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The problem with Jaguar is that they don't sell any Jaguars. Too many SUV's, and models in general. They only need one SUV, one saloon, one GT and one sports car. They should go back to making their cars for a smaller audience again, they can't compete with BMW and the other car makers at that level but they can find their own customer base again.
@@martinblack5021 I agree just if they absolutely have to make an SUV they only need one of them. Maybe as a higher end model to the Range Rover more as a sporting model. But like you said a luxury saloon and a sports car would be much better. I do think they need a 2+2/2 seater GT coupe/convertible though to go alongside the sports car. Just a softer car with a larger boot and more relaxed driving style. Naturally Jaguar wouldn't sell as many cars this way but they wouldn't be competing with BMW but competing with Bentley, RR, Ferrari like they once did decades ago.
@@martinblack5021 This is exactly the format they survived under for many decades (late 70's to late 90's). The XJ6 and XJ12 sat beside the XJS (and later XJ8 next to XK8).
Thats what they are going for mate you hit the nail on the head new models are on the way soon. We at jlr were gob smacked when the xj was shelved so close to going into production it must have cost them a lot of money to axe it.
BMW makes like 10 SUVs and that makes up the majority of their sales. The market is the market and it demands SUVs, Jaguar just hasn’t been able to make one that’s competitive with their German competition.
I’ve been banging on about this for years. Basically, Porsche has proven the model for Jaguar (SIDEBAR: the previous CEO really did a number on the company, as he has done previously. I’m glad he’s out). Back on point, Porsche has proven that the SUVs can be your bread and butter, giving you the resources to build the cars you want. What then should Jaguar do? Easy. Rebuild the XJ. The following: * Flagship - XJ salon. Much like the Porsche Panamera or Maserati Quattroporte, it needs to drive as a four door grand tourer should. Grace, pace, and space, mixed with the art of performance. * GT - XK. Built off the XJ platform, but modified for a bit more sporting pretensions, waste space. No one wastes space like Jag. Opulent waste of space is what we want. * Sportscar - F-Type. In the spirit of the S1 E-Type, a hardcore sportscar that makes Porsche and Ferrari owners sweat a bit. Taken from the platform of the XJ/XK, but toned up even further. * SUV - F-Pace. Taken again from the platform of the XJ, but bulked up a bit more. Let the mainstream buyers give Jaguar more money, so that people with taste can buy the XJ/XK/F-Type. Legitimately that’s all they need to do. A four car lineup. Then they can build from there as needs develop. Then, as sales come in, they can expand into smaller SUVs for more money, pay more money into racing, and crucially, build a mid-engined super car. Their successes in Formula E, the new straight six, and their old V8 will need to formulate the basis of their new lineup. Screw the four pot motors, V6 engines and the like. No one buys a Jaguar for an economical engine. You want a four cylinder? Buy a Mini Cooper. The straight six in an F-Type would be incredible. And to make the Green Party happy, they would need to do a electric/hybrid system, but crucially, in the top trim models, both N/A and Supercharged guise, they will need to have either the Straight Six or 5.0L V8. That is essential. As a side note, Jaguar needs to focus on making cars on the digital space. In conjunction with physical racing, they need to appeal to racing games, and make the players work to get them. When kids are screaming out “I NEED 10,000 POINTS TO GET THE JAGUAR!!!” That’s going to do two things for the brand: * first; it’s going to get the next generation talking about Jags * second; it’s going to put the Jaguar brand in the minds of the parents. Even if it’s only a passing thought, that is all that’s needed. It’s based on the old principle, race on Sunday, sell on Monday. Basically, Jaguar has all the ingredients for greatness - they just need to follow through now. Let’s hope the new leadership and the new “ReImagine” campaign can help restore the brand to greatness.
I couldn't agree more, I was just about to write almost the exact same thing. The four car line up you describe is exactly what they should do, and they should concentrate on doing it well. Forget about 2025, scrap the small engines, up the build quality, up the reliability, create a brand that demands attention. And scrap the marketing department and start again because currently they could not market their way out of a wet paper bag.
Great minds think alike - I want to give them the benefit of the doubt, at least for a little while. Imagine if they gave us a super car dubbed “XJS-275” - and it was an homage to the XJS, XJ220 and CX75? Those legendary buttresses would finally be properly functional, the speed would be shocking and the looks would be dynamite.
Everyone likes the cool Jags from the past. They're desirable cars. So why the hell isn't Jaguar making anything cool? That's literally all they had going for them.
Not exactly my friend. There’s a lot of heritage and pedigree even in modern Jags. Like I said, the Ingenium Straight Six is a fantastic motor (that’s being criminally underused atm) and the 5.0L V8 is a fire breathing monster. They’ve got a decent Formula E team too; and the I-Pace, dull is it may appear on the outside, is actually full of E-Racing tech. Furthermore, the F-Type, along with the XJ, XJS, and XK are all in a direct line from the E-Type. Jaguar has the heritage. They’ve got the recipe for success. They just lack the leadership. That’s particularly why I’m glad the old CEO is gone (left a couple months ago). He’s got a reputation for killing companies. When Wikipedia says workers described his management style as brutal, and they have a source that backs it up, you can sorta understand what has happened to Jaguar over the years. What we need is a gentleman who gets the brand and crucially, how to appeal to both young ones and the old customer base. Which really isn’t hard to do - young punks love the “Top Gear” Jaaaaaaag jokes, the “It’s good to be bad” and all the rest of it. Again, Jaguar has the recipe. They just need the head chef to bring it all together.
Me too. Old E type owner (when they were new) and long time fan. Would love to see that 5 liter V8 in a minimalist car with curvy fenders--think D type, please. And for the saloons please emphasize "bespoke" interiors--historically the bargain Bentley.
Could not agree more, James. I'm a Warwickshire lad, grew up in the shadow of MIRA testing facility and massive Jaguar fan. I've never understood after the merger to become JLR that Jaguar put so much time and effort into building cars that rival it's own partner! In my opinion Jaguar should have scaled down under JLR to produce sports cars and nothing else. Perhaps continued with only the XJ alongside the F Type. The "project" cars could thrn gone into full production, as could have the CX-75 which was stunning, criminally that was only a concept. My point is Jaguar under JLR should have focused on high end quality sports cars, supercars even, and gone back to it's roots, creating fast road cars that could be raced at LeMans in the GT class such as Porsche, Ferrari, Corvette etc. Leave all the SUV stuff to Land Rover.
Great idea @ralph8021 as they have made some beautiful cars over the years , i blame tata the owners and may i say Audi ,Bmw ,Mercedes ..all make a small car with engine options ? this alone must cost them millions each year ?
@scottnaish-theheartpatient2016 Jaguar's problem, I think, is that it decided to compete with those such as BMW and Audi for a share in that market when it does not produce the small cars that they do, as you correctly suggest. Jaguar have forgotten what Jaguar itself is all about, a bit like if Ferrari forgot what Ferrari was all about! Ferrari have stuck to their roots, so should have Jaguar. It maybe too late now for Jaguar to rediscover what it has lost in that respect, as a whole generation or two have grown up not having seen Jaguar dominant as a top end sports car manufacturer and race track winner. They used to be, but it is long gone. In my eyes, Jaguar turning their back to the GT racetrack was a massive error.
Totally with you. I'm on my third V8 Jag and love it. Wouldn't touch an SUV with a bargepole. Jaguar are about fast, elegant saloons and sports cars. Land Rover are about practical and luxury 4x4s. Most conglomerates would kill for such clear differentiation across brands but some moron at JLR decided it would be good to dilute both.
I work at a joint Jag and Land Rover dealership. Jag had 5 PDIs (pre-delivery inspections) to do on newly built vehicles from November 2022 until the new year. Us at land rover had roughly 5 a day. Jaguars just aren't selling at the moment.
Microprocessor shortages have resulted in JLR concentrating production on high margin high priced vehicles namely Range Rover, Range Rover Sport, Defender at the expense of Jag saloons and Disco Sport and Evoque. Makes economic sense! Local JLR dealer cannot get Jag saloons, quotes 8-12 months for XE.
Jaguar is a perfect brand to become an antidote to the modern car. Just thrown 90% of the development budget into a beautiful exterior and an analogue interior; hideaway screen, analogue dials, physical HVAC, interesting material choices (eg bronze or copper for accents), physical switches that feel like they came from a W123 Mercedes or Lexus LS400.
They could absolutely get away with that, would probably improve sales on certain cars, why build a bad modern car when you can build a car that ideally combines the best of the past 30 years.
I just hope the management at Jaguar are listening to you Jay, otherwise Jaguar will end up going the same way as most of the other British car industry. You Jay, are probably the best car program presenter there is, keep up the good work. Thanks
Great video James. I have an article coming soon which pretty much echoes your thoughts - I also believe the cancellation of the XJ was the biggest strategic mistake they've ever made. Bollore made a real hash of it when it came to Jaguar...
Agree. An emphasis on maintaining and extending Jaguar’s legendary ride quality (as per the of XJs) would make a lot of sense, but it seems they’re letting it go down the drain…
@@kevincarrucan5328 I agree, the legendary ride quality and driveability of the XJ, of which I run a 2002 example, is exactly why people bought a " Jag".
I know vw are involved in Ev’s but not the best quality so can see people looking elsewhere namely the Koreans car were you get more luxury and better built so no not all the Germans not doing anything better then others , problem is some car makers use their badge and think people will always buy no matter what rubbish they make
@@josephgittos3787 they’re correct as well. People buying ID3s and E-Golf’s despite far better alternatives from Kia and Hyundai. If the Koreans can increase their brand identity to be seen as more luxury oriented then VW group will be in trouble. The Koreans have a way to go as they have equivalent brand recognition as Skoda/Seat. I guess that’s why Seat have gone with the Cupra sub-brand to seem more upmarket. whatever happens, Jaguar need to do more or they will go the way of Rover.
We own two JAG's.. both are X-Type Saloon AWD, and one is a pre-production model with a 3.0l V6 and the second one a 2.5l V6. We keep them running and take care of the small issues these JAG's have. But, we love them, because they are great Jaguars!
Great analysis. Unfortunately Lotus, Ferrari, Lamborghini, Bentley and Rolls Royce all seem to be following Porsche down the SUV path. You can say sports cars are dead, but the new Corvette sells briskly here in he US, and Porsche has years long queues for the 911 GT2/GT3, so there is a market. Jaguar’s legend was the XK and E-Type, a great basis for a great sports car.
Every person that I talk to about roadsters still fondly remembers the S2000 and wonders where a replacement is. The segment IS there, it's just being ignored. Either it's trying to make a better armored box on wheels or a better video game on wheels or trying to out-do times on The Ring. Luxury, fun, and different aren't being done any more. And the few examples that are... yes, they sell out immediately. Often with waiting lists. I'd love to see a large V8 powered S2000 - basically a new E-type. If they only made 5000 a year, it still would be the amazing car everyone would want. Forget about making cars for the masses. Range Rover has that covered. Basically what GM is doing with the new Corvette. Make that car everyone wants, not what is safe.
Technically, Jag just said they will go all electric by 2025, they didn't say how many models they will have by then. So, they could just be pulling all hydrocarbon cars and leave the extremely outdated I-Pace in the showroom... which will be a bit sad really.
they are working on 3 new high-end electric cars to compete with Bentley and Aston Martin (instead of BMW which was their target until recently), that will be ''A copy of nothing'' and incredibly beautiful according to jaguar
So Jaguar is about to be the British Lancia then, not quite dead, but dragged on for a decade or two on life support while we all painfully have to watch the dignity ebb away from its every pore.
What Jag needs is to bring the XJ back as huge saloons sell like crazy in China, hell even DS made the DS9 for china, and it's just a very nice tarted up 508.
I drive a 2018 xe s with the super charged V6 and I love it. Close to 400hp and with just a few easy mods I can be at 450hp-475hp. Will probably keep it forever. Will definitely miss jaguar if they go out of business in the future. Kind of ridiculous though like you said they don't have any fun sedans anymore. Would of loved to get one with the 2023 tech with the 2018 drive train.
As a Jaguar lover, having had 3 so far I do not want to see Jaguar disappear but aside from the excellent but ageing I Pace there is no innovation to be seen. Great video JM, well observed.
I think you're totally correct James. I love jags and have a '97 XK8 and on '02 X308. Both wonderful machines and a great antidote to the modern motor car. I'm a fully paid up member of the JEC yet our two dailies are an E class estate and a 3 series. I'd have seriously considered the XF wagon and XE if the German cars hadn't been better engineered and more up to date. I would have loved a modern, X351 XJ but for the daily I need estate capacity. The current mismanagement of the J bit of JLR is nothing short of criminal (have Truss and Kwarteng been advising the company?). If Jaguar fails it will be entirely down to the lack of vision and the sad but predictable 'me-too' direction of their recent trajectory.
Hi agree ,Jaguar maybe in trouble, I placed an order for a XE HSE with a lot of options, back in February 2022, I was told November the car would go into production.i got a call from the Jaguar dealer in early October stating production was not confirmed and the HSE model I had ordered was no longer available only the sport model.so I cancelled the order,got my deposit back and luckily I was able to obtain a new Mercedes CLA AMG 35 at the end of October ,I still prefer the XE HSE , I live in Sydney Australia.
I love driving my old Jaguar and it will be my preferred car until they get the I-Pace up to date. The thing that kept the brand exciting was ,to me, their racing cars and history that really continues to this day I
Maybe they just need a yeti sized suv/mpv in their range. 1.5 supercharged version would sound nice for drivers and a hybrid one for people with lots of cash
I have a 2011 Jaguar XF 3.0 D S and I absolutely love it. A great looking car with a luxurious interior of wood, leather and metal. Loads of power, quick and exciting. People look, admire and comment on how great the car is. Jaguar's old saloons are lusted after by many still. Jaguar should replace the XF with powerful, normally aspirated cars while they still can; they would sell and sell. The name? XG.
I'm almost 53. Been a Jag man since childhood due to my dad. I've owned a total of 8 (current 2008 XJR). Now, I wont buy one over a 2008 as they just look blaaaa and haven't followed them in years. A Very old friend of mine is a test driver for them at Mira test track near Higham On The Hill in the UK. Drove for them along with other brands for years and he has zero good to say about Jag in over 10 years. For the Jag lovers of old. Jag is already dead, unfortunately.
I have been a Jaguar enthusiast since I was 7 years old and I will never forget going bonkers when the iconic "E" Type first hit the market I got a red one for my 19th birthday. I cannot describe the feeling of actually owning it and driving around town to the envy of my friends (though that is not why I bought it) It was way ahead of anything else beautiful and fast it was fantastic to drive and everybody wanted one This Icon brand (which I love) must be saved and I completely concur with Ashton Dimovski's comments Cheers PTT
You are really genius, as always! Two things to correct: 1. The XE was launched with a V6 Petrol in the beginning, but at the first facelift it was removed, these are still occasionally to find in internet for sale. 2. The modern Jaguar had success only with what Sir Ian Collum made, he made the first XF, wich was a revelation at the time, the F-Type - also a revelation (design shared with the Aston Martin DB9, both fantastic), and the I-Pace. The E-Pace was a "her's" car, and it was a redesigned LR Discovery old gen, very bad handling. Thanks, and keep up the great work Jay! Love ya! ❤😜
A bunch of years ago, Marchionne of FCA wanted to buy Jaguar. I think Jag and Alfa Romeo would have been really good together, and could have shared a lot. Throw in Lancia, and you could have a lot more fun. But as we know, things went in different directions.
I have to agree with most of the points made in this video. Jag really needs to announce some exciting new cars and a credible 10 year plan. If not the it will be surpassed and replaces by Polestar and other emerging luxury brands like Genesis. Come on Jag, we want you to thrive!!
The ipace might not have changed much, but it’s still the only EV I’d consider. I don’t need fast charging. But I do need something with a good mix of ride and handling. A bonus is that it doesn’t look like a fridge (Tesla) or an abortion (BMW iX)
@Richard Harrold Looks are a matter of opinion. I don't think Tesla couldn't have churned out anything more plain if they tried, especially when the overwhelming majority are basic white.
@Richard Harrold Are you joking? Every one I’ve driven (apart from my original P70) are over sprung and under damped. It’s we’ll know Tesla skimp on parts quality over software development.
@@johnsmith1474 Was that aimed at me? My current fleet includes a 991 GTS and a 640i GT. So any mainstream electric car could be on my shopping list if I wanted. 👍
I'll bet that 90% of Tesla buyers don't even know that a Jaguar I-Pace exists. Tesla has marketing muscle worth at least 3 billion more than Jag. Thanks to that Tesla's customers have not only bought their cars but also their stock and skyrocketed their share price, thus flooding them with financing to do whatever they want and give them 10x the development budget, increase economies of scale, etc. etc. Jag needs to hire a con-man as their spokesperson, someone who is a masterful liar (and who doesn't later start speaking the truth, for free speech & unmanipulated media and against leftists to then alienate them and lose most his followers). Jag would also need its current owners to be ready to take the most massive risk in leveraging their company like 1000x based on a religion and lies, as well as happening to benefit on one of the world's most massive corruption schemes/trends/mechanisms ever. (Yes, I know that the EV corruption phenomenon hasn't been top-down planned by one mastermind or even one group but is instead a series of smaller schemes, happenstances of how human nature works, coincidences of how humans are psychologically motivated, how short-sighted financial rewards systems work, the flaws of political and other organisations, etc. It just happened to be "the perfect storm" with the way modern government corruption works and is structured, the political situation as well as geopolitical situation)
The biggest JLR problem is reliability. It's crap. Ever since I saw E-type for the first time in my life half a century ago my goal was to own a Jag one day. These days I can afford (almost) everything on the road but I will not drive something that will almost certainly leave me stranded by the road at least once per year. I have a high pressure job, the last thing I need is a high pressure drive.
The F type launch helped through last 10 years by embracing the Jaaaag Bank robber cliche. Where now? I'm mid 40s and can buy one but I'd likely want a XK8 as the last proper jag. Now is the perfect time to be the antithesis of the GT3 RS and other stupid track versions with some actual suspension for the road.
They're lovely cars (former 10yr+ XKR owner and XKEC forum moderator) can't beat the shape, but they rust pretty badly in the UK and are expensive to run/maintain (1k+/yr). See Rory's Japanese XKR restoration (specifically the rear subframe comparison) if you don't believe me! If you buy a good one and run it only in summer, garage it etc you might get away with it... But an ally bodied XK would be a better choice IMO, way better dynamically too.
@@ashtonmark24 thanks Mark. I've had 2. First I knew was a project but actually good spec and solid. But we moved house and it had to be gone. I then cashed in a bit on the e46M3 rise and bought another. Tom lenthall looked at it and so it was so rot underneath they weren't happy I drove home. The one good news is j have some mint BBS Detroits in my garage.
Couldn't agree more, Ben. Now in my 50's and a former serious sports car guy (many Ferraris, Porsche, and raced them) I am now happiest in my Range Rover Sport. I never want to make any driving moves anymore that are more aggressive than the RRSport can handle. I am not street racing anyone. And I am happy with the mid-range powered HSE. It is a brilliant engine/trans combo, wicked smooth - like driving a warm piece of butter, rock solid, very comfortable, and manages to have this smooth ride while sitting on some sexy factory 22s with factory low profile tires. Jag need to quit playing their opponent's game. Be a Jag. Be brilliantly, elegantly smooth and have lines that the Germans can only learn about ... from you.
Due to lack of investment Jaguar is now just a thorn in the side of JLR. The end of the road for badge engineered models they currently offer is near. Most likely they will sell of Jaguar and keep the profitable LR brand.
Well done. I would agree 100% with everything you have said. Your conclusion makes perfect sense and is VERY worrying for Jaguar. Yes, there would be a market for an XJ EV, especially in America. Plus as you say, the suspension setups just do not make sense. Years ago I regularly drove my dads Series 3 XJ6 and the ride was among the best and most comfortable. That is what Jaguar owners want. Seems Jaguar are forgetting their current owners and always chasing new customers.....badly. Funny you mention the dealer customer service. A local repairer is a Land Rover specialist with wait times of literally weeks, and they have repeatedly refused to become a main dealer for Land Rover. The owner has openly said, he wants to keep customer service levels up and they would drop if they became main dealers. A distant friend/contact of mine used to work in the Jaguar side shoot research department. He told me about it well after the project had been canned. Some fifteen odd years ago they had some amazing engines running reliably. We are talking of petrol small 1.5 three cylinder engines pushing out 200 bhp and averaging 55mpg, and they actually had decent torque as well. The compression was far higher than current cars and the cylinders were lined with something special. The plans were to put them in the new (back then) XF, but that never happened. Interesting how often car companies spend vast amounts of money researching things and then just can them, possibly because they think the market has moved on. But if Jaguar released that sort of engine in any of its cars, I am sure it would have done well. Plus they also looked at double banking these engines to a straight six or "V'ing" them to a V6. Could you imagine a Jaguar XF with a three litre petrol engine chucking out 400bhp with no turbo and still capable of averaging 50mpg.
Thank you so much for talking about one of the most emotional & desirable car brands, dear to my heart! Your analysis nails it. I worked for Jaguar from 2018 - 2020 in Color & Materials during a very big change for the company. Ian left Design, all moved from Cov to Gaydon, new Design Studio. I can only say, that the time was very inspirational and the passion for a new range of exciting models was there, but unfortunately the brand was very careful with bigger decisions and obviously moving all electric would have - as you figured out correctly - alienated a big group of people who just loves the brand. Knowing to make a brave move, like Polestar at the same time, Jag was or is under pressure to sell cars including being profitable. I wish them all the luck as it is one of the brands - as you said - not knowing about their precious value and heritage ❤ They will and must survive 🐆
My friend was an autoelectrician working for Jag/Landover around 5 years ago. He left, he said there was a sharp drop in reliability, affordability and repairability. Supposedly their QA process is different now. He went on to work for JCB who pay a lot better apparently
I think we need them more in motorsport as a way to push the brand or cars like the cx-75 xj220 etc things to enhance the media attention eg. sponsoring race teams as well as developing new cars and fixing customer service
100% agree. A brand that’s lost its original identity, not sure what it’s new identity could be though, times have changed, things have moved on. I’m not sure who their market is, probably why we aren’t seeing evidence of new cars on the horizon. Fingers crossed they sort it, I used to long for a Jaguar, but nothing grabs me these days. The alternatives look more appealing.
I got an S type from 2000. I love it. So comfortable, especially when you go fast on the autobahn. Jaguar please make more S Type Jag's. Same engines but updated timings that hopefully are more efficient and powerful. Please keep the ash trays and cigar lighter. Yes, smokers do exist and yes we drive (and smoke) in cars. Nice cars. Cars that say "Jaguar." On the badge. I don't want a Land rover with a squashed roof.
Haven't watched the video. Yet. I think Jaguar needs a halo-car more than ever. Something like the X-c75 and then race it in the Le Mans Hypercar series. Then make a severely downgraded version of it for the road. Much like Lotus has done with the Evija and the Emira. Only, they launch the Halo-car BEFORE they launch the car it's supposed to sell.
What they actually need is a proper retro type car. Simple controls, no fancy tech, very easy to drive. That's NOT some entry-level car. Imagine if you put the luxury of a S Class into something fun and small like an old S2000 and updated it. With a bigger engine, of course. The market for a touring roadster that's focused on luxury and simplicity instead of track times and tech is a real market that has a large following of mostly disappointed people who look at the electric future and see nothing but refrigerators on wheels and sameness. That can easily be a halo car for them. Not as silly and actually old like a Morgan, but not trying to do the same old thing, either. Because if you look at what's on sale in that segment and remove the convertible sedans from the equation, it's a very small list of actual touring roadsters that you can buy. And every one of them is sold, often with a waiting list.
The F~Type was a great car but they ruined it with the facelift a few years ago. Instead of upgrading mine to a new one last year I bought an Aston Martin and Jag lost a long-term customer as a result.
I'm guessing I'm an atypical first-time Jag buyer: At age 73 I bought a 2020 F-type P300 (4-pot) convertible in BRGreen (w/2,800 miles on the ODO), largely because the '20 model year was the last with Ian Callum's original design and because it still delivers 296hp/295lb-ft torque (and roars just enough for my ears) while yielding 30mpg hwy mileage. I trusted the reviewers were correct that the 4-pot's lighter weight made it handle more nimbly than the 6- and 8-pot models. I love the P300 F-type and expect my son will be driving it long after I'm gone. Agree that the slant-eye "facelift" only served to make the F-type resemble many other cars, e.g., Mustangs, etc.
It feels quite sad! I was 24-25 when I bought my 2018 jag XE. I’ve absolutely LOVED this car. I’m almost 30 and I feel I’m heading into a different place in my life. I don’t want an SUV but something bigger and softer sounds fantastic. I see myself looking into the S class and Panamera, so Jag needs to step up because I’d rather be with them
@Hector While it was built in Österreich (Austria) unlike most of its other products, it’s still a Jaguar product so it counts. Oh wait, the E-Pace is also produced there.
I wouldn’t be surprised if Geely or SAIC buys Jaguar as they’ve already done with so many British icons. Icons run to the ground by British management who appear to live in the clouds and never listen to what’s happening on the ground.
A very honest appraisal of JLR’s situation, thank you James. Having owned an 98’ XK8 I had to wait decades until I could afford another beautiful Jag, and bought a 22-plate I-Pace last year. I think you’d be very pleasantly surprised by its performance and handling- every single drive is a joy. One silver-lining to the low sales / poor marketing of the I-Pace (compared to LR) is it’s relative exclusivity. For the same price I could have bought a high-end LR, BMW, Audi…or a Tesla, but they are all too common on the roads and characterless. I’m proud to drive a Jaguar but hope their 2025 line up doesn’t just offer £100k+ cars, or replacing the I-Pace will be a hard choice! Maybe a Maserati then?
The fact is jaguar missed a trick not launching the new XJ and the fact that CEO quit shows to me that people in jaguar weren't happy with his performance. Also Jaguar had the problem that being strapped to land rover on hand it brings in money on the other hand it directly responsible for killing all the big engined jags with current EU legislation Land Rober needs all these small engined jags to get enough green credits to keep on selling their gas guzzlers which has led jaguar got to use their own i6 engine in any of their cars I do hope jaguar pulls something like the did a decade ago as absolutely adore the brand
The Jag XE has the same problem as the Mercedes C Class currently. Even here in Dubai, the new range of C class models offer only turbo 4 cyls. I mean they're not bad, but it does feel like downgrade compared to previous gen which had a variety of engines. I suppose that's the trend going on these days. The _small premium saloon car with big engine_ seems to be fading away as time goes by....
The crazy thing is that there's literally no reason to reduce the amount of cylinders. None at all, except maybe like a few bucks/quid in production costs which certainly won't cover the loss of customers' perceived value. Even the packaging advantage is laughable, especially for a luxury premium car! The cylinder count is less important than ever now with hybrids, since any marginal difference between a 2.0 4-pot's and a 2.5 6-pot's emissions is completely masked by the electric drive. Even a Porsche 918 Spyder with a race car V8 is lower in emissions numbers than a frugal 4-pot without a hybrid system. And the on-paper emissions difference between two PHEVs, with one using a 4-pot and the other with 6-pot would be like 1 gram/km! And both have extremely low CO2/km figures anyway. Look at all the high-power V8 and 6-cylinder PHEVs that exist: they all have really low on-paper emissions! So why the need to cut us off of engines with more than 4 cylinders? Who says the 6-pot has to even be 2.5 liters, why not 2.0? Not to mention they can optimise the 6-pot for extreme emissions reduction, tuning it way down. They can even use the Atkinson cycle like Toyota does with the Prius to make the engine even more frugal! I don't know about everyone else, but I'd rather drive a car with a 6-pot with lower power than a high-strung very slightly faster 4-pot...especially when paying for a Mercedes. And even more so if the PHEV system masks any small differences in ICE performance anyway. I've owned several Mercedes PHEVs and one BMW PHEV and I don't care one bit if the ICE has 20hp more or less, or if the on-paper emissions are 3g/km more or less since all that matters is that both will be under the threshold to enable the tax breaks and subsidies anyway. 6-pot PHEVs qualify for the subsidies so why the hell force 4-pots on us? I've literally been a Mercedes PHEV customer, and though I did pay for a 4-pot hybrid twice, I did so because they were really cheap and there were no alternatives. They were far from AMG-Merc prices! And now there are 6-cylinder PHEVs on offer so I wouldn't even consider a 4-pot anymore. (Actually I'm done with hybrids and EVs now and have returned to lightweight purely ICE cars, hoping one day to be able to buy a sports car I can fill up with E85 or biomethane but that's beside the point.)
@@dietznutz1 Incorrect. 6 cylinders vs 4 cylinders is not a consideration in emissions regulations, measurements or any fleet calculations. They literally do NOT determine anything based on cylinder count.
@@pistonburner6448 more cylinders, bigger engine more emissions they aren't going to waste millions designing a 1.5l V8 for no reason when the government is going to strangle them for emissions anyway just buy something old, jaguar sucks anyway
@@dietznutz1 Read what has been written, and if you need help understanding these simple things then ask someone for help. I've already proven my point and your nonsense had nothing rational in it or anything that addressed what I wrote. Jesus, I even gave you clear examples and you can't read that? You literally don't even know what cylinders mean. More cylinders does ABSOLUTELY NOT mean a bigger engine. You're absolutely totally wrong and failed to address my points about emissions. I just proved to you that they don't cause more emissions, explained to you why that is in many ways and you can't even understand simple English.
Very interesting and well-thought out 'food for thought' video James, taking into account the many aspects around the brand. Jaguar hopefully sees this video for starters, carefully reads the comments and takes notes too, of which there are many and equally engaged and up to par as I have read by now, as are your thoughts James. Perhaps you can be in the new Jaguar advisory comittee when the new boss arrives. Would be very interesting. If I were with the new Lotus parent company, I'd get the brand, take it under my wings and 'pair' with Lotus. I would make cars for non-ev markets to begin with. Maybe there could be a Lotus version of the XJ wagon. Sounds a bit like the Phoenix days at Rover, true, but why not give it a try. I would also talk to Lister if I were with Geely. Thank you very much, a great video idea and a good subject, worth checking out more I reckon. Maybe you can drive Sam's car? Or do a UA-camr Jaguar series with a few fellow UA-cam enthuasiasts of the brand. I would love the read in the headlines 'UA-cam Famous James Rescues Jaguar' and now has a statue made for Madame Tussauds Hall of Fame, or something along those lines.
I love Jaguar and my F Type and plan to keep it irrespective of Jaguar's future. In 30 years I'll look at it fondly as another example of beautiful British motoring having ceased to exist and sigh. Jaguar, as one of your most ardent fans, get your act together!
I had an XF 3lt diesel for five years and sold it with 75.000 miles, At night and particularly in bad weather the lighting was dire which was it's worst fault along with poor and slow I.T and ICE. The next genration didn't have the quality and the 2 lt engine sounded very harsh for its replacement I looked at the X.E as but didn't like the driving position or the pedal positions in the manual version which is what I wanted and there were build quality issues with the two I looked at and according to many reports there have been lots of problems with the 'new' diesel engine. That said I enjoyed the XF's but the biggest killer was the annual depreciation and now that most people want more economy and diesels are getting harder and harder to sell I can't see much of a future for any large engined sporting saloons .
I was certain the new Ingenium 6 MHEV would be fitted to the XF because...why wouldn't it be? It's the perfect fit for that class of car and is what many expect to find under the bonnet (at least in theory, even if they spec a lesser model). But a few months ago, with no news of any efforts to get it into any Jaguar, I started to realise that the engineering effort is focussed elsewhere, and that Jaguar is on the back burner. I was heartbroken.
I love my 2018 xf sportbrake I get so many compliments on it here in sunny/tesla California. There is something nice about showing up in something beautiful that no one else has. ( probably not good for Jag)
I’d say if Jaguar can only produce one car, it would be the XJ. It was The Car for the upper class and the politicians. I will never understand why the electric XJ was better cancelled than released. Instead of throwing it all away, couldn’t they just delay it for another year or two to give it a new look to match whatever that CEO had in mind? And even if it was just released as it was in 2020, it would still have been ahead of the EQS and i7. Make only the top of the range version and charge Range Rover money for it. No one has done a proper luxury electric saloon above the 7/S/A8 yet
Jag owner and big Jag fan. I'm worried... been lots of articles on this. I'm not convinced all electric or trying to compete with Bentley is the right thing. Think they need to backtrack bring in the XJ that was cancelled and maybe do some decent hybrids. Also need to work on their reliability, as the perception is they are unreliable (although my current Jag, an XE, has had a couple of niggles but nothing major). I really hope they can turn it around...
I love the older Jags but not paid much attention to the current line up, not realised how thin it is. I’ll be keeping my old X100 XKR, though is now in need of a mild restoration. Current models just don’t interest me in the same way.
Sadly agree with this. Just said goodbye to my iPace after 3 years. Fantastic car - well ahead of its competitors when launched and was 100% reliable for me but unfortunately now more or less unchanged and way behind the competition.
CA stimulates the electric car market very effectively by enabling toll free us of car pool lanes. Given the traffic issues it is a very compelling incentive. I love a Jag but a full fat F type convertible will likely be the last desirable Jag. I agree with your review and a 2WD V8 XE would be great.
I Loved my X260 XF V6 Petrol, had it for 2 years, but there was something with its engine and i had to sell it, it was a 2016 one and i learned afterwards that the V6 Petrol engines were built with more plastic and weak components in them until Q2 2017 then after i sold it i wanted to buy a 2017 one, but i couldnt find any.. :( My dream would really be a X260 XF with the mighty V8, but sadly it kinda never will happen.
The i-Pace EV platform looks solid and transferable to landrover and all manner of new shapes, including saloon. The parts simplification, increased utility & reliability that EV brings will improve margins also. Right now, before the fuel duty hikes, my i-pace has effective MPG on low-cost tariff, home charging, of 280mpg.
Even the British Queen loved driving the XJ and the X-Type herself! I bought a X308 Supercharged 3 years ago. That Car is a dream come true. I remember, after I bought it, I took it to work next morning, music CDs of previous owner still in the CD-changer. Started the Car, and Elton John started singing ;''Rocketman" That was so Epic ! The X300 X308 were the lowest Super Sedan's ever build, and also the lowest among all XJ Types. Check those gentle hips above the rear wheels, how front wheel are in camber, like a Cat ready for the kill. No other Super Sedan brand could offer the driving experience that these low Jaguars have. And don't forget the joy of using that J-Gate properly. As a kid , I fell in love with Jaguar, by sitting behind the wheel of an MKII. Sitting as low as a Sportscar, while being surrounded by Luxury was a Trademark of Jaguar, up until they made the X350. Nowadays, low build, super sedans aren't much appreciated by most people, the market evaporated. And then, there is the design that kinda lost connection with the Brand. Like Saab had their pedigree in making cars that were Winter proof, Jaguar had that with converting their Race driving experience, into their cars, with a subtle classic styling.. Buy a Daimler Super V8 James, at least test drive it (and make Video), and a man with your size should never fear the LWB. Greetings to all Jaguars lovers, keep them rolling!
Well, it’s 2024 now, and Jag didnt do anything. Now that the electric market is faltering, the switch to EV’s will be a massive failure. I’m a huge Jag fan, having owned an XE, FType, and currently a 2016 XF (which I love). I plan on an FPace SVR for my next car, but short of that Jag currently offers absolutely nothing compelling. I’ve driven the new models with the 2.0L turbo motors, and they are awful. It’s frankly incredible that a company with arguably the coolest modern performance engine in the world (the V8) only offers it in two models. And even more incredibly, a company that has access to a fantastic new inline 6 doesn’t offer it in *any* models. Give us a new XF with the inline 6, toss in an SVR version, and re-do FType so it’s cool again. And for God’s sake, can the 4 cylinder rattle cans and boring (and increasingly less marketable) EV’s.
Thank you for the Jag update ! I do hope they come up with a brand reviving model, like the XK 100 series was...which gave way to the XK 150- Imo, the spiritual successor to the E type. Maybe a new upscale electric GT, under the XK name? ...they haven't had a GT in a long time.
nice vid. also alfa romeo has the same problem, the ceo of alfa romeo has already said it is the last chance for the brand. lets hope these iconic brands will be able to turn it around.
Good report James, I own one of the last pre facelift F types, the car has been faultless for three years. The dealearship experience is a joke they have no idea. Sadly Jaguar/the UK has become one in the same. Lots of talk, but no action or investment in the future. The trajectory for both is inevitable.
Totally agree and it's super disappointing. I have to say though, California is not representative of the US car market, and their pace isn't sustainable. They already can't keep up with energy demand and they think they are going all electric by 2030? 🤣
As for the current plight Jaguar finds themselves in, it certainly seems to me like it's deliberate. That they are offering shoddy products now, to make their future EV models look superior. Which is a common thread among these ESG-bound corporations; they are going to force the public into their great reset because they have no idea how to make it appeal to the masses. Outside of their tiny, weird, elite bubble that is.
I've only ever owned one Jag, a 1937 1.5 litre SS Jaguar! It was a good car but I quickly realised it was too rare to be used on the highways as an every day car back in 1986 so I sold it and moved on! I'd like modern Coupe so here's me with my fingers crossed!
I My experience with Jags is the same as yours James. After reaching my 30's they started to appear to me. I never was a fan of sport focused versions (I would rather choose 600 Merc instead of 55 or 63 AMG) but XJR is an exception. IMO they should create some retro styled lineup if some modern influences or one model with more modern styling with same thing in the interior. Screens and whole infotainment in modern JLR is okay with with some programmable knobs and nice UI that should appear to both buyer groups no matter is it a saloon or an SUV. No matter what will happen I wish them all the best since whole car industry goes bland and Jaguar is a brand that got real heritage and motorsport history which cannot die (obviously it will not die in our hearts)
To me Jaguar have a few issues but one stands out, which has two possible reasons. Either those at the top of JLR don't really care that much about Jaguar or they don't know what to do with Jaguar. To the man/woman on the street there are other issues. 1) They have the same perceived reliability issues as Land Rover / Ranger Rover models but don't have the current brand caché to survive them. 2)Customer experience with dealerships has been poor and once again having a fairly outdated brand image, it's not really possible to overlook . 3) The model line-up is uninspiring. The F-Type was quite a stand-out but was always going to have limited appeal in petrol form. The e-pace f-pace etc etc are mostly just seen as a lesser Land Rover / Range Rover. Especially now that LR/RR have such a big product line-up. If you wanted an SUV and from JLR, what gap could Jaguar fill that LR/RR haven't already done (but with a higher brand image) with the Evoque, Discovery, Discovery Sport, RR Sport, Velar, FF RR and the new Defender? None of these are die-hard off-road vehicles. Even the Defender is mostly filling a road driven, off-road 'image' role, and with the 130 there's even 8 seats!!! Where does poor ol Jaguar fit in without stepping on the toes of its better selling, better branded corporate 'brother'? Now somehow VAG manage it with all it's overlapping brands but Jag & Land Rover are just too intwined with each other with the Land Rover 'brother' getting all the goodies and 'little brother' Jaguar, only getting the hand-me-downs. Jaguar's parents need to either start to love their child a lot more and find its own niche or Jaguar needs adoption by a new mummy and daddy or it'll end up homeless... I love Jaguar. It deserves better.
Until I saw one up close, I thought the XF (when they were first released) was a new model of the 300 series Lexus. At 62, I'm probably what you consider to be the old 'pipe and slippers' customer, and you'd be right. When I think of Jaguar, I see acres of polished wood trim, leather, traditional dials, buttons and control knobs for everything. I absolutely loathe all this touch-screen horseshit that's infested even the most luxurious modern cars.
Exactly. You and your ilk, which includes me, are Jaguar's market and they have chosen to go in another direction for some time now. There are lots of excellent comments here, but yours should be the one that just smashes them in the mouth (while in fact it would probably be the one they would immediately ignore because "that isn't who we are at modern Jaguar"). They will never beat the Germans at their game and they shouldn't be trying. In my mind, Jaguar should be wood and chrome knobs as you described - a Bentley styled car at half the price. But who knows what the market research shows them. For example, in my little slice of the world, I see a fair number of Bentleys that are driven by crass, loud guys at the club, not the gentle, quietly confident pipe and slippers man.
I have an F type P380 awd....amazing car. No issues. Beautiful....they should have just done the hybrid thing with it like the zf 8 can handle trivially...just for power, not range....like Ferrari....for 2.x 0 to 60 sort of stuff.... And the F type is amazing. Hope they get it..... Beautiful sports car halo car is key. Look at the MC20, even the singer ....they could do a modern E....whatever... jeff
No doubt about it, despite being American, if I ever won the lottery, I'd be happy to acquire a used Jaguar X308, no matter what shape it's in, as that's my all-time favorite street Jaguar. I never even got to drive a Jaguar. Heck I just wish the F-Type SVR wasn't discontinued either as I definitely find that one very attractive too
I’m a recent Jaguar customer, my I-Pace is really a fantastic car, sporty, luxurious, brilliant design, still one of the best EV to drive even now. But you’re right, they totally failed to make the buzz with it and so no one does even talk about it… see what Kia has done with EV6, you can see hundreds of ideo about them ! Plu after 2 years, they changed the infotainment leavig old customers with no more updates, again see what Tesla does with it’s infotainment, they still add features to old models too… definitley Jaguar has to learn from they brands that rule the EV world now.
Extremely well-conceived, well-thought-out, and well-written piece! I think about the only chance the Jaguar brand have to survive is to somehow attract a new CEO who is willing to take a lot of chances on some big changes. Or maybe JLR could see if Koenigsegg might buy the Jaguar brand? That would be exciting - I was really disappointed when Koenigsegg were unable to close a deal to purchase Saab from GM back in the day; Jaguar could make for a cool second attempt at such a move. Also, please let me know where you buy your shirts. Thanks!
Wow, that was a demolition job ! Well, so far my XE is now starting into its fifth year with me and all has been fine so far. It would seem that in JayEmm country, the pandemic never happened. Jaguars have been virtually unavailable for 2 years due to electronics supply problems. I belive production is now cranking up.The cars are excellent. Of course the 'double-decker bus' craze, (aka SUVs) has meant saloons have not been selling as well. Well fashions tend to move on, and I hope Jaguar can get through this troubling period. Of course it hasn't helped them by taong on Bollore. The French haven't any knowledge at all of what it takes to build an up-market car, and here is Jaguar taking on a man from the French industry ! Whilst a move towards EVs is sensible, Jaguar will be cutting themselves off from huge markets, Anyway, as a man of 76, who loved the old style Jaguars and owned four of them, I seem to have made the conversion to modernity with my XE. The electronics does make me a bit nervous, though !
Agreed with everything said here. I'm one of the young prospective buyers who is into Jaguars, but almost none of the new cars. I own an 04' XKR and love it. I'm considering purchasing an X300 or X308 XJR. Of the current lineup, I want an F-type R. Jaguars must have distinctive and beautiful styling, great handling, be luxurious, and ride better than the competition. The current crop of Jags just feels... generic. I am also one of the few people not interested in SUVs, but by all means make them, just allow a BTO estate, even on this side of the pond. And I would love to have that glorious 5.0 supercharged engine stick around, but I know that's not feasible. Jaguar management needs to get it together.
Fully agree with you James. Jaguar failed to capitalise (and almost seem embarrassed by) thier reputation for being the upper-middle class luxobarge, the car the manager of a moderately well to do company owns before reaching the heady heights of Rolls or Bentley money. I feel like the general car buying population are generally led by the nose, and were Jaguar to decide it wasn't ready to sit back and let the Luxury Saloon sector die to the SUV upstart, and gave it both barrels they could turn the tide. Imagine coming back to the segment with a proper balls-to-the-wall, drop dead gorgeous, wood and leather spectacle that captured the imagination of the press. Suddenly, the cool factor would turn, BMW and Merc would scramble to compete, and Jaguar would reign supreme again. I refuse to believe the sports car segment is going anywhere, the MX5 showed that sometimes all you need to do is give back the "wow" factor to something everyone else has told you is finished and you kickstart a renaissance. I appreciate Jaguar is bankrolled by TATA now, so that obviously may cause problems, but I would hope they have enough of a free hand to have one last stand, and to rage against the dying light.
Agree, but it might be a tough haul for them now, since they have probably spent the last decade staffing up with younger professionals who are leaning toward spartan Tesla modern designs, away from the old school wood and leather that would actually differentiate them.
Agreed! I own a Jag an XKR and it would be a terrible thing if a car manufacture like Jaguar vanished. They should have gone through with delivering the electric saloon car and a smaller all electric hatch/saloon to replace the XF. All you have to do is to look at what Volvo is doing with Polestar and Porsche with their line up, Jaguar could have done that easy. The iPace is far from the answer they should have just left the SUV's to Land Rover and just designed and built proper high end, sports/sporty cars. The F-Pace is a brilliant car, but Jaguar never replaced the XK they should have done! They produced too little P8's and 7's, I know they are limited but an opportunity missed I think. Jaguar always has a GT, saloon and sports car in the line up now it's SUV's and SUV's and one sports car. That F-PACE limited edition le mans was a great idea on the wrong car! To go all electric by 2025 is an ambitious target which is never going to happen. Worse case scenario is the big cat gets sold and some investment is made, TATA are only interested in Land Rover, it makes them money and people love them. I would not mind seeing a Lister, Lotus, Jaguar group that would be pretty epic. I just hope that Jaguar is around in the 20 years time, the D type, E-type, XK, XJ, XK150, XJS, F-type I could go on .. surely they can't allow that much legacy to vanish into SUV's? Time will tell.
It seems funny. Polestar have 2 current models and a publicised roadmap of another 4 exciting cars they are going to refine closer to delivery. They are very easy to follow and have a great modern pr strategy that feels like buying one makes you part of something cool. Jaguar have all models on end of life and no (public) visible plan. Shame. I’m amazed the f type unloved 4 cylinder model didn’t turn hybrid in some way just as a test of the market or something. Personally I was going to buy an ftype this year and decided not to as I worry about how I maintain if jaguar are gone. Sad.
The XJ has gone, the XE has gone, the XK has gone and the F Type is about to go. What's left? The XF saloon, and a couple of SUVs. All crap. Jaguar is finished. It saddens me, as I passed my driving test in 1960 in my father's Mark 2 and I have owned several XJs and have a 5 litre V8 XK. It's a shame.
Jaguar don’t seem to have an answer to just how good current BMW , Audi , Merc , Porsche etc are today, neither do they have the massive potential to share parts across multiple in house brands - it’s a brand that could easily disappear and no one would be that upset which is a shame as the older models , d types , e types xk models etc were totally glorious .
Great video. Totally agree with you. I’m on my seventh Jag. Most have been R models. Currently have an XFR and I love it. I might replace it with an XJ from 2018 ish one day but there’s nothing in the current Jaguar range that interests me. Maybe the F Type. I hope they make it through. The electric car is a short term fix in my opinion. Keep up the good work with your videos.
great video! I was excited to hear that Gerry McGovern might be involved in design of new range. I do think the designs have been pretty staid for some time (especially the saloons).
I agree somewhat about the XF. I bought the latest pre-facelift I could, as like yourself, I did not like facelift itself. Our 3.0 Diesel is very refined (and economic) - almost silent - has all the sensible toys and has plenty enough torque and power for the road. You would not want reasonably more. OK, she is a semi-retirement pressie for me, scratching a Jaguar itch of over 40 years, for me, being my first, but I cannot reasonably see me selling her.
Gotta say, the i pace looks pretty cool, especially in orange color. I'll vouch that jag needs something akin to panamera, a full size luxury hatchback with some nice engine choice and electric version. Something fresh but not a big departure from brand traditions.
Feedback on the XF engine options - I am in the US and I own a 2018 Jaguar XF Sportsbrake (only 250 sold in the US!!). The only engine offered in the US was the Supercharger 3.0 Petrol V6 with 4 wheel drive. I am surprised as anybody that this option was not offered in the UK??
The xe did have a v6 supercharged! I bought a 2 year old one in 2018 over a 340i and i loved it. Don’t like the current engine options. would like a later xk ..one day ..
Unfortunately your analysis is spot on Jay. Jaguar had it coming for a long time now: Too many strategic mistakes in a row: X-Type instead of F-Type (2000), S-Type, diesel engines, hatchbacks, the ungainly XF first generation design (contrary to the concept car), unexciting looking XE, killing off the XK (2015), horrible "PACE" naming scheme (2016), introduction of E-Pace "grandpa car" (2017), 4-cylinder turbo for F-Type (2018), killing off the XJ (2019), killing off the electric XJ development (2021), killing off the F-Type (2022) ... Jaguar management and ownership have betrayed the Jaguar brand. I am more than concerned that Jaguar will not survive under the current ownership. And Jaguar as a batch brand of Land Rover? No thank you, I would rather see Jaguar fold than that.
They can catch up fairly quickly, the driveline technology being behind is all bought in parts, but they really have to sort out where the build quality and reliability problems keep coming from before they move on.
Don’t think many people will like this idea but here goes. I think Jaguar should reproduce their classic products with modern materials and technology. Same smooth ride with muscle car power but no worries of rust. An all year usable jag when the oil burner hibernates in the garage
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Why not also do a piece on GMA? If you do a little bit of poking and prodding you'll find that the whole operation is nothing but smoke and mirrors.
@@benehill6127 I do not know enough
The problem with Jaguar is that they don't sell any Jaguars. Too many SUV's, and models in general. They only need one SUV, one saloon, one GT and one sports car. They should go back to making their cars for a smaller audience again, they can't compete with BMW and the other car makers at that level but they can find their own customer base again.
I would say Jaguar just make 1 luxury saloon and 1 sports car. Leave the SUVs to Land Rover.
@@martinblack5021 I agree just if they absolutely have to make an SUV they only need one of them. Maybe as a higher end model to the Range Rover more as a sporting model. But like you said a luxury saloon and a sports car would be much better. I do think they need a 2+2/2 seater GT coupe/convertible though to go alongside the sports car. Just a softer car with a larger boot and more relaxed driving style. Naturally Jaguar wouldn't sell as many cars this way but they wouldn't be competing with BMW but competing with Bentley, RR, Ferrari like they once did decades ago.
@@martinblack5021 This is exactly the format they survived under for many decades (late 70's to late 90's). The XJ6 and XJ12 sat beside the XJS (and later XJ8 next to XK8).
Thats what they are going for mate you hit the nail on the head new models are on the way soon. We at jlr were gob smacked when the xj was shelved so close to going into production it must have cost them a lot of money to axe it.
BMW makes like 10 SUVs and that makes up the majority of their sales. The market is the market and it demands SUVs, Jaguar just hasn’t been able to make one that’s competitive with their German competition.
I’ve been banging on about this for years. Basically, Porsche has proven the model for Jaguar (SIDEBAR: the previous CEO really did a number on the company, as he has done previously. I’m glad he’s out).
Back on point, Porsche has proven that the SUVs can be your bread and butter, giving you the resources to build the cars you want. What then should Jaguar do? Easy. Rebuild the XJ. The following:
* Flagship - XJ salon. Much like the Porsche Panamera or Maserati Quattroporte, it needs to drive as a four door grand tourer should. Grace, pace, and space, mixed with the art of performance.
* GT - XK. Built off the XJ platform, but modified for a bit more sporting pretensions, waste space. No one wastes space like Jag. Opulent waste of space is what we want.
* Sportscar - F-Type. In the spirit of the S1 E-Type, a hardcore sportscar that makes Porsche and Ferrari owners sweat a bit. Taken from the platform of the XJ/XK, but toned up even further.
* SUV - F-Pace. Taken again from the platform of the XJ, but bulked up a bit more. Let the mainstream buyers give Jaguar more money, so that people with taste can buy the XJ/XK/F-Type.
Legitimately that’s all they need to do. A four car lineup. Then they can build from there as needs develop. Then, as sales come in, they can expand into smaller SUVs for more money, pay more money into racing, and crucially, build a mid-engined super car.
Their successes in Formula E, the new straight six, and their old V8 will need to formulate the basis of their new lineup. Screw the four pot motors, V6 engines and the like. No one buys a Jaguar for an economical engine. You want a four cylinder? Buy a Mini Cooper. The straight six in an F-Type would be incredible. And to make the Green Party happy, they would need to do a electric/hybrid system, but crucially, in the top trim models, both N/A and Supercharged guise, they will need to have either the Straight Six or 5.0L V8. That is essential.
As a side note, Jaguar needs to focus on making cars on the digital space. In conjunction with physical racing, they need to appeal to racing games, and make the players work to get them. When kids are screaming out “I NEED 10,000 POINTS TO GET THE JAGUAR!!!” That’s going to do two things for the brand:
* first; it’s going to get the next generation talking about Jags
* second; it’s going to put the Jaguar brand in the minds of the parents.
Even if it’s only a passing thought, that is all that’s needed. It’s based on the old principle, race on Sunday, sell on Monday.
Basically, Jaguar has all the ingredients for greatness - they just need to follow through now. Let’s hope the new leadership and the new “ReImagine” campaign can help restore the brand to greatness.
I couldn't agree more, I was just about to write almost the exact same thing. The four car line up you describe is exactly what they should do, and they should concentrate on doing it well. Forget about 2025, scrap the small engines, up the build quality, up the reliability, create a brand that demands attention. And scrap the marketing department and start again because currently they could not market their way out of a wet paper bag.
Great minds think alike - I want to give them the benefit of the doubt, at least for a little while.
Imagine if they gave us a super car dubbed “XJS-275” - and it was an homage to the XJS, XJ220 and CX75? Those legendary buttresses would finally be properly functional, the speed would be shocking and the looks would be dynamite.
Everyone likes the cool Jags from the past. They're desirable cars. So why the hell isn't Jaguar making anything cool? That's literally all they had going for them.
Not exactly my friend. There’s a lot of heritage and pedigree even in modern Jags.
Like I said, the Ingenium Straight Six is a fantastic motor (that’s being criminally underused atm) and the 5.0L V8 is a fire breathing monster. They’ve got a decent Formula E team too; and the I-Pace, dull is it may appear on the outside, is actually full of E-Racing tech.
Furthermore, the F-Type, along with the XJ, XJS, and XK are all in a direct line from the E-Type. Jaguar has the heritage. They’ve got the recipe for success. They just lack the leadership.
That’s particularly why I’m glad the old CEO is gone (left a couple months ago). He’s got a reputation for killing companies. When Wikipedia says workers described his management style as brutal, and they have a source that backs it up, you can sorta understand what has happened to Jaguar over the years.
What we need is a gentleman who gets the brand and crucially, how to appeal to both young ones and the old customer base. Which really isn’t hard to do - young punks love the “Top Gear” Jaaaaaaag jokes, the “It’s good to be bad” and all the rest of it.
Again, Jaguar has the recipe. They just need the head chef to bring it all together.
Yes. Exactly. This. Thank you.
We love you James. We also love Jags here in the UK. We WANT them to survive. This will hopefully be the eye opener they need.
Jags are dead. Really sad.
Me too. Old E type owner (when they were new) and long time fan. Would love to see that 5 liter V8 in a minimalist car with curvy fenders--think D type, please. And for the saloons please emphasize "bespoke" interiors--historically the bargain Bentley.
Yeah, y'all love them in the UK but you don't buy them.😂
Could not agree more, James.
I'm a Warwickshire lad, grew up in the shadow of MIRA testing facility and massive Jaguar fan.
I've never understood after the merger to become JLR that Jaguar put so much time and effort into building cars that rival it's own partner!
In my opinion Jaguar should have scaled down under JLR to produce sports cars and nothing else. Perhaps continued with only the XJ alongside the F Type. The "project" cars could thrn gone into full production, as could have the CX-75 which was stunning, criminally that was only a concept.
My point is Jaguar under JLR should have focused on high end quality sports cars, supercars even, and gone back to it's roots, creating fast road cars that could be raced at LeMans in the GT class such as Porsche, Ferrari, Corvette etc.
Leave all the SUV stuff to Land Rover.
Great idea @ralph8021 as they have made some beautiful cars over the years , i blame tata the owners and may i say Audi ,Bmw ,Mercedes ..all make a small car with engine options ? this alone must cost them millions each year ?
@scottnaish-theheartpatient2016 Jaguar's problem, I think, is that it decided to compete with those such as BMW and Audi for a share in that market when it does not produce the small cars that they do, as you correctly suggest.
Jaguar have forgotten what Jaguar itself is all about, a bit like if Ferrari forgot what Ferrari was all about!
Ferrari have stuck to their roots, so should have Jaguar.
It maybe too late now for Jaguar to rediscover what it has lost in that respect, as a whole generation or two have grown up not having seen Jaguar dominant as a top end sports car manufacturer and race track winner. They used to be, but it is long gone.
In my eyes, Jaguar turning their back to the GT racetrack was a massive error.
Totally with you. I'm on my third V8 Jag and love it. Wouldn't touch an SUV with a bargepole. Jaguar are about fast, elegant saloons and sports cars. Land Rover are about practical and luxury 4x4s. Most conglomerates would kill for such clear differentiation across brands but some moron at JLR decided it would be good to dilute both.
I work at a joint Jag and Land Rover dealership. Jag had 5 PDIs (pre-delivery inspections) to do on newly built vehicles from November 2022 until the new year. Us at land rover had roughly 5 a day. Jaguars just aren't selling at the moment.
Same here. We haven't sold a single new XF. Land Rovers still selling very well though.
Do the NPCs that come in to buy SUVs seem pretty realistically like actual humans?
Microprocessor shortages have resulted in JLR concentrating production on high margin high priced vehicles namely Range Rover, Range Rover Sport, Defender at the expense of Jag saloons and Disco Sport and Evoque. Makes economic sense!
Local JLR dealer cannot get Jag saloons, quotes 8-12 months for XE.
FIX YO CUSTOMER SERVICE
@@pistonburner6448 do you think they exist
Jaguar is a perfect brand to become an antidote to the modern car. Just thrown 90% of the development budget into a beautiful exterior and an analogue interior; hideaway screen, analogue dials, physical HVAC, interesting material choices (eg bronze or copper for accents), physical switches that feel like they came from a W123 Mercedes or Lexus LS400.
They could absolutely get away with that, would probably improve sales on certain cars, why build a bad modern car when you can build a car that ideally combines the best of the past 30 years.
I just hope the management at Jaguar are listening to you Jay, otherwise Jaguar will end up going the same way as most of the other British car industry. You Jay, are probably the best car program presenter there is, keep up the good work. Thanks
No, sadly they have their heads in the sand - Blaming Teresa May, Brexit, Chip shortages.......everything except their reliability and build quality.
Great video James. I have an article coming soon which pretty much echoes your thoughts - I also believe the cancellation of the XJ was the biggest strategic mistake they've ever made. Bollore made a real hash of it when it came to Jaguar...
Agree. An emphasis on maintaining and extending Jaguar’s legendary ride quality (as per the of XJs) would make a lot of sense, but it seems they’re letting it go down the drain…
@@kevincarrucan5328 I agree, the legendary ride quality and driveability of the XJ, of which I run a 2002 example, is exactly why people bought a " Jag".
Been in trouble for so long. All issues look to be self inflicted, almost purposely. Whilst the German brands grow ever stronger.
In what way?
I know vw are involved in Ev’s but not the best quality so can see people looking elsewhere namely the Koreans car were you get more luxury and better built so no not all the Germans not doing anything better then others , problem is some car makers use their badge and think people will always buy no matter what rubbish they make
@@josephgittos3787 they’re correct as well. People buying ID3s and E-Golf’s despite far better alternatives from Kia and Hyundai. If the Koreans can increase their brand identity to be seen as more luxury oriented then VW group will be in trouble. The Koreans have a way to go as they have equivalent brand recognition as Skoda/Seat. I guess that’s why Seat have gone with the Cupra sub-brand to seem more upmarket. whatever happens, Jaguar need to do more or they will go the way of Rover.
@@JelloTypeR don’t see many vw Evs in our area see Kia and Hyundai and teslas but vw are poor materials used inside
China just overtook Germany as a car producer. And it'll catch up with Japan before very long.
We own two JAG's.. both are X-Type Saloon AWD, and one is a pre-production model with a 3.0l V6 and the second one a 2.5l V6. We keep them running and take care of the small issues these JAG's have. But, we love them, because they are great Jaguars!
Great analysis. Unfortunately Lotus, Ferrari, Lamborghini, Bentley and Rolls Royce all seem to be following Porsche down the SUV path. You can say sports cars are dead, but the new Corvette sells briskly here in he US, and Porsche has years long queues for the 911 GT2/GT3, so there is a market. Jaguar’s legend was the XK and E-Type, a great basis for a great sports car.
Every person that I talk to about roadsters still fondly remembers the S2000 and wonders where a replacement is. The segment IS there, it's just being ignored. Either it's trying to make a better armored box on wheels or a better video game on wheels or trying to out-do times on The Ring. Luxury, fun, and different aren't being done any more. And the few examples that are... yes, they sell out immediately. Often with waiting lists. I'd love to see a large V8 powered S2000 - basically a new E-type. If they only made 5000 a year, it still would be the amazing car everyone would want. Forget about making cars for the masses. Range Rover has that covered.
Basically what GM is doing with the new Corvette. Make that car everyone wants, not what is safe.
Technically, Jag just said they will go all electric by 2025, they didn't say how many models they will have by then. So, they could just be pulling all hydrocarbon cars and leave the extremely outdated I-Pace in the showroom... which will be a bit sad really.
I think Jag's CEO got a message from his wife saying she's fed up and is going all-electric, and he mistakenly forwarded that message to the press.
they are working on 3 new high-end electric cars to compete with Bentley and Aston Martin (instead of BMW which was their target until recently), that will be ''A copy of nothing'' and incredibly beautiful according to jaguar
So Jaguar is about to be the British Lancia then, not quite dead, but dragged on for a decade or two on life support while we all painfully have to watch the dignity ebb away from its every pore.
@@N1ckZ So no Jaguars under £120,000 then? Bye bye.
@@Munkenba I suspect you are 100% correct.
What Jag needs is to bring the XJ back as huge saloons sell like crazy in China, hell even DS made the DS9 for china, and it's just a very nice tarted up 508.
That's actually why it's gone. Even China stopped buying the XJ.
@@DPW864 yeah, that generation. Bring a new generation out and it'll sell
@@DPW864 … and it was another Callum design flop.
@@DPW864 they want evs now. And they have pretty good domestic offerings.
I drive a 2018 xe s with the super charged V6 and I love it. Close to 400hp and with just a few easy mods I can be at 450hp-475hp. Will probably keep it forever. Will definitely miss jaguar if they go out of business in the future. Kind of ridiculous though like you said they don't have any fun sedans anymore. Would of loved to get one with the 2023 tech with the 2018 drive train.
As a Jaguar lover, having had 3 so far I do not want to see Jaguar disappear but aside from the excellent but ageing I Pace there is no innovation to be seen. Great video JM, well observed.
I think you're totally correct James. I love jags and have a '97 XK8 and on '02 X308. Both wonderful machines and a great antidote to the modern motor car. I'm a fully paid up member of the JEC yet our two dailies are an E class estate and a 3 series. I'd have seriously considered the XF wagon and XE if the German cars hadn't been better engineered and more up to date. I would have loved a modern, X351 XJ but for the daily I need estate capacity. The current mismanagement of the J bit of JLR is nothing short of criminal (have Truss and Kwarteng been advising the company?). If Jaguar fails it will be entirely down to the lack of vision and the sad but predictable 'me-too' direction of their recent trajectory.
I've heard this every year since i got into cars decades ago
Hi agree ,Jaguar maybe in trouble, I placed an order for a XE HSE with a lot of options, back in February 2022, I was told November the car would go into production.i got a call from the Jaguar dealer in early October stating production was not confirmed and the HSE model I had ordered was no longer available only the sport model.so I cancelled the order,got my deposit back and luckily I was able to obtain a new Mercedes CLA AMG 35 at the end of October ,I still prefer the XE HSE , I live in Sydney Australia.
I love driving my old Jaguar and it will be my preferred car until they get the I-Pace up to date. The thing that kept the brand exciting was ,to me, their racing cars and history that really continues to this day I
Maybe they just need a yeti sized suv/mpv in their range. 1.5 supercharged version would sound nice for drivers and a hybrid one for people with lots of cash
I have a 2011 Jaguar XF 3.0 D S and I absolutely love it. A great looking car with a luxurious interior of wood, leather and metal. Loads of power, quick and exciting. People look, admire and comment on how great the car is. Jaguar's old saloons are lusted after by many still. Jaguar should replace the XF with powerful, normally aspirated cars while they still can; they would sell and sell. The name? XG.
I'm almost 53. Been a Jag man since childhood due to my dad. I've owned a total of 8 (current 2008 XJR). Now, I wont buy one over a 2008 as they just look blaaaa and haven't followed them in years. A Very old friend of mine is a test driver for them at Mira test track near Higham On The Hill in the UK. Drove for them along with other brands for years and he has zero good to say about Jag in over 10 years. For the Jag lovers of old. Jag is already dead, unfortunately.
I have been a Jaguar enthusiast since I was 7 years old and I will never forget going bonkers when the iconic "E" Type first hit the market I got a red one for my 19th birthday. I cannot describe the feeling of actually owning it and driving around town to the envy of my friends (though that is not why I bought it) It was way ahead of anything else beautiful and fast it was fantastic to drive and everybody wanted one
This Icon brand (which I love) must be saved and I completely concur with Ashton Dimovski's comments Cheers PTT
You are really genius, as always! Two things to correct:
1. The XE was launched with a V6 Petrol in the beginning, but at the first facelift it was removed, these are still occasionally to find in internet for sale.
2. The modern Jaguar had success only with what Sir Ian Collum made, he made the first XF, wich was a revelation at the time, the F-Type - also a revelation (design shared with the Aston Martin DB9, both fantastic), and the I-Pace.
The E-Pace was a "her's" car, and it was a redesigned LR Discovery old gen, very bad handling. Thanks, and keep up the great work Jay! Love ya! ❤😜
A bunch of years ago, Marchionne of FCA wanted to buy Jaguar. I think Jag and Alfa Romeo would have been really good together, and could have shared a lot. Throw in Lancia, and you could have a lot more fun. But as we know, things went in different directions.
I have to agree with most of the points made in this video.
Jag really needs to announce some exciting new cars and a credible 10 year plan.
If not the it will be surpassed and replaces by Polestar and other emerging luxury brands like Genesis.
Come on Jag, we want you to thrive!!
The ipace might not have changed much, but it’s still the only EV I’d consider. I don’t need fast charging. But I do need something with a good mix of ride and handling. A bonus is that it doesn’t look like a fridge (Tesla) or an abortion (BMW iX)
Ok so you constitute one sale, if you had the money which you do not.
@Richard Harrold Looks are a matter of opinion. I don't think Tesla couldn't have churned out anything more plain if they tried, especially when the overwhelming majority are basic white.
@Richard Harrold Are you joking? Every one I’ve driven (apart from my original P70) are over sprung and under damped. It’s we’ll know Tesla skimp on parts quality over software development.
@@johnsmith1474 Was that aimed at me? My current fleet includes a 991 GTS and a 640i GT. So any mainstream electric car could be on my shopping list if I wanted. 👍
I'll bet that 90% of Tesla buyers don't even know that a Jaguar I-Pace exists.
Tesla has marketing muscle worth at least 3 billion more than Jag. Thanks to that Tesla's customers have not only bought their cars but also their stock and skyrocketed their share price, thus flooding them with financing to do whatever they want and give them 10x the development budget, increase economies of scale, etc. etc.
Jag needs to hire a con-man as their spokesperson, someone who is a masterful liar (and who doesn't later start speaking the truth, for free speech & unmanipulated media and against leftists to then alienate them and lose most his followers). Jag would also need its current owners to be ready to take the most massive risk in leveraging their company like 1000x based on a religion and lies, as well as happening to benefit on one of the world's most massive corruption schemes/trends/mechanisms ever.
(Yes, I know that the EV corruption phenomenon hasn't been top-down planned by one mastermind or even one group but is instead a series of smaller schemes, happenstances of how human nature works, coincidences of how humans are psychologically motivated, how short-sighted financial rewards systems work, the flaws of political and other organisations, etc. It just happened to be "the perfect storm" with the way modern government corruption works and is structured, the political situation as well as geopolitical situation)
XE used to have the supercharged 3.0 V6. I nearly bought one.
The biggest JLR problem is reliability. It's crap. Ever since I saw E-type for the first time in my life half a century ago my goal was to own a Jag one day. These days I can afford (almost) everything on the road but I will not drive something that will almost certainly leave me stranded by the road at least once per year. I have a high pressure job, the last thing I need is a high pressure drive.
The F type launch helped through last 10 years by embracing the Jaaaag Bank robber cliche. Where now? I'm mid 40s and can buy one but I'd likely want a XK8 as the last proper jag. Now is the perfect time to be the antithesis of the GT3 RS and other stupid track versions with some actual suspension for the road.
They're lovely cars (former 10yr+ XKR owner and XKEC forum moderator) can't beat the shape, but they rust pretty badly in the UK and are expensive to run/maintain (1k+/yr). See Rory's Japanese XKR restoration (specifically the rear subframe comparison) if you don't believe me! If you buy a good one and run it only in summer, garage it etc you might get away with it... But an ally bodied XK would be a better choice IMO, way better dynamically too.
@@ashtonmark24 thanks Mark. I've had 2. First I knew was a project but actually good spec and solid. But we moved house and it had to be gone. I then cashed in a bit on the e46M3 rise and bought another. Tom lenthall looked at it and so it was so rot underneath they weren't happy I drove home. The one good news is j have some mint BBS Detroits in my garage.
Couldn't agree more, Ben. Now in my 50's and a former serious sports car guy (many Ferraris, Porsche, and raced them) I am now happiest in my Range Rover Sport. I never want to make any driving moves anymore that are more aggressive than the RRSport can handle. I am not street racing anyone. And I am happy with the mid-range powered HSE. It is a brilliant engine/trans combo, wicked smooth - like driving a warm piece of butter, rock solid, very comfortable, and manages to have this smooth ride while sitting on some sexy factory 22s with factory low profile tires. Jag need to quit playing their opponent's game. Be a Jag. Be brilliantly, elegantly smooth and have lines that the Germans can only learn about ... from you.
Due to lack of investment Jaguar is now just a thorn in the side of JLR. The end of the road for badge engineered models they currently offer is near. Most likely they will sell of Jaguar and keep the profitable LR brand.
If that's the route they are planning, then I sincerely hope that they do let them be free again.
Well done.
I would agree 100% with everything you have said. Your conclusion makes perfect sense and is VERY worrying for Jaguar. Yes, there would be a market for an XJ EV, especially in America. Plus as you say, the suspension setups just do not make sense. Years ago I regularly drove my dads Series 3 XJ6 and the ride was among the best and most comfortable. That is what Jaguar owners want. Seems Jaguar are forgetting their current owners and always chasing new customers.....badly.
Funny you mention the dealer customer service. A local repairer is a Land Rover specialist with wait times of literally weeks, and they have repeatedly refused to become a main dealer for Land Rover. The owner has openly said, he wants to keep customer service levels up and they would drop if they became main dealers.
A distant friend/contact of mine used to work in the Jaguar side shoot research department. He told me about it well after the project had been canned. Some fifteen odd years ago they had some amazing engines running reliably. We are talking of petrol small 1.5 three cylinder engines pushing out 200 bhp and averaging 55mpg, and they actually had decent torque as well. The compression was far higher than current cars and the cylinders were lined with something special. The plans were to put them in the new (back then) XF, but that never happened. Interesting how often car companies spend vast amounts of money researching things and then just can them, possibly because they think the market has moved on. But if Jaguar released that sort of engine in any of its cars, I am sure it would have done well. Plus they also looked at double banking these engines to a straight six or "V'ing" them to a V6. Could you imagine a Jaguar XF with a three litre petrol engine chucking out 400bhp with no turbo and still capable of averaging 50mpg.
Thank you so much for talking about one of the most emotional & desirable car brands, dear to my heart!
Your analysis nails it. I worked for Jaguar from 2018 - 2020 in Color & Materials during a very big change for the company. Ian left Design, all moved from Cov to Gaydon, new Design Studio.
I can only say, that the time was very inspirational and the passion for a new range of exciting models was there, but unfortunately the brand was very careful with bigger decisions and obviously moving all electric would have - as you figured out correctly - alienated a big group of people who just loves the brand. Knowing to make a brave move, like Polestar at the same time, Jag was or is under pressure to sell cars including being profitable.
I wish them all the luck as it is one of the brands - as you said - not knowing about their precious value and heritage ❤
They will and must survive 🐆
My friend was an autoelectrician working for Jag/Landover around 5 years ago. He left, he said there was a sharp drop in reliability, affordability and repairability. Supposedly their QA process is different now. He went on to work for JCB who pay a lot better apparently
I think we need them more in motorsport as a way to push the brand or cars like the cx-75 xj220 etc things to enhance the media attention eg. sponsoring race teams as well as developing new cars and fixing customer service
100% agree. A brand that’s lost its original identity, not sure what it’s new identity could be though, times have changed, things have moved on. I’m not sure who their market is, probably why we aren’t seeing evidence of new cars on the horizon.
Fingers crossed they sort it, I used to long for a Jaguar, but nothing grabs me these days. The alternatives look more appealing.
I got an S type from 2000. I love it. So comfortable, especially when you go fast on the autobahn.
Jaguar please make more S Type Jag's. Same engines but updated timings that hopefully are more efficient and powerful.
Please keep the ash trays and cigar lighter. Yes, smokers do exist and yes we drive (and smoke) in cars. Nice cars. Cars that say "Jaguar." On the badge.
I don't want a Land rover with a squashed roof.
What a well thought out, well presented and thought provoking video James. Thank you.
Haven't watched the video. Yet. I think Jaguar needs a halo-car more than ever. Something like the X-c75 and then race it in the Le Mans Hypercar series. Then make a severely downgraded version of it for the road. Much like Lotus has done with the Evija and the Emira. Only, they launch the Halo-car BEFORE they launch the car it's supposed to sell.
What they actually need is a proper retro type car. Simple controls, no fancy tech, very easy to drive. That's NOT some entry-level car. Imagine if you put the luxury of a S Class into something fun and small like an old S2000 and updated it. With a bigger engine, of course. The market for a touring roadster that's focused on luxury and simplicity instead of track times and tech is a real market that has a large following of mostly disappointed people who look at the electric future and see nothing but refrigerators on wheels and sameness.
That can easily be a halo car for them. Not as silly and actually old like a Morgan, but not trying to do the same old thing, either. Because if you look at what's on sale in that segment and remove the convertible sedans from the equation, it's a very small list of actual touring roadsters that you can buy. And every one of them is sold, often with a waiting list.
@@plektosgaming sounds like an F-type to me
The F~Type was a great car but they ruined it with the facelift a few years ago. Instead of upgrading mine to a new one last year I bought an Aston Martin and Jag lost a long-term customer as a result.
Which Aston did you get?
so you bought an identical car at twice the price?
I never liked the early f-type. The new ine looks much nicer in my opinion
I'm guessing I'm an atypical first-time Jag buyer: At age 73 I bought a 2020 F-type P300 (4-pot) convertible in BRGreen (w/2,800 miles on the ODO), largely because the '20 model year was the last with Ian Callum's original design and because it still delivers 296hp/295lb-ft torque (and roars just enough for my ears) while yielding 30mpg hwy mileage. I trusted the reviewers were correct that the 4-pot's lighter weight made it handle more nimbly than the 6- and 8-pot models. I love the P300 F-type and expect my son will be driving it long after I'm gone. Agree that the slant-eye "facelift" only served to make the F-type resemble many other cars, e.g., Mustangs, etc.
It feels quite sad!
I was 24-25 when I bought my 2018 jag XE. I’ve absolutely LOVED this car. I’m almost 30 and I feel I’m heading into a different place in my life. I don’t want an SUV but something bigger and softer sounds fantastic. I see myself looking into the S class and Panamera, so Jag needs to step up because I’d rather be with them
I see Jaguar hasn’t introduced an all-new vehicle in their lineup since 2018 (the I-Pace).
not necessarily a bad thing. They need to figure out where the build quality and reliability issues come from before they continue any further.
@Hector While it was built in Österreich (Austria) unlike most of its other products, it’s still a Jaguar product so it counts.
Oh wait, the E-Pace is also produced there.
I wouldn’t be surprised if Geely or SAIC buys Jaguar as they’ve already done with so many British icons.
Icons run to the ground by British management who appear to live in the clouds and never listen to what’s happening on the ground.
A very honest appraisal of JLR’s situation, thank you James. Having owned an 98’ XK8 I had to wait decades until I could afford another beautiful Jag, and bought a 22-plate I-Pace last year. I think you’d be very pleasantly surprised by its performance and handling- every single drive is a joy. One silver-lining to the low sales / poor marketing of the I-Pace (compared to LR) is it’s relative exclusivity. For the same price I could have bought a high-end LR, BMW, Audi…or a Tesla, but they are all too common on the roads and characterless. I’m proud to drive a Jaguar but hope their 2025 line up doesn’t just offer £100k+ cars, or replacing the I-Pace will be a hard choice! Maybe a Maserati then?
Thanks for splicing in all the video and images - makes this “watchable” as well as “listenable”- cheers!
The fact is jaguar missed a trick not launching the new XJ and the fact that CEO quit shows to me that people in jaguar weren't happy with his performance. Also Jaguar had the problem that being strapped to land rover on hand it brings in money on the other hand it directly responsible for killing all the big engined jags with current EU legislation Land Rober needs all these small engined jags to get enough green credits to keep on selling their gas guzzlers which has led jaguar got to use their own i6 engine in any of their cars I do hope jaguar pulls something like the did a decade ago as absolutely adore the brand
Thanks J, sad times, like you, I do hope Jaguar can continue!
The Jag XE has the same problem as the Mercedes C Class currently. Even here in Dubai, the new range of C class models offer only turbo 4 cyls. I mean they're not bad, but it does feel like downgrade compared to previous gen which had a variety of engines.
I suppose that's the trend going on these days. The _small premium saloon car with big engine_ seems to be fading away as time goes by....
The crazy thing is that there's literally no reason to reduce the amount of cylinders. None at all, except maybe like a few bucks/quid in production costs which certainly won't cover the loss of customers' perceived value. Even the packaging advantage is laughable, especially for a luxury premium car!
The cylinder count is less important than ever now with hybrids, since any marginal difference between a 2.0 4-pot's and a 2.5 6-pot's emissions is completely masked by the electric drive. Even a Porsche 918 Spyder with a race car V8 is lower in emissions numbers than a frugal 4-pot without a hybrid system. And the on-paper emissions difference between two PHEVs, with one using a 4-pot and the other with 6-pot would be like 1 gram/km! And both have extremely low CO2/km figures anyway.
Look at all the high-power V8 and 6-cylinder PHEVs that exist: they all have really low on-paper emissions! So why the need to cut us off of engines with more than 4 cylinders?
Who says the 6-pot has to even be 2.5 liters, why not 2.0? Not to mention they can optimise the 6-pot for extreme emissions reduction, tuning it way down. They can even use the Atkinson cycle like Toyota does with the Prius to make the engine even more frugal!
I don't know about everyone else, but I'd rather drive a car with a 6-pot with lower power than a high-strung very slightly faster 4-pot...especially when paying for a Mercedes. And even more so if the PHEV system masks any small differences in ICE performance anyway. I've owned several Mercedes PHEVs and one BMW PHEV and I don't care one bit if the ICE has 20hp more or less, or if the on-paper emissions are 3g/km more or less since all that matters is that both will be under the threshold to enable the tax breaks and subsidies anyway. 6-pot PHEVs qualify for the subsidies so why the hell force 4-pots on us?
I've literally been a Mercedes PHEV customer, and though I did pay for a 4-pot hybrid twice, I did so because they were really cheap and there were no alternatives. They were far from AMG-Merc prices! And now there are 6-cylinder PHEVs on offer so I wouldn't even consider a 4-pot anymore. (Actually I'm done with hybrids and EVs now and have returned to lightweight purely ICE cars, hoping one day to be able to buy a sports car I can fill up with E85 or biomethane but that's beside the point.)
@@pistonburner6448 there is every reason, fleet emissions and government/EU pressed carbon neutral fleet footprint
@@dietznutz1 Incorrect. 6 cylinders vs 4 cylinders is not a consideration in emissions regulations, measurements or any fleet calculations. They literally do NOT determine anything based on cylinder count.
@@pistonburner6448 more cylinders, bigger engine more emissions they aren't going to waste millions designing a 1.5l V8 for no reason when the government is going to strangle them for emissions anyway just buy something old, jaguar sucks anyway
@@dietznutz1 Read what has been written, and if you need help understanding these simple things then ask someone for help. I've already proven my point and your nonsense had nothing rational in it or anything that addressed what I wrote.
Jesus, I even gave you clear examples and you can't read that?
You literally don't even know what cylinders mean. More cylinders does ABSOLUTELY NOT mean a bigger engine.
You're absolutely totally wrong and failed to address my points about emissions. I just proved to you that they don't cause more emissions, explained to you why that is in many ways and you can't even understand simple English.
Very interesting and well-thought out 'food for thought' video James, taking into account the many aspects around the brand. Jaguar hopefully sees this video for starters, carefully reads the comments and takes notes too, of which there are many and equally engaged and up to par as I have read by now, as are your thoughts James.
Perhaps you can be in the new Jaguar advisory comittee when the new boss arrives. Would be very interesting. If I were with the new Lotus parent company, I'd get the brand, take it under my wings and 'pair' with Lotus.
I would make cars for non-ev markets to begin with. Maybe there could be a Lotus version of the XJ wagon. Sounds a bit like the Phoenix days at Rover, true, but why not give it a try. I would also talk to Lister if I were with Geely.
Thank you very much, a great video idea and a good subject, worth checking out more I reckon. Maybe you can drive Sam's car? Or do a UA-camr Jaguar series with a few fellow UA-cam enthuasiasts of the brand.
I would love the read in the headlines 'UA-cam Famous James Rescues Jaguar' and now has a statue made for Madame Tussauds Hall of Fame, or something along those lines.
I love Jaguar and my F Type and plan to keep it irrespective of Jaguar's future. In 30 years I'll look at it fondly as another example of beautiful British motoring having ceased to exist and sigh.
Jaguar, as one of your most ardent fans, get your act together!
You have it absolutely nailed James.
I own a 2011 jaguar xj and will be owning another this year its a fantastic car ive never driven anything better
I had an XF 3lt diesel for five years and sold it with 75.000 miles, At night and particularly in bad weather the lighting was dire which was it's worst fault along with poor and slow I.T and ICE. The next genration didn't have the quality and the 2 lt engine sounded very harsh for its replacement I looked at the X.E as but didn't like the driving position or the pedal positions in the manual version which is what I wanted and there were build quality issues with the two I looked at and according to many reports there have been lots of problems with the 'new' diesel engine. That said I enjoyed the XF's but the biggest killer was the annual depreciation and now that most people want more economy and diesels are getting harder and harder to sell I can't see much of a future for any large engined sporting saloons .
I was certain the new Ingenium 6 MHEV would be fitted to the XF because...why wouldn't it be? It's the perfect fit for that class of car and is what many expect to find under the bonnet (at least in theory, even if they spec a lesser model).
But a few months ago, with no news of any efforts to get it into any Jaguar, I started to realise that the engineering effort is focussed elsewhere, and that Jaguar is on the back burner. I was heartbroken.
I love my 2018 xf sportbrake I get so many compliments on it here in sunny/tesla California. There is something nice about showing up in something beautiful that no one else has. ( probably not good for Jag)
I’d say if Jaguar can only produce one car, it would be the XJ. It was The Car for the upper class and the politicians. I will never understand why the electric XJ was better cancelled than released. Instead of throwing it all away, couldn’t they just delay it for another year or two to give it a new look to match whatever that CEO had in mind? And even if it was just released as it was in 2020, it would still have been ahead of the EQS and i7. Make only the top of the range version and charge Range Rover money for it. No one has done a proper luxury electric saloon above the 7/S/A8 yet
I really wish they would make more retro-looking cars
Jag owner and big Jag fan. I'm worried... been lots of articles on this. I'm not convinced all electric or trying to compete with Bentley is the right thing. Think they need to backtrack bring in the XJ that was cancelled and maybe do some decent hybrids. Also need to work on their reliability, as the perception is they are unreliable (although my current Jag, an XE, has had a couple of niggles but nothing major). I really hope they can turn it around...
Hi Jay! When are we going to get introduced to the water cooled rig behind you? That would be an interesting video!
I love the older Jags but not paid much attention to the current line up, not realised how thin it is.
I’ll be keeping my old X100 XKR, though is now in need of a mild restoration. Current models just don’t interest me in the same way.
Sadly agree with this. Just said goodbye to my iPace after 3 years. Fantastic car - well ahead of its competitors when launched and was 100% reliable for me but unfortunately now more or less unchanged and way behind the competition.
CA stimulates the electric car market very effectively by enabling toll free us of car pool lanes. Given the traffic issues it is a very compelling incentive. I love a Jag but a full fat F type convertible will likely be the last desirable Jag. I agree with your review and a 2WD V8 XE would be great.
I Loved my X260 XF V6 Petrol, had it for 2 years, but there was something with its engine and i had to sell it, it was a 2016 one and i learned afterwards that the V6 Petrol engines were built with more plastic and weak components in them until Q2 2017 then after i sold it i wanted to buy a 2017 one, but i couldnt find any.. :( My dream would really be a X260 XF with the mighty V8, but sadly it kinda never will happen.
The i-Pace EV platform looks solid and transferable to landrover and all manner of new shapes, including saloon. The parts simplification, increased utility & reliability that EV brings will improve margins also. Right now, before the fuel duty hikes, my i-pace has effective MPG on low-cost tariff, home charging, of 280mpg.
Even the British Queen loved driving the XJ and the X-Type herself!
I bought a X308 Supercharged 3 years ago.
That Car is a dream come true.
I remember, after I bought it, I took it to work next morning, music CDs of previous owner still in the CD-changer.
Started the Car, and Elton John started singing ;''Rocketman"
That was so Epic !
The X300 X308 were the lowest Super Sedan's ever build, and also the lowest among all XJ Types.
Check those gentle hips above the rear wheels, how front wheel are in camber, like a Cat ready for the kill.
No other Super Sedan brand could offer the driving experience that these low Jaguars have.
And don't forget the joy of using that J-Gate properly.
As a kid , I fell in love with Jaguar, by sitting behind the wheel of an MKII.
Sitting as low as a Sportscar, while being surrounded by Luxury was a Trademark of Jaguar, up until they made the X350.
Nowadays, low build, super sedans aren't much appreciated by most people, the market evaporated.
And then, there is the design that kinda lost connection with the Brand.
Like Saab had their pedigree in making cars that were Winter proof, Jaguar had that with converting their Race driving experience, into their cars, with a subtle classic styling..
Buy a Daimler Super V8 James, at least test drive it (and make Video), and a man with your size should never fear the LWB.
Greetings to all Jaguars lovers, keep them rolling!
Well, it’s 2024 now, and Jag didnt do anything. Now that the electric market is faltering, the switch to EV’s will be a massive failure.
I’m a huge Jag fan, having owned an XE, FType, and currently a 2016 XF (which I love). I plan on an FPace SVR for my next car, but short of that Jag currently offers absolutely nothing compelling. I’ve driven the new models with the 2.0L turbo motors, and they are awful.
It’s frankly incredible that a company with arguably the coolest modern performance engine in the world (the V8) only offers it in two models. And even more incredibly, a company that has access to a fantastic new inline 6 doesn’t offer it in *any* models.
Give us a new XF with the inline 6, toss in an SVR version, and re-do FType so it’s cool again. And for God’s sake, can the 4 cylinder rattle cans and boring (and increasingly less marketable) EV’s.
Thank you for the Jag update !
I do hope they come up with a brand reviving model, like the XK 100 series was...which gave way to the XK 150- Imo, the spiritual successor to the E type.
Maybe a new upscale electric GT, under the XK name? ...they haven't had a GT in a long time.
nice vid. also alfa romeo has the same problem, the ceo of alfa romeo has already said it is the last chance for the brand. lets hope these iconic brands will be able to turn it around.
The XE did come with a V6. There are 16 for sale right now on Autotrader.
Good report James, I own one of the last pre facelift F types, the car has been faultless for three years. The dealearship experience is a joke they have no idea. Sadly Jaguar/the UK has become one in the same. Lots of talk, but no action or investment in the future. The trajectory for both is inevitable.
Tony, do you mind saying what it is about the dealership experience that you (and seemingly many others) don't like? TIA
Totally agree and it's super disappointing. I have to say though, California is not representative of the US car market, and their pace isn't sustainable. They already can't keep up with energy demand and they think they are going all electric by 2030? 🤣
As for the current plight Jaguar finds themselves in, it certainly seems to me like it's deliberate. That they are offering shoddy products now, to make their future EV models look superior. Which is a common thread among these ESG-bound corporations; they are going to force the public into their great reset because they have no idea how to make it appeal to the masses. Outside of their tiny, weird, elite bubble that is.
Was about to say the same thing. California might as well be a different country in many respects.
The F Pace is actually off the XE chassis. E pace is a LE chassis.
I've only ever owned one Jag,
a 1937 1.5 litre SS Jaguar! It was a good car but I quickly realised it was too rare to be used on the highways as an every day car back in 1986 so I sold it and moved on!
I'd like modern Coupe so here's me with my fingers crossed!
I
My experience with Jags is the same as yours James. After reaching my 30's they started to appear to me. I never was a fan of sport focused versions (I would rather choose 600 Merc instead of 55 or 63 AMG) but XJR is an exception. IMO they should create some retro styled lineup if some modern influences or one model with more modern styling with same thing in the interior. Screens and whole infotainment in modern JLR is okay with with some programmable knobs and nice UI that should appear to both buyer groups no matter is it a saloon or an SUV. No matter what will happen I wish them all the best since whole car industry goes bland and Jaguar is a brand that got real heritage and motorsport history which cannot die (obviously it will not die in our hearts)
To me Jaguar have a few issues but one stands out, which has two possible reasons. Either those at the top of JLR don't really care that much about Jaguar or they don't know what to do with Jaguar. To the man/woman on the street there are other issues. 1) They have the same perceived reliability issues as Land Rover / Ranger Rover models but don't have the current brand caché to survive them. 2)Customer experience with dealerships has been poor and once again having a fairly outdated brand image, it's not really possible to overlook . 3) The model line-up is uninspiring. The F-Type was quite a stand-out but was always going to have limited appeal in petrol form. The e-pace f-pace etc etc are mostly just seen as a lesser Land Rover / Range Rover. Especially now that LR/RR have such a big product line-up. If you wanted an SUV and from JLR, what gap could Jaguar fill that LR/RR haven't already done (but with a higher brand image) with the Evoque, Discovery, Discovery Sport, RR Sport, Velar, FF RR and the new Defender? None of these are die-hard off-road vehicles. Even the Defender is mostly filling a road driven, off-road 'image' role, and with the 130 there's even 8 seats!!! Where does poor ol Jaguar fit in without stepping on the toes of its better selling, better branded corporate 'brother'? Now somehow VAG manage it with all it's overlapping brands but Jag & Land Rover are just too intwined with each other with the Land Rover 'brother' getting all the goodies and 'little brother' Jaguar, only getting the hand-me-downs. Jaguar's parents need to either start to love their child a lot more and find its own niche or Jaguar needs adoption by a new mummy and daddy or it'll end up homeless... I love Jaguar. It deserves better.
Until I saw one up close, I thought the XF (when they were first released) was a new model of the 300 series Lexus. At 62, I'm probably what you consider to be the old 'pipe and slippers' customer, and you'd be right. When I think of Jaguar, I see acres of polished wood trim, leather, traditional dials, buttons and control knobs for everything. I absolutely loathe all this touch-screen horseshit that's infested even the most luxurious modern cars.
Exactly. You and your ilk, which includes me, are Jaguar's market and they have chosen to go in another direction for some time now. There are lots of excellent comments here, but yours should be the one that just smashes them in the mouth (while in fact it would probably be the one they would immediately ignore because "that isn't who we are at modern Jaguar"). They will never beat the Germans at their game and they shouldn't be trying. In my mind, Jaguar should be wood and chrome knobs as you described - a Bentley styled car at half the price. But who knows what the market research shows them. For example, in my little slice of the world, I see a fair number of Bentleys that are driven by crass, loud guys at the club, not the gentle, quietly confident pipe and slippers man.
I have an F type P380 awd....amazing car. No issues. Beautiful....they should have just done the hybrid thing with it like the zf 8 can handle trivially...just for power, not range....like Ferrari....for 2.x 0 to 60 sort of stuff....
And the F type is amazing.
Hope they get it..... Beautiful sports car halo car is key. Look at the MC20, even the singer ....they could do a modern E....whatever...
jeff
The moment they decided to kill of the XJ and not replace it was the moment Jag died as a brand.
No doubt about it, despite being American, if I ever won the lottery, I'd be happy to acquire a used Jaguar X308, no matter what shape it's in, as that's my all-time favorite street Jaguar. I never even got to drive a Jaguar. Heck I just wish the F-Type SVR wasn't discontinued either as I definitely find that one very attractive too
I’m a recent Jaguar customer, my I-Pace is really a fantastic car, sporty, luxurious, brilliant design, still one of the best EV to drive even now. But you’re right, they totally failed to make the buzz with it and so no one does even talk about it… see what Kia has done with EV6, you can see hundreds of ideo about them ! Plu after 2 years, they changed the infotainment leavig old customers with no more updates, again see what Tesla does with it’s infotainment, they still add features to old models too… definitley Jaguar has to learn from they brands that rule the EV world now.
Extremely well-conceived, well-thought-out, and well-written piece! I think about the only chance the Jaguar brand have to survive is to somehow attract a new CEO who is willing to take a lot of chances on some big changes. Or maybe JLR could see if Koenigsegg might buy the Jaguar brand? That would be exciting - I was really disappointed when Koenigsegg were unable to close a deal to purchase Saab from GM back in the day; Jaguar could make for a cool second attempt at such a move.
Also, please let me know where you buy your shirts. Thanks!
Wow, that was a demolition job ! Well, so far my XE is now starting into its fifth year with me and all has been fine so far. It would seem that in JayEmm country, the pandemic never happened. Jaguars have been virtually unavailable for 2 years due to electronics supply problems. I belive production is now cranking up.The cars are excellent. Of course the 'double-decker bus' craze, (aka SUVs) has meant saloons have not been selling as well. Well fashions tend to move on, and I hope Jaguar can get through this troubling period. Of course it hasn't helped them by taong on Bollore. The French haven't any knowledge at all of what it takes to build an up-market car, and here is Jaguar taking on a man from the French industry ! Whilst a move towards EVs is sensible, Jaguar will be cutting themselves off from huge markets,
Anyway, as a man of 76, who loved the old style Jaguars and owned four of them, I seem to have made the conversion to modernity with my XE. The electronics does make me a bit nervous, though !
It didn't happen, but I get your point none the less.
I am with your thinking all the way. I am a real Jag fan just like you. Thanks for a really informative and entertaining video.
Agreed with everything said here. I'm one of the young prospective buyers who is into Jaguars, but almost none of the new cars. I own an 04' XKR and love it. I'm considering purchasing an X300 or X308 XJR. Of the current lineup, I want an F-type R. Jaguars must have distinctive and beautiful styling, great handling, be luxurious, and ride better than the competition. The current crop of Jags just feels... generic.
I am also one of the few people not interested in SUVs, but by all means make them, just allow a BTO estate, even on this side of the pond. And I would love to have that glorious 5.0 supercharged engine stick around, but I know that's not feasible. Jaguar management needs to get it together.
Fully agree with you James. Jaguar failed to capitalise (and almost seem embarrassed by) thier reputation for being the upper-middle class luxobarge, the car the manager of a moderately well to do company owns before reaching the heady heights of Rolls or Bentley money. I feel like the general car buying population are generally led by the nose, and were Jaguar to decide it wasn't ready to sit back and let the Luxury Saloon sector die to the SUV upstart, and gave it both barrels they could turn the tide. Imagine coming back to the segment with a proper balls-to-the-wall, drop dead gorgeous, wood and leather spectacle that captured the imagination of the press. Suddenly, the cool factor would turn, BMW and Merc would scramble to compete, and Jaguar would reign supreme again. I refuse to believe the sports car segment is going anywhere, the MX5 showed that sometimes all you need to do is give back the "wow" factor to something everyone else has told you is finished and you kickstart a renaissance. I appreciate Jaguar is bankrolled by TATA now, so that obviously may cause problems, but I would hope they have enough of a free hand to have one last stand, and to rage against the dying light.
Agree, but it might be a tough haul for them now, since they have probably spent the last decade staffing up with younger professionals who are leaning toward spartan Tesla modern designs, away from the old school wood and leather that would actually differentiate them.
Agreed! I own a Jag an XKR and it would be a terrible thing if a car manufacture like Jaguar vanished. They should have gone through with delivering the electric saloon car and a smaller all electric hatch/saloon to replace the XF. All you have to do is to look at what Volvo is doing with Polestar and Porsche with their line up, Jaguar could have done that easy. The iPace is far from the answer they should have just left the SUV's to Land Rover and just designed and built proper high end, sports/sporty cars. The F-Pace is a brilliant car, but Jaguar never replaced the XK they should have done! They produced too little P8's and 7's, I know they are limited but an opportunity missed I think. Jaguar always has a GT, saloon and sports car in the line up now it's SUV's and SUV's and one sports car. That F-PACE limited edition le mans was a great idea on the wrong car! To go all electric by 2025 is an ambitious target which is never going to happen. Worse case scenario is the big cat gets sold and some investment is made, TATA are only interested in Land Rover, it makes them money and people love them. I would not mind seeing a Lister, Lotus, Jaguar group that would be pretty epic. I just hope that Jaguar is around in the 20 years time, the D type, E-type, XK, XJ, XK150, XJS, F-type I could go on .. surely they can't allow that much legacy to vanish into SUV's? Time will tell.
It seems funny. Polestar have 2 current models and a publicised roadmap of another 4 exciting cars they are going to refine closer to delivery. They are very easy to follow and have a great modern pr strategy that feels like buying one makes you part of something cool. Jaguar have all models on end of life and no (public) visible plan. Shame. I’m amazed the f type unloved 4 cylinder model didn’t turn hybrid in some way just as a test of the market or something. Personally I was going to buy an ftype this year and decided not to as I worry about how I maintain if jaguar are gone. Sad.
The XJ has gone, the XE has gone, the XK has gone and the F Type is about to go. What's left? The XF saloon, and a couple of SUVs. All crap. Jaguar is finished. It saddens me, as I passed my driving test in 1960 in my father's Mark 2 and I have owned several XJs and have a 5 litre V8 XK. It's a shame.
Solid logical content James. Thanks. Helped shed light on what I was already thinking about.
Jaguar don’t seem to have an answer to just how good current BMW , Audi , Merc , Porsche etc are today, neither do they have the massive potential to share parts across multiple in house brands - it’s a brand that could easily disappear and no one would be that upset which is a shame as the older models , d types , e types xk models etc were totally glorious .
Great video. Totally agree with you. I’m on my seventh Jag. Most have been R models. Currently have an XFR and I love it. I might replace it with an XJ from 2018 ish one day but there’s nothing in the current Jaguar range that interests me. Maybe the F Type. I hope they make it through. The electric car is a short term fix in my opinion. Keep up the good work with your videos.
great video! I was excited to hear that Gerry McGovern might be involved in design of new range. I do think the designs have been pretty staid for some time (especially the saloons).
I agree somewhat about the XF. I bought the latest pre-facelift I could, as like yourself, I did not like facelift itself.
Our 3.0 Diesel is very refined (and economic) - almost silent - has all the sensible toys and has plenty enough torque and power for the road. You would not want reasonably more.
OK, she is a semi-retirement pressie for me, scratching a Jaguar itch of over 40 years, for me, being my first, but I cannot reasonably see me selling her.
Gotta say, the i pace looks pretty cool, especially in orange color. I'll vouch that jag needs something akin to panamera, a full size luxury hatchback with some nice engine choice and electric version. Something fresh but not a big departure from brand traditions.
Feedback on the XF engine options - I am in the US and I own a 2018 Jaguar XF Sportsbrake (only 250 sold in the US!!). The only engine offered in the US was the Supercharger 3.0 Petrol V6 with 4 wheel drive. I am surprised as anybody that this option was not offered in the UK??
The xe did have a v6 supercharged! I bought a 2 year old one in 2018 over a 340i and i loved it.
Don’t like the current engine options. would like a later xk ..one day ..
Unfortunately your analysis is spot on Jay. Jaguar had it coming for a long time now: Too many strategic mistakes in a row: X-Type instead of F-Type (2000), S-Type, diesel engines, hatchbacks, the ungainly XF first generation design (contrary to the concept car), unexciting looking XE, killing off the XK (2015), horrible "PACE" naming scheme (2016), introduction of E-Pace "grandpa car" (2017), 4-cylinder turbo for F-Type (2018), killing off the XJ (2019), killing off the electric XJ development (2021), killing off the F-Type (2022) ...
Jaguar management and ownership have betrayed the Jaguar brand. I am more than concerned that Jaguar will not survive under the current ownership. And Jaguar as a batch brand of Land Rover? No thank you, I would rather see Jaguar fold than that.
They can catch up fairly quickly, the driveline technology being behind is all bought in parts, but they really have to sort out where the build quality and reliability problems keep coming from before they move on.
Don’t think many people will like this idea but here goes. I think Jaguar should reproduce their classic products with modern materials and technology. Same smooth ride with muscle car power but no worries of rust. An all year usable jag when the oil burner hibernates in the garage