The meaning behind IKEA product names
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- Опубліковано 6 лис 2017
- IKEA has a very specific system in place for naming its products. For example, rugs are named after towns in Denmark or Sweden, while bed and bath accessories are named after flowers and plants. Following is a transcript of the video.
The Swedish company has more than 12,000 products.
Each product has a unique name that may seem odd at first, but there's actually a consistent system in place.
The naming system came from IKEA founder Ingvar Kamprad. Kamprad had dyslexia, a learning disorder that can make it difficult to read. He had trouble remembering item codes, so he simplified it.
So, how does the IKEA naming system work?
Products are named after a specific Swedish word chosen based on the type of product.
For instance, outdoor furniture is named after Scandinavian islands. Äpplarö is named after this island in Stockholm
Rugs are named after towns in Denmark or Sweden. The Kattrup rug is named after this small Denmark town
Bed and bath accessories are named after flowers and plants. Ullvide? It's the Swedish word for the plant Salix Lanata aka Woolly Willow,
Beds are named after areas in Norway, like Hemnes.
Shelves are named after occupations or boys' names, while fabrics and curtains are female names.
So, while it may look strange at first glance to the Swedish, these product names are pretty familiar.
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And the name IKEA is not just a random name either. It is an acronym for Ingvar - Kamprad - Elmtaryd (the farm where he grew up) - Agunnaryd (the farm was located in this district).
In other words, IKEA is a great portal for those who want learn Swedish language.
Kallax, Fjällbo and Eket are neither occupations nor boys’ names.
Fascinating!
and the meatballs well everyone knows that lol wooo
Random Videos Meatballs with their lingonberry jam... yum.
mmmmm and horse meat
And what about the couches?
Wow, cool! 😆
Hmm. Never would have guessed that!
The new wireless lightning system on Ikea. Trådlös, must feel awkward too. It means wireless in swedish.
Interesting
I did not know that. I wonder why they do not try to localize it for stores outside of their country to make same effect...
Alex M cuz its not as fun
It adds to that Scandinavian feeling that a lot of customers outside of Scandinavia love
"Guy annoys girlfriend with puns at Ikea"
HEY DANA
lol FINALLY found a video on this
Va i hela friden?
So how big a rug named 'Gotland' will be?
about the size of a whole IKEA
Blahaj :)
Somewhere. In some hospital, one of a 100 babies born will name after a Ikea furniture
ikea has their own language now, ikean
I think the names are designed to be made into puns that way husbands have something to pass the time.
Just put whatever the local equivalent to Biltema or Clas Ohlson next to one, and split the couples.
(Home depot? Menards? Whatever the equivalent for cars is? I don't know, I'm unamerican.)
Awesome
New mexico sucks
For notch it would if he actually goes there
Any logical explanation why there's a knife called 'an offer'(förslag)?
I can imagine a quiet swedish kid threatening a teacher: I HAVE AN OFFER!!!
#NobodyCares
This is bs.