Meta Facebook Pixel Tutorial 2023 - How to setup the Pixel with GTM

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  • Опубліковано 28 чер 2024
  • Getting the Meta Facebook Pixel installed on your website is an essential part of running Facebook Ads and knowing what is going on after a user clicks your ad. It also sets you up to be able to create audiences, track conversions and more down the line.
    In this video, we will show you how to set it all up with Google Tag Manager.
    👉 This is a lesson pulled from a new course on “Meta Facebook Pixel Tracking” inside our membership: measureschool.com/measure-mas...
    OUTLINE
    00:00 - Introduction
    00:47 - Getting started
    01:41 - Setting up GTM
    02:25 - Creating PageView Tag
    04:20 - Using your Pixel ID
    06:00 - Apply a Trigger
    07:18 - Testing
    12:23 - Full Course inside MeasureMasters
    🔗 Links:
    Get Google Tag Manager: tagmanager.google.com/
    Meta Facebook Pixel Documentation: / facebook-pixel
    Meta Facebook Pixel Helper Extension: chrome.google.com/webstore/de...
    📄Read this Video's Guide: measureschool.com/how-to-set-...
    🎓 Measure Masters Membership: measureschool.com/measure-mas...
    ❓ Take Our GA4 Quiz: measureschool.com/google-anal...
    FREE Tag Manager Course: measureschool.com/products/fr...
    FREE Analytics Course: measureschool.com/products/fr...
    🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/de...
    🚀 Hire us: measureschool.com/services/?u...
    📚 Recommended Measure Books: kit.co/Measureschool/recommen...
    📷 Gear we used to produce this video: kit.co/Measureschool/measures...
    📡 Our Live Streaming Software: restream.io/join/YXLM2
    👍 FOLLOW US
    Facebook: / measureschool
    Twitter: / measureschool
    LinkedIn: / measureschool

КОМЕНТАРІ • 69

  • @MeasureSchool
    @MeasureSchool  3 роки тому +6

    Were you able to get this set up ok? Let us know in the comments!

    • @neetayogi
      @neetayogi 3 роки тому +1

      Yes, I did it. Thanks the explanation was clear. Can you also make a video on tracking the WhatsApp button with GTM

    • @radoslavsedlak7184
      @radoslavsedlak7184 2 роки тому

      Hi, I did it exactly the same like you in the video, but my Pixel helper shows me "The Facebook pixel activated 2 times on this web page, which can cause errors in your event tracking." How can I fix it please? Thank You Julian.

    • @stingrayyuvi
      @stingrayyuvi 2 роки тому

      My pixel isn't getting fired when others access my site. How to fix this? When I do it across browsers, it works, thanks to your tutorial.

    • @tiffanyng4255
      @tiffanyng4255 2 роки тому

      Thanks for the video but my google tag Assistant kept reflecting not connected to my website after i hv followed all yr instructions to set up n also tried following the troubleshooting errors that were prompted. Any other tips? Tried for 3 hrs 😪

    • @esysoftwares-techwithdeman8241
      @esysoftwares-techwithdeman8241 Рік тому

      Hi I need help, I integrated the same way you did, everything is showing as it is like Google Tag Manger is firing it correctly and showing connect but Meta Pixel Helper is not showing any events also when I am opening the event setup tool it is not connecting with the website, simply Google is showing connected and Facebook event setup tool is showing error NOT connected, PLEASE HELP ME

  • @gustavoaires13
    @gustavoaires13 3 роки тому

    Another great and simple tutorial from MeasureSchool. This template makes the setup much more easier and intuitive. Excellent content, Julian!

  • @ellensilva8451
    @ellensilva8451 2 роки тому

    Amazing video! Thank you, Julian and MeasureSchool!

  • @M0J0R1S3R
    @M0J0R1S3R Рік тому

    Thanks! Easy to follow tutorial. Double thanks getting to the point quickly.

  • @cristian_riveros
    @cristian_riveros 2 роки тому

    Thank you very much, got it to work perfectly

  • @KordTaylor
    @KordTaylor Рік тому

    Really a video. Very informative. Thank you.

  • @Pete_Jamieson
    @Pete_Jamieson 2 роки тому

    Great Thanks for the update

  • @ManiSaintVictor
    @ManiSaintVictor 9 місяців тому +1

    Thank you!

  • @markli4554
    @markli4554 2 місяці тому

    Thank you for your tutorial

  • @mondistributeur326
    @mondistributeur326 Рік тому

    Perfect thanks

  • @sjlegrice
    @sjlegrice Рік тому

    Do you have the next step to this on creating the custom conversion in Facebook events manager based on the lead you created? Would Lead be selected as the event in custom conversions in FB and no rule setup or is there a rule needed there as well? I love your videos, so incredibly easy to understand. I am brand new learning all of this through your videos. Thank you!

  • @fishchipsandmushypeas
    @fishchipsandmushypeas 7 місяців тому

    Thanks bud.

  • @dylanonline
    @dylanonline 3 роки тому

    Easy to setup and also easy to create Pixel events using existing triggers (that were created for Google conversion tracking).

  • @technotemper
    @technotemper 2 роки тому

    As usual, great video. I have a question - Do I need to Add Event tracking code (such as Lead in my case) to my thank you page from the Standard Event setup ?
    I have added base code of pixel in GTM and again a Trigger for page view for Thank you page in GTM.
    Am I doing wrong? My pixel is firing though when I visit thankyou Page.

  • @abhipatil4844
    @abhipatil4844 3 роки тому

    Good one

  • @user-ix2ds9io7h
    @user-ix2ds9io7h Рік тому

    Hi, Pankaj this side, i want to know how to use the demo shop website? Please make a video on it. Thanks

  • @bnpweightloss2641
    @bnpweightloss2641 3 роки тому

    Please continue for next events

  • @liteolika1784
    @liteolika1784 3 місяці тому

    5:21 Hi Quick question; why would I want to create a new fb pixel in Tag manager as I already have one? You suggested saving it…
    Help is very appreciated.

  • @naufalmujaddid6366
    @naufalmujaddid6366 Рік тому

    Hello measureschool.
    It's been one month since I followed a tutorial on Google Ads, Tag Manager and Google Analytics 4. If you wish, I'd like to ask a few questions.
    I've created a conversion ad and its conversion settings in Google tag manager to track conversions.
    I have a few questions:
    1. Questions about the Google Analytics feature, when I have created a tag manager for Google Ads ad conversions, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for conversion tracking? Or only need 1 container.
    2. Questions about the Google Tag Manager and Facebook Pixel features, when I have created a tag manager for Google Ads ad conversions and want to do remarketing through retargeting Facebook Ads, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for tracking? conversion? Or only need 1 container at the same time for Google ads.
    3. Is it possible to track ad conversions using only 1 container which is intended for viewing Google Ads conversions and Google Analytics.
    Thank you, I hope you can answer. Sorry if there are concept errors and questions, if there is a misperception, I hope you are willing to correct my mistakes.

  • @bechystone2592
    @bechystone2592 3 роки тому

    Hi Julian, When did the tracking start when you set up the Facebook pixel? Do previous months track or upon set up only? Thank you!

    • @ahmadaltamimi348
      @ahmadaltamimi348 3 роки тому +4

      After set up only

    • @ashkanahmadi
      @ashkanahmadi 3 роки тому

      of course after set up. How can Facebook know who visited your website 6 months ago?!!

  • @David-pu8vs
    @David-pu8vs 2 роки тому +1

    The last step does not work for me. :(
    My tag is recognized by the FB pixel helper extension, but if I go to FB Events Manager, to test it in the browser it Facebook does not show me the info "pageview processed".
    I made sure tags are deployed live and not only in the test environment.
    Could this just be a delay or what is going on there?

  • @HoiCon-yd2cj
    @HoiCon-yd2cj Рік тому

    Hi Julian, I have a question. If we use a Facebook Pixel template from the community gallery as your guidance, then this template may disappear by the time. Will it take the setting of Facebook pixel get wrong?

  • @tarakenny7573
    @tarakenny7573 Рік тому

    I cannot get my Facebook page to appear in Events Manager. What setting in FB do I need to implement in order to see the page in Events Manager ?
    The tag does however appear to be working according to the Chrome extension.

  • @behere9823
    @behere9823 Рік тому

    Please. Setup event scrolldepth facebook for 2022

  • @adriavalexander
    @adriavalexander 4 місяці тому

    I have two websites with two different URLs. Should I do an FB pixel for each, or can I use the same pixel for both?

  • @ashkanahmadi
    @ashkanahmadi 3 роки тому +3

    It's highly recommended disabling all your adblock extensions when setting this up, otherwise, you might get errors and warnings!

    • @MeasureSchool
      @MeasureSchool  3 роки тому +1

      and maybe consider leaving it disabled if you are working in digital marketing and want to support a healthy ecosystem

  • @vmchazarra
    @vmchazarra 3 роки тому

    Can you please explain how to configure the API token in GTM? 🙏🏻

    • @MeasureSchool
      @MeasureSchool  3 роки тому

      you want to access the GTM API?

    • @vmchazarra
      @vmchazarra 3 роки тому +1

      @@MeasureSchool I want to configure the Facebook Pixel Token, so the events are sent by server, not the browser. To avoid the data loss from IOS 14.
      That would be great!

  • @ohmyads3d
    @ohmyads3d 2 роки тому

    Just curious, why do you even need to install fb pixel on website when you can use Google analytics to track website activities?

  • @sithuwin5412
    @sithuwin5412 Рік тому

    in my case i add proper pixel id and gtm code but showing Firing Status = false in container loaded . why ?? help me

  • @shanpieee
    @shanpieee Рік тому

    thank you

  • @esysoftwares-techwithdeman8241

    Hi I need help, I integrated the same way you did, everything is showing as it is like Google Tag Manger is firing it correctly and showing connect but Meta Pixel Helper is not showing any events also when I am opening the event setup tool it is not connecting with the website, simply Google is showing connected and Facebook event setup tool is showing error NOT connected, PLEASE HELP ME

  • @kishorem846
    @kishorem846 3 роки тому +1

    Is it good to use 3rd party template for FB Pixel in GTM ? Kindly let us know how to add Pixel code without 3rd party template.

    • @MeasureSchool
      @MeasureSchool  3 роки тому +1

      you can go back to my older tutorials then. There I use custom HTML

    • @realMartinHamilton
      @realMartinHamilton 2 роки тому

      @@MeasureSchool that was my question. Thanks for answering this question Julian!

  • @nanoskill_
    @nanoskill_ 4 місяці тому

    I dont understand how you will detect the pixel inside website website while using gtm?

  • @ajayrathod7777
    @ajayrathod7777 Рік тому

    how to do cross domain tracking for Facebook pixel using GTM

  • @BattleMachines
    @BattleMachines 2 роки тому

    Premiered on 16 Jun 2021?

  • @theshorekitchen7453
    @theshorekitchen7453 2 роки тому +1

    I followed the same steps, and can see the facebook pixel is dropping on most of the pages, however, it is not working on the checkout page. When the checkout page loads, the facebook helper plugin says 'no pixel found on this page'. Anyone came across the same issue? Really appreciate some helps here.

    • @JonGuinn1
      @JonGuinn1 2 роки тому

      The checkout page is the only page the Facebook pixel does not monitor. I'm guessing there are legal issues with this.

  • @user-eh1po2zl6i
    @user-eh1po2zl6i 5 місяців тому

    I am stuck on pixel everytime I test it says tags not fired
    dont know what is the reason everything is fine i am very frustated due to it

  • @mevszach
    @mevszach Рік тому

    What are the benefits of setting up the FB Pixel with GTM?

  • @omerteyb7094
    @omerteyb7094 2 роки тому +1

    this is out of date any update please?

  • @stepup487
    @stepup487 Місяць тому

    i did what you sid but didnot work

  • @Muhammed-sg6us
    @Muhammed-sg6us Рік тому

    0:54 AUTORIDADE SOCIAL É O MELHOR DE TODOS RECOMENDO

  • @user-yk9un5fv2m
    @user-yk9un5fv2m 9 місяців тому

    Not working...

  • @neymarxxX243
    @neymarxxX243 Рік тому

    3:53 Obrigado por tudo AUTORIDADE SOCIAL, o melhor de todos

  • @AdreamlyfeByMichelle
    @AdreamlyfeByMichelle Рік тому

    what is going on here?

  • @peterkortvel
    @peterkortvel Рік тому

    This is just pain to set up omg.

  • @eminalf9950
    @eminalf9950 Рік тому

    1:56 Obrigado! Autoridade Social a melhor para comprar seguidores e inscritos

  • @sleepless83
    @sleepless83 2 роки тому +1

    Out of date

    • @omerteyb7094
      @omerteyb7094 2 роки тому

      any ideas how to set it up?

    • @sleepless83
      @sleepless83 2 роки тому

      ​@@omerteyb7094 Do you use a CMS? When you use a CMS it is a good idea to take a look for a module. In the mosts of the time you need to minified your Javascript and CSS code. Using a module is than the best solution. I tried to figure out why the facebook pixel is not working with custom html, but I haven't found a solution.

    • @omerteyb7094
      @omerteyb7094 2 роки тому

      @@sleepless83 ill be honest i have no idea what that is, see the problem i have is that i created my website on google business and it doesnt allow me to install fb pixels on there unfortunately.

  • @paulsz9071
    @paulsz9071 11 місяців тому

    Rede doch gleich deutsch