How To Do A Competitor Backlink Analysis Using Free & Paid Tools (A Step By Step Guide)

- Analysing the backlinks to your competitor’s websites or webpages can uncover actionable link building opportunities for your own website.
This video is a really practical guide where I show you how to use a variety of free and paid tools to do a basic backlink analysis on your competitors’ websites.
📚 RESOURCES
What Are Backlinks? How To Get Them In 2022 ► • What Are Backlinks? Ho...
How To Do Blogger Outreach For Link Building: Tips From The Experts ► • How To Do Blogger Outr...
👆COMPETITOR BACKLINKS ANALYSIS
Backlinks are a major Google ranking factor so understanding what your competitors are doing can be the key to a successful SEO strategy.
// Who Are Your Competitors?
The first thing we need to consider is who our competitors are in the context of link building.
Let’s start by looking at what the search results look like for the target search term
You probably have a list of competitors to hand, but unless they’re ranking for the search terms that you want to rank for, they’re not going to be of much use to us.
// Data Collection
Now that we have our competitors, we need to collect the backlink data to analyse.
There are a lot of tools you can use for this analysis, each providing different metrics, so I’m going to take you through a variety of options so you can choose the platform you prefer.
In this video we show you how to use the following tools for competitor backlink analysis:
- SERPstat
- Moz
- SEMRush
- SEOquake
- Ahrefs
// Analysis
Now that you’ve researched your competitor’s backlinks you can collate the data and create filters to analyse the data.
Considering the questions that are specific to your strategy will inform your next steps
Once you have an idea of what your competitors are doing to rank at the top of Google for your target search terms, the next step is to consider how you’ll reach out to these target domains to establish a relationship. Find out how to do this here: • How To Do Blogger Outr...
⏰ TIMESTAMPS
00:00 Intro
00:29 Finding Your Competitors To Analyse
01:16 Data Collection For Competitor Backlink Analysis
08:06 Analyzing Competitor's Backlinks
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#competitorbacklinks #blogging #seo

[@joettaylor]

Really useful video Emily 🙌

[@jogars5681]

Emily you are very Grate . Thanks 😊👍

[@fatjoewho]

Thank you! 😃

[@canaykoseoglu4766]

Hey! Thank you very much for the tool recommendations. WASK allows you to examine not only all of the websites from which your competitors receive traffic, but also the amount of traffic they receive from which reference website. Isn't it fantastic?

[@fatjoewho]

That sounds great 😉

[@samsamo1191]

I notice that if my site doesn't gain any new backlinks in a given month, my site's DA drops a bit. Is that's really the case, DA will go under even if no links are lost just because no new backlinks are gained?

[@fatjoewho]

It could absolutely be the case if you're losing links. You should always look to be acquiring new links each month to outweigh any loss and keep up with your competition 👌

[@abuzarkhan6347]

hey sam if you are looking to build backlinks for your site i am here to help you out i will make niche relevant backlinks for you let me know if you are intrested