Mompreneur Memoirs: Anita Rajendra Successfully Transitioning From Corporate World To Entrepreneur

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Anita is the Founder & CEO of La Belle Bump. La Belle Bump rents stylish, high-quality maternity, and nursing clothes. Anita created La Belle Bump because she understands the challenges of buying and owning maternity wear. Even though she has 3 kids close in age, she didn’t feel like she could re-use many of her maternity clothes since her body had changed and seasons during her pregnancies were different. Anita created La Belle Bump to focus on providing a premium and personal experience so women can feel and look confident during their pregnancy without having high price tags.
Anita has also co-founded Mina & Vine, a patent-pending nursing scarf. The “Smart Scarf” is the first of its kind, using temperature regulated fabric, magnetic fasteners, and stylish prints. It can also be worn in more than 10 ways allowing it to easily become a staple in your wardrobe!
Prior to her entrepreneurial pursuits, Anita was a Marketing leader with strong, award-winning consumer marketing experience at The Coca-Cola Company and Saturn, a General Motors brand. During her 13 years at these companies, she led various teams and programs in brand strategy, digital
marketing, media planning, and promotions.
You can find her at / anitarajendra
You can find her companies at:
www.LaBelleBum...
/ labellebump
www.MinaAndVin...
/ minaandvine
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