Even Apple’s updates have been tainted. I love the laptop/phone I got last year, it’s my 4th Mac laptop since the early 2000s & 3rd phone & maybe my favourite devices ever, & the AI isn’t even supposed to be in these ones but it’s obviously patched into some functions, like autocorrect, which has become incredibly aggressive while fundamentally being unable to predict what I meant to say. I have witnessed the autocorrect on both devices OVERWRITE a completely correct + intentional term that had no typos in it & was a word in my Dictionary function. This has happened multiple times. Even more than overwriting perfectly usable words for no reason, it’s even worse when it’s trying to interpret some typos. It does particularly bad if I hit a letter instead of the space bar, bc instead of being able to see that’s what happened like any human could & understand what I was saying, the AI-boosted autocorrect will make wildly decontextualized guesses that make it almost impossible to understand what was just a typo. It’s aggravating bc I’m a fast typist & having to back-track to cater to an AI learning by making crappy mistakes on me all the time is so annoying. I hate it.
I’m holding out hope that Siri actually upgrades to the point where I can just say “Hey Siri, take me to the Walmart closest to my house” or “what’s the best way to clean burnt onions”
When I see an Ai generated ad I don't think "oh wow, this makes me want Coca Cola" (the goal of the ad), it makes me think "oh wow, guess I'll never be buying Coca Cola again."
I like Coke, but this was gross. Definitely gonna try to work on curbing my caffeine addiction. And I WISH Pepsi clapped back with an ad going along the lines of “We always use real people for our work!” or something like that
I saw one of these ads and when I noticed it was AI I said to my father "I didn't think you could hollow out something that was already entirely hollow but they found a way."
Your father is a real one. Work with that allyship, he seems to get it. Motivate him to help you take action (or even just the kind of inaction, refusal to fund the slop, that helps dismantle all of this mess)
@thatonehumanoid7756 yep could totally be fake (not really enough evidence either way on this one though). I still respect this sentiment, and the person who'd say this. I still like to go through life as someone who likes to learn and reflect on the human condition, not be an armchair detective. The "father," doesn't matter here, this is an entirely plausible scenario of an older relative stating out loud their thoughts on this situation, and I'm expressing how I feel about that scenario, real of fake. You've heard of like, metaphors, and being inspired by situations, right?
I said the quote. My father just said something like "yeah". He was busy doing something else anyways (I think I was helping him put on socks so he could go out)
The most disgusting part is that Coca Cola has all of the money in the world to pay actors, writers, techs, and visual artists, they just chose not to employ those people. For Christmas. They may have invented Santa as we know him, but they're acting pretty Grinchy.
they didnt invent santa as we know him, thats a myth that fails to look at how santa was drawn at that time already, historical evidence from at least the 1910s and 20s shows santa the same
First of, they never "created" Santa Clause, Father Krinkle or Saint Nicholas Second, they did this out of novelty rather than greed, they jumped on the trend.
As a marketing student the fixation of the industry for gen AI baffles me. The cost savings CANNOT be worth the drastic reduction in the ability to tailor the message to a specific segment, the destruction of brand-consumer relationship building, shit even the loss in trust towards other businesses related to advertising which could make creating new marketing campaigns more expensive and difficult.
it's just like NFTs all over again, it really seems like huge companies are divorced from reality, or just hope that they can get away with this, which is so surprising, like.. don't they have special divisions that are supposed to make sure things like that don't happen? shouldn't the marketing division analyse data and be in touch with reality and know what people like and dislike, isn't that a big point of it?
The main benefit of automating marketing content is exactly so that they can in fact target every possible market segment with more personalized and more compelling messaging. See, for example, every SEO “blog” that companies run to churn out content tailored to every possible market segment. The coke ads are obvious rage bait cashing in on a trend, just like Pepsi’s Jenner ad and whatever Nike did to make everyone buy and burn their shoes. The actual point of automating marketing is to create a tsunami of content from a few bullet points.
I could immediately tell it was AI, I'm a truck driver IRL and the trucks in these ads have that AI reek, where they just look off and everything is slightly messed up, like obviously a human didn't reference an image of a real machine.
I am so so so tired of the STEM is more important than everything era. Computers don’t need to be making art, humans don’t need to be doing soulless crap all day for a few bucks. People think I’m a fool and will be poor forever for saying I want to work in art/design but they’re important, we’re just letting billionaires with no style and no swag tell us they’re not. I hope the pendulum swings back in my lifetime and I live through an age where good design matters. For now I silently seeth at this butt ugly AI art and work my minimum wage job.
@GoodOleDFT everyone building tech that's ruining the world is responsible. Do you think the computer programmers who work on surveillance software are innocent? Sam Altman, the man pushing AI on the world is an engineer, too.
The one thing that baffles me the most is that these executives and brand managers are usually notorious about pixelfudging every single aspect of images. Deadening any artistic vision for filed down multi quadrant all demographic appeal... AND THEY LET THIS THROUGH WITH NO NOTES?!?! Think of the poor artists who every christmas slavishly corrected treebark because it didnt match the beand approved pantone charts. Think of the cinematographer who has sat in countless hours in edit suites and color bays finessing the shadows on childrens faces. And the actors who done these smiles for decades perfecting a wholesome grin of awe and wonder... And the commercial that aired... LOOKED LIKE THAT? WITH NO QUALITY CONTROL? wow.. It.. it's just... Wow. The fact staring us in The face, that as soon as AI was given the chance... It was approved with no notes. Noone saw the result and recoiled in horror at what they had done? Why... How??? Who wanted this future?!
my guess is the higher ups mandated use of AI no matter what, and also I imagine the "AI studios" were probably not quite as cheap as they would've liked
Right?? We in the west have a service industry based economy, and if they strive to replace service industry workers with machines, who of the people who own a screen to view this advertisement is going to buy their product??? If you stop paying people, they can no longer buy your products! Money circulates, that's how money works! It doesn't function when it sits still!
Silicon Valley Techbros who want infinite money to pump into their griftslop, because their minds have been poisoned by their fake-ass business majors.
@@lunaqueer "Money circulates, that's how money works! It doesn't function when it sits still!" this is a mindless consumer mindset. something that rich people all have in common, is a lot of money. someone stays rich for a long time by holding on to large sums of money.
@@alienhatz3265 The last part is what's really gonna slow down adoption. We're in the excited VC stage of the tech; it's stirred up an investment buzz so costs are unsustainably cheap in an attempt to force market saturation. If a juggernaut like Coke wasn't able to throw enough money at the stuff to make their most visible ads passable at this stage people should be wary about what production costs will look like five years from now regardless of the hypothetical ceiling the tech can achieve.
I think no matter how good AI gets, it's just not a good look for a billion dollar company to look cheap. Even McDonald's are desperate to shake that public image, despite building their brand on it. As AI becomes more "reliable," having a full production is going to be as much a sign of wealth and quality as any good marketing.
The odd thing about AI stuff to me is that the big new thing is Generative AI that pulls from huge (often stolen or dubiously acquired) pools of data, but AI in _general_ we've been using for a long time, "AI" can just be, like, the behavior something in a video game is programmed with, nothing generative involved. So it's hard to even tell what people are talking about when they use that AI buzzword. (P.S. I just found your channel, looks like you got some good stuff! I consume a lot of Anti-MLM content but it's important to criticize marketing in general, so channels like this are much needed!)
Are people talking about Mario 64 gumba AI or the rapidly evolving generative AI that took off a few years ago and is in almost literally everything? How am I ever to know!
More recently, the term has become synonymous with complex algorithims that run on neural processing chips and are trained by large sets of data. That's what separates generative AI from an AI a human deliberately wrote.
The new meaning of AI (which is Generative AI or GAI like ChatGPT) is also misleading. It is not AI as in a machine capable of thought. It's basically a significantly more advanced version of that feature where some phones try to predict how you're going to finish a sentence so you can just pick one and save yourself time actually writing it out. More confusion is due if "true AI" (a machine truly capable of thought) is created. As of now AI is more than likely just a marketing name to make it seem more advanced in process than it really is.
True, it's definitely misusing and weaponising the excitement and progress we've been building for decades around actual artificial intelligence, to sell us a terrible corporate tool to steal and automate our labour. When I'm not in a rush, I try to make it clear; this slop is not accurately described as artificial intelligence, and probably slowed down the progression of actual uses by now making it have to functionally and reputationally distance from the slop. Remember too, "AI" (mass generation) poisons like Nightshade and Glaze work better the higher proportion of altered works we can get in each prompt source. This exploitative use of "AI" is ironically, already poisoning itself in a real inbreeding kind of way, let's speed that up
As a (former) Coca-Cola investor, I did the opposite of what you suggest, I sold my shares. Leaning into AI for creative projects shows that the leadership is lazy and lacks vision.
the urge to take stills from the ai commercial to sell because copyright on ai content is a minefield is overwhelming. But coca cola has the kind of lawyers that it'd probably set a horrible precedent
On top of all of the creatives being replaced, they didn’t need to pay for any actors and everything / everyone that supports that part of the production. Corporations gonna squeeze.
probably a good thing actually that ai generated ads are harder for people to feel a "connection" to. since that connection was always synthetic to begin with and only served to sell products. if introducing ai into advertisements makes all ads obviously bad and worse at tricking people into buying things, honestly thats a win. artists will find other gigs, just like we always have.
Actually on a postive note im pretty certain generative ai cant ever reach the point where it wont look like arse, cause they are already running out of training data, and once ai gets fed other ai "art" theres gonna be this feedback loop that will basically collapse the whole moddle. The "it'll get better just give it time" line is just something tech bros tell investors to keep the money flowing in, but this shite is wildly unsustainable
@@olivetree9920 Not really, otherwise most AI corporations wouldn't be scrambling to find new data where they can. Sure, there's some claims that you need at least 10 percent of original data to prevent model collapse, but 90 percent of the internet is now AI generated media. So model collapse is not only inevitable, but very rapidly approaching.
I believe current AI has a foundational problem in the way it operates that would not be fully eradicated no matter how much training data it eats. To improve significantly would require a major change in how generative AI works and improving on the flawed base has diminishing effect and will never be 100% truly what it tries to be.
It'sa monkey's paw situation for me. I wished for Coca-Cola advertisers to be out of a job, but not like this!! Love your work mate, thanks for sharing. Ripper of a video. You are one of the best doing the youtube commentary thing right now!! Really appreciate your nuanced, thought out take here.
Oh, I get it. Like, the collapse of these greedy companies and even the greedy systems is finally on the horizon, and by their own hands... But if only it didn't have to be after hurting and exploiting so many, and collapsing under the weight of their growth, onto us. If only their defeat was by a successful revolution before they could hurt so many, or by someone powerful choosing to dismantle them out of empathy for innocent people. Pyrrhic victory, I think they call it
It is funny that marketing firms have fallen victim to marketing. And with coke specifically, that have so much money, they could have easily paid for more compute power than they did. It would have barely helped the ads look less uncanny, but definitely make them look less cheap.
Probably felt like they had to do this in order to increase profits because of them having to pay $6 billion in back taxes to the IRS. I would also blame this on them not paying their employees shit either, but they've always been guilty of that.
I agree and raise you; our art is literally better as a collective concept the more we dismantle this exploitative slop machine sold to us as "AI" Our artists are hired. Our work is credited. Our pieces are more compelling and higher quality. Our source of learning and inspiration is filled with these higher quality, better artworks. Our planet destruction isn't sped up by the resource cost of "AI." Our artists are more motivated and less stressed and scared. It is in the best interest of art itself, as a functional concept, to dismantle the mass generation slop.
im so happy the little animated guys are back! your points are so well articulated and your voice is nice to listen to so the lil guys are like strawberries on top
The Coke ad was downright disturbing in places. The dog registers for me as being dead/inanimate, but it's moving like it's alive. Pretty gross and creepy.
Intentional or not, controversy multiplies the reach and impact of any advertisement. It's in our human nature to want to share our strong negative feelings about things we don't like, so we are more likely to talk about (and therefore spread awareness of) content/ads that make us angry. Social media recommendation algorithms have learned this all too well, and have optimized themselves to promote controversial content as much as possible. That's why hate speech gets so much exposure on Twitter! (Perfect example right there: in describing something I don't like, I mentioned a brand name!) It's been said "any publicity is good publicity", and that is certainly true in this case. It doesn't matter if an ad inspires mostly negative sentiments towards the featured company, as long as it puts that brand name into the minds of more people.
Oh absolutely. Like, corporations, have made it trendy to have low to no standards, and to be cruel right out in the open. To get not just good publicity but ANY publicity. Because, they managed to make it work without even trying to pretend that they aren't doing these things. They have willing apologist armies. But, these are temporary successes, that become regretful very quickly. The resources and novelty dry up, they start exploiting other powerful people and infighting, demographics eventually miss actual quality standards and stop consuming. They set their own expiry date by trying to play with controversy. (Hint...the right wing does exactly this too...)
I really appreciate your commentary on the ethics of artists taking advertising jobs (even those they disagree with) just to get paid. Indeed, working in the creative field involves taking on a level of risk and needing to do a lot of work you’re not passionate about just to get by. As an about-to-graduate art student, I am of course fully prepared to take on work I don’t care about or might even find goes against my moral fiber, but you addressing that it’s a valid route and sharing your experience is a really comforting thing to hear. Thank you.
@@olivetree9920 that’s something I still struggle with to be honest. I guess I just don’t have quite enough industry experience to understand what my limits are.
I think another issue is also not one thing AI produces is new, it is just an amalgamation of data put into it. All these adverts all these images look so familiar. It is creating nothing new, stagnating and regressing art.
I noticed the only bits of the AI that looked okay where exact carbon copy parts from previous coke adverts and had obviously been heavily edited as the words were correct.
I'm doing a MBA on Marketing right now. We have a lot of discussions regarding Ai to the point I'm considering making it my master thesis going forward. Basically those who didn't migrate to the sector from a design, product, or art background -literally do not understand- the problem. I had to show the coke ai ads to 'civilians' (some random folks not from marketing I lured in the campus with the promise of a free coke) to show them how folks feel weirded out by it. The discussion then came how 'cheap' coca-cola looked by doing this. They are basically riding the Ai hype wave. But the results is that they are being rejected by the audience. As a marketer, you must please your stakeholders. The consumer is a stakeholder. Therefore... Pure Ai coke ads are -not- a marketing sound decision. "But its cheaper!" Yes and your audience knows it. You look like a cheap ass, not like the leader of the pack. Complete out of step of coke messaging and position in the market. I will concede the point of the video here to say it is an attempt of normalization. They wish to remove the feeling of it being cheap. Resist? I know I'm watching and collecting data to shove on those corps as a consultant to tell them 'You are making yourselves look horrible'.
Would definitely be interested in seeing a video about the art of advertising. It's definitely an odd discussion to have as an artist but also as someone who has to eat and I think there's a lot to be said about it, especially from the marketing-critical approach of this channel.
What i find most amusing about this is that it got so bad that one week after the start of these ads, they instantly replaced all ads going around with the last year ad, be it on tv, youtube, etc
I really liked the old ad with the trucks driving through the town and bringing cheer and joy and cola. It was beautiful. ...and a testament to the fact that it is indeed the Holidays that are coming. :) I was sad when they changed it not to mention when they pointed out in the ad it was made with AI, ugh! Just keep the old one! You already paid for it!
It’s never been about festivity it’s always been about making money. I find it funny that Coca-Cola basically owns the likeness of Santa Claus for marketing. That’s hilarious to me. What else…I’m in the bath using text to speech watching this. It is just an optics thing you know they’re gonna continue down this path despite the backlash because they’re just too ubiquitous.
This is a good video, but your voice is a little low at times. Maybe increasing your mid levels in a mixer would help your voice come through a little better Everything else is excellent :)
i saw one of these ads so many times and every time it popped up i thought “why did they make it look like this ?? it looks so weird and kinda creepy??” so hearing that it was 100% ai generated makes so much more sense. i’m so tired
My mom is not caught up on AI stuff. I hated this ad, showed it to her and she didn't recognise the problem. So, I showed her a playlist of the last years. She now understands.
You hire human artists to make work that requires both content (a subject being displayed onscreen) and intent (a story, meaning, direction, cohesion). You buy AI output when you only want content.
Pepsi should have released the adverts but with real people. Unfortunately they didn't maybe they couldn't or more worryingly they wouldn't as they want to do AI slop as well.
I mean I'm sure the big wigs have enough of their own money tied up in big tech AI investment, so they can't not support it with their business decisions at this point.
I’ve spent the last 18 years working on whatever was needed. Now, thanks to strikes and greed I’m completely dead and went from a good annual pay to completely broke and on the verge of homelessness.
I don't get the reason why you need to feel so secretive about your opinions on AI. Most people on this platform are opposed to it, and from what you shared, you seem to have an average opinion on the subject. If it's from a worry about upsetting a few people or to not make the channel be yet another AI discussion channel, I get it, but I rather it just be clearly communicated than awkwardly danced around. But to each their own.
one thing worth noting is the uncanny valley problem, ai generated art is going to have a very hard time entirely replacing human made content without being noticed for probably a very long time because of the complexity of the tech required to reach that point. hopefully we will see a decline in capitalist profit motives before that point? however this is also why the ruling classes defund education, so things like this are easier to slip by. the shift of social media companies to using ai to create false profiles and fake content is part of this project to confuse the public enough that they can't tell what's real anymore. my hope is the enshitification these generative content systems produce will lead people away from ai filled media channels and ideally towards more federated social networks, though it's unrealistic to assume this would happen en masse
ceos: "You're just giving all this negative feedback because you think lazy artists should be paid! The AI ads are a perfect replacement!" faceless corporations lack humanity and as a result are completely tone deaf to what their customers value it may already be too late, as they possess a greater chunk of the total money than average noncorporate people do
3:25 you forgot the more obvious reason why coke did this: Outrage culture. You really think Coca-Cola with all their marketing dollars didn’t look at the product and say, “Wow, this is bad and is going to cause outrage. This is perfect!”
There's no money in outrage culture unless you're selling an outlet to that outrage. Companies don't go out of their way to make people mad in some "all according to keikaku" way. They're just genuinely bad at understanding what people resonate with and make stuff like this
@@calisto789they outlet is their other sodas. People don't bother researching what they consume. Even if people stop drinking coke (they won't it's literally addictive) they won't lose a cent and will have saved on ad production.
I think the issue is the way these companies talk about AI they have de luded themselves due to their tiny out of touch bubbles that everyone loves this stuff
It couldn't have been worse than the backlash to that Dreamland flavor that tasted like Capri Sun and vinegar. The AI one at least tasted sort of okay.
Have you seen Amazon's new AI generated ads on UA-cam? They are abysmal garbage. That is the most dystopian messed up advertising I've seen. It's just an all white background with the product and some hands interacting with it and like a AI voice over haunting honestly
Just read up on an article from the WSJ, and there was a part where a UK company i guess which does consulting/research about ai, claimed that the audience largely can't tell nor care. I don't believe that and I'd like to think they picked from a very dull cross section of society. This is absolutely ghoulish, but on the other hand I wonder if this could just give away what companies, largely multinational ones, that are worth boycotting.
I liked when it had to cut away from the polar bear before its nose started to become a fucking pinwheel swirl. I saw it as a ad/preview before War of the Rohirrim and it left a shit taste in my mouth.
A much bigger channel than yours just did a video on basically this. He thought a few years ago this AI thing would be huge. Now he thinks it's just for memes and trolls. My own view is this is the peak. It's fascinating what they've done. It won't get much better. Let's figure out how to use what we have.
this stuff exists because useless corporate douchebags who dont do anything for a living besides mutter buzzwords at meetings and presentations can impress eachother, because they have all the power over the smaller people who make things possible. itll implode on itself when the hype dies down.
If I MUST be advertised to, I at least want there to be some effort. They can't evenbbother to try. At this point just show flashing text saying DRINK COCA COLA.
I will say that its false to assume that AI will never exhibit behavior that supercedes its training data. It isnt the case with LLM generative AI today, but it has been previously -- example alphago outplayed humans significantly and performed moves that were considered baffling.
Your point is interesting, but I’d point out that success in Go is an objective goal that a machine is well-suited to “solve” for, where “interesting and novel artistic outputs that are appealing to people” are not necessarily possible for an AI to achieve
That's not even remotely comparable. LLMs literally only exist to repackage already existing works, generative AI is only as good as the data that's put into it. It's why most models can recreate entire movie stills, even unintentionally. There's no creative thinking going into it, it's a plagiarism machine.
The Apple ai stuff is ridiculously offending because they’re literally just repackaging Siri thinking none of us would notice
THIS!!!!!
Even Apple’s updates have been tainted. I love the laptop/phone I got last year, it’s my 4th Mac laptop since the early 2000s & 3rd phone & maybe my favourite devices ever, & the AI isn’t even supposed to be in these ones but it’s obviously patched into some functions, like autocorrect, which has become incredibly aggressive while fundamentally being unable to predict what I meant to say. I have witnessed the autocorrect on both devices OVERWRITE a completely correct + intentional term that had no typos in it & was a word in my Dictionary function. This has happened multiple times. Even more than overwriting perfectly usable words for no reason, it’s even worse when it’s trying to interpret some typos. It does particularly bad if I hit a letter instead of the space bar, bc instead of being able to see that’s what happened like any human could & understand what I was saying, the AI-boosted autocorrect will make wildly decontextualized guesses that make it almost impossible to understand what was just a typo. It’s aggravating bc I’m a fast typist & having to back-track to cater to an AI learning by making crappy mistakes on me all the time is so annoying. I hate it.
All ai stuff is ridiculous because 99% of it is repackaged algorithms already wildly used. Just slap on ai and you can charge double for the service.
I'm a long time Apple user and this was the last straw. Switched to Android and haven't looked back.
I’m holding out hope that Siri actually upgrades to the point where I can just say “Hey Siri, take me to the Walmart closest to my house” or “what’s the best way to clean burnt onions”
When I see an Ai generated ad I don't think "oh wow, this makes me want Coca Cola" (the goal of the ad), it makes me think "oh wow, guess I'll never be buying Coca Cola again."
Right I saw this ad and was like "... Y'know I liked Pepsi better anyways" 🤣
I like Coke, but this was gross. Definitely gonna try to work on curbing my caffeine addiction. And I WISH Pepsi clapped back with an ad going along the lines of “We always use real people for our work!” or something like that
Coca-Cola endorses a rapist president too so I also won't be buying
I saw one of these ads and when I noticed it was AI I said to my father "I didn't think you could hollow out something that was already entirely hollow but they found a way."
Bleak and extremely well said
Your father is a real one. Work with that allyship, he seems to get it. Motivate him to help you take action (or even just the kind of inaction, refusal to fund the slop, that helps dismantle all of this mess)
@@lilpetz500his dad didnt say anything, for some reason this guy is quoting himself
@thatonehumanoid7756 yep could totally be fake (not really enough evidence either way on this one though). I still respect this sentiment, and the person who'd say this.
I still like to go through life as someone who likes to learn and reflect on the human condition, not be an armchair detective.
The "father," doesn't matter here, this is an entirely plausible scenario of an older relative stating out loud their thoughts on this situation, and I'm expressing how I feel about that scenario, real of fake. You've heard of like, metaphors, and being inspired by situations, right?
I said the quote. My father just said something like "yeah". He was busy doing something else anyways (I think I was helping him put on socks so he could go out)
They would save more money just re-running old ads. Nothing has changed with the drink or label.
we've been watching the same M&M's and Hershey kisses Christmas commercials for HOW long and coke doesn't have SOMETHING in their backlog? wild
@@bigredradish Just re-run the fucking polar bear ads. Goddamn. It ain't THAT hard.
@@bigredradisheven re running really old ads would be genuinely interesting and get them attention
@@bigredradish And I damn well hope I'm still watching those M&Ms and Hershey Kisses commercials with my grandkids, they should always play those
The most disgusting part is that Coca Cola has all of the money in the world to pay actors, writers, techs, and visual artists, they just chose not to employ those people. For Christmas. They may have invented Santa as we know him, but they're acting pretty Grinchy.
I'm in the wrong reality that a sugar water company has this much influence and power.
they didnt invent santa as we know him, thats a myth that fails to look at how santa was drawn at that time already, historical evidence from at least the 1910s and 20s shows santa the same
@@JaysThoughts-q5e You mean the reality where sugar is five times more addictive than heroin?
First of, they never "created" Santa Clause, Father Krinkle or Saint Nicholas
Second, they did this out of novelty rather than greed, they jumped on the trend.
Nah... not Grinchy... Scroogey.
As a marketing student the fixation of the industry for gen AI baffles me. The cost savings CANNOT be worth the drastic reduction in the ability to tailor the message to a specific segment, the destruction of brand-consumer relationship building, shit even the loss in trust towards other businesses related to advertising which could make creating new marketing campaigns more expensive and difficult.
it's just like NFTs all over again, it really seems like huge companies are divorced from reality, or just hope that they can get away with this, which is so surprising, like.. don't they have special divisions that are supposed to make sure things like that don't happen? shouldn't the marketing division analyse data and be in touch with reality and know what people like and dislike, isn't that a big point of it?
@@burntficuscorporate has already laid off the marketing department.
The main benefit of automating marketing content is exactly so that they can in fact target every possible market segment with more personalized and more compelling messaging. See, for example, every SEO “blog” that companies run to churn out content tailored to every possible market segment. The coke ads are obvious rage bait cashing in on a trend, just like Pepsi’s Jenner ad and whatever Nike did to make everyone buy and burn their shoes. The actual point of automating marketing is to create a tsunami of content from a few bullet points.
You might be right in the long term, but when have corps ever thought about anything other than short term profit?
It all makes a lot more sense if you bear in mind that high level executives are the dumbest humans alive.
I could immediately tell it was AI, I'm a truck driver IRL and the trucks in these ads have that AI reek, where they just look off and everything is slightly messed up, like obviously a human didn't reference an image of a real machine.
I am so so so tired of the STEM is more important than everything era. Computers don’t need to be making art, humans don’t need to be doing soulless crap all day for a few bucks. People think I’m a fool and will be poor forever for saying I want to work in art/design but they’re important, we’re just letting billionaires with no style and no swag tell us they’re not. I hope the pendulum swings back in my lifetime and I live through an age where good design matters. For now I silently seeth at this butt ugly AI art and work my minimum wage job.
Keep on keeping on! One day the sun is going to fry the electrical grid and real people with real ideas will Reign again.
That's _not_ the fault of STEM. Blame business, administration and economy graduates for that.
@GoodOleDFT everyone building tech that's ruining the world is responsible. Do you think the computer programmers who work on surveillance software are innocent? Sam Altman, the man pushing AI on the world is an engineer, too.
The Renaissance era did NOT teach us this 😭🙏
@@GoodOleDFTI've noticed a weird overlap between business crypto guys and engineer guys
The one thing that baffles me the most is that these executives and brand managers are usually notorious about pixelfudging every single aspect of images. Deadening any artistic vision for filed down multi quadrant all demographic appeal...
AND THEY LET THIS THROUGH WITH NO NOTES?!?!
Think of the poor artists who every christmas slavishly corrected treebark because it didnt match the beand approved pantone charts. Think of the cinematographer who has sat in countless hours in edit suites and color bays finessing the shadows on childrens faces. And the actors who done these smiles for decades perfecting a wholesome grin of awe and wonder...
And the commercial that aired... LOOKED LIKE THAT? WITH NO QUALITY CONTROL?
wow..
It.. it's just... Wow. The fact staring us in The face, that as soon as AI was given the chance... It was approved with no notes. Noone saw the result and recoiled in horror at what they had done?
Why... How???
Who wanted this future?!
my guess is the higher ups mandated use of AI no matter what, and also I imagine the "AI studios" were probably not quite as cheap as they would've liked
Right??
We in the west have a service industry based economy, and if they strive to replace service industry workers with machines, who of the people who own a screen to view this advertisement is going to buy their product??? If you stop paying people, they can no longer buy your products! Money circulates, that's how money works! It doesn't function when it sits still!
Silicon Valley Techbros who want infinite money to pump into their griftslop, because their minds have been poisoned by their fake-ass business majors.
@@lunaqueer "Money circulates, that's how money works! It doesn't function when it sits still!" this is a mindless consumer mindset. something that rich people all have in common, is a lot of money. someone stays rich for a long time by holding on to large sums of money.
@@alienhatz3265 The last part is what's really gonna slow down adoption. We're in the excited VC stage of the tech; it's stirred up an investment buzz so costs are unsustainably cheap in an attempt to force market saturation. If a juggernaut like Coke wasn't able to throw enough money at the stuff to make their most visible ads passable at this stage people should be wary about what production costs will look like five years from now regardless of the hypothetical ceiling the tech can achieve.
I think no matter how good AI gets, it's just not a good look for a billion dollar company to look cheap. Even McDonald's are desperate to shake that public image, despite building their brand on it. As AI becomes more "reliable," having a full production is going to be as much a sign of wealth and quality as any good marketing.
The odd thing about AI stuff to me is that the big new thing is Generative AI that pulls from huge (often stolen or dubiously acquired) pools of data, but AI in _general_ we've been using for a long time, "AI" can just be, like, the behavior something in a video game is programmed with, nothing generative involved. So it's hard to even tell what people are talking about when they use that AI buzzword. (P.S. I just found your channel, looks like you got some good stuff! I consume a lot of Anti-MLM content but it's important to criticize marketing in general, so channels like this are much needed!)
Are people talking about Mario 64 gumba AI or the rapidly evolving generative AI that took off a few years ago and is in almost literally everything? How am I ever to know!
More recently, the term has become synonymous with complex algorithims that run on neural processing chips and are trained by large sets of data. That's what separates generative AI from an AI a human deliberately wrote.
The new meaning of AI (which is Generative AI or GAI like ChatGPT) is also misleading. It is not AI as in a machine capable of thought. It's basically a significantly more advanced version of that feature where some phones try to predict how you're going to finish a sentence so you can just pick one and save yourself time actually writing it out. More confusion is due if "true AI" (a machine truly capable of thought) is created. As of now AI is more than likely just a marketing name to make it seem more advanced in process than it really is.
Right, exactly. Pong has AI. They really need to be more specific.
True, it's definitely misusing and weaponising the excitement and progress we've been building for decades around actual artificial intelligence, to sell us a terrible corporate tool to steal and automate our labour. When I'm not in a rush, I try to make it clear; this slop is not accurately described as artificial intelligence, and probably slowed down the progression of actual uses by now making it have to functionally and reputationally distance from the slop.
Remember too, "AI" (mass generation) poisons like Nightshade and Glaze work better the higher proportion of altered works we can get in each prompt source.
This exploitative use of "AI" is ironically, already poisoning itself in a real inbreeding kind of way, let's speed that up
As a (former) Coca-Cola investor, I did the opposite of what you suggest, I sold my shares. Leaning into AI for creative projects shows that the leadership is lazy and lacks vision.
If a human did this they'd have got fired
If a human did this even WITHOUT accepting pay this still wouldn't be accepted for television
the urge to take stills from the ai commercial to sell because copyright on ai content is a minefield is overwhelming. But coca cola has the kind of lawyers that it'd probably set a horrible precedent
Please someone in the US with nothing to lose - do this
I love all the little guys you put in your videos. And the message is interesting too and all, but THE LITTLE GUYS MAN
Come for the message, come for the little guys. Win win for this channel. I love these friends so much.
That pink buns! So cute!
The little guys make this Main Monitor/Open Tab Material.
On top of all of the creatives being replaced, they didn’t need to pay for any actors and everything / everyone that supports that part of the production.
Corporations gonna squeeze.
I would prefer if AI took care of all the grudge work so I could focus on my art instead of the other way around, thank you.
"I'd prefer of AI automated those lowly blue-collar workers, the subhumans." Dat's a nice take
@@danielmaster911ifynah i think they mean like household chores
As UA-cam devolves further and further into a slop pit, channels like this keep me around. Keep up the good work!
The coke ai ad looks like no one even edited it. It looks lazy and was just bad
probably a good thing actually that ai generated ads are harder for people to feel a "connection" to. since that connection was always synthetic to begin with and only served to sell products. if introducing ai into advertisements makes all ads obviously bad and worse at tricking people into buying things, honestly thats a win. artists will find other gigs, just like we always have.
Actually on a postive note im pretty certain generative ai cant ever reach the point where it wont look like arse, cause they are already running out of training data, and once ai gets fed other ai "art" theres gonna be this feedback loop that will basically collapse the whole moddle. The "it'll get better just give it time" line is just something tech bros tell investors to keep the money flowing in, but this shite is wildly unsustainable
This is a common misconception
@@olivetree9920
Not really, otherwise most AI corporations wouldn't be scrambling to find new data where they can. Sure, there's some claims that you need at least 10 percent of original data to prevent model collapse, but 90 percent of the internet is now AI generated media. So model collapse is not only inevitable, but very rapidly approaching.
There's zero indication GAI is getting worse.
I believe current AI has a foundational problem in the way it operates that would not be fully eradicated no matter how much training data it eats. To improve significantly would require a major change in how generative AI works and improving on the flawed base has diminishing effect and will never be 100% truly what it tries to be.
*model
It'sa monkey's paw situation for me. I wished for Coca-Cola advertisers to be out of a job, but not like this!! Love your work mate, thanks for sharing. Ripper of a video. You are one of the best doing the youtube commentary thing right now!! Really appreciate your nuanced, thought out take here.
Oh, I get it. Like, the collapse of these greedy companies and even the greedy systems is finally on the horizon, and by their own hands...
But if only it didn't have to be after hurting and exploiting so many, and collapsing under the weight of their growth, onto us.
If only their defeat was by a successful revolution before they could hurt so many, or by someone powerful choosing to dismantle them out of empathy for innocent people.
Pyrrhic victory, I think they call it
It only took 18 years, but UA-cam has finally found a channel for which I am clearly the target audience.
It is funny that marketing firms have fallen victim to marketing. And with coke specifically, that have so much money, they could have easily paid for more compute power than they did. It would have barely helped the ads look less uncanny, but definitely make them look less cheap.
Probably felt like they had to do this in order to increase profits because of them having to pay $6 billion in back taxes to the IRS. I would also blame this on them not paying their employees shit either, but they've always been guilty of that.
We don't need "AI" to make art
I agree and raise you; our art is literally better as a collective concept the more we dismantle this exploitative slop machine sold to us as "AI"
Our artists are hired. Our work is credited. Our pieces are more compelling and higher quality. Our source of learning and inspiration is filled with these higher quality, better artworks. Our planet destruction isn't sped up by the resource cost of "AI." Our artists are more motivated and less stressed and scared.
It is in the best interest of art itself, as a functional concept, to dismantle the mass generation slop.
I can imagine the empty suit who saw these and truly believed they were fine. A real Patrick Bateman type.
My dad was so disappointed. He looks forward to the Coca Cola Christmas ad every year.
I would love that "Art of Advertising" video! I hope you make it.
im so happy the little animated guys are back! your points are so well articulated and your voice is nice to listen to so the lil guys are like strawberries on top
The Coke ad was downright disturbing in places. The dog registers for me as being dead/inanimate, but it's moving like it's alive. Pretty gross and creepy.
As soon as I heard about that commercial I KNEW he would cover it eventually and I’ve been waiting for this lol
i can't help but wonder if the controversy is part of the point. people are talking about these ads, even those of us outside of the usa
Intentional or not, controversy multiplies the reach and impact of any advertisement.
It's in our human nature to want to share our strong negative feelings about things we don't like, so we are more likely to talk about (and therefore spread awareness of) content/ads that make us angry. Social media recommendation algorithms have learned this all too well, and have optimized themselves to promote controversial content as much as possible. That's why hate speech gets so much exposure on Twitter! (Perfect example right there: in describing something I don't like, I mentioned a brand name!)
It's been said "any publicity is good publicity", and that is certainly true in this case. It doesn't matter if an ad inspires mostly negative sentiments towards the featured company, as long as it puts that brand name into the minds of more people.
Oh absolutely. Like, corporations, have made it trendy to have low to no standards, and to be cruel right out in the open. To get not just good publicity but ANY publicity.
Because, they managed to make it work without even trying to pretend that they aren't doing these things. They have willing apologist armies.
But, these are temporary successes, that become regretful very quickly. The resources and novelty dry up, they start exploiting other powerful people and infighting, demographics eventually miss actual quality standards and stop consuming.
They set their own expiry date by trying to play with controversy.
(Hint...the right wing does exactly this too...)
I really appreciate your commentary on the ethics of artists taking advertising jobs (even those they disagree with) just to get paid. Indeed, working in the creative field involves taking on a level of risk and needing to do a lot of work you’re not passionate about just to get by. As an about-to-graduate art student, I am of course fully prepared to take on work I don’t care about or might even find goes against my moral fiber, but you addressing that it’s a valid route and sharing your experience is a really comforting thing to hear. Thank you.
How far would you be willing to push those ethics?
@@olivetree9920 that’s something I still struggle with to be honest. I guess I just don’t have quite enough industry experience to understand what my limits are.
All my artist friends have started drinking Pepsi lmao
They stopped drinking this company's slop so they can drink an almost identical slop. Big brain move they must be great people
@@olivetree9920 missed the point entirely buddy go eat crayons
We are now at war with East Asia
@@olivetree9920 Touch grass.
@@olivetree9920 coca cola plant
I think another issue is also not one thing AI produces is new, it is just an amalgamation of data put into it. All these adverts all these images look so familiar. It is creating nothing new, stagnating and regressing art.
I noticed the only bits of the AI that looked okay where exact carbon copy parts from previous coke adverts and had obviously been heavily edited as the words were correct.
It never fails to strike as odd a billion dollar company that can surely afford to do an ad, do AI to cut costs
I'm doing a MBA on Marketing right now.
We have a lot of discussions regarding Ai to the point I'm considering making it my master thesis going forward.
Basically those who didn't migrate to the sector from a design, product, or art background -literally do not understand- the problem.
I had to show the coke ai ads to 'civilians' (some random folks not from marketing I lured in the campus with the promise of a free coke) to show them how folks feel weirded out by it.
The discussion then came how 'cheap' coca-cola looked by doing this. They are basically riding the Ai hype wave. But the results is that they are being rejected by the audience.
As a marketer, you must please your stakeholders. The consumer is a stakeholder. Therefore... Pure Ai coke ads are -not- a marketing sound decision.
"But its cheaper!"
Yes and your audience knows it. You look like a cheap ass, not like the leader of the pack. Complete out of step of coke messaging and position in the market.
I will concede the point of the video here to say it is an attempt of normalization. They wish to remove the feeling of it being cheap. Resist?
I know I'm watching and collecting data to shove on those corps as a consultant to tell them 'You are making yourselves look horrible'.
Please never refer to people that don't work in your morally bankrupt industry as "civilians" again it makes you look like a massive twat
Would definitely be interested in seeing a video about the art of advertising. It's definitely an odd discussion to have as an artist but also as someone who has to eat and I think there's a lot to be said about it, especially from the marketing-critical approach of this channel.
If they wanted to show ads but didn't want to pay to create new ones, they should've just played older ones.
What i find most amusing about this is that it got so bad that one week after the start of these ads, they instantly replaced all ads going around with the last year ad, be it on tv, youtube, etc
Great video! I agree with your sentiments.
Also I love the lil rabbit guy behind you on your sofa :)
I count myself fortunate that I've only been exposed to this commercial through this video lol
Nothing beats watching videos dunking on ads with ur adblocker on ☕️
Adblockers rock. The one I use (ublock origin) even lets me remove the Ai Overview on Google searches.
Wait, I thought it was a meme mocking Coca Cola Christmas ads, that “Thing” was an official ad?
These videos are always so good, I forget you're not a 1MM+ subscriber channel
The worst part is they don’t care. They’ll use feedback, improve the tech, and make more slop.
You should start putting the music you use in the description please!
you are my favorite channel no exaggeration , amazing video!
The investors are the customers, after all. We are the product. The original physical product is just an operating expense now.
I really liked the old ad with the trucks driving through the town and bringing cheer and joy and cola. It was beautiful. ...and a testament to the fact that it is indeed the Holidays that are coming. :) I was sad when they changed it not to mention when they pointed out in the ad it was made with AI, ugh! Just keep the old one! You already paid for it!
Great video, interesting take on the funding of personal projects (by working for ad agencies) that actually push us artistically.
It’s never been about festivity it’s always been about making money. I find it funny that Coca-Cola basically owns the likeness of Santa Claus for marketing. That’s hilarious to me. What else…I’m in the bath using text to speech watching this. It is just an optics thing you know they’re gonna continue down this path despite the backlash because they’re just too ubiquitous.
This is a good video, but your voice is a little low at times. Maybe increasing your mid levels in a mixer would help your voice come through a little better
Everything else is excellent :)
the background music is so loud and irritating 😢
i saw one of these ads so many times and every time it popped up i thought “why did they make it look like this ?? it looks so weird and kinda creepy??” so hearing that it was 100% ai generated makes so much more sense. i’m so tired
You want your ads to convey the quality and care put into your product. Using the cheapest, laziest technology available does not convey that…
My mom is not caught up on AI stuff. I hated this ad, showed it to her and she didn't recognise the problem.
So, I showed her a playlist of the last years. She now understands.
You hire human artists to make work that requires both content (a subject being displayed onscreen) and intent (a story, meaning, direction, cohesion). You buy AI output when you only want content.
All I can think of is the ZikZak commercials from Max Headroom...
waow this music is so incredibly funky whos the artist behind it?? :O
I’m glad the doodles are back
It's s little bunny this time!!!
Thank you for this
good vid here mate, also shout out to that art of balance soundtrack, love it 👍
hello! please get a pop filter or eq the "sss" sounds out... they are really unpleasant, yet easy to fix. Love your videos!
He turned on a setting called "hifi" its for casette recording and, in a complicated way, its used to counteract the background noise of the tape
Fun fact: those sounds are called plosives
Ps, Ts, Fs, and Ss all play into that effect
You know... I can't tell they're there. Can you timestamp a moment where it happens and tge corresponding word?
The best part about the whole thing: they had to subcontract a team to fix each frame because the AI kept fucking up the logo.
The doodles are back!!! Thank you for the upload!
the advertising companies are in shambles (they will wait out the storm and study viewer responses to competitor ai generated ads]
Enjoying the video, but you speak so softly and the background music is so comparatively high that you're _kinda hard_ to hear. Good vid tho.
Pepsi should have released the adverts but with real people. Unfortunately they didn't maybe they couldn't or more worryingly they wouldn't as they want to do AI slop as well.
Roboslop
If that happens I’m actively getting bootleg cola even though I don’t usually drink any
I mean I'm sure the big wigs have enough of their own money tied up in big tech AI investment, so they can't not support it with their business decisions at this point.
i honestly really like the background music in the Implications section of the video, i wanna know what is it?
I’ve spent the last 18 years working on whatever was needed. Now, thanks to strikes and greed I’m completely dead and went from a good annual pay to completely broke and on the verge of homelessness.
Hey, that's Art of Balance BGM!
Thanks for putting on a clean shirt for the video.
I don't get the reason why you need to feel so secretive about your opinions on AI. Most people on this platform are opposed to it, and from what you shared, you seem to have an average opinion on the subject. If it's from a worry about upsetting a few people or to not make the channel be yet another AI discussion channel, I get it, but I rather it just be clearly communicated than awkwardly danced around. But to each their own.
one thing worth noting is the uncanny valley problem, ai generated art is going to have a very hard time entirely replacing human made content without being noticed for probably a very long time because of the complexity of the tech required to reach that point. hopefully we will see a decline in capitalist profit motives before that point?
however this is also why the ruling classes defund education, so things like this are easier to slip by. the shift of social media companies to using ai to create false profiles and fake content is part of this project to confuse the public enough that they can't tell what's real anymore. my hope is the enshitification these generative content systems produce will lead people away from ai filled media channels and ideally towards more federated social networks, though it's unrealistic to assume this would happen en masse
I already don’t really like soda… I’ll just stick to water and lemonade
ceos: "You're just giving all this negative feedback because you think lazy artists should be paid! The AI ads are a perfect replacement!"
faceless corporations lack humanity and as a result are completely tone deaf to what their customers value
it may already be too late, as they possess a greater chunk of the total money than average noncorporate people do
3:25 you forgot the more obvious reason why coke did this: Outrage culture.
You really think Coca-Cola with all their marketing dollars didn’t look at the product and say, “Wow, this is bad and is going to cause outrage. This is perfect!”
There's no money in outrage culture unless you're selling an outlet to that outrage. Companies don't go out of their way to make people mad in some "all according to keikaku" way. They're just genuinely bad at understanding what people resonate with and make stuff like this
@@calisto789they outlet is their other sodas. People don't bother researching what they consume. Even if people stop drinking coke (they won't it's literally addictive) they won't lose a cent and will have saved on ad production.
I think the issue is the way these companies talk about AI they have de luded themselves due to their tiny out of touch bubbles that everyone loves this stuff
I wonder if they are actually paying less for that ads to be made
Coca cola made a flavor cooked up by AI. Not sure what the backlash was, if there was any.
It couldn't have been worse than the backlash to that Dreamland flavor that tasted like Capri Sun and vinegar. The AI one at least tasted sort of okay.
Why would there be backlash? Are you that eager to defend the original poison they were selling?
@@olivetree9920 bro are you good
I thought they just slapped the buzzword on normal coke bottles and called it a day
Great video
Have you seen Amazon's new AI generated ads on UA-cam? They are abysmal garbage. That is the most dystopian messed up advertising I've seen. It's just an all white background with the product and some hands interacting with it and like a AI voice over haunting honestly
Just read up on an article from the WSJ, and there was a part where a UK company i guess which does consulting/research about ai, claimed that the audience largely can't tell nor care.
I don't believe that and I'd like to think they picked from a very dull cross section of society.
This is absolutely ghoulish, but on the other hand I wonder if this could just give away what companies, largely multinational ones, that are worth boycotting.
Not sure if gruen planet tv show still exists but think youd like it
Airing its 17th season this year.
I liked when it had to cut away from the polar bear before its nose started to become a fucking pinwheel swirl. I saw it as a ad/preview before War of the Rohirrim and it left a shit taste in my mouth.
Colin Robinson?
It doesn't have to be *good*. It just doesn't have to be sh*t enough to annoy or put off enough people to make a difference.
A much bigger channel than yours just did a video on basically this. He thought a few years ago this AI thing would be huge. Now he thinks it's just for memes and trolls.
My own view is this is the peak. It's fascinating what they've done. It won't get much better. Let's figure out how to use what we have.
I went out of my way to avoid coke and their products last month after seeing the ad. Really cheapened their brand image for me
this stuff exists because useless corporate douchebags who dont do anything for a living besides mutter buzzwords at meetings and presentations can impress eachother, because they have all the power over the smaller people who make things possible. itll implode on itself when the hype dies down.
If I MUST be advertised to, I at least want there to be some effort. They can't evenbbother to try. At this point just show flashing text saying DRINK COCA COLA.
I will say that its false to assume that AI will never exhibit behavior that supercedes its training data. It isnt the case with LLM generative AI today, but it has been previously -- example alphago outplayed humans significantly and performed moves that were considered baffling.
Chess ai aren't the same technology as llms
Your point is interesting, but I’d point out that success in Go is an objective goal that a machine is well-suited to “solve” for, where “interesting and novel artistic outputs that are appealing to people” are not necessarily possible for an AI to achieve
That's not even remotely comparable. LLMs literally only exist to repackage already existing works, generative AI is only as good as the data that's put into it. It's why most models can recreate entire movie stills, even unintentionally. There's no creative thinking going into it, it's a plagiarism machine.
your voice has the same lack of aesthetic appeal as an old 60s - 70s station wagon, in the modern era
#BanAI
rabbit
💡 Somebody should complete the Folgers Coffee Coming Home ad using generative AI...
The only response is to reject all digital media
another response could be to rail against generative AI