HUDA BEAUTY: THE REBRAND
Вставка
- Опубліковано 8 лип 2024
- Hey beautiful people!! 💖 I am SO excited to share the FIRST episode of our NEW docuseries, giving you a SNEAK PEEK into life inside Huda Beauty during a super special time as we REBRAND Huda Beauty.
It's been such a journey over the past 11 years, but it felt like the right time to refresh the business so it reflects who we are now and where we want to go. It's been hard to say goodbye... but it's time.
Of course, during such a momentous moment, we had to take you along this journey with us. We're SO grateful for you all, and we hope you love our rebrand as much as we do. 💕✨
Stay tuned for all the raw, real, and emotional moments - from unveiling the new logo to discontinuing products, to shoot days, events, office pranks... Literally we're sharing it ALL!
الترجمة العربية متوفرة
Logo Reveal 05:44 - 07:05
The new Easy Bake Pack 08:39 - 10:46
LET’S BECOME FAMILY!
Instagram: / hudabeauty
TikTok: / hudabeauty
Snapchat: HudaBeauty
Facebook: / hudabeauty
X: / hudabeauty - Навчання та стиль
I liked the old logo and the square packaging of the powder. It felt sexy, mature, and bold. This new logo and packaging feels more like it’s aimed towards teens like all the other makeup these days.
Same
As someone that took a few PR classes in grad school, doing your own rebranding IN house sans a branding agency is a huge deal! The fact that your team rose to the challenge and did SO well speaks volumes to the amazing team that you have. They all need raises!!!
Itwef
You're so sweet! Thank you for the love beautiful ❤
@@momofghalaaà
this brand could literally be telling me it's switching over to car parts and I would support them. After they came out hard for Palestine when no one else would. I will never forget that, nor will my family. I will always be behind this brand.
I absolutely agree! Huda is an amazing person
😂😂😂
Weirdo @@Legend1508
I love the fact that you are showing yourself without a lot of makeup now. Congratulations on the new branding and for not being afraid to speak up on what really matters.
About time. All that money on nose jobs and lip enhancers to then use makeup to cover up her "new face" beauty all while telling everyone to embrace and love yourself the way you are. Very hypocritical. I know a lady in the UK that underwent all types of face surgery to make it to influencer "beauty" level so that people like Huda and others could take notice of her and send her PR packages. It worked because everyone is running after "plastic" beauty today and her followers increased and she's received PR packages and brand deals and collaborations from so many people now but at what cost? As much as I love Huda for using her platform to speak up for good its just as disheartening to see women undergo all these surgeries to reach influencer level beauty that people like Huda and others set precedent for.
Thank you for the love and support ❤
We stand with you Huda! Your struggles shaped you to be able to now do this- May you be blessed with all that's good. HB is an ethical brand that we will ALWAYS support! Fully believe in you
You're the sweetest! Thank you for all your support💗
With old or new logo, we are Huda beauty loyalist, and will remain one forever! Much love and power to you! ❤
Thank you for your love and support honey! We appreciate you❤
7:40 @@Hudabeauty
Please don’t discontinue the Samantha lashes! They are the most unique lash on the market with the combo of definition and wispies. I have worn them since 2017 and idk what I’ll do if they are discontinued!!!
Omg girl I repurhased those lashes too many times back in the day too
I believe she means everything with the former logo/ packing Will be discounted and Will come around with new logo and packing😊
@Justmehanae that's rebranding. Discontinued products are no longer continued
Congrats Hoodie & team! So happy for you! Wish you all the best with this new chapter!🩷🤲✨🫶
We love you! 💝
Just finished my bachelors with honours in graphic design and love seeing behind the scenes and the rebranding of huda beauty. Excited to see what's to come and how your brand will keep thriving! 👏😍
Ahhhmazing! Congratulations beautiful💗 Thank you for the love🥰
Please don't discontinue Wishful. The skin care is fantastic for menopausal skin 😢
Yessss! Even for skin in general
I agree! Love so many of the wishful products❤️
Yes! The rose oil and thirst trap serum is my holy grail
Huda is my favorite brand and I’m someone that has a hard time spending money on myself so usually stick to drugstore/more affordable priced products but Huda is always where I’m willing to splurge on myself!! And seeing how you listened to everyone about the packaging of the powder and made it so it makes as many people as happy as possible is just AMAZING!!! ❤
SO happy to hear this lovely, thank you for the love! 💖
@@Hudabeauty OMG!! Can’t believe you replied!!!! ❤️❤️❤️❤️ You’re welcome! The love is well deserved!!! Now if only you’d come out with a fully cool toned eye shadow palette!!!! 🙏🙏
This week I've spent more than 300 pounds on Huda make-up. I'm hooked. Keep going girl 💪
Please don’t change the formula 🙏🏻😭
Thank you for taking a stand and being one of the first to speak about Palestine. We love you!! 🍉🍉🍉
Never clicked on a video so fast! I’m obsessed with the new logo and branding. Love you Huda ❤❤❤❤❤
Love you more! So glad you love it beautiful💖💓
Huda. We love you. Your products have been bomb. Sweety your brand logo was legit iconic. Keep it. Not these new rebranding thing, like you said it represents so much so keep it representing the years of hard work blood sweat and tears you’ve given to your brand. Don’t change so much that we lose touch with our Huda.
Love the logo and the genius change to Easy Bake as well! 🤯 Wow. Bravo for listening.
Sooo happy to hear this beautiful! ❤
I been a fan of Huda for over 11 years I think. I’m so happy for her success. She is a beautiful person inside and out.
Thank you so much for your love and support beautiful 💖💕
@@Hudabeauty you're welcome. You are my favorite person in the makeup and beauty industry. I wish I could meet you someday. (Im way in Birmingham Alabama 😔) Please keep taking care of yourself, and know how much many of us appreciate you and all that you do.
my god, you and your entire team killed it! the new logo and packaging for easy bake are already amazing, can't wait for what's next.
So proud of Huda’s journey ❤ together for over a decade
Thank you so much my love ❤
I respect you so much for your stance on Palestine. You and your values drew me in in the first place and then i discovered amazing beauty products that not only make me feel beautiful but also soothes my soul. Thank you
The old Huda logo is iconic, I'm so nervous but we're ready!
Congratulations on the rebrand. A huge well done for stepping out of our comfort zone and going for it. I love the new logo, it represents you very well ❤
Thank you darling! ❤
Dear Huda, I came from Slovakia, living in Germany, I’m loving your brand from the very beginning, I’ve purchased every single palette you came with, yesterday I bought your new liquid blush in Sephora Prague. You are one of my Top 5 makeup brands of the whole world. Wishing you and your brand the very best. Love you ❤
OMGGGGGGGGGGGGG! im so excited for this NEW ERA ♥ U DESERVE THE WORLD! you re one of the best CEO/influencer i have seen. CONGRATs for ur pass/present and NOW, FUTURE!
YAY! Thank you honey😍❤
Love how intentional the design changes for the Easy Bake are! Congrats and can't wait to see more of the changes🩷
Couldn't be MORE obsessed!!
Congratulations, Huda! You deserve all the best. Love the new easy bake. Genius!
Thank you for the love gorgeous🥰❤
congrats huda, I love how you always listen to everyones suggestions and the new powder packaging is perfect
Thank you so much beautiful😍 Sooooo excited for you to get your hands on it🥰
I LOVE these behind the scenes style vlogs. I just wish they were longer 💝💜💖💙🍉🍉🍉🍉
Ditto.
Same!
I never used Huda Beauty nor had the interest. However I stumbled upon this video and out of curiosity decided to watch it. This sparked my interest and am intrigued. I will continue to watch this docuseries. And because of the rebrand and learning the story behind it I feel like this may be a good time for me to try it out! Feels like I am starting at a good time, when there's something exciting, and also like me starting at the start of your new chapter. I'm excited for this!
Thank you Huda for taking us backstage and showing us what most brands are keeping a secret. I really enjoyed this video and I’m excited for the series. I think the new and the new packaging is fire 🔥🔥🔥 congrats to you and your team 🤍
Thank you so much beautiful! We're so excited to show you more🤩❤
huda today I’m 21 . At the age of 9 in 2013 I discovered your brand as a enthusiastic makeup lover , a little girl who looked up and still continues to look up to you. You have been. Huge influence to every brown girl out there and you continue to thrive in the industry. Absolutely support you no matter what and I’m so happy to have you to look up to in the cosmetics industry because soon one day I hope to have a beauty global empire just like you ❤ congratulations on the future plans and I’m so exited to support you and your team no matter what❤
Thank you so much for all your love and support beautiful, it means the world 🥰❤We love you so much!
okay I am obsessed! I see how happy you look talking about the new logo and the new features on the powder! That makes me so happy! I cant wait to see everything refreshed!
even if its a new logo or an old logo, it wont change the fact how talented and perfect hudas makeup are!
Girl you look so refreshed. I love this natural look on you. And so looking forward to the rebrand.
the mini loose powders also need a new packaging because the circular powder puff isnt useful if im using it corretly , regardless i love ur brand i love u more daily after u have shown and continue to support Gaza , also also cherry blossom pressed powder changed my life wallahi i never was complimented on my makeup before but everytime i use that , ppl say wow your makeup and skin looks great , love you huda and love kayali as well ❣
My hudabeauty ur always the best personality in the world ❤i m congratulations u for new logo for new start n lots of wish for all ur launches 😍😍
idc for makeup but would support huda anytime for speaking up about palestine. Go girl
Team Hoodie for life, I remember when she came out with a Facebook series. I would wait for the next episode to come out weekly, she’s so real and raw. Allah blesses her daily because she’s so pure, mA. Rebrand or not, I’m here for it all, may Allah continue to bless you in this life and the hereafter.
This is sooo empowering how they popped Huda in the logo it symbolizes that you are the boss n uh are back❤
I didn’t like the new logo at first, but after I watched the full video I realise it fits with the new brand so much better
In the early stage of youtube, huda used to "video reply" in one of my videos. This feature doesn't exist now. Thinking about it now, I can't believe how far Huda and her company have become. Congratulations!🎉
Rebranding the brand in tough times is not an easy job so I congratulate you on doing that first and foremost! Secondly, being there since you started and following you so closely and being connected as hudabeautyFam just makes me soo overwhelmed and excited for you! I am excited about everything and just so happy that everything worked out for you and that YOU are happy and satisfied bc your happiness over anything in the world! Love you baby so much! 🤗🤗💗💗💗💗 a HUGE congratulations to you! 💗
Love you more beautiful! 💖 Thank you for always supporting, we appreciate you SO much💖❤
As a graphic designer i'm totally in love with the new logo .. it represent everything in your products , it's modern , powerful , flowless, freshness.
And the most important part for me as a girl from the middle east and as a palestinian girl, that i'm soo proud of you and your journey .
I'm looking up to you as a great example for the arab girl who stands for the right side and humanity , fighting to speak up for her people and stays strong as much as she can against everyone trying to shut down her voice and opinion , at the same time she always looking to be the best in her job and trying so hard to acheive her dreams .
Stay strong , keep up with this great work .
We are proud of you, We love you ❤.
Hi Huda, Many Congratulations on re-branding 🌺! I had a small request, I immigrated here just couple of years back, by the time I could afford and discovered/became fan of Huda Beauty, Mercury Retrogade palatte already had gone from market :( please please bring them back, there would be several of us who would want to be experiencing that lost Beauty from Huda Beauty!
Omg I came here super fast, ok first of congrats Huda on the new rebrand and this new journey!!! Can’t wait to see what happens ❤❤❤❤ second as a graphic designer this is an amazing logo, it’s new fresh and trendy. It’s also important to have a brand refresh to stay exciting, what I love about it is having two different fonts bold and light, making it stand out 💖 it’s giving me this bold but still beautiful, edgy but elegant, pretty and grunge 😂 “see what I did there”, but it also can reflect you as a person and your personal journey. I’m nervous but excited to see what’s to come from you Huda, will always support you no matter what💗💗💗💗 ps please don’t be late on the discontinuation video so I can do my shopping from now and restock on my favs if they leave 😅😅😅 much love Huda and team ❤❤❤❤❤
I’m a Hudda Beauty loyalist. Having said that I will miss the old packaging and ‘all the memories associated with it but I am welcoming the new with open arms…can’t wait to get my hands on the new packaging ❤❤❤
I love this woman and her brand, everything about it to the small detailing to even considering her consumers ideas! Can’t wait to see what the future holds for my favourite brand in the world 🩷
Thank you beautiful ❤
I love to see the work behind the rebranding process. The final result looks insane 🤩🤩 congratulations 🎉 ❤❤❤
I’m so excited for u huda I can’t wait to see how the new packaging comes together ❤
Congrats Huda and team! Your hard work shows, I am so excited for your relaunch :) Just one request, please don't discontinue the foundation stick, It's my favourite everyday foundation, I have gone through at least 4-5 of them and currently it's unavailable at every Sephora in the US and on your website too.
This brand was totally new to me . I went to Sephora in Paris, bought a lipgloss and I am hooked! What a great brand.
Honestly, simple, bold and direct! You chose simplicity and clarity over complication, it shows mental growth and a real vision, proud of you 👏🏽 guys 🎉 ❤❤❤
Uhhh goddd . You are soo loyal with your costumers, like you listen to each and every costumer of yours, that’s unreal these days. Im a huge fan of yours, but after watching this video your place in my heart and life has grown moree, (no one can imagine) . I love you and i will always always support you and your brand no matter WHATTT.
Hudabeautyfam ❤
I just hope that the formula of the easy bake doesn't change 😭😭
I couldn’t be more excited! So much love 💗
As a change management specialist working on hr transformation projects, here in dubai, I'd give kudos to the PR team (or who's ever idea it was to record everything and publish it publicly on UA-cam) cause they know what they're doing. To the banana people it sounds like a video but to me it's shouting CHANGE MANAGEMENT DETAILS. 😍🤩😍 LOVE THE WAY YOURE HANDLING THIS.
I’m a huda beauty loyalist and I’m so happy and wishing you all the best ❤
Speaking of making everyone happy can you bring back the easy bake fragrance with this rebrand because I had no idea what it smelled like until I used the powder and my mind is blown I need it
Yes! and in a smaller size please!
I know you said that glowish is getting discontinued but pls dont discontinue glowish bronzing powder.. i like it a lot😢😢
Happy with the changes, love the rounded ends of the powder ❤ although I'm slowly starting to miss old logo. So many memories with this one, but it is time to close this chapter and start another one 🎉❤
Can not wait for the New Concealer Pakage 😍😍😍
Absolutely love 💜🥰
Change can be hard, letting go the old and bring in the new is always difficult. My job says that sometimes an organization needs to go thru the grow pains to figure out how to make things better, and that goes for many things in life.
I'm proud of you and love you Huda 💜🥰
Ahhhhh love ur makeup brand so muchh also first
I actually love the new logo it’s giving 2000’s vibes and such a younger nostalgic feel.
Also for some of us that have easy bake already (non new version) and want the removable sifter could you sell empty easy bake pots so we can just top out powder into plss bc I don’t want to cut the softer bc the powder will go everywhere
THE NEW PACKAGING FOR THE POWDER 😍😍😍😍
The rounded corners on the easy bake im in love with! I'm a designer myself and what an amazing job!
الباكجينق الجدديد اسطورييي احب الي يسمع اراء عملائه ❤❤
I hope wishful scrub will not be discontinued. It is the best thing I ever used. My skin is really glowing and flawless after using it. Please don't cancel this stuff!
That new packaging is so so good! Congrats 👏👏👏
wow congrats!!! reaching that level to be able to rebrand/make packaging special to you takes a lot!! cant wait to get there🙏🏽
Thank you so much beautiful! Sending you so much love🥰
I love how you listen to your customers. You are unique for that. I will forever support you.
Congratulations huda i wish you all the best !! As a dedicated fan and a huge supporter im so proud of you ! YOU ARE THE QUEEN 🌹🌹🥹 cant wait to watch more episodes
Love the rebranding 💖💖💖 forever a huge fan of Huda beauty because you guys were one of the first and only brands to have inclusivity and amazing quality!
Love a Company that listens to their audience 👏❤
🎉 Congratulations Huda so happy for you. Can't wait to try the easy bake.
Huda beauty was never a logo. It is what the brand stands for that we love and support ❤❤
So proud and excited that it's finally revealed! so blessed to be part of such an amazing team
It’s giving fresh modern chic and built to last
Congrats on the new logo and rebrand! I love it❤ I can’t wait to try the new powder.
the new packaging is so cute🫶
Congratulations on your rebranding and your new packaging for easy bake it really seems functional! I just want to shed light on an idea that I think would be great which is creating a brand that is (Organic, Eco-friendly & cleaning ingredients)! I think it would be awesome as I believe a lot of people including me are interested in that for at least our daily make up while staying at the professional makeup for the occasion 😊 Congrats again love ❤❤❤
Congrats team! Thank you for always sharing the BTS with us, this video reminded me a bit of your Huda Boss show which I miss so much! Can’t wait to see what’s to come for the brand but I already know I’ll be supporting you through it all. So much love❤
Huda, I literally love you, you are such a positive icon for Muslim women everywhere
ngl i’m sadddd 🥺😭 loved the iconic logo, inner child me is kinda hurt
Love this so much🤍
Congratulations to the Team 💜🔥🤩
We love you so much Huda!!!! We’re so proud of you ❤
This is the new logo. It’s hard to say bye to the old one. But the new represents the time of today. ♥️ We’ve all changed with you Huda ❤❤❤
I absolutely love the new design ❤ and the packaging!! This is my favorite beauty brand and I was honestly a bit concerned with the rebrand lol because it's a brand that I truly appreciate, and many of its products have been with me during important times like my wedding so we build an emotional connection to it. But this feels perfect 🎉 !!! Please don't discontinue the liquid lipsticks 😢
Huda, you’re the only brand i support in Sephora because you took a stand for Gaza and at the same time i loveeeee the makeup you created. Hope you’ll continue to succeed and keep coming out with amazing ideas! 🩷
i'm very scared to know what the discontinuations are but i'm so happy & excited for this new era!!
Omg I’m seeing Huda after such a long time she looks so different now!
فخورين فيكي هدى ..بتمنى يجي يوم اقددر اشتري من منتجات المكياج هدى بيوتي❤❤❤❤
Will you be changing the whole concealer packaging? I love that because it leaks, which the old formula didnt have this issue
Huda please hire me for your marketing team 😭Everyone seems like such a vibeeee and would love to be part of this MAGNIFICENT brand! Especially during this time of refreshment and change!
LETTTTTSSSS GOOO HUDA AND HUDA TEAMMMMMM
Congrats Huda , Becki , Peo and Team the NEW logo looks amazing ❤❤❤ and I’m so excited for everyone to see the Easy Bake New Pack 🥺🥺🥺
I hope that when Huda discontinues the Glowish line, she will keep the sustainability element, because that was one of my favorite aspects about that line. Before Huda Beauty products have had this plastic wrappings that seem very non-compostable. Perhaps that would change in the future.
Hey I love huda beauty no matter what . And you are doing a great job please continue with that, you have Almighty’s support and our support. You are going to rock again. Free Palestine 🇵🇸.