34k for a base midsize truck is insane. I found pictures from 2019 where there were XLT 2wds for 26.9. There were 2wd F150s with 12-15k discounts on sale for 32-35k
My brother bought a brand new 2019 Ford F150 4x4 Sport just as the pandemic was hitting the news and he got $18,500 off MSRP. The dealer didn’t know what was gonna happen with the pandemic and they didn’t want the truck just sitting on the lot. He still has it with only 30,000 miles on it.
@@jermboomin I found a 2023 Ford F150 FX4 Off Road regular cab short box with 5.0 V8 for $42,000. Look nationwide if you’re really looking to buy and want the best deal.
The inventory levels are very high on full sizes now. Ram just announced 10 percent rebate. Along with dealer discounts it won't be hard to get a 70K dollar Ram down to 55K. I"ve seen dealers knocking off 9K on chevy half tons as well. Ford is a bit more stubborn but they will smell the roses soon. They have no choice as the credit crunch and banking crisis is very real and not imaginary. Its only going to get worse. I would not buy now. The best deals on full size will hit in a few more months. Stay away from mid size. Margins are still too much.
Not a chance in hell I'd be buying the Ranger with these price increases. They were right in the video. People will prioritize budget now because of the economy, and they simply won't buy any truck because all prices are insane now.
If people act like they talk they'd never buy a new vehicle to begin with. Even after demanding it do exactly what they want they step aside and assume they can get it used, and then are upset when changes reflect the wants of people actually buying them new. Only time they buy new is if they can say they were triumphant in their holy crusade at their local dealer, demanding 5k under *invoice* price after chewing out 3 sales staff and one random service tech who happened to walk slightly too close for daring to list a vehicle at MSRP. Of course in their story they saved the sales managers from a firey eternity due to their wicked ways purely through their negotiations, and the receptionist was so impressed she asked for their number.
For 34k (or any vehicle over 30k in general) , Cruise Control should be included. But One of the reasons the Ridgeline sells is because of its driveability, comfort, ***Space***, and MPG.
I bought my 2021 ranger xlt sport for $31k. It has cruise control and tons of other add ons. Glad I bought it when I did because it’s a great little truck. Not worth an extra $10k tho. I looked it up and at 30k miles I can sell it right now for just about what I bought it for
Not sure what your point is... Honestly, I've only used my factory TV remote one or twice in the past 2-3 years. That's because I'm using Fire Stick or the remote from the satellite company. The remote is just kind of a waste. I've also only used my cruise control one or twice in the past 2-3 years. That's because most of what I do is around town driving. Should cruise be standard? Maybe, I don't know. In a way, it's not such a big deal that it's an option, at least for lower trims.
Ford did that for the fleet crown Vic’s forever. They even charged agencies (like CHP) to take out the cheap am/fm radio from the car and put a piece of plastic there. I’m not making that up!
With the features that these top end trucks come equipped with today (even the midsize trucks) $40k just isn't cutting it. Just stick to the low end models.
@@nodak81 The only advantage the Ridgeline has over the other options in its segment is how smooth the on road ride is. The problem is that it costs just as much or more than trucks that are more capable, and the Ridgeline isn’t drastically more fuel efficient either. Now it has competition from the Santa Cruz and Maverick that are undercutting its price if you want a smaller truck that rides like a car
@@colten53 That's pretty much my take, as well. I don't need/want a "big truck" and was very impressed with the Ridgeline once I sat in it. And I liked the Maverick better than the outgoing Ranger on the inside, even though the Ranger is much more refined. If they'd just make a hybrid awd Maverick, I'd be on their waiting list, because the problem with so many trucks in today's market is the low fuel economy.
I own,a 2022 ridgeline and the,nice thing about the Ridgeline is that almost everything is standard on the rtl model and the,price,ends at 43900 as compared to the ranger or colorado which similar equipped for between 47000 to 49000.
I think it’s such a dumb concept. It’s a necessary option in 99% of cases, so just include it in the MSRP if you’re going to have it. I think Ford has been really bad with that in particular. They love advertising how cheap their vehicles are, but you’re pretty much always going to be paying quite a bit more for their products than they advertised. You’re not getting a Bronco under $40K even if it’s base model. The demand for the Maverick has made it way less affordable than advertised. You’re never going to see a Lightning for $40K unless it belongs to your local NAPA Auto Parts
Actually doesn’t have anything to do with the dealers, it’s a contract between the manufacturer and the transportation company. That said, the charges are absurd. The most absurd example I’ve found is if you order a Corvette and pay extra for museum delivery, you STILL pay the destination fee even though the transportation company never touches the car, they have a contract based on total sales.
Crazy how the industry price gouged us during covid and they are still thinking a price increase is valid. I know I recently purchased a truck and went to a lot of dealers and they all said the market has dropped. I got mine at invoice, but Ford prices are insane, not sure who is buying an XLT for 55k at this point. Also it is important, GM dealers are selling below MSRP, like I said I got mine at invoice which was 4k below, but no Ford dealers locally will sell below MSRP. You may say, because they are selling, nope all the Ford dealers to this day are still calling me begging me to come back and they all said their inventory is not moving.
The prices of raw materials are up A LOT MORE than 10% over the last 2 years… The cost of manufacturing is exploding; what do you expect them to do? Just lose money on every sale?
@@JEDss454 Don't be a corporate apologist. Ford just reported Q1 earnings at a clip of $1.8 billion in net income. I think they're doing fine. Plus, total revenue grew 20% year over year. That sounds like they're not losing money on any sales. The majority of inflation is corporate greed, not raw materials. Go listen to earnings calls about record profits. All this coming from a Ford fan! I've owned 3 Mustang GT's and an F150 in my lifetime.
@@JEDss454 They were already making HUGE profit on every vehicle sold. They were throwing $8k on the hood and still making $10k profit. Now we are supposed to believe they had to raise the price 10%+ and would "lose money on every sale" if they didn't. Ford in particular has been insane in their pricing and their dealers are pushing prices up $10k or more over MSRP on these "halo" vehicles.
Don't try introducing logic into this truck debate, truck discussions are always best/worst case scenarios; I may buy a 30 foot boat, I might have to pull a school bus out of a ditch, I need a 20K tow weight!
@@atg1338 isn’t it based off the odyssey? Which is smart for a lot of people that really only need the capability of a light light duty “truck.” Doesn’t matter what label you put on it. Toyota should look into doing that with the sienna
You do get a lot of equipment from the get go with it. The only guys that have a problem with the Ridgeline are guys easily influenced by what others say and feel their manhood threaten. They can call it "Girly" or whatever. Damn thing is solid and will easily go into the 300K miles range because Honda knows how to build and engine.
I bought my Ridgeline last year and really enjoy it. It fits in my garage next to my wife’s Odyssey with some room to spare. I wanted a bigger truck but then realized that I don’t do “Big Truck” things. I was able to get 30.4mpg on a trip to Denver (pic to back it up). Of course this included having on all of the nannies and doing the speed limit.
I regularly got almost 1 mpg better than that in my Gladiator Rubicon...doing 71mph though (not the speed limit 75?) going from Colorado Springs (COS) on I-25N to Loop 470W, then North on 470 to the W Ken Caryl Ave exit: 31.2mpg. When I'd go back to COS however, I took "the back way" vs. busy (and boring) I-25S: A nice leisurely drive on Hwy 85 to Sedalia, then Hwy 105/Perry Park Rd to Monument...went slower due to the lower speed limits there (45-55, back & forth), but don't recall the mpg numbers -- too busy looking at the scenery and watching out for any alpacas/lamas on the road. ;-) -- BR
I am not surprised by Ford. They are losing their a$$ on EVs and they have to make it up somehow. Ford said they were going to double down on the F150 EV, build a new plant in TN, and so on. The F150 EV is just under $100K. Ford is going to continue down the EV path, lose more money, and this will cause the gasoline/ diesel truck prices to go up and up and up. Then add in the dealer markups (greed). Thx TFL for the continued 1st class reviews and info 👍
You can buy a F150 lightning for $55,000-$60,000. The $100K ones are the top tier fully optioned ones. Let's at least be honest about it if you are unhappy about it.
I think the automotive industry was the shining example of why we have inflation like this. Corporate greed. Their billions in profits aren't enough. They need even more.
Ive had three tacomas, I do mountain biking and used it to haul things i wouldnt want to put inside a car. I switched to a ridgeline for a better rid e quality, quieter cabin and smoother ride with better gas mileage. I really like the tail gate duality and the interior space is far better lifting the back seats up. It was also cheaper than a off road version of tacoma. They are made in America as well and very easy to maintain. As long as your not hauling 5k lbs its perfect.
Historically I had a major axe to grind when it came to GM styling with their square wheel wells and stupid lights. But I agree completely. colorado upper trims and canyon any flavor, they look great. And seem to be good trucks. There's nothing about the ranger that turns my head, except the price for what you get.
Thanks for doing this video. It saved me a bunch of time wondering if the new Ranger was going to take on Toyota in the sales race. As these manufactures raise these prices, they just reduce the buyer pool for their new products. There is a point where the building less units at a high price, with great profit margins is not going to make the company profitable in the long run. Henry Ford assembly line made the model T affordable so people can buy them. Some body is going to do something that with EV's with new battery technology around the corner and the legacy manufactures will be out of business. High prices for all vehicles, work from home jobs, and high auto insurance rates will force families back to being one car families.
My first brand new vehicle was a 2002 Ford Ranger XLT super cab 2WD with manual transmission and the 3.0L V6. It had crank windows and no cruise control. I paid $16k for it in 2002.
That’s 26k in 2023 dollars, this truck has power locks, cruise control, apple CarPlay, 4 doors, much safer, faster, bigger. The maverick I bought for 23k is a much better value than your ranger was
I think more people are considering the Ridgeline because full-size pickups are too often $60k+. More average drivers (who do not NEED a truck) see it as a decent alternative. Larger interior than the midsized trucks, economically better than a full-size, and practical in its capabilities.
I laughed at this. I have a couple friends who have the RL and love it. But this describes them. They didn't like trucks but got this because it dust fell like a truck and actually felt like a pilot. Admittedly, they don't tow so the low tow rating doesn't matter. I've heard them use practical a lot when describing. Nothing wrong with that. The vehicle for non truck buyers.
@@elche1976 I call BS on that, I've owned 7 full size trucks (I loved them all) over the the last 35 years and towed several heavy campers, now things have changed I'm not towing heavy campers no more I don't need a full size truck, (to go to home depot ) while shopping for mid-size trucks i chose Ridgeline, I can still haul sheets of plywood, a good size bass boat, small camper, I have cargo roof rack for kayaks etc, haul my dual sport motorcycle in the bed, tailgating with the in bed stereo and 400 watt 120 volt outlet, tool box in bed trunk, has better payload than a lot of entry level full size trucks, AWD system is awesome, driven through 6-8'' of unplowed snow in hills of SW Ohio no problem, I could go on and on
@@martyi398 , absolutely. The Ridgeline is the Swiss Army knife for a driver who doesn’t necessarily need all the capabilities of the 1/2 tons. It’s enough truck to do what the vast majority of people do with their trucks. (true of 9/10 of the trucks parked in my neighborhood)
@Marty I I don't think it's a bad vehicle at all. All I'm saying... if you were so confident it was more a tech and less Suv/car.... you wouldn't have to go on and on and on. The facts and data would speak for themselves. They do, and that's why some go and on trying to convince others despite evidence and data, to think something else. I'm good with it. Great vehicle.
We have had new Ranger in New Zealand for around 9 months, and it is the top selling vehicle, battling it out with the very old now Toyota Hilux (our Tundra) We get 2.0lt BiTurbo Diesel as the base engine, and 3.0 V6 Diesel in higher grades, then the mightier petrol Raptor. Base 2wd Ranger starts at NZD$47,500 or USD$30,250, XLT Double Cab 4x4 NZD$67,500 or USD$43,000 with 2.0lt BiTurbo Diesel. Raptor NZD$93,000 or USD$59,250. We don’t have the range of small/mid size trucks you are lucky to have!!!! Our Hilux top spec, close to TRD Pro with 2.8lt Turbo D is NZD$75,000 or USD$48,000 and Gladiator Rubicon 3.6 Petrol (only engine we get) NZD$100,000 or USD$59,250 (very few Gladiators sold in NZ) All vehicles add between $3,000 to $9,000 NZD for on road costs and tax. We have in the past couple of years seen factory backed RHD versions of your bigger trucks (1500 size) here that sell in small numbers due to price. RAM 1500 LTD NZD$160,000 or USD$102,000 and RAM TRX Base NZD$250,000 or USD$160,000……. New Silverado ZR2 NZD$160,000 or USD$102,000 Trucks are the best selling vehicles in both New Zealand and Australia, and would love to have the range you have and the pricing!!!! Ford is looking at bringing RHD F150 (3 models only) to Australia and Toyota is doing a test run with the Tundra (1 or 2 models only) late 2023. Next time you think your truck is expensive in the USA, think of us on the other side of the world paying a lot more!!!! (Most of our utes/trucks across all brands are built in Thailand)
As a 2020 ranger owner all I can say is Barf. 2024 Colorado and Tacoma look bad ass, and Ford is making it look like it is from early 2000s. Or at least the one in thumbnail looks like something from 2002.
Wife and I just put some money down on a 2023 ZR2. I wanted to wait to see the Ranger Raptor. But the ZR2 just has a weird charm to it that strikes me. Great video guys, thank you for all the content!
I have a 1987 F-250 with a diesel and manual. It has cruise control lol. I can't believe GM actually saves an appreciable amount by offering some trucks without it, given basically all the required hardware is there anyway. It still has a PCM, TCM, ABS. This is clearly just a way to unrealistically drop the "starting price". It probably costs them money in testing and development of an unnecessary variant...
Andre…I got my ‘23 2wd Ranger SuperCrew XL without the package that included cruise control! I wanted a basic truck & that’s what I got. Only options were the tow pkg, locking rear diff, spray-in bedliner, & bed extender. Total utilitarian truck!
That is great if its your 'forever' truck. Otherwise the stripped down features could come back to bite you when it comes time for resale. Just like having a manual transmission today. I see deeply discounted cars on facebook because they are a manual and sit for sale for months.
I just bought a new Nissan Frontier, I couldn’t be happier with it. It’s a natural aspirating V6 engine 310 HP is good enough for me, I can tow 6,000 lbs which I don’t even need to tow that much 5,000lbs would be pushing it for me. Its a little pricey around $38,000 but still cheaper than most, and the ride is smooth I enjoy driving it. Oh I also enjoy how simple it is in the interior, feels like an old school truck love it.
Bought a new Tacoma Off Road 4x4 with manual trans last August for $38,500 out the door. Tow small 2500 lb camper. We set-up camp & travel mountain back roads with truck. Great ride with upgraded shocks & no problems pulling a small camper thru hilly destinations. No complaints. Live Your Life.
The Tacoma actually can be had cheaper if you select the work truck package, it takes the price down by another $1700! Keep in mind that comes with radar cruise control Andre 😉
So a 2wd ranger is almost the same starting price as a Bronco, which has 4wd standard, but doesn't have a 6ft bed available, meaning I'd have to invest in a roof rack to be able to secure my longer gear? I might as well get the Bronco with a rack and use that.
Ford doesn't care about the price increase. I was a day 2 reservation for the Lightning and by the time I could order one they had raised the base price $20,000. I emailed, Twittered and talked to my dealer, but they wouldn't budge. Now interest rates are approaching 10% and more and more of these trucks aren't selling. Expect good deals in 2024.
People are moving to mid size because they are full size truck price now. I am forced in buying a midsize truck now because in the last 2 years fullsize prices increased to heavy duty diesel prices.
So glad Ford finally decided to give the US the Raptor ranger now that midsize trucks are full size prices. 🙄 They didn’t give it to us last gen even though europe had it so it wouldn’t steal F150 sales. Now they aren’t worried, because they’ve jacked the F150’s price up so much.
A couple of things I would point out, since Roman did ask, specifically regarding comparing the base Ford Ranger price to the base Honda Ridgeline price, but also on your point about Honda sales numbers: 1) The base Honda comes as a crew cab, torque vectoring (clutch based limited slip) AWD for the MSRP of $36,490 and yes with destination about $38k. The quoted ~$27k price of the base Ranger is the super cab, 2wd, with open diffs. For fair comparison, if you select a crew cab, 4x4, and locking diffs (they don't offer a limited slip), suddenly you are at $35,790 in the ford configurator for a 2023. Now the Honda has power mirrors stock the Ford doesn't, add those requires the XL 101A package, price add of $1135 (also gives it a remote key fob, power locking tailgate, and day/night mirror, again all standard features on the base Honda) and we are at $36,925. Honda comes with bedliner/composite bed, add bedliner to Ranger for another $495. Honda has standard tri-zone climate, Ranger comes single with option for dual, which needs STX package, add $2090. Lastly, without the $495 trailer towing package, the Ranger tows less than the Honda does on all trims. I could keep going, as the Honda includes as standard a host of other small features that must be a la carte or packaged on the Ranger, but I don't need to because to get the base Ranger to be ALMOST as feature packed as the Honda Sport trim, price is up to $40,005 on Fords configurator. So, no, if comparing feature to feature, the Honda is no more expensive than a similarly equipped truck from any other manufacturer. Really Honda doesn't offer a "base" truck, their base is really a mid-tier trim/package for any other mid-sizer, and it is priced accordingly. 2) The Honda sales being up (and by up I mean the 4th best selling midsize if you include the Maverick as a midsize, 3rd if you don't, and bear in mind that the Taco and Maverick combined would represent 50% of the mid-sized market sales) is a result I believe of several things. 1st, Honda has stated that they did have supply issues, and essentially low sales before were partly because they couldn't make enough to keep up to demand. 2nd, and I think more importantly and to Roman's point, the Maverick changed minds (largely due to being a Ford and not a Honda) about unibody trucks and how much truck people need for their actual use cases. People for years mocked the Honda's unibody, awd, and 5k towing, but they love the unibody, fwd or awd, 4k towing Maverick. Now, to put a point to it, people also loved the old S10, which also only towed a max of 5k (in largest engine) and about 3500lbs with any other engine, and came with a 4ft bed in crew cab, so is a fair equivalent to the Maverick and less than the Honda in size and capability, yet nobody shits on the S10 the way they have for years on the Honda. Stigma was a combo of the Honda name and the unibody. When the stigma was lifted by having the Ford badge, lots of buyers said, yeah that does enough for what I actually need. The next key thing is the size. The Maverick is small, so someone might start shopping the Maverick for its unibody, awd, and capability level that meets their needs, but might find it too small for their family (seriously the back seat is tiny). So, they start looking at larger mid-sizes, and realize that all the stuff the love on the Maverick is available in the much better equipped, and largest/roomiest cab in segment Honda. Since a Maverick buyer is already by default not someone looking for max towing values of more than 5k or max off-roading chops, why would they look at the other mid-size trucks over the Honda when the only things they do better are the towing and off-roading (already not important to a potential Maverick buyer) and in other ways are actually worse (fuel economy, crash ratings, on-road handling, snow handling, overall ride quality, etc)? As a result, the Ford Maverick gave people a different metric against which to measure the Honda, and it clearly is having results. Now, if the rumor of a 2024 Trailsport Ridgeline is true, and having seen the capability of the Trailsport Pilot, some of the "it can't off-road" stigma of the Honda also goes away (and if you follow JonDZ Adventuring on YT, we already know that line of reasoning is BS as the Honda AWD is quite capable in many situations), and we are left with the only thing truck bros can complain about is its towing. Having driven and towed in half tons since before I had a driver's license, so well over 20 years, I can honestly say that if you are towing more than 5-6k lbs, you belong in a half-ton as it is, not any mid-size truck, for better trailer control in wind and stopping. Trust me a large cross wind with a 6k+ camper trailer behind a 4500lb mid-size truck is a "tail wags dog" situation, and panic stopping a trailer that weighs 50% or more than your vehicle is dicey even with trailer brakes. It was this realization that led me to get a Honda Ridgeline when the 2nd gen dropped in 2017 (now on my second one, a 2021, and I will get a Trailsport if it is real) when I one day realized I didn't own a single trailer that weighed more than it could handle, and my "off-road" needs (hunting on Wisconsin forest roads and getting to remote campsites) could be handled by pretty much any AWD vehicle, and didn't need a 4x4.
the only thing that matters about the maverick is/was the price. its cheap. thats what got people changing their minds. all the other stuff doesnt matter. it was all and is still all because its priced low, and is reasonably good for that price.
Ridgeline has overall more versatility. Plus long term maintenance is cheaper. Not full 4x4 but can still get me to 90% of campsites. I can’t tow a boat by I don’t need to since I don’t own one. But I can haul off most stuff I’ll need from Home Depot or the lumberyard. Seriously it will do 99% of what I need.
They also raised the price of the f150 lightning. I was planning on ordering a base Maverick but If they raise the price over $25k, I’m just getting a Tacoma.
Roman is 100% right on the money, at least for what I think too... that people want and need VALUE and PRACTICALITY! These new truck prices are just insane... and it will be super interesting to see what Toyota brings to the table. If Toyota comes out with a practical Hybrid that gets close to 30mpg that can go farther than 240-275 miles like the F-150 Lighting got in the winter. 🙄And if the Tacoma has close to enough power w/a turbo 2.4L iForceMax/HybridMax that is still quick enough, and can go to Home Depot for 4' x 8' sheets of whatever; AND have a decent price. Then they will sell like hot cakes. Which is what Ford experienced with the Maverick... people are clamoring for something, almost anything they can afford! And anyone who steps up to the plate with fantastic VALUE is going to leave the rest of the trucks sitting on dealers lots with 120 to almost 200 day inventories (which we are seeing already) with high interest rates and trucks that are $55K, $60K, $70K, $80K, $90K, or $100K+... insane!!! 🫨🤪 Maybe Toyota will save their best value to a new compact Stout or bring the Hilux back, who knows? So, I've now had 10 trucks/truck based SUVs in my young early 50's. 😇The latest was a F-150 Lariat Lightning w/the Extended Range Battery, Glass Roof etc. Where I'd signed up on the day Ford Corp. announced them 5/19/2021... and then finally received it just UNDER the wire (8/30/22), before Ford Corprate (NOT my local dealer) JACKED up prices two (2) HUGE jumps in less than 2 month for an effective $16,400 swing in price increase and no more state incentives, too. Anyway, when winter hit the Lightning's range was HORID!!! The Lightning was fun, but completely unusable for towing and the cost to charge away from home cost MORE than fuel for my wife's Ridgeline that consistently gets in the high 21mpg City & 26.3mpg Highway (always hand calculated at the pump). It made me feel like I could only drive 120 to 138 miles from home, before I'd have to turn around to charge it for WAY LESS at home. And the not so lil' Ridgeline (that's actually just over 1 inch narrower than the F-150, I'm not kidding look it up, as a driver and passenger's shoulders do not come close to touching like they did in our 2013 Taco TRD Sport or like it still would in the newest Ranger, too). Plus, her "lil'" Ridgeline towed a 4,400 lb. tandem axle travel trailer from Michigan to Oregon while averaging between 10.9 to 12.1 mpg. And it's payload is 1,580 lbs. where I've even borrowed it to get 13 sheets of ¾ inch thick 4' x 8' plywood between the wheel wells. So, YES, value really really matters and so does MPG with rising gas prices (again). And also for the 90 to 99.8% of the time what a truck is still going to be on the road around town or going up and down the freeway. Thanks for all y'all do there at TFL, your work is greatly appreciated!!!
The Ridgeline is really nice and was the truck we test drove that actually convinced my wife that she’d me able to drive a truck. We almost bought one until we test drove the Ram 1500 Limited we ended up buying. If I didn’t want the higher towing capacity I’d have no issue driving a Ridgeline.
I think you guys are giving GM the proper publicity they need for not including something as simple and basic as cruise control. All these manufacturers want to do is add tech to these vehicles and they can't even add something that's been a relatively standard feature since the '80s.
I understood the Maverick only offering one cab/bed design due to its unibody design but the Ranger losing the supercab with 6ft bed is disappointing. It will be interesting if the new Tacoma drops that configuration and if so I guess this shifts that market to the Nissan Frontier.
I recently drove around to look at “small pickup trucks” in the Pittsburgh area. Could find only three total trucks of the Ranger, Tacoma, Frontier, or Ridgelines priced less than $48;000 . They were all loaded, but those entry prices are nowhere to be found!
Ford is the king of ala cart optioning that quickly drive prices up. Ridgeline is an AWD crossover with an open trunk. Compare it to the Subaru lineup. There’s no transfer case. I’m glad that it’s an option and it works great for people that don’t venture far off maintained roads, just like the Subarus. Roman has hit the nail on the head, VALUE is the name of the game and I hope manufacturers pivot fast. I’m looking at the ‘23 TRD offroad in either the taco or the 4Runner and plan to drive it for 10 years. The 4Runner has the payload of the Tundra -10 lbs. I wanted a full size half ton truck but prices are insane and capability isn’t there, midsize trucks are closing the gap and fit down trails, combined with the lack of reliability plaguing the industry. Over 100 years making cars and we still have severe issues. Reliability = lower cost of ownership and gets my money.
It might be the worst time to release a new vehicle, but they can't let the competition get ahead. A LOT of people are walking away on orders because of current interest rates. The public has little understanding of why they're getting 7-8% interest rates with excellent credit. I imagine the Raptor sales will be unaffected. Markups on non-raptor models won't last long before lots get filled.
I have a 2019 Ranger XLT, which I purchased in November of 2019. It currently has only a little over 20000 miles. I only paid $28000 for it. Looking back, I am so glad I bought that Ranger just four months before the pandemic was declared.
@@TheFlooringInspector82 arguably the Gladiator Rubicon is the most capable offroading. Front and rear lockers.. Sway bar disconnect. Solid axles front and rear. Etc.
I really never understood why midsize and 1500 trucks are so close In price. Worked at a dealer and very few Colorado/ Canyons were sold compared to a 1500 which sold so much more.
I still have my Ranger 1995 Splash, alive and kicking and i remember that the cost of this pickup was $17.600. The price you show will be increased a lot by the dealers this happens with the Maverick.
Good video. They didn't mention the GMC Canyon a base model Canyon is over $38,000 and that's a two-wheel drive crew cab. The only thing I could say about the Ranger Raptor is $58,000 is a lot of money, but that might be fully loaded because most Raptors don't really have much options.if you look at the Colorado ZR2 it's starting price might be less but if you had all the options it's over $62,000. So my guess is if you add any and all options for the Raptor Ranger and any and all options for the Colorado ZR2, their prices will be pretty close I'm sure. 🙂
Was just out on the cape cod (NYer here) and I saw nothing but ridgelines. Like 15/16. So many! If you don’t off-road, it is the best pickup. Great payload (even better than 4WD frontier), fastest 0-60x, fully loaded on safety features at base (including the safety bar between cabin and bed required in Europe but not in the us to prevent items from ramming into the vehicle in case of an accident), AWD standard, largest bed, trunk in bed, etc etc. I wish they would come out with a fuel efficient hybrid ridgeline. Something with low-mid 30s. It would annihilate competition. There is absolutely a market for it. Im interested to see what Tacoma hybrid gets. I need the pickup for my garden business. I have a Hyundai ioniq lease and an 04 ranger. I don’t want to give up my ioniq, but started my business after my ioniq and need to consolidate expenses into one car. Waiting to see redesigned ridgeline and Tacoma. Ford and GM can piss off nickel and diming when they make them in Mexico and have poor quality. Ridgeline is made in the US
Let's see if Ford can actually produce these things in quantity without major problems. Bronco anyone? Given that the cheapest crew cab F150 now lists for $60,000, this could be considered a bargain and might actually sell. Ford dealers are now absolutely full of F150's that are not selling
I think the Bronco is still going to take way more priority over this. I think some people will pay up for the Ranger Raptor, but I can’t imagine a lot of people opting for a base Ranger when they can have a Lariat Maverick for just as much. Not to mention the GM twins have hit it out of the park this generation
I almost purchased a brand new Frontier pro4x back in 2018, ir was fully leaded for 36k. Now fully loaded Frontier pro4x is 48k. It’s not just a Ford that is raising prices. Btw, you can not find a trd pro for less than 55k. So if you can get the Ranger Raptor for msrp, it’s not that bad. Gladiator Rubicon fully loaded is 65k. That is the world we live in now
Could you guys do the 2023/2024 Ranger and Tacoma comparison and off-road options without any raptors? Will people be able to get a OEM lift and suspension on the 2024 models? For 2023, should you wait or buy?
On the ridgeline: Gen 1s were ok but looked a little funny, and weren’t produced in large numbers. Gen 2 2017 thru 2021 had too many minivan vibes 2022 kept the ride and now looks much better. Now it’s a decently affordable awd pickup that drives nice looks good and has Honda reliability. Therefore better sales numbers
In all honesty, I would pay between 45-50 if I was absolutely sure I’d get 15 years out of the truck. However, my family’s luck with American vehicles hasn’t always been so spectacular.
So, is the price of the truck based on the technology in it? However, I don't want or need technology in a truck. "Lane departure system" that is what the steering wheel is for. "Collision avoidance system" that is what the brake is for. I want a truck to be #1 affordable, #2 reliable, #3 comfortable, #4 able to haul cargo and pull a trailer (trailer hitch, trailer brake controller, towing mirrors) and #5 optional parts available to personalize it. I don't want a touchscreen in my truck because all I need is a key, manual window crank, analog gauges, a radio (music player), and a heater / air conditioner, with buttons and switches to control everything. I want a simple layout in a truck so I can focus on driving. I want to be able to have a relaxing drive without a computer constantly telling me what I can and cannot do. In the past, the people that drove trucks were the best drivers on the road because they pulled trailers and took the time to learn how to be a good driver. Now the technology makes decisions for you, and people have become lazy drivers who don't focus on driving because they are more interested in staring at their phone. Modern technology is a luxury item for a truck and should be an option that you can choose how much or how little you want. Save the technology for the cars and the SUVs.
Couple of things. 1) The Jeep (Gladiator) will arguably retain its value quite well compared to anything else on the list; 2) I owned the original Ridgeline (2006) which was excellent but its nav/media system was dated from the start (mine had the big screen with a flippy down screen that provided access to the in-dash CD changer) and the current Ridgeline ALSO has a dated nav/media system. The trunk on the Ridgeline is an amazing feature still to this day. The Toyota is likely to have the longest lifespan.
Just recently purchased a F150 Rattler (@ MSRP 55k) and considering all the things it has and what the pricing it was in my area, I'd like to think it was cheaper than the XLT that are marked up around 65k and up. Was driving an '06 F150 before, so with the changes happening around (and life) just needed a new vehicle at this point. And to think I would wait for the rumored Ranger Raptor when I first saw it being released overseas. Just a few months ago, an Acura dealership was selling 2 F150 Raptor (one red supercrew and other black crew cab) which were both at low mileage considering they were both 2019 models (Red ~24k miles, Black ~19k). Black one was going around 50k and red was going for 57k. Was an easy option but couldn't afford at the time. Just when opportunity strike, both had been sold. Go figure. Was also eyeing the new 2024 Tacoma but taking too long to unveal.
Prices are ridiculous! The industry keeps raising prices, cuts options, interests rates are still high. The consumer needs to stop buying and stick it to the manufacturers!
I mean we all knew the prices where going to be insane right? UA-cam content is the only way I’ll be enjoying new trucks until sanity returns or the whole automotive house burns down.
Considering the price of trucks overall, it makes sense to me why the Maverick is popular - it’s because of its price and utility. All the new tech and upgrades are really great, but who can afford 50k - 60k nowadays - and if you want something more off-road worthy, better get ready for an $800 - $1000 payment.
People need to keep/maintain their current vehicles until these companies figure out how to make reasonably priced trucks. My '14 Tacoma is staying with me for a long, long time. 👍😁
Nice job Andre and Roman. That was a pretty complete price comparison in the midsize truck segment. Looking forward to when you guys can compare the new Tacoma/Ranger/Colorado side by side. Of course you have the Nissan and Gladiator in the mix too but I'm referring to trucks that are just rolling out. That'll be a really interesting video if you do it. Another midsize truck that is sold overseas (like the new Ranger) but NOT sold here is the Mitsubishi Triton/L200. It too has been redesigned for this year and will be unveiled soon. I wish they'd bring that one here too, but I think the Chicken tax presents an obstacle. Mitsubishi's Normal, IL plant was shut down years ago. Would be cool if they could find a way to make it work here though. Thanks guys!
The last new mid-size truck to make its debut is the #1 selling 2024 Tacoma. Well find out all the juicy details on May 19th. I think the new platform and overall improvements will help keep the Tacoma at the top of the sales chart.
I have a friend who bought a 2020 Ranger STX new for 24,000 dollars! New ! They Gouge us to make us think EVs aren’t so expensive. We’re being WHODOOD !
Kinda weird for it to start that high cause the configurator is up now on the same Ford website and it says it starts at $32k as a crew cab, minus the destination charges ofc.
I started to look at Ridgeline because the Maverick is basically unavailable and has been having many problems. Ridgeline basically a better product . The new drive system. Daily driver comfort etc.
I'm driving my 4th Toyota pickup, had one Ranger before the last Taco, Ranger cost about a car payment a month to keep it running. Did buy it used, but have spent very little on the Toyota's over the years. Just wish they would bring the Hilux back to America.
$56k is a lot for the Ranger Raptor but considering the GMC Colorado Denali is roughly $53k, it doesn’t seem too bad. The Ranger Raptor would trounce the Colorado off-road.
Well done Ford. Raise the price at a time when the industry is going into its worst times.
Literally
This gives them room for big discounts and 0 interest.
They went from a base two-door model to a standard crew cab of course is going to cost more
They have EV's to pay for.
@@kubeanie18 If there’s less options like that and fewer major tool changes, that should increase production and decrease the price
34k for a base midsize truck is insane. I found pictures from 2019 where there were XLT 2wds for 26.9. There were 2wd F150s with 12-15k discounts on sale for 32-35k
Used ZR2 for me😂
My brother bought a brand new 2019 Ford F150 4x4 Sport just as the pandemic was hitting the news and he got $18,500 off MSRP. The dealer didn’t know what was gonna happen with the pandemic and they didn’t want the truck just sitting on the lot. He still has it with only 30,000 miles on it.
@@Ornelas11B See. That same truck would be about 55-60 now. They have 23 STXs 4x4 2.7L for 51-52 now smh.
@@jermboomin I found a 2023 Ford F150 FX4 Off Road regular cab short box with 5.0 V8 for $42,000. Look nationwide if you’re really looking to buy and want the best deal.
The inventory levels are very high on full sizes now. Ram just announced 10 percent rebate. Along with dealer discounts it won't be hard to get a 70K dollar Ram down to 55K. I"ve seen dealers knocking off 9K on chevy half tons as well. Ford is a bit more stubborn but they will smell the roses soon. They have no choice as the credit crunch and banking crisis is very real and not imaginary. Its only going to get worse. I would not buy now. The best deals on full size will hit in a few more months. Stay away from mid size. Margins are still too much.
Not a chance in hell I'd be buying the Ranger with these price increases. They were right in the video. People will prioritize budget now because of the economy, and they simply won't buy any truck because all prices are insane now.
Sad but I bought a 23 tacoma bc the way prices are jumping so much for 24 models on everything.
If people act like they talk they'd never buy a new vehicle to begin with. Even after demanding it do exactly what they want they step aside and assume they can get it used, and then are upset when changes reflect the wants of people actually buying them new.
Only time they buy new is if they can say they were triumphant in their holy crusade at their local dealer, demanding 5k under *invoice* price after chewing out 3 sales staff and one random service tech who happened to walk slightly too close for daring to list a vehicle at MSRP. Of course in their story they saved the sales managers from a firey eternity due to their wicked ways purely through their negotiations, and the receptionist was so impressed she asked for their number.
The economy is doing great now
@@ryanlavallee323923’ Tacoma is so old though the new one will be much better
@@worldsdumbesttrumpturd....3143 Username checks out.
For 34k (or any vehicle over 30k in general) , Cruise Control should be included. But One of the reasons the Ridgeline sells is because of its driveability, comfort, ***Space***, and MPG.
It's also why the Pilot sells.
ridge line doesn’t sell, i never see any
I bought my 2021 ranger xlt sport for $31k. It has cruise control and tons of other add ons. Glad I bought it when I did because it’s a great little truck. Not worth an extra $10k tho. I looked it up and at 30k miles I can sell it right now for just about what I bought it for
Cruise control should not be an option! It’s like buying a TV and the remote is extra😳
I agree, I never use it! 🤣
Especially at almost 35k. Fog lights should be standard as well.
Not sure what your point is... Honestly, I've only used my factory TV remote one or twice in the past 2-3 years. That's because I'm using Fire Stick or the remote from the satellite company. The remote is just kind of a waste.
I've also only used my cruise control one or twice in the past 2-3 years. That's because most of what I do is around town driving. Should cruise be standard? Maybe, I don't know. In a way, it's not such a big deal that it's an option, at least for lower trims.
Ford did that for the fleet crown Vic’s forever. They even charged agencies (like CHP) to take out the cheap am/fm radio from the car and put a piece of plastic there. I’m not making that up!
Cruise control option? Ford charge you for everything in options
Amazing how we throw around $50k+ for a midsized pickup. However equipped. $40k is my limit I guess. I’m getting old. Good vid. Thank you.
That's my limit as well even if I have to buy last gen used
The pricing of midsize trucks is completely insane
With the features that these top end trucks come equipped with today (even the midsize trucks) $40k just isn't cutting it. Just stick to the low end models.
Agreed. I bought a 2018 Tundra off road for $41k . That same truck goes for almost $65k now.. insane...
That's what low interest rates for the last 20 years gets ya.
I agree with Roman about the Ridgeline’s resurgence. Hoping Honda will refresh (or overhaul) it like they did the Pilot.
You can't even touch a Ridgeline for less than $40k. I'd rather get a Colorado or a Tacoma for less.
@@nodak81 The only advantage the Ridgeline has over the other options in its segment is how smooth the on road ride is. The problem is that it costs just as much or more than trucks that are more capable, and the Ridgeline isn’t drastically more fuel efficient either. Now it has competition from the Santa Cruz and Maverick that are undercutting its price if you want a smaller truck that rides like a car
@@colten53 That's pretty much my take, as well. I don't need/want a "big truck" and was very impressed with the Ridgeline once I sat in it. And I liked the Maverick better than the outgoing Ranger on the inside, even though the Ranger is much more refined. If they'd just make a hybrid awd Maverick, I'd be on their waiting list, because the problem with so many trucks in today's market is the low fuel economy.
I own,a 2022 ridgeline and the,nice thing about the Ridgeline is that almost everything is standard on the rtl model and the,price,ends at 43900 as compared to the ranger or colorado which similar equipped for between 47000 to 49000.
Not to mention overall Honda reliability and the fact that the Ridgeline caters to 98% of the mid sized truck buyer use cases.
I think that the destination price is ridiculous just another way dealers screw us over
I think it’s such a dumb concept. It’s a necessary option in 99% of cases, so just include it in the MSRP if you’re going to have it. I think Ford has been really bad with that in particular. They love advertising how cheap their vehicles are, but you’re pretty much always going to be paying quite a bit more for their products than they advertised. You’re not getting a Bronco under $40K even if it’s base model. The demand for the Maverick has made it way less affordable than advertised. You’re never going to see a Lightning for $40K unless it belongs to your local NAPA Auto Parts
Actually doesn’t have anything to do with the dealers, it’s a contract between the manufacturer and the transportation company. That said, the charges are absurd. The most absurd example I’ve found is if you order a Corvette and pay extra for museum delivery, you STILL pay the destination fee even though the transportation company never touches the car, they have a contract based on total sales.
Can I pick it up myself 😂
I guess when you don't know how to negotiate, paying the destination fee would suck.
Crazy how the industry price gouged us during covid and they are still thinking a price increase is valid. I know I recently purchased a truck and went to a lot of dealers and they all said the market has dropped. I got mine at invoice, but Ford prices are insane, not sure who is buying an XLT for 55k at this point. Also it is important, GM dealers are selling below MSRP, like I said I got mine at invoice which was 4k below, but no Ford dealers locally will sell below MSRP. You may say, because they are selling, nope all the Ford dealers to this day are still calling me begging me to come back and they all said their inventory is not moving.
I totally get it! A 10% increase in price to match the 10% raise everyone received......wait.
ha, yeah, still waiting on my non-existent raise.
The prices of raw materials are up A LOT MORE than 10% over the last 2 years… The cost of manufacturing is exploding; what do you expect them to do? Just lose money on every sale?
@@JEDss454 Don't be a corporate apologist. Ford just reported Q1 earnings at a clip of $1.8 billion in net income. I think they're doing fine. Plus, total revenue grew 20% year over year. That sounds like they're not losing money on any sales. The majority of inflation is corporate greed, not raw materials. Go listen to earnings calls about record profits. All this coming from a Ford fan! I've owned 3 Mustang GT's and an F150 in my lifetime.
@@JEDss454 They were already making HUGE profit on every vehicle sold. They were throwing $8k on the hood and still making $10k profit. Now we are supposed to believe they had to raise the price 10%+ and would "lose money on every sale" if they didn't. Ford in particular has been insane in their pricing and their dealers are pushing prices up $10k or more over MSRP on these "halo" vehicles.
I love my 21 Ridgeline. The ride is outstanding. It'll tow 5K. The bed versatility is unmatched. Roomy, too.
Don't try introducing logic into this truck debate, truck discussions are always best/worst case scenarios; I may buy a 30 foot boat, I might have to pull a school bus out of a ditch, I need a 20K tow weight!
@@Adiscretefirmjust have a Honda civic pulling the ridge Line and it increases the limit to 20k
Its not a truck 🤣 it's an suv with a bed🤣 tows 5k🤣
@@atg1338 isn’t it based off the odyssey? Which is smart for a lot of people that really only need the capability of a light light duty “truck.” Doesn’t matter what label you put on it. Toyota should look into doing that with the sienna
You do get a lot of equipment from the get go with it. The only guys that have a problem with the Ridgeline are guys easily influenced by what others say and feel their manhood threaten. They can call it "Girly" or whatever. Damn thing is solid and will easily go into the 300K miles range because Honda knows how to build and engine.
I bought my Ridgeline last year and really enjoy it. It fits in my garage next to my wife’s Odyssey with some room to spare. I wanted a bigger truck but then realized that I don’t do “Big Truck” things. I was able to get 30.4mpg on a trip to Denver (pic to back it up). Of course this included having on all of the nannies and doing the speed limit.
I regularly got almost 1 mpg better than that in my Gladiator Rubicon...doing 71mph though (not the speed limit 75?) going from Colorado Springs (COS) on I-25N to Loop 470W, then North on 470 to the W Ken Caryl Ave exit: 31.2mpg.
When I'd go back to COS however, I took "the back way" vs. busy (and boring) I-25S: A nice leisurely drive on Hwy 85 to Sedalia, then Hwy 105/Perry Park Rd to Monument...went slower due to the lower speed limits there (45-55, back & forth), but don't recall the mpg numbers -- too busy looking at the scenery and watching out for any alpacas/lamas on the road. ;-)
-- BR
I am not surprised by Ford. They are losing their a$$ on EVs and they have to make it up somehow. Ford said they were going to double down on the F150 EV, build a new plant in TN, and so on. The F150 EV is just under $100K. Ford is going to continue down the EV path, lose more money, and this will cause the gasoline/ diesel truck prices to go up and up and up. Then add in the dealer markups (greed). Thx TFL for the continued 1st class reviews and info 👍
You can buy a F150 lightning for $55,000-$60,000. The $100K ones are the top tier fully optioned ones. Let's at least be honest about it if you are unhappy about it.
I think the automotive industry was the shining example of why we have inflation like this. Corporate greed. Their billions in profits aren't enough. They need even more.
Ive had three tacomas, I do mountain biking and used it to haul things i wouldnt want to put inside a car. I switched to a ridgeline for a better rid e quality, quieter cabin and smoother ride with better gas mileage. I really like the tail gate duality and the interior space is far better lifting the back seats up. It was also cheaper than a off road version of tacoma. They are made in America as well and very easy to maintain. As long as your not hauling 5k lbs its perfect.
Chevy/ gmc killed it with the styling on the Colorado and canyon. I wish you could get the 3L duramax tho 😩
And the 10 speed.
The new Chevy/GMC Colorado/Canyon looks WORLDS better inside and out. Ford really cheapened out on this "New" Ranger. Awful value at MSRP.
Historically I had a major axe to grind when it came to GM styling with their square wheel wells and stupid lights. But I agree completely. colorado upper trims and canyon any flavor, they look great. And seem to be good trucks. There's nothing about the ranger that turns my head, except the price for what you get.
Thanks for doing this video. It saved me a bunch of time wondering if the new Ranger was going to take on Toyota in the sales race. As these manufactures raise these prices, they just reduce the buyer pool for their new products. There is a point where the building less units at a high price, with great profit margins is not going to make the company profitable in the long run. Henry Ford assembly line made the model T affordable so people can buy them. Some body is going to do something that with EV's with new battery technology around the corner and the legacy manufactures will be out of business.
High prices for all vehicles, work from home jobs, and high auto insurance rates will force families back to being one car families.
I like how the price increased with the Ford Ranger and when you step into the lowest trim model it still makes you feel poor.
My first brand new vehicle was a 2002 Ford Ranger XLT super cab 2WD with manual transmission and the 3.0L V6. It had crank windows and no cruise control. I paid $16k for it in 2002.
Yup after 9/11 around 2004-2005, interest rates plunged bringing in high prices on "EVERYTHING"! You can blame the GOVT and the Banks!
That’s 26k in 2023 dollars, this truck has power locks, cruise control, apple CarPlay, 4 doors, much safer, faster, bigger.
The maverick I bought for 23k is a much better value than your ranger was
I think more people are considering the Ridgeline because full-size pickups are too often $60k+.
More average drivers (who do not NEED a truck) see it as a decent alternative.
Larger interior than the midsized trucks, economically better than a full-size, and practical in its capabilities.
I laughed at this. I have a couple friends who have the RL and love it. But this describes them. They didn't like trucks but got this because it dust fell like a truck and actually felt like a pilot. Admittedly, they don't tow so the low tow rating doesn't matter. I've heard them use practical a lot when describing. Nothing wrong with that. The vehicle for non truck buyers.
@@elche1976 I call BS on that, I've owned 7 full size trucks (I loved them all) over the the last 35 years and towed several heavy campers, now things have changed I'm not towing heavy campers no more I don't need a full size truck, (to go to home depot ) while shopping for mid-size trucks i chose Ridgeline, I can still haul sheets of plywood, a good size bass boat, small camper, I have cargo roof rack for kayaks etc, haul my dual sport motorcycle in the bed, tailgating with the in bed stereo and 400 watt 120 volt outlet, tool box in bed trunk, has better payload than a lot of entry level full size trucks, AWD system is awesome, driven through 6-8'' of unplowed snow in hills of SW Ohio no problem, I could go on and on
@@martyi398 , absolutely. The Ridgeline is the Swiss Army knife for a driver who doesn’t necessarily need all the capabilities of the 1/2 tons.
It’s enough truck to do what the vast majority of people do with their trucks. (true of 9/10 of the trucks parked in my neighborhood)
@Marty I I don't think it's a bad vehicle at all. All I'm saying... if you were so confident it was more a tech and less Suv/car.... you wouldn't have to go on and on and on. The facts and data would speak for themselves. They do, and that's why some go and on trying to convince others despite evidence and data, to think something else. I'm good with it. Great vehicle.
Frontier king cab 4x4 S model is all you need. It’s barely over $32K and has Japanese engineered and built V6, cruise, blind spot, Bluetooth.
We have had new Ranger in New Zealand for around 9 months, and it is the top selling vehicle, battling it out with the very old now Toyota Hilux (our Tundra) We get 2.0lt BiTurbo Diesel as the base engine, and 3.0 V6 Diesel in higher grades, then the mightier petrol Raptor. Base 2wd Ranger starts at NZD$47,500 or USD$30,250, XLT Double Cab 4x4 NZD$67,500 or USD$43,000 with 2.0lt BiTurbo Diesel. Raptor NZD$93,000 or USD$59,250. We don’t have the range of small/mid size trucks you are lucky to have!!!! Our Hilux top spec, close to TRD Pro with 2.8lt Turbo D is NZD$75,000 or USD$48,000 and Gladiator Rubicon 3.6 Petrol (only engine we get) NZD$100,000 or USD$59,250 (very few Gladiators sold in NZ) All vehicles add between $3,000 to $9,000 NZD for on road costs and tax. We have in the past couple of years seen factory backed RHD versions of your bigger trucks (1500 size) here that sell in small numbers due to price. RAM 1500 LTD NZD$160,000 or USD$102,000 and RAM TRX Base NZD$250,000 or USD$160,000……. New Silverado ZR2 NZD$160,000 or USD$102,000 Trucks are the best selling vehicles in both New Zealand and Australia, and would love to have the range you have and the pricing!!!! Ford is looking at bringing RHD F150 (3 models only) to Australia and Toyota is doing a test run with the Tundra (1 or 2 models only) late 2023. Next time you think your truck is expensive in the USA, think of us on the other side of the world paying a lot more!!!! (Most of our utes/trucks across all brands are built in Thailand)
As a 2020 ranger owner all I can say is Barf. 2024 Colorado and Tacoma look bad ass, and Ford is making it look like it is from early 2000s. Or at least the one in thumbnail looks like something from 2002.
People have been waiting on pricing for these. Guess that solidifies many peoples decisions to go with with a Tacoma or Colorado
Wife and I just put some money down on a 2023 ZR2. I wanted to wait to see the Ranger Raptor. But the ZR2 just has a weird charm to it that strikes me. Great video guys, thank you for all the content!
I have a 1987 F-250 with a diesel and manual. It has cruise control lol. I can't believe GM actually saves an appreciable amount by offering some trucks without it, given basically all the required hardware is there anyway. It still has a PCM, TCM, ABS. This is clearly just a way to unrealistically drop the "starting price". It probably costs them money in testing and development of an unnecessary variant...
Andre…I got my ‘23 2wd Ranger SuperCrew XL without the package that included cruise control! I wanted a basic truck & that’s what I got. Only options were the tow pkg, locking rear diff, spray-in bedliner, & bed extender. Total utilitarian truck!
That is great if its your 'forever' truck. Otherwise the stripped down features could come back to bite you when it comes time for resale. Just like having a manual transmission today. I see deeply discounted cars on facebook because they are a manual and sit for sale for months.
@@spyder000069 That’s the truth!
Less truck options but more money.
I just bought a new Nissan Frontier, I couldn’t be happier with it. It’s a natural aspirating V6 engine 310 HP is good enough for me, I can tow 6,000 lbs which I don’t even need to tow that much 5,000lbs would be pushing it for me. Its a little pricey around $38,000 but still cheaper than most, and the ride is smooth I enjoy driving it. Oh I also enjoy how simple it is in the interior, feels like an old school truck love it.
Bought a new Tacoma Off Road 4x4 with manual trans last August for $38,500 out the door. Tow small 2500 lb camper. We set-up camp & travel mountain back roads with truck. Great ride with upgraded shocks & no problems pulling a small camper thru hilly destinations. No complaints. Live Your Life.
Also just bought a Frontier, I love it. Good power, super comfortable.
PEOPLE LOVED EL CAMINOS, REMEMBER IT, TRUCKS THAT DRIVE LIKE CARS ALWAYS MAKE A COMEBACK
I want the avalanche to come back 😊
Tremor will most likely be back. They didn’t come out with the ranger tremor on current gen until 21 model. So that was 3 years after launch.
Good point. Maverick Tremor just came out, too.
These prices are outrageous!
The Tacoma actually can be had cheaper if you select the work truck package, it takes the price down by another $1700! Keep in mind that comes with radar cruise control Andre 😉
I think I’ll wait for the New Toyota Stout, or if that doesn’t materialise then the new taco 🌮
With you here. Stout rumors been going on for awhile now
So a 2wd ranger is almost the same starting price as a Bronco, which has 4wd standard, but doesn't have a 6ft bed available, meaning I'd have to invest in a roof rack to be able to secure my longer gear? I might as well get the Bronco with a rack and use that.
The Frontier offers king & crew cab which both offer 5ft & 6ft beds. When is it that nissan offers more customization then Ford or GM?
Ford doesn't care about the price increase. I was a day 2 reservation for the Lightning and by the time I could order one they had raised the base price $20,000. I emailed, Twittered and talked to my dealer, but they wouldn't budge.
Now interest rates are approaching 10% and more and more of these trucks aren't selling. Expect good deals in 2024.
People are moving to mid size because they are full size truck price now. I am forced in buying a midsize truck now because in the last 2 years fullsize prices increased to heavy duty diesel prices.
The Ridgeline is gaining popularity because as ALL prices are steadily going up, consumers are wanting a pickup that is RELIABLE! That's Honda!
I got my ranger XLT with 4wd new in 2020 for $30k and I thought that was expensive. Now I can almost sell it for more than I paid for it.
So glad Ford finally decided to give the US the Raptor ranger now that midsize trucks are full size prices. 🙄 They didn’t give it to us last gen even though europe had it so it wouldn’t steal F150 sales. Now they aren’t worried, because they’ve jacked the F150’s price up so much.
The ranger raptor over seas caps out at 53,000 us dollars and the base in the US is 56,000
I love the Ridgeline and have since the very first one. It's a fantastic truck.
A couple of things I would point out, since Roman did ask, specifically regarding comparing the base Ford Ranger price to the base Honda Ridgeline price, but also on your point about Honda sales numbers:
1) The base Honda comes as a crew cab, torque vectoring (clutch based limited slip) AWD for the MSRP of $36,490 and yes with destination about $38k. The quoted ~$27k price of the base Ranger is the super cab, 2wd, with open diffs. For fair comparison, if you select a crew cab, 4x4, and locking diffs (they don't offer a limited slip), suddenly you are at $35,790 in the ford configurator for a 2023. Now the Honda has power mirrors stock the Ford doesn't, add those requires the XL 101A package, price add of $1135 (also gives it a remote key fob, power locking tailgate, and day/night mirror, again all standard features on the base Honda) and we are at $36,925. Honda comes with bedliner/composite bed, add bedliner to Ranger for another $495. Honda has standard tri-zone climate, Ranger comes single with option for dual, which needs STX package, add $2090. Lastly, without the $495 trailer towing package, the Ranger tows less than the Honda does on all trims. I could keep going, as the Honda includes as standard a host of other small features that must be a la carte or packaged on the Ranger, but I don't need to because to get the base Ranger to be ALMOST as feature packed as the Honda Sport trim, price is up to $40,005 on Fords configurator. So, no, if comparing feature to feature, the Honda is no more expensive than a similarly equipped truck from any other manufacturer. Really Honda doesn't offer a "base" truck, their base is really a mid-tier trim/package for any other mid-sizer, and it is priced accordingly.
2) The Honda sales being up (and by up I mean the 4th best selling midsize if you include the Maverick as a midsize, 3rd if you don't, and bear in mind that the Taco and Maverick combined would represent 50% of the mid-sized market sales) is a result I believe of several things. 1st, Honda has stated that they did have supply issues, and essentially low sales before were partly because they couldn't make enough to keep up to demand. 2nd, and I think more importantly and to Roman's point, the Maverick changed minds (largely due to being a Ford and not a Honda) about unibody trucks and how much truck people need for their actual use cases.
People for years mocked the Honda's unibody, awd, and 5k towing, but they love the unibody, fwd or awd, 4k towing Maverick. Now, to put a point to it, people also loved the old S10, which also only towed a max of 5k (in largest engine) and about 3500lbs with any other engine, and came with a 4ft bed in crew cab, so is a fair equivalent to the Maverick and less than the Honda in size and capability, yet nobody shits on the S10 the way they have for years on the Honda. Stigma was a combo of the Honda name and the unibody. When the stigma was lifted by having the Ford badge, lots of buyers said, yeah that does enough for what I actually need.
The next key thing is the size. The Maverick is small, so someone might start shopping the Maverick for its unibody, awd, and capability level that meets their needs, but might find it too small for their family (seriously the back seat is tiny). So, they start looking at larger mid-sizes, and realize that all the stuff the love on the Maverick is available in the much better equipped, and largest/roomiest cab in segment Honda. Since a Maverick buyer is already by default not someone looking for max towing values of more than 5k or max off-roading chops, why would they look at the other mid-size trucks over the Honda when the only things they do better are the towing and off-roading (already not important to a potential Maverick buyer) and in other ways are actually worse (fuel economy, crash ratings, on-road handling, snow handling, overall ride quality, etc)? As a result, the Ford Maverick gave people a different metric against which to measure the Honda, and it clearly is having results.
Now, if the rumor of a 2024 Trailsport Ridgeline is true, and having seen the capability of the Trailsport Pilot, some of the "it can't off-road" stigma of the Honda also goes away (and if you follow JonDZ Adventuring on YT, we already know that line of reasoning is BS as the Honda AWD is quite capable in many situations), and we are left with the only thing truck bros can complain about is its towing. Having driven and towed in half tons since before I had a driver's license, so well over 20 years, I can honestly say that if you are towing more than 5-6k lbs, you belong in a half-ton as it is, not any mid-size truck, for better trailer control in wind and stopping. Trust me a large cross wind with a 6k+ camper trailer behind a 4500lb mid-size truck is a "tail wags dog" situation, and panic stopping a trailer that weighs 50% or more than your vehicle is dicey even with trailer brakes. It was this realization that led me to get a Honda Ridgeline when the 2nd gen dropped in 2017 (now on my second one, a 2021, and I will get a Trailsport if it is real) when I one day realized I didn't own a single trailer that weighed more than it could handle, and my "off-road" needs (hunting on Wisconsin forest roads and getting to remote campsites) could be handled by pretty much any AWD vehicle, and didn't need a 4x4.
If the Ridgeline had a Ford badge on it, they will sell millions. If the Maverick had a Honda badge on it, they will sell less than 10k units.
the only thing that matters about the maverick is/was the price. its cheap. thats what got people changing their minds. all the other stuff doesnt matter. it was all and is still all because its priced low, and is reasonably good for that price.
Wow! A XL 35 grand are they nuts?
Ridgeline has overall more versatility. Plus long term maintenance is cheaper. Not full 4x4 but can still get me to 90% of campsites. I can’t tow a boat by I don’t need to since I don’t own one. But I can haul off most stuff I’ll need from Home Depot or the lumberyard. Seriously it will do 99% of what I need.
The new crowd sees that the Ridgeline is wider, more cabin room, under bed storage and a flat bed at the wheel wells. It’s simply more versatile.
They also raised the price of the f150 lightning. I was planning on ordering a base Maverick but If they raise the price over $25k, I’m just getting a Tacoma.
Because Toyota isn’t raising prices??? Based on the Tundra they’re all doing it so idk why Toyota gets a pass.
Roman is 100% right on the money, at least for what I think too... that people want and need VALUE and PRACTICALITY! These new truck prices are just insane... and it will be super interesting to see what Toyota brings to the table. If Toyota comes out with a practical Hybrid that gets close to 30mpg that can go farther than 240-275 miles like the F-150 Lighting got in the winter. 🙄And if the Tacoma has close to enough power w/a turbo 2.4L iForceMax/HybridMax that is still quick enough, and can go to Home Depot for 4' x 8' sheets of whatever; AND have a decent price. Then they will sell like hot cakes. Which is what Ford experienced with the Maverick... people are clamoring for something, almost anything they can afford! And anyone who steps up to the plate with fantastic VALUE is going to leave the rest of the trucks sitting on dealers lots with 120 to almost 200 day inventories (which we are seeing already) with high interest rates and trucks that are $55K, $60K, $70K, $80K, $90K, or $100K+... insane!!! 🫨🤪 Maybe Toyota will save their best value to a new compact Stout or bring the Hilux back, who knows?
So, I've now had 10 trucks/truck based SUVs in my young early 50's. 😇The latest was a F-150 Lariat Lightning w/the Extended Range Battery, Glass Roof etc. Where I'd signed up on the day Ford Corp. announced them 5/19/2021... and then finally received it just UNDER the wire (8/30/22), before Ford Corprate (NOT my local dealer) JACKED up prices two (2) HUGE jumps in less than 2 month for an effective $16,400 swing in price increase and no more state incentives, too. Anyway, when winter hit the Lightning's range was HORID!!! The Lightning was fun, but completely unusable for towing and the cost to charge away from home cost MORE than fuel for my wife's Ridgeline that consistently gets in the high 21mpg City & 26.3mpg Highway (always hand calculated at the pump). It made me feel like I could only drive 120 to 138 miles from home, before I'd have to turn around to charge it for WAY LESS at home. And the not so lil' Ridgeline (that's actually just over 1 inch narrower than the F-150, I'm not kidding look it up, as a driver and passenger's shoulders do not come close to touching like they did in our 2013 Taco TRD Sport or like it still would in the newest Ranger, too). Plus, her "lil'" Ridgeline towed a 4,400 lb. tandem axle travel trailer from Michigan to Oregon while averaging between 10.9 to 12.1 mpg. And it's payload is 1,580 lbs. where I've even borrowed it to get 13 sheets of ¾ inch thick 4' x 8' plywood between the wheel wells. So, YES, value really really matters and so does MPG with rising gas prices (again). And also for the 90 to 99.8% of the time what a truck is still going to be on the road around town or going up and down the freeway.
Thanks for all y'all do there at TFL, your work is greatly appreciated!!!
The problem is, 3 years ago you could get a F150 Raptor for the high 50's.....So.
The Ridgeline is really nice and was the truck we test drove that actually convinced my wife that she’d me able to drive a truck. We almost bought one until we test drove the Ram 1500 Limited we ended up buying. If I didn’t want the higher towing capacity I’d have no issue driving a Ridgeline.
I think you guys are giving GM the proper publicity they need for not including something as simple and basic as cruise control. All these manufacturers want to do is add tech to these vehicles and they can't even add something that's been a relatively standard feature since the '80s.
I understood the Maverick only offering one cab/bed design due to its unibody design but the Ranger losing the supercab with 6ft bed is disappointing. It will be interesting if the new Tacoma drops that configuration and if so I guess this shifts that market to the Nissan Frontier.
There were spy photos of them testing, maybe it comes out later
It’s just not in demand enough for them to keep it unfortunately, I’m happy to hear that the new Tacoma will have a 6spd
I recently drove around to look at “small pickup trucks” in the Pittsburgh area. Could find only three total trucks of the Ranger, Tacoma, Frontier, or Ridgelines priced less than $48;000 . They were all loaded, but those entry prices are nowhere to be found!
Ford is the king of ala cart optioning that quickly drive prices up. Ridgeline is an AWD crossover with an open trunk. Compare it to the Subaru lineup. There’s no transfer case. I’m glad that it’s an option and it works great for people that don’t venture far off maintained roads, just like the Subarus. Roman has hit the nail on the head, VALUE is the name of the game and I hope manufacturers pivot fast. I’m looking at the ‘23 TRD offroad in either the taco or the 4Runner and plan to drive it for 10 years. The 4Runner has the payload of the Tundra -10 lbs. I wanted a full size half ton truck but prices are insane and capability isn’t there, midsize trucks are closing the gap and fit down trails, combined with the lack of reliability plaguing the industry. Over 100 years making cars and we still have severe issues. Reliability = lower cost of ownership and gets my money.
It might be the worst time to release a new vehicle, but they can't let the competition get ahead. A LOT of people are walking away on orders because of current interest rates. The public has little understanding of why they're getting 7-8% interest rates with excellent credit. I imagine the Raptor sales will be unaffected. Markups on non-raptor models won't last long before lots get filled.
They saw how much some people were willing to pay for a Maverick and raised price accordingly. 2024 Maverick will go up 3k too 😅
Everything is going up a big jump.
I have a 2019 Ranger XLT, which I purchased in November of 2019. It currently has only a little over 20000 miles. I only paid $28000 for it. Looking back, I am so glad I bought that Ranger just four months before the pandemic was declared.
Lines in price are being blurred between midsize and full size trucks and som full-size are blurring the line with suoerdutys this isn’t sustainable.
The Gladiator Rubicon is looking like a bargain now
The ZR2 and TRD Pro are both still less money
@@TheFlooringInspector82 arguably the Gladiator Rubicon is the most capable offroading. Front and rear lockers.. Sway bar disconnect. Solid axles front and rear. Etc.
@Yes Man for the 5% of those that say they buy a truck for off roading and actually do.
They are over 50k & drive like 30k
I really never understood why midsize and 1500 trucks are so close In price. Worked at a dealer and very few Colorado/ Canyons were sold compared to a 1500 which sold so much more.
The $1345 destination charge for Ridgeline is also not included in $38,800 starting MSRP
I can’t wait for a Bison, Raptor, and TRD Pro showdown, slugfest, all out brawl.
I still have my Ranger 1995 Splash, alive and kicking and i remember that the cost of this pickup was $17.600.
The price you show will be increased a lot by the dealers this happens with the Maverick.
A bit disappointed there is no hybrid engine.
Good video. They didn't mention the GMC Canyon a base model Canyon is over $38,000 and that's a two-wheel drive crew cab. The only thing I could say about the Ranger Raptor is $58,000 is a lot of money, but that might be fully loaded because most Raptors don't really have much options.if you look at the Colorado ZR2 it's starting price might be less but if you had all the options it's over $62,000. So my guess is if you add any and all options for the Raptor Ranger and any and all options for the Colorado ZR2, their prices will be pretty close I'm sure. 🙂
Was just out on the cape cod (NYer here) and I saw nothing but ridgelines. Like 15/16. So many! If you don’t off-road, it is the best pickup. Great payload (even better than 4WD frontier), fastest 0-60x, fully loaded on safety features at base (including the safety bar between cabin and bed required in Europe but not in the us to prevent items from ramming into the vehicle in case of an accident), AWD standard, largest bed, trunk in bed, etc etc.
I wish they would come out with a fuel efficient hybrid ridgeline. Something with low-mid 30s. It would annihilate competition. There is absolutely a market for it. Im interested to see what Tacoma hybrid gets. I need the pickup for my garden business.
I have a Hyundai ioniq lease and an 04 ranger. I don’t want to give up my ioniq, but started my business after my ioniq and need to consolidate expenses into one car. Waiting to see redesigned ridgeline and Tacoma. Ford and GM can piss off nickel and diming when they make them in Mexico and have poor quality. Ridgeline is made in the US
I just watched Andre’s video and the price is INSANE! 🤪🤪🤪🤪
How many recalls do you think this will have by the end of the year? Charge more for the same old engine setup just new colors, I'll pass.
Let's see if Ford can actually produce these things in quantity without major problems. Bronco anyone? Given that the cheapest crew cab F150 now lists for $60,000, this could be considered a bargain and might actually sell. Ford dealers are now absolutely full of F150's that are not selling
I think the Bronco is still going to take way more priority over this. I think some people will pay up for the Ranger Raptor, but I can’t imagine a lot of people opting for a base Ranger when they can have a Lariat Maverick for just as much. Not to mention the GM twins have hit it out of the park this generation
I'd love the new Raptor. But at 8% interest rates right now, the $60k+ price, and the anticipated $30k dealer mark-ups, it isn't worth it.
I almost purchased a brand new Frontier pro4x back in 2018, ir was fully leaded for 36k. Now fully loaded Frontier pro4x is 48k. It’s not just a Ford that is raising prices. Btw, you can not find a trd pro for less than 55k. So if you can get the Ranger Raptor for msrp, it’s not that bad. Gladiator Rubicon fully loaded is 65k. That is the world we live in now
Could you guys do the 2023/2024 Ranger and Tacoma comparison and off-road options without any raptors? Will people be able to get a OEM lift and suspension on the 2024 models? For 2023, should you wait or buy?
On the ridgeline:
Gen 1s were ok but looked a little funny, and weren’t produced in large numbers.
Gen 2 2017 thru 2021 had too many minivan vibes
2022 kept the ride and now looks much better. Now it’s a decently affordable awd pickup that drives nice looks good and has Honda reliability. Therefore better sales numbers
What was the price if the original F10 raptor when it came out? 48? 52? Vehicle pricing is absolutely absurd these days
In all honesty, I would pay between 45-50 if I was absolutely sure I’d get 15 years out of the truck. However, my family’s luck with American vehicles hasn’t always been so spectacular.
Ridgeline is selling well after they tweaked the front end, it looks a little more masculine now; before it looked like a crv from the front.
Cruise control can be added at the dealer, the wiring is all there in the harness, they just change the steering wheel and add a couple components
So, is the price of the truck based on the technology in it? However, I don't want or need technology in a truck. "Lane departure system" that is what the steering wheel is for. "Collision avoidance system" that is what the brake is for. I want a truck to be #1 affordable, #2 reliable, #3 comfortable, #4 able to haul cargo and pull a trailer (trailer hitch, trailer brake controller, towing mirrors) and #5 optional parts available to personalize it. I don't want a touchscreen in my truck because all I need is a key, manual window crank, analog gauges, a radio (music player), and a heater / air conditioner, with buttons and switches to control everything. I want a simple layout in a truck so I can focus on driving. I want to be able to have a relaxing drive without a computer constantly telling me what I can and cannot do. In the past, the people that drove trucks were the best drivers on the road because they pulled trailers and took the time to learn how to be a good driver. Now the technology makes decisions for you, and people have become lazy drivers who don't focus on driving because they are more interested in staring at their phone. Modern technology is a luxury item for a truck and should be an option that you can choose how much or how little you want. Save the technology for the cars and the SUVs.
Couple of things. 1) The Jeep (Gladiator) will arguably retain its value quite well compared to anything else on the list; 2) I owned the original Ridgeline (2006) which was excellent but its nav/media system was dated from the start (mine had the big screen with a flippy down screen that provided access to the in-dash CD changer) and the current Ridgeline ALSO has a dated nav/media system. The trunk on the Ridgeline is an amazing feature still to this day. The Toyota is likely to have the longest lifespan.
Just recently purchased a F150 Rattler (@ MSRP 55k) and considering all the things it has and what the pricing it was in my area, I'd like to think it was cheaper than the XLT that are marked up around 65k and up. Was driving an '06 F150 before, so with the changes happening around (and life) just needed a new vehicle at this point. And to think I would wait for the rumored Ranger Raptor when I first saw it being released overseas. Just a few months ago, an Acura dealership was selling 2 F150 Raptor (one red supercrew and other black crew cab) which were both at low mileage considering they were both 2019 models (Red ~24k miles, Black ~19k). Black one was going around 50k and red was going for 57k. Was an easy option but couldn't afford at the time. Just when opportunity strike, both had been sold. Go figure. Was also eyeing the new 2024 Tacoma but taking too long to unveal.
Prices are ridiculous! The industry keeps raising prices, cuts options, interests rates are still high. The consumer needs to stop buying and stick it to the manufacturers!
I mean we all knew the prices where going to be insane right? UA-cam content is the only way I’ll be enjoying new trucks until sanity returns or the whole automotive house burns down.
Raising pricing even more when Ford is already having a hard time selling trucks with current prices. Good job..
Gladiators can be had for $15k off right now. A Gladiator Willys in Sarge Green is the way to go. 😎
Considering the price of trucks overall, it makes sense to me why the Maverick is popular - it’s because of its price and utility. All the new tech and upgrades are really great, but who can afford 50k - 60k nowadays - and if you want something more off-road worthy, better get ready for an $800 - $1000 payment.
Glad im getting the colorado after seeing the ranger base video. $34k!! For that? What?!
I liked the Ridgeline. Always have. But did not like the price and the uncomfortable concrete park bench vertical back seat.
People need to keep/maintain their current vehicles until these companies figure out how to make reasonably priced trucks. My '14 Tacoma is staying with me for a long, long time. 👍😁
Nice job Andre and Roman. That was a pretty complete price comparison in the midsize truck segment.
Looking forward to when you guys can compare the new Tacoma/Ranger/Colorado side by side. Of course you have the Nissan and Gladiator in the mix too but I'm referring to trucks that are just rolling out. That'll be a really interesting video if you do it.
Another midsize truck that is sold overseas (like the new Ranger) but NOT sold here is the Mitsubishi Triton/L200. It too has been redesigned for this year and will be unveiled soon. I wish they'd bring that one here too, but I think the Chicken tax presents an obstacle. Mitsubishi's Normal, IL plant was shut down years ago. Would be cool if they could find a way to make it work here though. Thanks guys!
The last new mid-size truck to make its debut is the #1 selling 2024 Tacoma. Well find out all the juicy details on May 19th. I think the new platform and overall improvements will help keep the Tacoma at the top of the sales chart.
Toyota don't need to do anything and it will still be the best-seller. People eat up Toyotas no matter what
Ford is telling the consumer “Do Not Buy are Unreliable Trucks including this Ranger”. That’s exactly what it is.
I have a friend who bought a 2020 Ranger STX new for 24,000 dollars! New ! They Gouge us to make us think EVs aren’t so expensive. We’re being WHODOOD !
But Andrea, is cruise control standard?
5:16
Kinda weird for it to start that high cause the configurator is up now on the same Ford website and it says it starts at $32k as a crew cab, minus the destination charges ofc.
I started to look at Ridgeline because the Maverick is basically unavailable and has been having many problems. Ridgeline basically a better product . The new drive system. Daily driver comfort
etc.
I Canada the base price for a Taco is around $48,000 Canadian.
Your price on the ranger looks pretty good from here, even with the exchange.
The interesting part of this video starts at 13:05.
When u finally get sick of all the nonsense, I recommend the Nissan Frontier.
I'm driving my 4th Toyota pickup, had one Ranger before the last Taco, Ranger cost about a car payment a month to keep it running. Did buy it used, but have spent very little on the Toyota's over the years. Just wish they would bring the Hilux back to America.
$56k is a lot for the Ranger Raptor but considering the GMC Colorado Denali is roughly $53k, it doesn’t seem too bad. The Ranger Raptor would trounce the Colorado off-road.
The ZR2 has both front and rear locking diffs. The Ranger is more of a Baja runner and the Colorado a rock crawler. Both great but different.