaging themselves. Iveoma , stay bless .
Yes
All over the world looking good is good for buisness.
@@victoredwards3959 When it comes to buisness looking good is important.
Controversial as it may sound, Nigerians should spend more time researching, up skilling, having right work ethic, respecting client, bench marking best global practices and respect TIME, these will bring sustainable trust and wealth rather than short term artificial packaging.Chinese and expatriates handling projects concentrate on quality output not clothes.
I am sorry, china doesn't have to be brought up when talking about Quality.
@@echetabuemeka4087
That is neither here nor there. Chinese 'quality' in everything is still better than Nigerian 'quality' in anything. Besides, if not for China, where would Nigerian consumers be? Would the common people in Nigeria buying Chinese imports, electronics, appliances etc be able to afford imports from America or Europe? The cheapest gas stove (cooker) in the US will cost in the neighborhood of $500, so that will be something like N240K in Nigeria, depending on the exchange rate. Whereas for the same quality of stove that China ships to Nigeria, you can buy it for about N50K to N60K in Nigeria. I'm just generalizing here.
My niece got married. She got this fantastic wedding dress from China for N100K. In the US, same dress in any bridal shop would cost you $1500 easily, if not more.
So before we bash China for their low quality, remember that, but for China, a lot of what people take for granted in the US or Europe will be out of the reach of a lot of Africans.
I don't think the two things are mutually exclusive. If you go to a job anywhere in the West (as a man), you're expected to have a suit on no matter your technical expertise. It is the same, but to a different degree. That does not mean you'll come to the business meeting and talk rubbish - you heard her say be on point with your presentation.
And no you don't have to bench mark against "global" practices. You have to benchmark against practices that YOU develop, test and trust and that are true to your realities.
Yes
Dressing well is a sign of commitment to yourself. I lived in Canada and I don't like the sloppy way they dress. I dress well,I don't waste money on overly expensive garbage, but really affordable nice and decent style and yes it opens doors even in the western world where they act like it don't matter, it does, when I enter places you know you instantly get respect. It's human nature to actually trust someone who looks clean and obviously takes care of themselves. I don't care how much you have in your account at least dress like you value your self. If Nigerians take it a two further and we start keeping our environment clean and classy like we dress then we would have a better nation.
Dressing well gets respect everywhere. Glad you mentioned that because we have all seen how even in the West you are treated better when you are clean/dress well.
Iveoma " look like the money they're giving you is not going to change your life"!!!!! Word!!!! Madt Oooooo!!!!
🤣😂
Yes, Nigerians enjoy dressing to the nines; appearance is definitely important and the first impression is always the lasting impressive. Great video! 🤗
Thank you 🙏🏾
The exact reason why I had to run away from that country....the obscene weight that that is placed on appearance. Thankfully I can now say I did it my way without having to own a suit or some ridiculously priced brogues
You are correct. It's shocking how they blow money on appearance or packing but have very little savings, investment or even retirement funds.
@@diplomatdiplomat2800 Absolutely shocking
Very correct.
One thing I absolutely hate about Nigeria,but it is what it is,..but it's all worthless if you don't have investments in my opinion
Chile this is soooo spot on....people are laughing at me for going through my complete re-brand....butttt they gonna be mad when I get that extra large contract...gotta know your market! You did this one too Iveoma! I will share this one its super important...
Facts! Yes how a brand appears is so important. You are spot on how important rebranding is especially when you decide to go after big contracts in Naija.
Packaging helped land me a corporate job that friends & family with greater technical skills could not get. In NYC they say its half of the interview. It would be gratifying for youngish retired Returnees to collaborate with Nigerian youths to help eachother by sharing skills & practices in Nigeria & in Diaspora.
The Society need to change their perception about wealth, sounds more like they easily gullible.
Shallow is the name. A good number of people also get suckered by the "packaging" but that's how they play it.
Hmm Nigeria isn't a credit or credit card society, so if you have something you bought it cash. So shallow makes more sense than gullible.
@@IveomaMedia Potato PoTAto
@@IveomaMedia This is a tricky area because this shallowness leaves people who don't look beyond it vulnerable. Assuming that folk paid cash and that they own what they package with can get one in serious trouble. You did say own or borrowed. Serious business people look beyond the glam. The glam may be a door opener but folk still watch with a critical eye.
Nigerians aspire to own vs rent.
This is Nigeria's loose version of "due diligence" lol You are vetted by your clothes and your car and lastly by your previous work and know how. I would say it's easier to get recommendations than it is to pull off the charade that you're a big boy.
YES! This is the Nigerian version of due diligence! It is very hard to pull big boy or big girl lifestyle unless you are a member. Much easier to get a recommendation.
Look snazzy but get those recommendations from significant people and make sure you know your stuff and have your act together mentally. The better connected you are...to the right people of course, the better your chances. Ostentation may get attention but it freezes you at a certain level. Savvy business people know the game and they are intentional about who gets into which segment of their concentric circles and for how long.
I do submit that appearance and personal attractiveness has its perks worldwide but some Nigerians take it to another level especially when it is combined with kow towing. People see through fake. L.O.L.
This is why I watch Nigerian movies..the fashion 😍
LOOKING CLEAN is one thing.... But can you please tell me why the men don't use underarm deodorant?
Looking good is important but this is too materialistic and outward display. Can't judge a book by its cover.
True!
I actually enjoy the Nigeria attention to detail and fashion. Didn't know it was this ingrained and in a sense, required for business. Good to know.
Thank you for your insightful comment Nana!!
Can you please do a lookbook on Nigerian fashion for all occasions?
This is really interesting. I can't wait to move there.
Nice, good luck with your move!
@@IveomaMedia thank you! Still planning it; and your videos have helped.
5:08 - 5:15 Nigerians can turn anything into a catwalk 😂😂🤗👌
So so true 👌🏾👌🏾👌🏾 Perception matters in Nigeria
Matters a great deal
@@gdjdinwrknof I agree. It's been said that poor people waste money on designer stuff to appear rich while the wealthy save money by spending in a more rational way.
I’m all for looking presentable and looking polished. It definitely determines how people treat you, but sadly, Nigerians are way too materialistic and shallow minded. Nothing is ever what is appears to be. The obsession with designer is exhausting.
At the end of the day it affects us negatively. Unfortunately, it’s what it is.
Anointing of judgement is the best for this wicked generation.
This is so interesting. I actually had no idea how important "packaging" is in Nigeria.
Glad that you found this interesting and informative.
In Nigeria, perception can be reality.
Your pace is perfect for people whose first language is not English, or UK-English, US-English 👌.
This is such an interesting comment! Glad to hear this.
That first picture is so funny 😂😂😂
A car breaking down has happened to us all 🤣
Always Fake parkaging in Nigeria be careful
Fake parkaging you said? but we still live better than you, in adding, those you see as fake parkaging are making their money with wisdom.
I like this video. This was great.
Why don't more African Leaders wear their traditional clothing.
Many Nigerian leaders wear traditional clothing. Actually most people wear trad in Nigeria.
Very sad indeed. Looks are deceptive. Better dig deeper and explore the content of the persons character and tangible experience. Image Scamming is real 🤮
It's really strange that when conversations are had about Nigeria the content focus goes straight to Lagos, Yoruba and maybe Igbo culture primarily, and then ends there. This is a very dangerous thing to portray even though it isn't the initial idea.
Looks matter throughout all of Nigeria in every single city, village, and town. There was nothing about a single tribe in this video. Why are you making this tribal?
@@IveomaMedia not at all tribal...I just believe there is a default to a small section of the country when "Nigeria" is mentioned and that this is same for almost everyone out there. Again I don't believe it is intentional but it just happens to look that way. I like your content by the way.
I think it's time we start to give the states/cultures specifically their due accord. In the USA some conversations are specific to their places of interest. When hip hop is mentioned you can drill down to New York, or east coast west coast and not just "America". What I'm saying is that the conversation is way too broad sometimes and should be specific.
How would you add specific details to this? We visited 5 cities around Nigeria and saw this exact behavior. What is the difference that you feel needs to be made?
But there wasn't anything in this video that referred to any particular tribe. Are your imaginations misleading you again? Please stop.
So if they walk you back to a keke, the deal is off.....
Hard to say, depends on the deal. Don't risk it.
Keke keh? Toyota Corolla will hardly pass muster. With Keke, it's a forgone conclusion you failed.