EP 169 Shad Salleh | Mastering Modern Marketing: Adapting to Digital Changes

We discuss the challenges and changes in digital marketing, particularly focusing on the differences between 2020 and the present. The host and guest, Shad, highlight how running successful Facebook ad campaigns has become more complex due to changes like the iOS 14 update, which impacts data collection. Shad emphasizes the importance of a well-structured sales funnel and using conversion APIs to maintain campaign performance. They discuss the necessity of understanding key performance indicators (KPIs) and the importance of closing sales effectively rather than just generating leads. Additionally, the video touches on the personal satisfaction derived from teaching others effective marketing strategies and the transformative impact it can have on individuals' lives.
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