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What is SEO? An Introduction to SEO
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- Опубліковано 18 сер 2024
- This is the second lesson of my free SEO course called SEO Unlocked. Today I'm going to be going over SEO and why it's important. Did you know that 93% of online experiences start with a search engine? You may think, "All right, there are these search engines out there." "Yeah, sure we know Google." But for a minute, just think about how many times you go on Google or search, or UA-cam and search, or Kayak and look for hotels or flights, there are search engines all around us and we're constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There's a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.
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Ubersuggest: neilpatel.com/...
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The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.
Now let's go over all five of them.
The first one: It doesn't matter what industry you're in, you can always rank on Google.
Now, of course, creating an account on Google Search Console and submitting your sitemap isn't a bad thing to do. And you don't need to spend a ton of money to win online, and that's why I started to get into SEO.
There are three main keys that you really need to understand if you want to win online.
The first is, why is SEO so important? Look, SEO's a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they're searching, you can be found, you're getting that traffic, and some of it will end up converting into sales.
The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they're an estimated 4.5 billion active internet users, and Google's search share for desktop is 87%. That's roughly 8.7 out of 10! That's an amazing result.
And just being on there isn't enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.
The third key, which is unlocking the SEO factors to win online.
One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.
The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.
The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you're going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don't go in-depth on all of them.
Another factor and this is from Ahrefs, it's all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.
Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you're going to end up getting, the better you're going to end up doing.
Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that's getting sites to link to you, it's super important.
And one thing that very few SEO's looks at is the power of brand and user signals. The ex-CEO of Google once said, "Brands are the solution, not the problem." "Brands are how you sort out the cesspool."
These days security is a big issue as well, so you want to make sure you're using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you're not using SSL, you're more likely to get a warning.
00:00 - Introduction
00:43 - Fact Or Fiction ( Before we Get To Start )
01:58 - Check Out What You Get By The End Of this Video
02:08 - The 3 Keys To Win Online - Key 1 - Why Is SEO Important?
03:07 - Top 5 Reasons Whys SEO Is So Important
03:37 - Key 2 - Choosing Your Battleground
05:25 - Key 3 - Unlock The SEO Factors
07:00 - Looking For The Holy Grail Of SEO ( 8 Factors )
09:44 - Things To Do Before The Next Lesson
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
►Subscribe: goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: / neilkpatel
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• What is SEO? An Introd...
#SEO #NeilPatel #DigitalMarketing
I love the fact that you're giving this course for free when people are charging $ 500+ for this. Thank you.
You are most welcome :)
@@neilpatel your impression for me
Sii/Madam
Can you tell me from where you download the things which is suggested by neil sir in this video
I tried but I didn't get this things on his website
If you know please help
Agreed! This helped so much! I hope you are abundantly blessed for this.
And he knows way better than said people
What I learnt is that if you are learning anything from a person who had done nothing actually and teaching you to do something then you are only learning to waste your time but if you are just seeing photo of a person who had done lot that will also teach you something which had value
Nell Patel is an existing example.
Thankyou Nell Patel ❤️
Agreed! Look at the credentials of who you're learning from.
The fact that I'm not paying for this important yet valuable information is commendable on your part. "Give, Give, Give...." I'll do just that whenever I can 😊. Thank you!
Happy to share it :)
Wow. It started already. I was getting my notepad ready for tomorrow. Thank you Neil. You rock man! Hope my UA-cam channel and website will start getting more visitors. Cheers!
Cheers to you :)
I recently started using 3 of your products: WP Rocket + RocketCDN and payable version of Ubersuggests.
All of them are very helpful, well designed and well supported.
Using Ubersuggest (payable versiom) for a month gives me good positive results. I'm so excited!
I was able to clean and restruct my site in proper way
And on top of that - Unlocked SEO FREE!!!! COURSE.
You're on right track, Neil. Keep going !
THANK YOU AND YOUR PROMISSING TEAM!
I'm so happy that my courses and tools are helping you :) That's my goal!
Neil I am so new to SEO and being on lockdown actually I have not been asked to return to work. I am 31 and although there are fears I have decided to switch careers and go on this path, I am learning a lot. Thank you so much for sharing your knowledge.
I'm sorry to hear that, but it's great that you're making the most of the situation and working towards something new :)
I have put on my notification and won’t miss a video. I am a blogger and I just started my UA-cam channel. Your lessons are very useful and I have transformed greatly as a blogger and hoping to do so as a UA-camr too.
Awesome! Thank you!
I am so excited to learn further with Neil patel ... Thank you so much sir 🙏 this is like a dream that your are providing free seo course..,. Thanks again 😊👍 hope you are well... Be safe and healthy and God bless You 🙏
I'have been waiting for a SEO course like this for weeks. Thanks for making it free. Even on udemy the courses arent as great as this one and most of them are theoretical.
Glad you enjoy it!
In 10 minutes you covered everything to start with SEO. You're the best.🤘🙏🤩😊
Thanks so much, friend :)
@@neilpatel You're my best online Guru, guide and friend.🙏
*SEO has been great for me. It really helps when I put my blog together.* 👍
Great to hear!
Can you share your blog url, how you got started
I love this! You made it so much easier to understand. When I do powerpoints I am everywhere on my words as well I repeat myself over and over. I love this content. Thanks Neil!
You're so welcome! :)
Yours sincerely, I'm following the content on UA-cam, the rest is understood by someone else
Love from PAKISTAN🇵🇰
Thank you, Muhammad :)
Thank you very much for offering these SEO Unlocked videos. As a one-person start-up, I don't yet have the budget for my own marketer or even online courses. Your information is extremely helpful! I know you're in this for the long haul if you're willing to help others like this... knowing that this good karma will come back to you 1000-fold. Thanks again!
I'm so glad to be able to offer them to you all :) Keep me posted on your start up and it's growth!
@@neilpatel I will, since I believe you actually mean it! Plus, you're your own best beneficiary of what you teach. I love that you know that by following your own lessons, and offering them to others, you end up reaping the rewards of your hard and good efforts!
One thing I want to say about you is that you are the best. Keep going and growing. I and following you from last year and since then I have watched almost all of the videos. Thanks again
Thank you so much 😀
Waiting for the next video
Loved it
Thanks
It's out today :)
thank you Neil Patel ! at the right time , i decided to start my own project based on seo !
Fantastic! :)
Woah!
You replied every comment... that's not all UA-camrs Do👍
I try :)
Hello sir . I am from North India, dehradun uttarakhand. And soon I will be indians best SEO and digital marketing expert.
I believe in you :)
Hey Neil. Thanks for this and all your other videos, they are really useful and are helping me plan my own business strategies. I am very grateful! I'm a professional musician and I thought I could offer you a tip if that's ok? You should get yourself a pop guard/pop filter for your microphone. The way you explain topics is brilliant but with a pop filter, you'll remove all the pops and odd noises from your spoken audio. Look forward to the next video. :)
Thank you for that tip, friend :)
Great video. Google search has been huge for my office's insurance leads. We've found Google reviews to be hugely relevant and we really focus on having clients leave 5 star ratings.
Yes they're super relevant!
Neil Patel is great! Offers and provides so much useful information. Thank you, Neil!
My pleasure!
Great video! Everything is well explained and extremely helpful for anyone seeking information on SEO! Marketers, you will benefit from this amazing video.
Thanks, Henry :)
Thank you sir i need perfect seo Knowlege. now i change my life.
Keep it up :)
@@neilpatel thank you sir
Neil Patel yes sir
Excited to see how SEO knowledge will upgrade my blog, thelifeoflis. Thank you!
Best of luck!
Good video Neil.
I love the fact or fiction part.
Thanks :)
Finally NEIL'S course is ON
Yes it is :)
Hey Neil which hosting you recommend for us ( Budget is no matter )
Wordpress :)
Today, its my first day and I hope I would be able to complete this series and driving good amount of traffic to my website. Well, really thanks for making such valuable course and providing it for free.
You are so welcome :)
This is Great work for us .
Thanks very much Mr Neil Patel
My pleasure!
Father of seo👌👌
What an honor :)
Wow great, I was searching for that.. thanks for making a video on this topic.
Most welcome 😊
Thanks Neil... I'm on my way to implementing!
Best of luck!
Lot of info about SEO. Thank you so much!
My pleasure!
Just the first module and I've already learned a lot. Thanks Neil!
Glad to help!
Oh Wow, Amazing. Neil. Really, You explained in 10 minutes what others take hours to explain. Thanks alot
Glad it was helpful!
Wow! Thanks for this! SEO is not dead..it is necessary to grow our business on Google and UA-cam!
Yes it is!
Neil, I'm starting an insurance lead generation company, and the CPC of any relevant keywords are over $30. I think there are exceptions to your checklist for the insurance industry. For some keywords, it's more expensive than direct marketing commissions. given we aren't aninsurance brokerage or provider, we literally can't compete. their margins are literally like 10x greater than ours.
Try going after longtail keywords that aren't as expensive. Make sure you're targeting keywords that are relevant to what people would be searching for when looking for your company.
Great, thanks Neil for this course 😀👍
No problem 👍
Thank you so much Neil for your free course.God bless!
You too :)
I wish my uni classes would look like this, well done
Thanks, friend :)
I really appreciate your content and how knowledgeable and clear you are. Thank you so much for your generosity. You are helping people.
You are so welcome! Happy to help :)
Superb! Thank you for this Sir Patel
Most welcome!
Great stuff Mentor ❤️ Waiting for next and will follow along.
More to come! :)
@@neilpatel Waiting
Please upload 1080p. Thank You Neil :)
Noted :)
Thanks Neil, I will definitely look into it as I have just launch my online business.
Fantastic!
Amazing video you are always great.
Thank you so much 😀
Thanks for the video 👍 Loved it ❤️!
So glad! :)
This is so great for a entrepreneur, thanx a lot. However many downloadable links could not find in training section
I'm publishing to the page as I publish them on my channel which will be over the next few weeks!
Thank you Neil. This is exactly what I need. My website is on life support and no matter what I've been doing (through ubersuggest and my own research) nothing is helping.
Wishing you the best! Let me know how I can help :)
thank you Neil for this, you are a God send! Im wondering when will be the next schedule of release for the next videos?
One released today :)
@@neilpatel thank you!!!! im on it! :)
I have been following you for a while now. Finally, I have decided to take some action. One question that I have now that I see your Blog is that they are all videos, is that the best way to go about Blogs? Do regular content blogs still work? Thanks for your humbleness and help. I hope it multiplies your sales.
Not all my blogs are videos. In fact, the majority of my blogs are text based.
Blogging is the best means of getting traffic and conversions as far as SEO is concerned :)
I started blogging after inspired by you and watching your videos👍😊😊
Keep it up :)
You have segregated very basic & informative concept of SEO. Thanks for this one sir 👍
You are most welcome!
I am learning ..you are doing a great job sir i will remember you in my prayers .. thanks alot sir you are helping us
It's my pleasure
Thank you Neil. I just launched a clothing store recently in a great niche and I've been messing with Rank Math for a few days with nothing but frustration. I'm sooooooo looking forward to this.
I hope it helps :)
Thank you..it means a lot
Most welcome 😊
Thank you, Neil. Great as always!
My pleasure!
@@neilpatel Hey Neil you are great thanks for telling what is seo ?
But craft channel channel can also grow
Thank you so much for all sharing your knowledge..
Always welcome :)
Very educative stuff indeed! I liked the fact that the age or reputation of a website is not a crucial parameter for determining traffic attraction success! Thanks a lot!
You're very welcome.
Yeah, you sure are a kind and generous guy for all this top grade FREE info. Who needs paid training when you can get it from the Master for free?
THANK YOU!
Happy to help :)
Your content is like blessing for beginner like me 😃
I am happy that i found it
Amazing graphic design Neil!
Glad you like it!
Thanks for all the information really great video i will be doing everything you advise me to do through this course love everything so far.
Great to hear!
Hey sir i am your big fan
In this lockdown I learn lot about seo thanks you very much sir
It's my pleasure :)
Hey, I downloaded your resources. I found a pdf on local citation sites, I did not understand its meaning. What do we have to do with them?
Google Karo samjh jaoge
Seriously...thank you thank you thank you...(I'm not usually one for gushing but this is awesome)
No problem 😊
Thank you Neil. I am looking forward to the next 7 weeks as well as develop a brand new skill that can
help business owners get what they want, more customers, clients, patients and residents.
You're most welcome, Brad :)
I want to start blogging
Do it :)
Your should definitely do it!
As always great thing you are doing.
Thank you so much for your this amazing course 😊
My pleasure! :)
Great content, to the topic. In brief,
Awesome.
Thanks Neil
Glad you liked it!
I am looking forward to this journey.. The video is really informative and interesting as well.
Sir can you suggest a better hosting to get started.. I am a newbie and looking to make blogging as a career.
It would be beneficial if you can suggest me a good hosting.. I'm confused with Bluehost and hostinger.. I mean the shared hosting plans.
Again an amazing video.. Jumping to the next video 👍🏻. . You're the best
I like BlueHost :)
Hi Neil thanks for your SEO introduction it is Awesome. I loved it your presentation.
Can u increase the audio volume. The sound volume is low 👍
Sure thing! :)
@@neilpatel Also please increase the font size in your presentation.
Wow, this is so helpful. 🙂
I'm so glad!
Thank you, Neil!
Welcome! :)
I'm super excited learning with you, Neil
Me too!
Thanks neil sir
No problem!
This is terrific content, Neil. I wish there was a trustworthy resource for local service area businesses like law firms who wish to land on the first page of Google for local service searches in highly competitive markets like ours.
You should create it :)
Great video sir @Neil Patel as always, I am following you for the 2.5 years and learn a lot of great things. I always enjoy your all informational videos. You deserve big love. I want to request you that can you please create a video on Voice Search SEO. Or if you could answer my query, I will really appreciate you. I have one query regarding Voice Search SEO, that How can we tell or claim that a certain website is optimized for Voice search, that's why the website appears at the top against a Voice Search query. If you Answer my Query, I would really appreciate it. I am waiting for your response. Thank you
Give this a read :)
neilpatel.com/blog/voice-search-success/
neilpatel.com/blog/seo-for-voice-search/
@@neilpatel Thank you
Great video as always! SEO is so important and most people don't realize it!
It really is!
Thank You NEIL SIR for such valuable lessons.
Most welcome!
Hi, Neil. Your content is great! I'm just starting out in SEO and I need all the help I can get.
neilpatel.com/training/
Love your training. Thank you for sharing and giving back to the community. You are AWESOME!
You are so welcome!
Thanks a lot for the lesson. Honestly, I was thinking to learn SEO and the first thing came to my mind if I can get a chance to learn from Neil Patel, I would be lucky and now I found your video. :-) . Its really great to learn from you. I can see there is no pdf to download which you have mentioned at 10:08, might be it is moved to some other location. Please provide the path where I can download the pdf.
If you click on the week number and the the actual course name then the PDFs are there :) neilpatel.com/training
Thankyou neil. I am so excited for keywords research
Best of luck! :)
Neil Patel thanks for What is SEO? An Introduction to SEO.
Search Engine Optimization
Thank you Neil.
How about when you're competing against authority sites and it seems like all keywords are taken?
Go for longtail keywords
hey neil, great video! but please look upon the sound. it's a bit low.
love your content
Noted!
Hey Neil, I have💵 purchased 💳 your many tools in advance for practice before I start my SEO journey. I have 1 QUESTION ❓,
Can I use WordPress builder tools such as DIVI elegant themes or Elementor plugins to make my website pages for blogs and pages?
DO THEY COMPROMISE IN SEO RANKING? I HAVE HEARD THAT USING BUILDER TOOLS DOES CAUSES HURDLES IN SEO AND RANKING. PLS CLEAR THIS MYTH OR FACT. Thanks and love your content. plzz plzz REPLYYYYYYYY
Yes you can use those tools and no they shouldn't compromise your SEO :)
Hi Neil, thanks a ton for this free course. I did Site Audit with UberSuggest and found some errors and warnings including the pages which are "NO FOLLOW" and the pages that I don't care if they appear in the search result or not. Should I still work on these pages to resolve the errors and warnings? Thank you in advance.
No, then you should be fine
Hello! I can't find suggested pdf downloads on the website(glossary , SE, Action ). Thanks
Which ones in particular are you looking for?
@@neilpatel thanks for the prompt reply . Aren't all required to go ahead with the SEO course?
I went to your training page and did not find any downloads on Google search packs, Local landing page, nor trusted directories pdf.
It's all here just scroll down neilpatel.com/training/seo-unlocked/lesson-1-seo-introduction/
I will also say that I love the fact that you're giving this course for free when people are charging $ 500+ for this. Thank you.
Glad to share it :)
Hello Mr. Patel, I Recently Started Learning about Digital Marketing & SEO as well But the thing is There is no such PDFs are there on your site which you have told to download in this video or I'm not able to find it out, Kindly Help me to get over from this Problem.
A year or two ago I heard Yahoo was still big in the US. Is that the case now?
Yes Yahoo is still up there but not nearly on Google's level
@@neilpatel Thanks. How much effort do people put into ranking on Yahoo and others? I get about 10% of traffic from Yahoo, DuckDuckGo, Bing and Yandex combined. Subject of a video perhaps?
Hey Neil, Those Action steps are not available on your training page
Thank you
If you click on the course week and then course name and scroll down they're all there :)
@@neilpatel 👍
I tried downloading the Glossary and there is no maketing acronym glossary on your training page.
Thanks for sharing this Neil. As you said Uber suggests will show the issues at our site. I have checked it and it shows most of my pages don't have a headline. I use WordPress and Elementor. I have sure to put the title on the WordPress title and then turn to Elementor
Glad it helped :)
Can you please say what can be the issue or what should I check further
I search it thanks for giving this course free 👍👍
It's my pleasure :)
Wow... its started already.... thanks
You're welcome!