The importance of founder-led sales | Lucy Stonehill (BridgeU, acq by Kaplan)

In this Emerge Product-Market Fit Academy episode, Lucy Stonehill, co-founder of BridgeU, discusses the crucial role of founder-led sales in the early stages of a startup. She explains why it's vital for founders to understand customer pain points firsthand and how this deep connection with early adopters can drive initial success. Lucy also shares insights on when to transition from founder-led sales to building a dedicated sales team, highlighting the differences in selling to early adopters versus more conservative buyers. Watch now to learn the key strategies for scaling your sales efforts effectively.