An Easy Way to Rank For Competitive Keywords (Without Being a Professional SEO)
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- Опубліковано 8 лис 2020
- Today, I'm going to share with you an easy way to rank for competitive keywords.
RESOURCES & LINKS:
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Ubersuggest: neilpatel.com/ubersuggest/
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So anytime you type in a keyword, especially one that's competitive, you'll typically see terms or webpages that rank at the top that say either what is, or how is, here's an example.
I typed in the keyword Voice over IP. And Voice over IP occurring at Ubersuggest is getting searched roughly 40,000 times a month in the United States, cost per click is roughly $34. Good keyword, right?
But, when you look at who's ranking, look at this, V-O-I-P, VoIP, right?
First one, what is Voice over IP or what is VoIP? Second one, fcc.gov, Voice over Internet Protocol. Next one, Wikipedia, Voice over IP, Nextiva, what is VoIP? AT&T business, what is VoIP? Voip.com, "PC Magazine", best VoIP providers, top VoIP providers, what is VoIP? If you notice, there's a lot of VoIP related terms.
Now I can type in a term like SEO as well. And you'll notice something similar. Beginner's guide to SEO for Moz. Number two from Moz is what is SEO? Google Search Engine Optimization Starter Guide search engine land, what does SEO mean? Search and optimization made simple, but my URL also has what is SEO if you notice here. Wikipedia Search Engine Optimization, WordStream beginner's guides search and watch basics.
Let's go to page two. Let's see, comprehensive guide, learn Ahrefs. What is, Alexa, what is SEO MailChimp, what is SEO? As you can see, there's a lot of what is type of articles for a lot of the competitive head terms out there.
So if you want to rank for them, you should consider creating what is, or how to related articles. Example of this is, how auto insurance work, or how insurance works, anything like that. So let's type in something like insurance. I haven't seen what's at the top. Well, let's see. Farmer's insurance quotes, Progressive, Insurance Wikipedia, insurance, types of insurance offered.
Okay, so it doesn't work for every single thing out there, but it works for a lot of the terms out there. And what's happening is Google likes ranking informational sites because people are typing in informational related key words. And they're very popular, and you can see it right here, right? 40,000 searches.
Now, what I want to show you is, when you rate these what is type of articles, you're probably wondering how do I get people to convert?
Here's a prime example. This is Nextiva. Nextiva provides Voice over IP services. Funny enough at my company, we use them. So, what is Voice over IP and how does it work, right? So they have this article, it breaks it all down. It's super detailed and thorough. Look at like the graphics. Cable modem to router to switch to computers. This is and example of a good article, trusted VoIP providers. Look at this map. Now it looks great.
How does voice work? They even have a video in there which is great. They created a custom video, pros and cons, love it as well. And even they have the texts as well, right? So pros and cons. They have this Voice over IP versus landline, what's best. But then they also have the benefits and the downsides all listed out in bullet points as well. Is it easy? How much does it cost? You know, nice graphics.
So the point I'm trying to make is, one, this is a great example of article to copy if you're trying to rank for any head term that's super competitive. You can create that what is type of article.
Two, if you want to convert, you need to have the call to action. So they have a call to action in the header that floats, they have images within the article that you can click through, right? Try the number one Voice over IP phone system today. I can click on it, and it takes me to another landing page, where I can try it. And on top of that, you can also link to products within your article, or lead pages, or pages where you're selling stuff, like they're doing here.
And then, boom, it'll be a landing page that I can go and sign up on. So, that's what I want you to take from this.
If you want to rank for competitive terms, consider writing what is, or how something works. And you can see for a lot of the competitive terms out there I challenge you to search from, you'll notice that a lot of what is, or how something works is ranked at the top. That's it.
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Don't chase high-volume. Find topics with a lack of quality content and jump there. I also cover topics that my competitors ignore. So, it's a good chance to get ranking without competition.
Both are good to go after!
Thanks Neil, you put such a lot of great stuff out here for free. It is really appreciated how much you do and when I am ready to purchase services I will definately go to you.
Thanks Neil. 🙏
I appreciate that!
I'm trying my best to rank for competitive keywords on UA-cam and Google. Create more "What is" and "How to" contents. Duly noted.
I see you over on Mathews channel too 😊😊😊
@@trailrider6844 which Matthew?
@@trailrider6844 She's on almost every top youtuber's channel in the IM niche. One of her techniques to grow her channel. She shares in some of her own videos too.
Best of luck to you, friend :)
@@maximilianbatz2070 Matthew Woodward
Hey Neil I asked a while ago but I wanted to see if I could send you some traffic and do an interview on my channel!
Love it 😂
Email me! support@neilpatel.com
So cool Follow both of you!
Thanks, Neil. That was very informative
Glad it was helpful!
Thanks for this, it was really helpful, now I know where to begin. I'm literally starting from scratch.
I'm so glad to help out :)
You're starting from scratch doing Pilates? Have you reached out to nutrition sites or sites for women to try and get links? I don't understand why the hell people won't take a few minutes and do that instead of just handing over their wallet to Google!! PLEASE somebody tell me why this happens.
Thank you so much for this video
Most welcome 😊
Hey Niel , I am optimising my images for Shopify Store . Should I name the images according to the product ??? And , will it be a problem if the names are different for images of one product
Yes name them according to the product name :)
Great info.Thank you for sharing
My pleasure!
Hey Neil, thank you the info! My question is - how are my competitors ecommerce category pages ranking so high for so many keywords when they aren't informational articles and have the same keywords I have on my site? How do you increase the rankings of keywords on category pages themselves?
You need to keep keyword intent in mind. Not all keywords are going to produce informational articles right off the bat. If someone is searching "running shoes" Google is going to produce product pages for running shoes before producing articles about shoes.
kindly can anyone tell which extension sir neil patel is using, to check the monthly search volume in google search bar?????
Ubersuggest extension :)
Hey Neil, so what would you do to rank higher for Insurance related terms?
Try and build up your backlinks so you can build your DA
Hi, I need to know how to audit and optimize only one or two pages, out of the complete website. Like only 2 product pages I require to optamize of a website for organic traffic,
neilpatel.com/blog/technical-seo-site-audit/
Hey a fellow marketer here, if you're on linkedin, let's connect.
Thanks Neil, I try this tips to rank for 'contoh' keyword.
Very welcome!
Hi from Malaysia
Dear Neil,
Apology for off topic question, I read your blog on adding schema on blog section/website.... so my question is
If I have two small videos(2 mins) in my blog. Do I have to add two video object schema json-LD. ? Kindly advise.
Yes you'd add for each video.
Thanks a lot Nell for the information. If I use 'what is and how' can it make me rank on the first page of Google if my contents is not up to the competitor contents ranking in the first page. Thanks
It can help, but I'd also make your content better than your competitions :)
Hey Neil! Does hellobar take care of the privacy policies while collecting the e-mail ids?
Yes!
@@neilpatel I'm guessing that every country has a different privacy policies.. if so, how to customise hellobar to follow that particular country's policies?
Does the age of a domain name help with SEO ranking? Meaning, if I have a 5-year old domain, is it better to publish content on that domain rather than starting from scratch with a brand new domain?
Typically older domains can have higher DA so it may have better SEO. That's not always the case, though.
Listicle articles within one whole (long) article is almost a trend I see in some articles that show up in my search results. It's almost like an ebook. Could this be a trend in long-form content?
Yes it definitely could be :)
Thanks for sharing this information, I am already implementing this strategy on my UA-cam Channel and getting results 👍
All the best :)
@@neilpatel thanks 😊 🙏
sir, On this keyword high authority websites are ranking even 2nd page also, So can we rank easily if our website authority is low or any new website
You may not rank right away, it may take some time. But its good to get a start and work to build up your site's DA so you can eventually compete :)
@@neilpatel thanks
thanks for the tip Neil.
How did we get Google to immediately tell us the score and cost of the word that appears in your search?
You can use Ubersuggest :)
@@neilpatel btw how does it showcase on your search list itself? your using a special chrome plugin?
Hey neil, when you are going to drop trends of 2021 (marketing, ecommerce & social media)
Soon :)
Hi Neil what is your advice for someone who wants to rank a new website DM0 WHAT IS THE BEST STRATEGY . And how many articles should i write every week or month
I would take my SEO and Content courses for free here neilpatel.com/training
So I have a site that I have ranked a few keywords for but I have a domain ranking of like 1. 1. How can I rank the site higher and 2. What does domain ranking mean for keywords? Does a higher ranking mean I can aim for specific level competitive words? What’s the correlation?
Create quality content, get quality backlinks, promote your website, and be patient :)
@@neilpatel gotcha. What is the correlation ranking to keyword. Is it like a game, where as the higher my ranking the more higher ranking keywords I can take?
How do I access those big circle graphs I originally found on your website? Was that a free trial and now I need to become a paid member? BTW, I went through your first lesson and did what you said. After just one blog and I am starting to get some traffic, finally.
You mean on Ubersuggest?
In other words, write a very useful, very detailed article that answers the searcher's question. Something that will please the Google search evaluators.
Totally :)
how are you showing the 'monthly searches' info in the google search bar?
Ubersuggest extension :)
Hi Neil, I have been using ubersuggest for a bit now. But not really seeing results. I have been making articles with really low seo scores, but no results ? Maybe it's because I have zero backlinks ? HELP
Hello friend,
When are you creating articles with low SEO scores? You want high SEO scores.
Do you mean you're going after low competition keywords?
Also yes, building backlinks will help build your DA.
@@neilpatel ohh sorry, yes low seo keyword competition and decent volume. Saw this method in one of your videos
I think How To posts will always work. Google is getting very specific - increasingly so. I've got a "Benefits of Writing Flash Fiction" post, and people find it through phrases like "why write flash fiction" and "what is flash fiction". When I Google "writing flash fiction", not only does my page come nowhere, but neither do most of the other search results I find for those other terms. The post isn't a "how to write" post, but I'm sure those would rank well. I really should include How To in more titles where it applies, as it definitely helps. Great video - thank you. 😀❤
Yes it definitely does help :) Best of luck to you, friend
I’m not ranking for low kd keywords, what is the usual cause for this? Is it usually the content or the quality, I optimize them with rank math
If you are not ranking for low KD keywords, the first step is to make sure that your website is properly optimized for search engines.
Once you have optimized your website, you need to start creating high-quality content that is relevant to the keywords you are targeting. You should also focus on building backlinks to your website.
@@neilpatel I optimize with rank math and the quality is pretty good and I have one Backlink
Neil using your keyword search and watching your videos I was able to rank on the first page I'm only 3 months since publishing my website. However I'm at the bottom. How do I get to the top?
Keep working to build up your domain authority, and boost that link on social :)
@@neilpatel thanks you 😊
Very effective tips...
Thanks a lot
I dont know anything about backlinks what is it ,how is it and make it please make dedicated video how to make backlinks to new website from where how
neilpatel.com/blog/build-high-quality-backlinks/
Hi sir
I have a question. Why keyword is going struck and what should we do for getting better position?
( Actually my keyword is going to stuck but after some time position is going to up and down, so how I can do for getting back posting or better position?)
Build high DA backlinks to the page and try promoting it for engagements on Facebook :)
@@neilpatel ok sir. Thanks for valuable reply 🙏.
But actually I am doing this.
Any other options?
Thank you for
Always welcome
Hello sir, I am currently working on a e-commerce project, the only problem I am currently facing is that no matter how quantitative or qualitative my content is, I am not getting any single keyword from google while my urls are indexing properly, If you take a min and guide me on this problem. I shall be grateful to you.
How to use ubbersuggest and other tool for my reddbubble shop for ranking and more traffic please tell me
You would use it to do keyword research :)
@@neilpatel how
Very Good Information Sir
Thanks :)
Damn neil ❤
:)
Hi Neil!
Here's Manav,
I want to know that if I wrote a article, with a keyword.
Let it be xyz.
If I got ranked on google in India.
But i want my audience from Australia so how to make my post ranked there?
I hope you understand that what I am asking to you and please reply me as soon as possible.
Your fan from India.
You said up a .au domain and target relevant keywords in Australia :)
@@neilpatel
Thanks you Bro
@@neilpatel where do i find a good blog writer?
Please make a detailed video on how hard to rank on google based on difficulty level
I have a free SEO course here neilpatel.com/training/
Hi,bro can you do one detailed video on Central broadcast and communication ministry s new direction to online news portal, how it impacts on the news websites and blogs
I'd have to look into that one!
@@neilpatel thanks mr Neil please do it, it will be helpful to all news Blogs
nice
Thanks!
Hey Neil Patel, please help me how to keywords rank in a few days?
Unless you have a well established and high authority site, it can take a while for your keywords to rank
Hi Neil
I want a way to find out the most searched words within a year, month, day, or week
Thanks 😊
Just Google search 'most searches keywords in 2020" It's typically terms like 'Facebook' 'Amazon' etc
so nice
Thank you! 🙂
@@neilpatel Always welcome you are so nice work stay connected to long time
Does Domain Age Or DR matter to beat these giants sites ?
Domain authority is what's important
Sir i have a Client Which have a E commerce Store in Electronics, Now Sir I want to Rank "Washing machine" Keyword. But Sir problem is How Can i Target this keyword Because in a Category of Washing machine have many Products. So Should i use "S" or Not Whenever i want
to Just rank "Washing machine" Sir Please Guide me ???????
I'm assuming they'll likely populate similar results whether its singular or plural. That keyword is. very competitive so its going to be be hard to rank for. I'd try going after longtail keywords.
Valuable content,hard to create long content
It's not easy but its worth it :)
How to stop organic spam bot traffic ??
neilpatel.com/blog/how-to-remove-referral-spam-in-your-google-analytics/
Can you please make a video On Amazon Affiliate Marketing to Make $1000 Per Month?
Why don't people just freakin' email another similar site and ask them to share links with each other? Why does everyone feel like they have to pay fuggin' Google to be seen on the internet? I can't understand that.
People should definitely never pay for links. They key is to find relevant sites and email them with a pitch :)
Do a full project. Step-by-step. C'mon Neil. Do it
Thanks for the suggestion, Suraj :)
@@neilpatel great man!
Hi
Hello!
No
There is just one way to rank for a high competitive keyword is your site DA. if you have DA 60 70 0r 100 you probably rank on the first page. Otherwise, these kind of lectures are just useless
For highly competitive keywords, it helps to have a high DA! But it's not the only way :)