All the old ads that I still remember got wedged into my brain because of people quoting them. With more people consistently watching TV, occasionally a legitimately funny commercial could almost turn into something meme-adjacent. Because the ads were trying to be _the thing that got referenced._ They weren’t trying to reference _other_ things like someone’s aunt trying way too hard to prove she’s semi-aware of what the kids these days do on the ticktocks. All that aside: literally why is everyone advertising to 30 year olds like they're 3. I need to know who's doing their demographic research. They fascinate me.
That's because it's the same people, that is who is writing all the ads. They were cheaper to higher and companies figured it's the same sales results.
I think at this point, half the people watching the Big Game(tm) don't even know why they are watching it, they just are. Which makes it fitting that apparently big companies don't know why they're buying an ad on it, they just are. Everyone is just...going through the motions?
It sure does feel that way, and it's especially sad to think so when you consider that this year's Super Bowl was a genuinely exciting game on its own merits.
I love your videos man, there's something really refreshing about straight up saying ads are manipulative but in a way that suggests you can resist that manipulation, and that it's not even that hard to do so. You just gotta know their tricks. So thanks for the videos, I really appreciate your point of view!
I missed more of the in-the-weeds analysis, examples of the narratives and illustrations and odd aspects of how it was presented. Maybe the material was just that shallow, but I would've liked more specifics during this video.
I have noticed that Super Bowl commercials tend to shove in as much celebrities as possible with little content. I have also noticed that somehow every Super Bowl over the decades seems to generate a new fuss amongst some people, be it the ads or halftime shows (almost is a tradition in itself). So it seems like the ads are constantly getting watered down to avoid negative feedback, which results in these simplistic and boring ads we're talking about here.
I really do enjoy the criticism and critique of marketing. I often think about how I’m manipulated by ads daily, and this type of thing deserves to be discussed more.
I don't watch sports anymore because of the advertisements. Now, as an influencer myself who runs ads in my videos, I still don't feel conflicted. The reason is simple: I believe in what I advertise, actually use the product and research the company beforehand, and don't switch to another advertiser in the same category from month to month just because they offered more. UA-cam is a job, we can't do it full-time without being paid.
It feels like most advertising is still stuck trying to pretend they’re in the optimistic post recession 2010’s. They’re aware target audiences have changed, but they try to do as little as possible to appeal to them while maintaining this “everything is perfectly fine” facade. This somehow makes the advertising feel more fake, as if that we’re even possible. The world shown in advertising feels like a fantasy, but one that’s increasingly divorced from real life to a parodic degree.
I stopped drinking soda in the middle of college. Always stick with water now. The super bowl ads make a lot more sense if you believe that they exist to scam investors, not persuade customers. I don't know anyone in real life that is persuaded by any ads anymore
I'm an old millennial and stopped buying soda for health reasons long ago. I drank tons of it growing up. Like an amount that seems shocking to me now.
i LOVE the little animated guys in your videos please never give them up they spark so much joy in addition to your easy-on-the-ears voice and respectful analysis and writing
I don’t think viewers of this channel could remotely be considered the target market for most, if not all of this years Super Bowl ads. Case in point: my middle-aged, uneducated, semi-rural, Average Joe coworkers absolutely LOVED them.
another. solid video fam, skipped the super bowl but knew these ads would be the worst as media literacy increases. love the little fellas lurkin in the background of your videos, i'd buy that blue homie as a sticker
I find modern ads to be incredibly overstimulating. They often feel as if someone has suddenly gotten up in my face and started shouting at me, spittle flying and all. I can't hit mute or skip fast enough.
I am 30ish and I stopped buying soda. I tricked the corporation I show up to into buying soda for me. They call it a "perk". I like the old green soda that people with skateboards used to drink.
I watched the Super Bowl on my TV using one of those flat broadcast antennas as it's still shown on the digital broadcast television. Handy thing to have around, though I don't use it much. Saved me from having to fool with some subscription trial I'd have to cancel after the fact. Try as they might, they will never top cat herding. And nobody remembers what that was an ad for.
Also please don't talk faster. I'm so tired of people talking at me a mile a minute. Sometimes I slow videos down to 50% speed to stop people gabbling so fast.
The fact that Temu was allowed on the schedule at all, let alone upwards of 4 times, soured the whole experience for me, even if it was funny to watch them mispronounce the name of their own company multiple times.
I know you don't care, but the super bowl can viewed with a digital antenna, as long as you have access to local channels. You can get one for less than $15 and get all the local channels. (As long as the super bowl is on a big network.)
I’m a millennial who stopped buying soda because I don’t like the idea of consuming super saturated concentrations of sugar in anything but the occasional cookie
If you pause the beginning of this video before the er sound in "super", you can make it sound like Not Buying It is very, VERY disappointed about this year's soup
Great channel! Can't say I watch the Superbowl I'm not American so that's not surprising but it feels like this feeling of it being lazy and bad can be applied to a lot of ads these days I can full heartedly agree with
"There's a desperation to them that's a little bit embarrassing." YES!!!! THIS IS IT!!!! This is the exact sentiment I've had but couldn't put into words!
hiii..i’m a millennial and i don’t know anyone who is nostalgic for soda flavors…i know of a lot of people who get excited to try NEW flavors, and i would say that i have mild interest in those. but thinking about it, i honestly wonder if millennials are getting burned out on nostalgia marketing…everything from my childhood has already been squeezed for every marketing dollar that it’s worth
I watched the Super Bowl live on TV instead of online for the first time in a few years, and I 100% agree that Super Bowl ads are stagnating. It's genuinely startling, like logging into a dying MMO. Perhaps it's simply a result of the target audience from ten years ago being the last group of Americans to have enough money to be worth advertising to at such exorbitant cost. That would also explain why 80's nostalgia continues to be such a lucrative market even after the typical thirty-year cycle would dictate that culture should have moved on by now.
The most memorable uper bowl ad I saw was a Nationwide ad that used scenic shots and crying sounds to imply "your child could die." Bring back horrifying ads!
I don't watch the Super Bowl because it isn't a competitive cereal-eating competition like the name implies. I also don't buy or drink soda because of health reasons (I replaced it with a sparkling water addiction instead).
I was born in '96, I recently bought a case of soda for old time's sake... It just makes me feel bloated now. I do still have an unfortunate addiction to energy drinks, but I've been working on phasing those out, too.
I can't stand to watch commercials anymore. They always strike the same artificially upbeat, happy tone. They are all loud and flashy, hoping you'll look up from your cellphone if someone screams or there's a chainsaw or a crash. Basically, advertisers are desperate for attention from an audience which increasingly shuts them out, but rather than delivering real comedy, they're too afraid to offend anyone and consequently deliver a limp happy vibe full of noise. It isn't working. Gone are the days when kids on the playground would sing "Bud. Weis. Er!" like the frogs or say "Whaaaassuuup!" like that one guy. Nowadays, advertisements are an annoyance, and they're leaning into that fact. Companies are desperate, and it shows.
I'm really enjoying your content. So as someone who has a hard time focusing the choice of music is a bit distracting. A little harder to enjoy. Just wanted to let you know. 😊
Hi I’ve been loving your channel for the past few months and I love your content! I just wanted to give you a little bit of feedback and say that I think the background music was a little too loud in this video. Not trying to be negative, just constructive!
I was watching the Super Bowl and legit the most exciting thing for me was the announcement for a new season of Survivor (I don’t even like reality shows! I was mainly thinking of this DND thing my favorite UA-camr does)
I just wanna comment to go against the ppl who are commenting that you aren’t talking fast enough for them or that the script was a slow start, I thought it was fine. Just another opinion to throw into the ring!
I'm a millennial on the "wait high fructose corn syrup is bad? -> wait how much sugar is in soda? -> wait you can have the bubbles no shugs? great I found out diabetes runs in my family and I care about that now" pipeline
woooah, cool channel concept. ads feel so gross and condescending in the post covid/late capitalism mess we’re living in. like, i can barely pay rent, stop trying to game my emotions to get me to buy shit!
I am a millennial who stopped buying soda because it hurts to drink, and as I didn't watch any of the Superbowl commercials (good thing too apparently) I have nothing else to add to this comment section 😊
With the advent of social media including UA-cam. Most folks who'd normally watch the Super Bowl just for the commercials can now watch it anytime at their leisure. Thus, ratings will continue to plummet. This year's game was a ratings anomaly due to the infulx of casual fans and Taylor Swift but as the novelty wears off. Viewership will decline each passing year. I predict within 5 - 10 years. The Super Bowl will become just as irrelevant as the World Series.
You're not wrong, ads *did* have artistry. Have you seen ads from the 60s? I unironically watch channels that archive old advertising from the 40s-90s. Things really changed at the turn of the century and they're so...hamfisted and often trashy.
As a certified zoomer in his early 20's I can say that Aubrey Plaza is at least semi popular with people my age. However I think that's because most people my age are in love with her.
You can blame Tim and Eric to some degree for the tone of a lot of the comedy in these commercials. I remember when some commercials in the 80s and 90s were not necessarily funny and were just information based or maybe even tried to play with other emotions with a level of nuance. However this is not me trying to defend marketing professionals... I think they are only ever just evolving. In that respect you can probably thank Edward Barnays to a certain degree. I think these people put our communities into a trance and leave us in a dream world. Before you know it we are all just communicating in phrases and symbols from these ads and other various media. I think its rotten and I have little to no respect for people who do marketing. they are not the leeches themselves but the fangs that have hooked the leeches into our society.
It's a natural cycle of many things. First a thing will exist as it's own concept. Then once society grows bored and moves on the same trick doesn't work anymore. At that point the only kind of ad that people remember is an "Anti-Ad" e.g. Old spice goofy shit, PS3 baby horror ad, Berries and cream Starburst. Etc. But what happens when people get tired of the anti-ad form of advertising? It's not clear. I don't think going back will work for them either.
Unsolicited advice: Try changing the position of your lights, your screens, and your body position to remove the eyeglass glare. Easier& faster if you get someone to move the lights etc. for you while you sit/stand on your marks (where you are going to be filmed). Mark the new positions of your lights, chair, etc. with tape so you don't forget where to position everything. Or, more elaborately, wear contacts, remove glass from glasses, or simply record without wearing glasses.
I’m trying to be constructive. But coupling the slow speech pattern and the free form thought it seems you are going for…I think you may need to tighten up your approach. I’m really trying to not be a dick, but I felt like I was listening to bill lumbergh from office space talk to me at a party.
All the old ads that I still remember got wedged into my brain because of people quoting them. With more people consistently watching TV, occasionally a legitimately funny commercial could almost turn into something meme-adjacent. Because the ads were trying to be _the thing that got referenced._ They weren’t trying to reference _other_ things like someone’s aunt trying way too hard to prove she’s semi-aware of what the kids these days do on the ticktocks.
All that aside: literally why is everyone advertising to 30 year olds like they're 3. I need to know who's doing their demographic research. They fascinate me.
What pisses me off the most is a lot of brands just make memes and follow TikTok micro trends. They don’t even try to be creative anymore.
Nobody under 30 watches the Superbowl or TV in general, so of course they're trying to target preteens on social media.
That's because it's the same people, that is who is writing all the ads. They were cheaper to higher and companies figured it's the same sales results.
It’s no longer micro-form cinema, but the worst thing in the world: ephemeral, worthless “content”.
I would 100% watch a NBI breakdown of super bowl ads
"Unintentionally sad celebrity endorsements" TRUTH.
I think at this point, half the people watching the Big Game(tm) don't even know why they are watching it, they just are. Which makes it fitting that apparently big companies don't know why they're buying an ad on it, they just are. Everyone is just...going through the motions?
Unfortunately I think that applies to much more than this discussion on the super bowl. 🫠
It sure does feel that way, and it's especially sad to think so when you consider that this year's Super Bowl was a genuinely exciting game on its own merits.
I love your videos man, there's something really refreshing about straight up saying ads are manipulative but in a way that suggests you can resist that manipulation, and that it's not even that hard to do so. You just gotta know their tricks.
So thanks for the videos, I really appreciate your point of view!
I missed more of the in-the-weeds analysis, examples of the narratives and illustrations and odd aspects of how it was presented. Maybe the material was just that shallow, but I would've liked more specifics during this video.
I have noticed that Super Bowl commercials tend to shove in as much celebrities as possible with little content.
I have also noticed that somehow every Super Bowl over the decades seems to generate a new fuss amongst some people, be it the ads or halftime shows (almost is a tradition in itself). So it seems like the ads are constantly getting watered down to avoid negative feedback, which results in these simplistic and boring ads we're talking about here.
I really do enjoy the criticism and critique of marketing. I often think about how I’m manipulated by ads daily, and this type of thing deserves to be discussed more.
that little blue guy brings me so much joy ty
I don't watch sports anymore because of the advertisements. Now, as an influencer myself who runs ads in my videos, I still don't feel conflicted. The reason is simple: I believe in what I advertise, actually use the product and research the company beforehand, and don't switch to another advertiser in the same category from month to month just because they offered more. UA-cam is a job, we can't do it full-time without being paid.
Glad you're making more videos. Probably one of my favorite channels. Appreciate your sense of humor too!
It feels like most advertising is still stuck trying to pretend they’re in the optimistic post recession 2010’s. They’re aware target audiences have changed, but they try to do as little as possible to appeal to them while maintaining this “everything is perfectly fine” facade. This somehow makes the advertising feel more fake, as if that we’re even possible. The world shown in advertising feels like a fantasy, but one that’s increasingly divorced from real life to a parodic degree.
I stopped drinking soda in the middle of college. Always stick with water now.
The super bowl ads make a lot more sense if you believe that they exist to scam investors, not persuade customers. I don't know anyone in real life that is persuaded by any ads anymore
people are absolutely persuaded by ads. i work for an agency and i see the numbers. the clicks are in the hundreds of thousands annually.
@@CamJamesclicks to watch/consume ads or clicks to actually purchase the product the ad is trying to sell? Wouldn’t those be different things?
When I see a “celebrity” selling something, it doesn’t make me think more of the brand. It makes me think less of the celebrity.
I'm an old millennial and stopped buying soda for health reasons long ago. I drank tons of it growing up. Like an amount that seems shocking to me now.
I switched to zero sugar sodas when i was 18 and now a few years later im getting rid of those too. Wish I had learned about aspartame sooner.
i LOVE the little animated guys in your videos please never give them up they spark so much joy in addition to your easy-on-the-ears voice and respectful analysis and writing
I agree
Is general audience advertising becoming less common because of internet niches?
I don’t think viewers of this channel could remotely be considered the target market for most, if not all of this years Super Bowl ads.
Case in point: my middle-aged, uneducated, semi-rural, Average Joe coworkers absolutely LOVED them.
another. solid video fam, skipped the super bowl but knew these ads would be the worst as media literacy increases. love the little fellas lurkin in the background of your videos, i'd buy that blue homie as a sticker
I find modern ads to be incredibly overstimulating. They often feel as if someone has suddenly gotten up in my face and started shouting at me, spittle flying and all. I can't hit mute or skip fast enough.
I am 30ish and I stopped buying soda. I tricked the corporation I show up to into buying soda for me. They call it a "perk". I like the old green soda that people with skateboards used to drink.
I watched the Super Bowl on my TV using one of those flat broadcast antennas as it's still shown on the digital broadcast television. Handy thing to have around, though I don't use it much. Saved me from having to fool with some subscription trial I'd have to cancel after the fact.
Try as they might, they will never top cat herding. And nobody remembers what that was an ad for.
I love the little cartoon friends
Also please don't talk faster. I'm so tired of people talking at me a mile a minute. Sometimes I slow videos down to 50% speed to stop people gabbling so fast.
The fact that Temu was allowed on the schedule at all, let alone upwards of 4 times, soured the whole experience for me, even if it was funny to watch them mispronounce the name of their own company multiple times.
Yea, it just felt like the Super Bowl was trying to increase its social credit
The whole “shop like a billionaire” slogan juxtaposed with the dude wearing the 83 cent toupee had me dying.
You can get an anti-reflective coating on your glasses btw
The ads being the big event has always been the tail wagging the dog.
I know you don't care, but the super bowl can viewed with a digital antenna, as long as you have access to local channels. You can get one for less than $15 and get all the local channels. (As long as the super bowl is on a big network.)
I’m a millennial who stopped buying soda because I don’t like the idea of consuming super saturated concentrations of sugar in anything but the occasional cookie
If you can't remember what products are being advertised and what brands are being advertised then it's a good bet that the ads did not work.
another great video! i always look forward to more from you, your voice and music choice lend such a chill vibe to your analysis :)
I too was and am a fan of ads. They used to be the medium through which artists made novel, resonant art on a company's dime
I don't think they'll ever make anything stick as well as the trauma caused by Puppymonkeybaby.
If you pause the beginning of this video before the er sound in "super", you can make it sound like Not Buying It is very, VERY disappointed about this year's soup
Great channel! Can't say I watch the Superbowl I'm not American so that's not surprising but it feels like this feeling of it being lazy and bad can be applied to a lot of ads these days I can full heartedly agree with
"There's a desperation to them that's a little bit embarrassing." YES!!!! THIS IS IT!!!! This is the exact sentiment I've had but couldn't put into words!
hiii..i’m a millennial and i don’t know anyone who is nostalgic for soda flavors…i know of a lot of people who get excited to try NEW flavors, and i would say that i have mild interest in those. but thinking about it, i honestly wonder if millennials are getting burned out on nostalgia marketing…everything from my childhood has already been squeezed for every marketing dollar that it’s worth
You didn't talk about the Temu ad.
I watched the Super Bowl live on TV instead of online for the first time in a few years, and I 100% agree that Super Bowl ads are stagnating. It's genuinely startling, like logging into a dying MMO. Perhaps it's simply a result of the target audience from ten years ago being the last group of Americans to have enough money to be worth advertising to at such exorbitant cost. That would also explain why 80's nostalgia continues to be such a lucrative market even after the typical thirty-year cycle would dictate that culture should have moved on by now.
The most memorable uper bowl ad I saw was a Nationwide ad that used scenic shots and crying sounds to imply "your child could die."
Bring back horrifying ads!
The only ad in existence that will never leave my mind is the Dorrito ninja
I don't watch the Super Bowl because it isn't a competitive cereal-eating competition like the name implies. I also don't buy or drink soda because of health reasons (I replaced it with a sparkling water addiction instead).
I was born in '96, I recently bought a case of soda for old time's sake... It just makes me feel bloated now.
I do still have an unfortunate addiction to energy drinks, but I've been working on phasing those out, too.
I can't stand to watch commercials anymore. They always strike the same artificially upbeat, happy tone. They are all loud and flashy, hoping you'll look up from your cellphone if someone screams or there's a chainsaw or a crash. Basically, advertisers are desperate for attention from an audience which increasingly shuts them out, but rather than delivering real comedy, they're too afraid to offend anyone and consequently deliver a limp happy vibe full of noise. It isn't working.
Gone are the days when kids on the playground would sing "Bud. Weis. Er!" like the frogs or say "Whaaaassuuup!" like that one guy. Nowadays, advertisements are an annoyance, and they're leaning into that fact. Companies are desperate, and it shows.
I'm really enjoying your content. So as someone who has a hard time focusing the choice of music is a bit distracting. A little harder to enjoy. Just wanted to let you know. 😊
my parents have satellite for free still lol
Hi I’ve been loving your channel for the past few months and I love your content! I just wanted to give you a little bit of feedback and say that I think the background music was a little too loud in this video. Not trying to be negative, just constructive!
I was watching the Super Bowl and legit the most exciting thing for me was the announcement for a new season of Survivor
(I don’t even like reality shows! I was mainly thinking of this DND thing my favorite UA-camr does)
Millennial here! Scourge of society and all that.. anyway, Yea, I stopped drinking soda a long time ago.
I just wanna comment to go against the ppl who are commenting that you aren’t talking fast enough for them or that the script was a slow start, I thought it was fine. Just another opinion to throw into the ring!
I'm a millennial on the "wait high fructose corn syrup is bad? -> wait how much sugar is in soda? -> wait you can have the bubbles no shugs? great I found out diabetes runs in my family and I care about that now" pipeline
The only soda I'll buy is the locally made artisan stuff and only for a party or maybe for cocktails, I have embraced my hipster arc
Please bgm list 😭
Do you write all of the songs for your videos? They are incredible
Millennial here that doesn't buy or drink soda anymore! ✋😂
woooah, cool channel concept. ads feel so gross and condescending in the post covid/late capitalism mess we’re living in. like, i can barely pay rent, stop trying to game my emotions to get me to buy shit!
Not a bad video, very nice!
I am a millennial who stopped buying soda because it hurts to drink, and as I didn't watch any of the Superbowl commercials (good thing too apparently) I have nothing else to add to this comment section 😊
I come here for the music just as much as the content
With the advent of social media including UA-cam. Most folks who'd normally watch the Super Bowl just for the commercials can now watch it anytime at their leisure.
Thus, ratings will continue to plummet. This year's game was a ratings anomaly due to the infulx of casual fans and Taylor Swift but as the novelty wears off. Viewership will decline each passing year.
I predict within 5 - 10 years. The Super Bowl will become just as irrelevant as the World Series.
You're not wrong, ads *did* have artistry. Have you seen ads from the 60s? I unironically watch channels that archive old advertising from the 40s-90s. Things really changed at the turn of the century and they're so...hamfisted and often trashy.
fuck it does hurt to drink soda …
Gonna comment on the soda ad: im a zoomer, i dont buy or drink soda. I have no idea who Audrey Plaza is.
As a certified zoomer in his early 20's I can say that Aubrey Plaza is at least semi popular with people my age. However I think that's because most people my age are in love with her.
Hello. I am a millennial who has stopped buying soda.
You can blame Tim and Eric to some degree for the tone of a lot of the comedy in these commercials. I remember when some commercials in the 80s and 90s were not necessarily funny and were just information based or maybe even tried to play with other emotions with a level of nuance. However this is not me trying to defend marketing professionals... I think they are only ever just evolving. In that respect you can probably thank Edward Barnays to a certain degree. I think these people put our communities into a trance and leave us in a dream world. Before you know it we are all just communicating in phrases and symbols from these ads and other various media. I think its rotten and I have little to no respect for people who do marketing. they are not the leeches themselves but the fangs that have hooked the leeches into our society.
It's a natural cycle of many things. First a thing will exist as it's own concept. Then once society grows bored and moves on the same trick doesn't work anymore. At that point the only kind of ad that people remember is an "Anti-Ad" e.g. Old spice goofy shit, PS3 baby horror ad, Berries and cream Starburst. Etc.
But what happens when people get tired of the anti-ad form of advertising? It's not clear. I don't think going back will work for them either.
need ad for tiny blue bookshelf friend where do i buy?
This video is good but I played it on 1.5 speed. That way, you had energy, and didn't sound asleep.
people are dumb. companies give people this because they want it. the blob exists in all inanity because it gives people what they want.
Unsolicited advice: Try changing the position of your lights, your screens, and your body position to remove the eyeglass glare. Easier& faster if you get someone to move the lights etc. for you while you sit/stand on your marks (where you are going to be filmed). Mark the new positions of your lights, chair, etc. with tape so you don't forget where to position everything. Or, more elaborately, wear contacts, remove glass from glasses, or simply record without wearing glasses.
Even at 2x speed this video was slow pick it up a bit man, I liked the video but maybe go over the script once or twice to pick it up
I’m trying to be constructive. But coupling the slow speech pattern and the free form thought it seems you are going for…I think you may need to tighten up your approach. I’m really trying to not be a dick, but I felt like I was listening to bill lumbergh from office space talk to me at a party.
Seems like you're looking too deep into most of these.