The Rise and Fall of Adidas Boost: What Happened?
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- Опубліковано 8 кві 2020
- Adidas' Boost technology changed the world of footwear as we know it. I would even argue that since the invention of Nike's Air technology, there hasn't been an innovation this significant. The hype for Adidas boost was so high at one point that it was looking like Adidas was going to take up a large portion of Nike's market share. Over the past few years Boost technology has gotten old and isn't as popular as it once was (among sneakerheads at least). So what happened? Well, in this video we'll be taking a closer look at the history of Adidas boost and why it declined.
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Your history of boost and the ultra boost is missing some important things.
1. BASF originally worked with Puma to refine the foam and design midsoles, then somehow Adidas swooped in and signed an exclusivity deal. You can read about this in the lawsuit.
2. The original Ultraboost did not come with continental branded rubber outsole. It was the 'stretchweb' outsole, with rounded points. This was a very soft rubber, and was widely criticized among runners for its poor durability for a $180 shoe- the rounded tips could wear off within a few days of usage and the remaining rubber was very thin. ua-cam.com/video/U8GSkrMupLg/v-deo.html
This was corrected in the Ultraboost 2.0, when they introduced a redesigned continental branded outsole without the rounded tips.
The original ultraboost flew under the radar as it was a top of the market running shoe until Kanye wore it.
Matt I never knew about the Puma deal. That’s super interesting and I would have loved to include that. Also, yeah you’re totally correct on 2 and 3. As much as I try to get everything perfect I always ended up missing something so I appreciate you pointing that out. Cheers Matt 👍
@@NachoAverageFinds here is a short overview about the lawsuit between adidas and Puma: footwearnews.com/2016/business/athletic-outdoor/puma-adidas-legal-battle-etpu-soles-nrgy-shoes-213310/ Greetings from Germany
Stanley Kubrick Thanks Stanley
Matt yesss not many people know about puma being the first ones on boost
This is a really interesting thread that really should be in the original video. Also I wonder if 4D the Adidas printing tech, did that need a mention or is it a video in itself? 🤔
Fall? What?
I still buy them. They’re the most comfy sneakers ever.
Although I wished the design department would wake up. Design has got boring.
Holyfox True fall to me is the discontinuation of the line. Plus I love that real sneaker pop culture feel off since there’s always sales. Too old for BS Stock X pricing anyways.
Good I still buying them for comfort not for looks lol.
Also chunky shoes what hahaha.
Try the brand beach walk, very comfy
Design got boring because Adidas actually started making a running shoe. Not some athleisure shoe. They're making the shoe more performance driven, sacrificing looks.
I’ve got old Boost’s made of suede or felt.
I hope they do something like that again.
The hype may be over but they surely didn‘t fall off🥴🤦🏻♂️
I disagree, I don’t think there has been a cool ultra boost since 16
Nick Kernan ???? The 20’s are clean.
Nick Kernan That‘s not the point. Sure the designs might not fit everyone‘s taste but people still like and appreciate them because of their comfort! Sales numbers are also still strong so I think it‘s really wrong to say that they‘ve fallen off just because you don‘t like the looks... :)
Ultra boost has been overrated since Day 1. I have 2 pairs just to see what all the fuss was about. They are not running shoes and are only decent casual shoes. 💯
@@nickkernan2978 That's like saying Jordans fell off. Rarely anyone wears new designs just different color ways.
When did Adidas boost “fall?” 😂🤣😂
Lmao dont know but there on sale from $200 to just $65 coped one my first boost amazing and it still has $200 tag if im dine using it ill sell it for $100
I asked myself the same thing when I saw this title 🤣 I'm actually about to buy another pair because everything out now is hideous
@@davehunt3410 pairs are not limited like Nike so there isn’t much resale value . They are still great shoes
Well it went from being the most hyped sneaker years ago to being like, that sneaker that is still comfortable and stylish but like, not absolutely everyone is wearing them like that anymore. So there was a bit of a fall there.
Dude they are def dead. New UB’s end up on discounts very quickly, total volume sold is down yoy. Forget resell value ppl dun even want to pay retail for them
The fall of boost? That's subjective. Especially when boost is prominent in a few yeezy models.
I recently got Ultraboost 19 and I love how they feel like socks, I don’t care about the hype, just the comfort. However I do remember the craze for them and it’s no longer there
Yeah man they are super comfortable! I feel like Adidas should just put boost in all their models and encase it so it's not showing. Thanks for watching man
I like the UB19 over the UB20, much more comfortable
when i wear it lst time, i lost AJ heart
I agree. I also think the Ultraboost SL and Ultraboost DNA Leather are so underrated. I'm glad the hypebeasts aren't into them anymore. I get to enjoy them more. 3 Stripe Life.
@@LAC32Griffin why you could say that?
I still like boost. I'm not ashamed.
Same here
Most people still love boost and it’s still mad comfy, they’re just not the big hot item anymore.
@@idkbruv1716 whats the big hot today?
@@larrymtz83 don't listen to Peter Griffin 😂
Jordan R it’s true tho. Ultraboost is still acclaimed by everyone and is still the most comfortable material for sneakers ever made, it’s just lost its hype over time
This is an ad paid by Nike.
無名小卒 tell Nike To Cut that check😂😂
NachoAverageFinds Checks Over Stripes 😎😂💸
I own a pair of Ultraboost 2019 and they are so comfortable with proper grip and by far the best shoes I have ever owned. Totally happy with Ultraboost. I don't think it has fallen.
Still have them since I bought the pair in 2019. Black, still look good.
Have had like 6 pairs since 2018 fricken love them. I have tried a few other brands friends and stuff have recommended in stores and stuff but they’re just not as good. Sad I have to look for older versions of the shoes nowadays instead of just buying them off adidas.
Adidas is sitting on Gold , boost is still by far the best cushioning but they lack what nike is : innovation, great designing, marketing ,And creativity
t laww which is why Kanye is carrying them
Hi there t laww. I urgently need some recommendations. I need to get shoes that would be great for standing in one place for hours a day and good for walking 20-25 minutes to and from work. My father and mother also need good shoes for walking.
Another shoes I need was for working out, which I was thinking to get the Nike Free X Metcon 2's but I tried one today for a few seconds but it was NOT comfortable, maybe it needs some breaking into I have no idea.
Please help! Should I just flip a coin and go for whatever of these boost lines?
I mean, they look cool to me
If you think boost is the best, you can't be a runner....
Boost isn't even top 5 anymore.
Sketchers hyper blast, new balance fuelcell, new balance fresh foam x, Saucony Pwrrn+, and Flytefoam SMOKE boost.
Boost is still nice. I own several Boston 8s and the 9 along with the adios 5 but Adidas lost the lead they had in the midsole market.
I don't think I agree with this. Adidas has some genius people working there.
I own two pairs of Ultraboost. I don’t care about the hype at all; I just find them really comfortable for my flat feet. They are literally the only pairs of shoes that I can wear all day without my feet feeling any pain!!
I have pretty bad flat feet as well, lots of ankle pain when standing and walking over an hour. Was looking at the NMD R1's...hopefully they help. If Adidas made some Boost shoes with strong ankle support I would be 100% in
Same I made them my work shoes
The most comfortable pair anyone can buy especially like them for work after one purchase I was hooked with Adidas and this line.
You got any NMD's?
@@SUBZEROxACID I personally pick ultra boost over nmds any day. Nmds are not nearly as comfortable.
@@Pg-ch5nb i have a gortex nmd for cold/winter and ultraboosts for spring and summer :)
what heppened?
spoiler alert:
He doesn't know either
This is a video about the reasons about the reasons why the Ultraboost's hyped died down, which doesn't spend a single second actually addressing why the Ultraboost's hype died down. It's almost comically clickbaity.
check out my comment under recent comments on this video
"the chunky dad shoe look was in and Nike dominated"
Ahhh... so that's why no one buys them here in the EU. I'll stick to my "same old sock style" shoes, thanks
Definately my favorite running shoes. I started with a pair of Boosts last year, now I'm running in Ultra Boosts and have Pure Boosts for everyday situations and they're all the top 3 most comfortable shoes that I've ever had.
Woah, boost was basically a huge thing in my high school life. I live in a town and during that time, was really hard to buy a pair of UBs or NMDs because of the shortage. Most peers who got it was by going abroad or ordering it online with exorbant resale prices. They were my dream shoes and thankfully got my first pairs of NMD and Ultra Boost on years 2017 and 2018 respectively. At this time, the hype for Boost sock-like sneakers were dying since it became more common (higher supply = easier to get a pair) and as you also mentioned, chunky dad sneakers were taking over. I had a friend who accused me of being an Adidas fanboy and that I always chant "Boost is Life" lmao. But honestly, I really love the simplicity and chill design of the shoes. They fit my personality more than the bright/colorful trendy ones nowadays.
I dont think they fell . They just reached market saturation . Everyone who knows about sneakers owns a pair now.
Agreed haha
Yeah
That shouldn't be a bad thing imo...
A big factor you also forgot to mention is that during the first generation of Ultra Boosts, Adidas partnered with many well known brands within the street fashion community for their own special collabs. The consortium pairs featured brands like Sneakers N Stuff, Hypebeast, Highsnobiety, Reigning Champ, Wood Wood, etc etc and were all highly coveted and Adidas' willingness to partner with brands within the community helped make it more quickly accepted.
Alex Shin Hey Alex, yeah I just couldn’t go through them one by one but you’re absolutely correct.
I wear a variety of brands. Adidas is one of my casual favs. Honestly, boosts are probably the most comfortable shoe I've ever worn on a day to day basis. That's just my opinion.
I recently bought the ultraboost 21 and I love them, flexing and self satisfaction are two different things that can never be combined together
Who cares about history. If the shoe is good enough, it’ll create its own future
If you don't care about a shoes history then you're not the targeted audience of videos like this
History is one of the reasons Jordans are still a top shoe
As a track runner, I do love the Ultraboosts in terms of performance. That being said, I don’t think they hold a candle fashion wise, especially to high schoolers like me. Same with the NB 990’s as well
Bobby Shewan Haha Yo get yourself some 990s boy!
Funny how they're still selling thousands of pairs a week. Don't think the redesign in 2019 was much of an improvement, they fit a lot narrower.
I’ve always had a problem with Adidas’ cage and tying system. As a runner, this would cause hotspots on the top of the foot. They’re also relatively heavy for any thing over 3 miles.
The boost did some serious head turns for Adidas and I feel that Adidas just took one concept way too far ahead that the juice ran out. It could have easily built multiple brand lines but then again.
Kartik Bharadwaj I know man. It would have been amazing to see them take over the market
NachoAverageFinds I’m not a sneaker head by any sense of the term but Adidas just dropped it. Being an Adidas fanboy I felt that it underestimated Nike all along. But as an average joe, I’m happier than I can get a pair of Adidas faster and cheaper than a specific Air Max xx with yy colorway.
NachoAverageFinds honestly im glad adidas didn’t take over the market. This way they can come up with something more innovative to turn heads again
Let’s go! I’m early. Thanks for the great vid, I haven’t tried a pair of ultraboosts on ever. Which I should probably change since I liked my old NMDs so much.
Henrrryyyyy! Whats up man? Dude you have to try on a pair next time you have the chance. They are so comfortable. Like walking on clouds brotha.
100% the best running shoe I’ve had, I ran decent times in the Manchester Marathon and also the Athens Marathon 6 months later, they are still popular with runners I would think. I’m now on a pair of ultra boost 21. I love them. Fantastic video btw. 👍👌
I have been binging your videos mad! Great stuff guys.
This ultraboost is probably one of my favorite vids because of a perspective I've never considered!
Please do a vid on this continuous era on collabs like virgil, cynthia lu atmos.
I def will do both Atmos and Off White at some point. Thanks for checking it out Greg!
These vids are just crazy quality content. I can imagine all the effort u put for making these🔥🔥🔥
Barack Obama Mann lol Up all night trying make these videos for you guys. I really appreciate you watching. Means the world to me
NachoAverageFinds please continue making these🙏
Literally nothing happened. People still buy and wear boost kicks all the time 😂
Maybe....but probably because they all go on sale for $80-100 because no one buys them at their over priced MSRP of $180.
How has it taken me this long to find your channel! I’ve been needing you in my life
Big fan of your channel! Wasn't expecting to see you here.
Same here, man :D
I wanna see you cut some nike air max in half :)
Needy!! Yeah he’s been hiding from you. You probably need to get a life.
Who loves scarcity and hard to cop sneakers.... hype beasts.
Fernando Queme haha
People who have more money than brain cells
@Taylor Lemoine Speak for your self
@Taylor Lemoine the fact that they're selling out means they're not dead. They're not as hyped as they were when every shoe was super limited but they are far from "dead"
@Taylor Lemoine Yeezys are only purchased for collections. They're never worn. I've only seen one or two Yeezys in person in my lifetime. I travelled thousands of kilometres during the pandemic also. Most people wear generally timeless, comfortable shoes nowadays. Hype schmype is all oversized triple soled Billie Eilish crap now, or all white AF1/Air Max for the girls. I think people are finally becoming individuals with shoes rather than chasing trends and it's a great thing, like the old days.
The fall of ultraboost : *Off White/ Nike hype*
ROYALLY PISSED OFF! Hah True true
The off white collab helped Nike regain momentum but its not hype when Nike is #1 and always will be, Checks over stripes baby!
Off white aj1 single handely is one of the most gorgeous shoes in existance, off white or not its a amazing looking shoe OW just added to the hype
@@cholodude97 I think they look bad but to each their own
@@jean-phil I'd honestly rather have a pair of Ultra Boost DNA Superstar leather in black, but I'm a 40yo man who isn't going to be walking around with big red tags hanging off my shoes.
Your vids are lit 🔥
Thanks for the comtent
Your voice and storytelling is so nice to listen to! Instant SUB man! :D Just watched some videos while working.
Boost is like air bubbles. They here to stay. The tech itself isn't going anywhere. The shoe designs may be boring now, but the boost isn't at fault. That's on the designers.
The original pure boost were so underrated. Probably the most comfy pair of shoes I've ever blessed my feet with
For real. I have 4 pairs.
lovin these videos, glad to see some one putting something out there , besides hype
I just bought my first 2 pairs of Boosts this week 08/20. The level of cushioning is off the charts. Nike Air is not even close. Iniki and Marathon Tech are definitely more casual than real running shoes but I'm more impressed than I expected. Glad I bought 2.
I bought a couple the same time you did for 50-70% off full-price at amazon because my shoe size isn't in demand! Enjoy your shoes!
Can't wait for the yeezy history video!
That's going to be a sick one!
Totally agree on the story part. From where I’m from, they just buy and buy and buy. They don’t care about the story behind of the sneaker. The heart and soul of it. Great video!
Buying sneakers is so much more satisfying when you know the history behind the shoe
I remember the first time trying them on. It was something definitely new in a sneaker. But I felt that the sneaker aggravated some joint issues when running. The shoe comfort was great though.
Kanye West made them cool. Then his own shoes killed their clout. That’s pretty much the pop culture explanation.
Samuel Gonzalez I wouldn’t say Kanye killed the ultraboost, it all went downhill after the ultra boost 2.0 and had no creativity after that, and they retroed the 1.0 about 2 years too late. It doesn’t have much to do with yeezys imo
who is Kanye West?
I avoid anything to do with Kanye, hes a turd
Adidas was cool before Kanye wore them what are you guys talking about ! He helped but they were cool before he ever touched them
Great video again, guys! Big up from Bulgaria!
I work very close with adidas and I was really hyped when the 2019 UB came out. I bought it and too be honest - it's an amazing shoe. Probably not that good design-wise compared to the OG version, but still quite good. But the 2020 version really does not step up to the game. It's not that different from the 2019 except for some minor design details and really lacks inspiration. I hope that adidas will do something interesting and inovative in terms of BOOST and midsoles.
Meanwhile - keep them vids coming! ✌🏻
Alexander Atanassov Yo Alex! Thanks for the kind words man. Yeah I felt ripped off when I saw the Ultraboost 20 lol that gradient sole is gimmicky to me. But I’m a huge Adidas fan and hope that they’ll do something more interesting with their next big release.
I've only worn the Ultraboost uncaged and for a running shoe, it felt like I could brake my ankle every time I turn. My ankle just keeps wanting to bend left or right. For walking though it's really nice. Very comfortable and no pain. I'm not much of a shoe/fashion guy so this shoe is pretty much the only shoe I wear other than boots for work. Probably will either buy a newer version of Ultraboost or get a Nike running shoe if it still feels like my ankle would break wearing Ultraboost. So far I'm leaning towards Nike as I don't know if the newer Ultraboost will bend my ankle Everytime I turn while running.
The newer ones are more geared towards performance now and are significantly better in terms of performance, so maybe you should consider them. Check out some reviews
Awesome vid man!
I still love the OG 1-4 Ultraboosts. As someone with bad knees and a bad back they're one of the most comfortable sneakers for me. It's a toss up between them and Nike pegasus with Zoom X and React for my favorite shoes now. Epic Reacts are behind both.
:16, 😂 I still have 3 pairs of Lunar Charges, all from the outlet, I love them
Aaron Doutt haha They were meant to be Nike’s counter to boost. I’m sure they’re comfortable!
ultra boost is the most comfortable shoe I have ever worn. Started wearing 5 years ago and 4 years ago I bought 10 pairs just in case they ever stopped making them. If I ever wore another type of shoe I knew about it within about 10 steps. Im not obsessed, I just cant wear any other shoe now....
Just bought the Adidas NMD R1 last week. My second pair. I love them.
Best shoes I ever had. Recently retired with 1200km and still wearing them for grocery shopping. Love them!
Your vids are quality, deserve more attention
Null Thank you Brotha!!
He misses lots of important info tho
This one and the air max one had lots of vital info missing
Adidas will never, ever go out of style because of its quality, durability, comfort and design. As for Adidas Ultra Boots, in my own experience, they`re the most comfortable trainers I`ve ever had. I bought them when they came out first, years ago, and I was totally shocked due to how comfy these trainers were. It was like walking on clouds. I still a few pairs of them and I`m going to buy another pair soon.
Football and Soccer is the only thing keeping them Relevant as well as Yeezy's GO NIKE
@@GeneSypha Adidas is king. Bow down my son.
Nacho! Happy New Year to you & your bro! #continuedsuccess
Never been a fan of Three Stripes but your videos is always addicting to watch
mightyAra 69 Happy to hear that man! Thank you for watching. I’m super grateful
Well, I just bought my first pair of Nike running shoes after 7 years of running in Adidas boost. I'm going straight back to Adidas. The Adidas running shoes are superior it has to be said. In terms of aesthetics, adidas haven't kept up but as a technology, I still think the Boost material is far and above the competetion.
Great video as always. I’ve never met a single person who evaluates “story telling” when selecting a shoe.
Thanks Cody! I'm talking about sneakerheads of course lol
NachoAverageFinds small details are cool but wtf is “storytelling”? It’s a shoe lol. A story would be like a video with words.
NB you could tell a story of how you purchased the shoe, but it’s not like vertical stripes tell some crazy story. Now if you believe shoes tell a story but the newer Ultraboosts don’t then that’s just silly. I am 100% confident that 99.9% of adidas customers don’t consider “story telling” when selecting their running shoes. You are the 0.01%.
What fall?? Today the UltraBOOST 5.0 and UB 21's just came out!! 😲
Great video!
Great content as usual, I'm unashamed to say the UBs got me back into sneakers. One nitpick though, when y'all mentioned Kanye wearing the Triple Whites you showed the stock image of the 3.0 instead of the 1.0... this doesn't change the info at all, just something I noticed ha. Cheers.
felfelfelicus Dang! yeah haha You’re correct. As much as I try to fact check every little detail, something always slips through the cracks. I appreciate you pointing it out! -Bryan
@@NachoAverageFinds Keep up the great work y'all. This is a weird request but a Jordan 2 video would be dope, it's kinda panned by a lot of people but still a good story.
I care about my feet more than the story behind the shoes. I love adidas ever since I can remember and I am actually the type of customer who buys 3 pairs of the model and/or different color.
Currently my favorites are Adidas UltraBoost 2019.
great video!!
Just got my pair of Pulseboost HD today. Can't wait to start running in them as a massive heel striker!
I’ve been wearing ultra boost 3 years straight
Love your videos. Keep up what you're doing and I'm certain your show will grow greatly!
Peter Neuenschwander Thank you Peter! We will keep pumping out these videos 👍
I got my first Ultraboost last year,,and yes it is the most comfortable running shoes I ever wear ,definitely will get another pair this year
fantasticly researched vid!
These are too short man! you's thinking of doing more in depth projects in the future, got a patreon?
Shoes launch in 2015...LOL.. Of course the video is short
No Patreon but yeah I would love to do full feature documentaries at some point but its just a 2 man show right now and we ain't got no budget haha Appreciate you watching G!
YES!!! we should throw a parade whenever u upload
Noah Cider hah Let’s do it! Which sneaker company should we get to sponsor it 😂
NachoAverageFinds Nike. 10000%.
Great video 🔥
Awesome video! I usually buy my ultra boosts for casual but I do run in a pair of them too and they’re great either way. I don’t think they’re worth $180-200 though since Nike air max 1’s and 90’s still go for $110-130 and are comfortable too. I’d like to see the boosts a little more cheaper.
Being a former hooper it’s one of the most comfortable shoes I’ve worn and overall it feels great on your feet, but I agree with you in terms of needing to have more storytelling in the shoe. 👍🏽
I got the ultraboost 20 last month bc the iss space collab was on sale for $90 even though I’m not a fan of the painted boost. The noncollabs look better, but were more expensive.
I don’t think boost fell off, but I could see it getting a little stale since boost is several years old now. It’s still good technology, my pureboost go are some of my favorite running/athletic shoes. Performance wise they need to keep up with the Nike and their carbon fiber plate
Ultraboost is my favorite running shoes its so comfortable and there is no need "break in" the shoe like Nike
khayle05 I totally agree! The boost does wear out after a while I’ve noticed
Bro how long did it take for you to notice it?
I love ultraboost but Nike has the better performance running shoes with the Pegasus Turbo and Vaporfly Next%. Air Max is trash in terms of performance. It’s an outdated technology that Nike just milks
maroonblood151 I don’t think air max has ever been a performance shoe.
.... abzorb. New balance...the Best for me under 4^m km
Do you have any opinions on the Supernova+ ? I just purchased a pair online in my usual Adidas size but found my heal kept slipping up. I tied the laces right to the top with the lacer length just making it but the toe area seems and looks too big. Is that normal for running shoes? Do runners need extra toe room? I'm new to running as I'm usually just a walker or gym goer. Thanks.
I remember seeing you on IG. I deleted all my social media but I always liked your posts. I’ve been what we in Northern Va call a “Burlington Coat Factory Pimp”. You guys are on some cool shit. Keep the good work up.
Boost is still all I ware, I don't even care whats hype or not it was always about comfort & what I like
Title should be “how the adidas boost fell off with dumb hype beasts” .... the show is still fire and still sells . Thing is hype beasts dont even know what they like , if thr internet says its a “rare” show they will jump on it and regret the purchase a month later!
They only sell because they are always on sale for half MSRP.
i'm digging this channel .And i'm gonna drop the trigger on a pair of NMD sneakers black n red 🔥
Damn, I still rock boost in some form everyday. I love my Ultraboost 20s. I recently bought a pair of the boost slides. I have a bunch of NMDs and EQTs. it’s a shame that they discontinued EQT. And NMD will be the next to go unfortunately. Although I still see boost staying around for the foreseeable future
It's just like any other thing. It's new and hype and cool then it just gets old and normal after a while. Be happy Adidas made a great shoe.
I'm super happy with Adidas. I think I like Adidas more than Nike right now.
Do you guys think Adidas Boost hype is finally dead? Personally, I still love the shoes. Especially the OG Ultraboost in black and purple. What's your favorite pair?
The 20’s are holding their value as they are only rivalled by infinity react’s comfort
My favorite boost shoes might have to be the Nmd and bape collab. Absolutely sexy and beautiful shoe.
ChampionX gaming I love those 🔥🔥
K C I believe it. I just don’t like that gradient boost sole so much
To be honest, I didn't find them very comfortable, actually ditto for most Adidas shoes for that matter, I'm not sure why but I never found any of their models overly comfy, then again could just be me.
Great video bro. You make me think of the marketing strategy in shoe industry i’m in for living. Thxs
im not even in it for the hype these are just super comfortable to walk and run in. Your videos are super high quality. Great job.
They actually didn’t focus on performance, they focused on style which was the downfall. They never did catch on after a few wins in professional running because boost is incredibly heavy for a foam. Performance shoes started moving to large stack heights and light weight, which is impossible for such a heavy foam like boost. You have to remember, on the Adios, you could only place a small amount of boost in the shoe because of the inherent flaw which is the weight. Nike simply started to clean their clock in performance with the being able to increase the amounts of Zoom foam in shoes as it is so light, creating huge and high stack heights in racing shoes, more high tech weave materials, especially carbon plates, basically they completely overwhelmed Adidas in running with the best tech in every part of the shoe thus destroying them on the track. Check any photo of any marathon and let me know how many competitors are willing to not take the advantage Nike tech gives them. Literally, nobody wears adidas in marathons anymore. When a brand losses the ability to even be mentioned with performance and with an overwhelming lead by Nike in that area, pop and casual culture no longer covets that brand. Pop and casual follows performance, not the other way around.
I agree with you. To me, adidas should have split the UB into two shoes - one for performance, the other for casual wear. They tried to do both, and it failed.
Exactly this. Nike out here releasing full React midsole to outsole with more energy return, lighter, and almost identically as cushioned. Coupled with how responsive ZoomX is, their running shoes are top notch.
Even Reebok sells some boost variety of their own for cheaper and lighter.
Yeah I couldn’t believe how uncomfortable these were when I tried them. ASICS and NB are the comfort GOATs anyway
Possible they worse show I’ve used to go run in honestly
Whatever dude. These joints are dope.
Jeff Troy haha yeah I love em
Good video!!
I just bought a brand new pair of BYW's, my favorite shoe ever
I've never understood Nike's dominance in the market place, Adidas nearly always produce a far superior product IMO. I buy a pair of Nike and within 6-8 months they are done and I'm binning them, Adidas can last me 3-4 years of regular use. In the UK there tends to be a North vs South divide, with the north being predominantly pro Adidas and the South Nike. I think this may be to do with London being more influence by the States than the North of England is. I suppose at the end of the day "buy wot you like !" but for me it will always be Adidas!
I agree. Nike is all hype.
Nike clothing can last a bit. However I agree with the shoes they crap out much quicker. My 2016 nmd r1 are still going strong
From a runner: I wore a pair of Ultraboost for two months, and wound up with a sprained Achilles. I love these shoes for walking around the city. But be warned: The squishy foam beneath your heel, when you run, is bad news.
I didn’t got injured but I too find them “too soft”, who would guess... But yes, for walking it’s absolutely perfect.
Must be your running style (not saying it's incorrect lol), I've been wearing various ultraboosts for running and I've never had any injuries. But hey everyone's different, like I can't run in nikes.
Why?
@@robertjusic9097 Your heel needs firm support. Otherwise, every time it hits the ground beneath you, it sinks farther than it should. This motion causes your Achilles to stretch every time you plant and launch, which puts more stress on it than is normal. Then, if you run on hills, or uneven ground, it gets even more aggravated. Adidas is putting us at risk by marketing these as safe for running.
@@Jessica-qe9dz No, but that's generally a sign that you are either a) not conditioned to run yet, or b) you're using a pair of shoes that aren't right for your foot. Like, some runners need extra support on the outside of their foot when running, others on the inside. That's why you see so many different styles of soles. If unsure, I'd visit a store that specializes in running shoes, and ask one of the salespeople to help you find the right shoe. They're knowledgeable, and it's their job. Then, if you want to shop around, apply what you've learned to find the right shoe for the right price.
Coming back to this video to see that the UB 21s have amazing potential and are really futuristic looking
tbh i've only had my ultraboost 19 for a few months and they are so outrageously comfortable that i'm locked in to keep buying the shoe. I get the design was a little polarising but i really like them, and the 20s are cool too.
I agree, When I bought my first pair of ultraboost 5 years ago they were so comfy I bought 10 more pairs over the next year or so as I was scared in case they stopped making them. I rotate two pairs a year so still have 2 pairs unused in box. Never found anything to rival comfort, and if i try wear something else within about 10 paces my feet hurt... almost like I can never go back to any other shoe
"The history of the shoe"
Yeah theres so much history in the offwhite shoes. They are all the same thing, text on the outside, a 2cent luggage tag, and reverse stitching.
People only care about exclusivity, as boost expanded to more shoes people stopped caring.
Yeah I need some context on these Nike I see with a red zip cable on them, what is that all about? I am no hypebeast see but I do like to look good, but as I've aged I won't be walking around with a zip tie hanging off my shoes! 😂
Hey bro, been a big fan of your series and I'm learning way more than I ever knew about these sneaker histories, keep it up!
A couple things about boost history you didn't mention though:
1. Adidas at first actually seemed to be LISTENING to the consumers. Sneakerheads loved the 1.0 primeknit pattern and went crazy over them. People posted their massive boost only collections. Life was good.
Some people started modding their ultraboosts by "uncaging" them. They took an xacto knife and cut out the cages due to constriction on feet for a more "sock-like" feel. Around this time, hypebeast did a collab with ultraboost and came out with the first uncaged ultraboost. Adidas actually took note of this DIY trend and demand for uncaged sneakers and came out with their GR uncaged iterations.
When the 2.0 primeknit came out with 3M, it wasn't exactly better in design but it was different. Sneakerheads still liked them but not as much as the 1.0. The 3.0 (terrible primeknit pattern and cloudy plastic cages) was a blatant slap in the face to sneakerheads who had been waiting on the return of the 1.0 primeknit pattern but with better and improved tech like the continental soles etc. The 4.0 saw a margin of improvement with less translucent cages and an attempt at blending the 3.0 pattern with the 1.0 pattern but it still wasn't the OG pattern.
2. @3:35 that's the ultraboost 3.0 not the 1.0 triple white
3. To me, at least, NMDs seemed more like a lifestyle boost sneaker while ultraboost was geared towards performance. This is evident in their collaboratoins. NMD had collabs with bape, nicekicks, pharrell, chanel, BBC. Versus ultraboost getting collabs with parley, college sports teams, sns, hypebeast. There was a bias of fashion and streetwear brands collaborating with NMDs over ultraboosts
4. The ones that started it all are the OG NMD red blue bricks and the OG ultraboost 1.0 purple black (worn by kanye)
5. Why did the hype die? A couple more reasons:
Adidas wanted to milk the boost technology as much as they could while under exclusive contracts with BASF. This meant they were pumping out colorways as fast as they could. Initially, the abundance of collaborations and colorways seemed to keep up with the hype, until NMDs started sitting at retail stores (pharrell collab sitting was unheard of) and consumers and sneakerheads became fatigued by oversaturation. This was painfully obvious and it was only a matter of time for it to happen with the ultraboosts, which it did. Especially the continuous next gen iterations which never brought back the 1.0 primeknit sneakerheads loved and asked for. This similar phenomenon is happening with yeezys with colorway oversaturation. However, you could compare this to Nike and their constant colorway retroing and how that doesn't seem to overly fatigue the Jordan models (might not be comparable since jordan 1 especially is such a timeless classic).
Then there were also complaints of the durability of boost. At first it seemed like walking on clouds, but inevitably the boost material would compress and become way less comfortable to walk around in over time. Not to mention that they looked terrible with scratches and stains discoloring the foam material and scratches messing up the primeknit material.
Adidas seemed to have a history of listening to some sneakerhead community desires (uncaged) but not for others (2.0 and later primeknit design). I do admit though, that possibly the vast majority of people buying ultraboosts are for lifestyle or running purposes, not sneakerheads. So it may have been too niche a market to cater towards. Still, we saw adidas try saving the hype with recent 1.0 retros last year with the cream 1.0, og 1.0, triple white 1.0. These were great but IMO too little too late.
Another topic slightly related: 4D. When adidas first unveiled this everyone lost their minds. It actually looked like adidas might start topping Jordan with their constant innovations (instead of constant jordan colorway retros). I remember personally going to the 2018 747 warehouse event and looking at 4D prototypes and the parley ultraboost DNA pair when it was a F&F prototype reselling for $5k+ easy. Ultraboost 4D (og black and f&f white) was also cool with their limited production runs and reselling for hundreds to thousands. They started collaborating with various boutiques to release the 4Ds which definitely met the hype with extremely low stock, but the midsole was always green. Sneakerheads also began diy and customizing by swapping the 4D sole with ultraboost 1.0 primeknit uppers.
BUT again, IMO it was too little too late. Only now are we seeing more ultraboost 1.0 4Ds and 4Ds with other colors than the green og color (they do look sick though). Two years later adidas is trying to catch up to what little hype is left in the 4Ds and ultraboosts (trend had shifted to chunky sneakers and already is shifting away from that too...) Likely also since the 4D tech was hard to scale up for GR releases and to figure out color dying etc. I think adidas once said their ultimate goal will be to fully customize 4D sneaker soles to each customer's foot scan which is really cool and I think it might be a game changer for general consumers.
Not to mention that yeezy and pharrell's relentless releases have been eating into the demand for other ultraboost and NMD colorways by sneakerheads considerably.
Sorry for the rant, but my first hype sneaker purchase was an ultraboost 1.0 triple white when they first came out and it's what got me into sneakers haha. Some of this could also be subjective from my perspective, so take it with a grain of salt!
I love these and I feel they are the most comfortable shoes I have ever had. but I have fitment issues with these. Some pairs fit perfect and others I need to go up half a size. I stick with NMD’s now since they seem to be more consistent.
I am sold on my Ultraboost 20. I have 2 pairs and don't need any other sneaker. Super light, breathable and the most comfortable, what more do you need?
ultra boost 1.0 still fire to this date
Until you have worn boost you can't know the real feel of comfort shock absorption and bounce in any temperature. Boost Rock! They are the most underrated shoe out there.
u guys should make a video on kaws figurines and how the brand started an why they are so expensive
I used to LOVE Ultraboost, but now I'll take any of the new Nikes with React soles over Ultraboosts. More comfortable and the "bounce" lasts longer in my opinion. UB is still great though. Great vid, cheers!