What is Innovation

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  • Опубліковано 8 чер 2024
  • MIT 15.390 New Enterprises, Fall 2013
    View the complete course: ocw.mit.edu/15-390F13
    Instructor: Bill Aulet
    Discussion of the essential difference between invention and innovation and the important role played by commercialization in innovation.
    License: Creative Commons BY-NC-SA
    More information at ocw.mit.edu/terms
    More courses at ocw.mit.edu

КОМЕНТАРІ • 86

  • @Rama-jg7nj
    @Rama-jg7nj 2 роки тому +26

    "Innovation is something that generates value for the world.
    It makes something faster, better, cheaper. It gives someone some great satisfaction.
    An invention is an idea, a technology, a patent in and of itself. It does not generate value."

  • @fernandoonosaki6547
    @fernandoonosaki6547 3 місяці тому +1

    Great memories Bill Aulet! Still today I use the Innovation equation!!

  • @mogesgobena9911
    @mogesgobena9911 5 років тому +3

    great, simple and clear video
    .

  • @bestforyou1327
    @bestforyou1327 3 роки тому +3

    the best example he chose to make the message across

  • @ahmed1758
    @ahmed1758 10 років тому +6

    THnks for sharing,
    very helpful

  • @brandonlandau4784
    @brandonlandau4784 9 років тому +67

    Maybe MIT could employ the innovative concept of *pinning* a microphone on the speaker of this video to enable optimal audio clarity.

  • @habibbenabdallah6027
    @habibbenabdallah6027 10 років тому +5

    Very interessant video !

  • @mohamouda.dualle0277
    @mohamouda.dualle0277 2 роки тому

    Well demonstration and explanation.

  • @brightmalisoma7607
    @brightmalisoma7607 5 років тому +1

    innovation is the idea /technological which can do something

  • @jafariqbal786
    @jafariqbal786 3 роки тому +1

    Thanks for sharing

  • @helsayna2071
    @helsayna2071 2 роки тому

    thanks you so much

  • @timmi007
    @timmi007 6 років тому +1

    thankyou so much sir. love from Pakistan..

  • @azizbekerkinov6999
    @azizbekerkinov6999 4 роки тому

    Thanks 🙏

  • @bookreview1014
    @bookreview1014 3 роки тому

    Great lecture 😎

  • @KaderKhan-eo9ii
    @KaderKhan-eo9ii 7 років тому +4

    thumb up. great video

  • @muhammadbux1928
    @muhammadbux1928 4 роки тому

    very informative video

  • @navjotkaur1965
    @navjotkaur1965 5 років тому +4

    I got this in real exam in march 2019

  • @nidhijain8138
    @nidhijain8138 Рік тому

    great video

  • @JoshuaRaichur
    @JoshuaRaichur 10 років тому

    Fantastic definition!

  • @MathHouse786
    @MathHouse786 4 роки тому

    thanks

  • @filippocucina7001
    @filippocucina7001 2 роки тому

    Cool!

  • @hassibaboumar7279
    @hassibaboumar7279 10 років тому

    Hi .Teacher.What is a good idies?

  • @lisanvaccaro
    @lisanvaccaro 5 років тому +3

    Who decides that this is the definition of “innovation” and not something else?

  • @brightmalisoma7607
    @brightmalisoma7607 5 років тому +2

    why innovation but not sme/global business

  • @varathann1
    @varathann1 Рік тому

    Very Nice....

  • @drpaulchan
    @drpaulchan 4 роки тому +1

    Brilliant! Brilliant! Very clearly explained! Thanks MIT OpenCourseWare! #SecretsSelfmadeBillionaires

  • @svens.8598
    @svens.8598 3 роки тому +4

    Do social innovations need to be commercialized before being able to be categorized as an innovation? The formula is nice to show the difference between invention and innovation - but the the focus on commercialisation does not cover all types of innovation...

    • @dude5045
      @dude5045 2 роки тому +1

      A social innovation that is implemented can be considered as an innovation.

    • @annewanjiru2617
      @annewanjiru2617 2 роки тому

      @@dude5045 True, because people still have to buy into your vision even if money doesn't exchange hands

  • @medo5101
    @medo5101 10 років тому +1

    Fantastic Video!

  • @ayagarciadiamante
    @ayagarciadiamante Місяць тому

    what do you mean by it does not generate value? technology and patent doesn't generate value?

  • @thattimestampguy
    @thattimestampguy 2 роки тому +2

    0:23
    0:42 Innovation = Invention WRONG
    Innovation - Value Generation
    1:28 Innovation = Invention * Commercialization 2:11
    2:47 The Commercialization Aspect is the difficult part of Innovation

  • @mca7423
    @mca7423 4 роки тому

    Thank you sir

  • @ehza
    @ehza 2 роки тому

    Nice

  • @x-mando1933
    @x-mando1933 Рік тому

    Should “Commercialization” be a must in the equation? Example: creating a revolutionary equipment meant to be used in the manufacture for a specific product. The added-value to the customer is the reduction of defects, and although the manufacturer could -commercialize- the new machine, decides not to. In any case, will only replicate the new idea on other applications.

  • @keepingupwiththemirandas5547
    @keepingupwiththemirandas5547 3 роки тому

    cool

  • @monotheist..
    @monotheist.. Рік тому

    innovation equals invention times commercialization
    faster better cheaper for impact
    generate value
    commercialization for the world is great for the whole world
    great invention then commercialization
    innovation is invention
    to make greater value equation

  • @letsgoviral777
    @letsgoviral777 Рік тому

    WOW

  • @sohangoel5710
    @sohangoel5710 2 місяці тому

    completed

  • @juliannecanalijaph4383
    @juliannecanalijaph4383 5 років тому +1

    Ano ang innovation

  • @greenlemon5856
    @greenlemon5856 4 роки тому

    Thank you so much !!

  • @JohnSWren
    @JohnSWren 7 років тому +3

    Helpful for analysis, but is it the way people who actually start successful new businesses think about things? Do you have any data? Many think the entrepreneur is more like a Peace Corp volunteer, they have a passion for whatever it is they are trying to get to the market.

  • @nelsonmayedo2360
    @nelsonmayedo2360 5 місяців тому

    The Innovation does not add value to the customer. I don't think commercialization itself does either. Then if Innovation=InventionxComm, then we r missing some components in the equation that creates some value. THere should be some term that "modulates" the INvention and as a result we get the value. Not fully sure about my statement though. By the way, * is convolution not multiplication :).

  • @monotheist..
    @monotheist.. Рік тому

    innovation driven
    innovation for the world
    invention for the world
    innovation = invention + commercialization
    generate value
    faster better chaper
    invention to solve world problems
    thus commercialization and
    make money out of it

  • @deeOva
    @deeOva 3 роки тому

    Hadir from STMIK PRIMAKARA

  • @navneetlohia2912
    @navneetlohia2912 Рік тому

    3.12.22

  • @saimashafique5781
    @saimashafique5781 4 роки тому +1

    what is commercialization?

    • @soonyanaidu7875
      @soonyanaidu7875 2 роки тому

      Ability to sell something or when you get people to buy.

  • @barbossa1677
    @barbossa1677 3 роки тому +4

    I would say:
    Innovation = invention x promoting

  • @InderjeetSinghmakkar
    @InderjeetSinghmakkar 3 роки тому

    Invention vs discovery ?

    • @soonyanaidu7875
      @soonyanaidu7875 2 роки тому

      You discover natural laws. Or from.nature that already exists.
      Invention is what you create.

  • @code_blizz
    @code_blizz 9 років тому

    nice

  • @coffeewithcarline9171
    @coffeewithcarline9171 3 роки тому

    Thank you soo much, I'm a new Sub.

  • @abc796
    @abc796 3 роки тому

    PTE innovation

  • @BinanceUSD
    @BinanceUSD 6 місяців тому

    Should have invested in Apple back then the writing was on the wall. The company in Silicon valley that takes other people's great ideas and make profits from them.

  • @Mellosaxsexy
    @Mellosaxsexy 10 років тому +11

    Great video! However, I disagree about the statement that apple is the most innovative company.

    • @MrBiyi
      @MrBiyi 6 років тому

      yh i mean is google dead

    • @TheJatinSaxena
      @TheJatinSaxena 5 років тому +2

      Apple was the most innovative company , now it's a company

    • @nvivek943
      @nvivek943 4 роки тому

      I think Google is a most innovative company

    • @jamesdelk8926
      @jamesdelk8926 Рік тому

      Yes it is Germans invented computer in thirties we innovated it later Germans in thirties invented stealth plane futuristic we innovated it built it later that's how innovation started blacks and Germans invented independently coincidentally to same time with others

  • @RomanBinenbaum
    @RomanBinenbaum 9 років тому +3

    So it is only emphasizes the point that the only thing Apple good at is the commercialization. Very innovative of them...

  • @ullasahuja
    @ullasahuja 8 років тому +19

    Innovation "the word" has nothing to do with commercialisation.
    Entrepreneurship = Innovation x Commercialisation
    and Innovation is a novel product, service, process or an idea which is creative, advanced and Original.

  • @judyfrancis6138
    @judyfrancis6138 2 роки тому

    1

  • @silasditzer
    @silasditzer Рік тому

    i get it but thats just true within capitalism, isnt it?

  • @Jbroglydecap
    @Jbroglydecap 9 років тому +1

    yawn

  • @keepingupwiththemirandas5547
    @keepingupwiththemirandas5547 3 роки тому

    YOU DID NOT DO GOOD I STIIL DONT KNOW WHAT IT IS

    • @iamfromindia4971
      @iamfromindia4971 3 роки тому +1

      Then you're dumb not his fault

    • @hanro7430
      @hanro7430 3 роки тому

      Its the implementation of an invention. You can invent poop soda but nobody would buy it so its just an invention not an innovation

  • @monotheist..
    @monotheist.. Рік тому

    apple serve world problme
    commercialize the computer
    great value serve world commercialoze for teh world

  • @Goforussendme
    @Goforussendme 2 місяці тому

    I watched this today

  • @akguptapmp
    @akguptapmp Рік тому

    completed