Advanced Facebook Ads Targeting Strategy For 2023 (SMMA)

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  • Опубліковано 7 вер 2023
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КОМЕНТАРІ • 159

  • @kasperconnectdaily
    @kasperconnectdaily 10 місяців тому +29

    Unreal information, this is a game changer!

  • @willboyd
    @willboyd 10 місяців тому +5

    Really appreciate the detail in this training Pavlo. Thanks so much for showing us how you do this!

  • @avenue6734
    @avenue6734 8 місяців тому +3

    Finally someone with the Same Ideas, I do agree 100%

  • @EatOffTop
    @EatOffTop 9 місяців тому

    greatest ad video I've seen for someone to get started

  • @youtubechannel69420lmao
    @youtubechannel69420lmao 10 місяців тому +2

    Thats what i call value! Thank you for this video!

  • @DonaldNash-eh6kt
    @DonaldNash-eh6kt 4 місяці тому

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @bojidarkamenski3432
    @bojidarkamenski3432 8 місяців тому +20

    I really like the idea, I have a few more hints for beginners. Collect more data first. Meta doesn't have enough data for the broad targeting at first, start with a small budget and create a few adsets with one interest per each. Run them for one or two weeks. This will bring two benefits - firstly you will see which interests work and which don't, secondly, Meta will collect enough data so the broad targeting will be way more efficient

    • @jacklee3675
      @jacklee3675 7 місяців тому +1

      For running conversions, do you know how much data (purchase) it takes to start running this type of approach?

    • @bojidarkamenski3432
      @bojidarkamenski3432 7 місяців тому

      @@jacklee3675 do not overthink it. I would start with two interests, one broad. Focus on the visuals, copy and your offer. That is what matters. Test new interests every one or two weeks. After two month stop the interests and keep it broad. Add new campaigns, test new offers. When you start it will be slow, but do not give up. Give it a solid 2 months to get traction and real results. Good luck

    • @currenttrendsllc
      @currenttrendsllc 3 місяці тому

      does meta do this automatically or do i have to manually deliver data somewhere?

  • @StefanCarter-zz2nb
    @StefanCarter-zz2nb Місяць тому

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @mikeywheels
    @mikeywheels 7 місяців тому

    Dude. I'm going to take a leap of faith and do this.

  • @mbondjijeanpierre9892
    @mbondjijeanpierre9892 2 місяці тому

    Real master class face book ads course. Thank you

  • @wesleytoehay
    @wesleytoehay 7 місяців тому

    That's very good info! Checking to see which ads are actually bringing you the results you're looking for, it might look like the one doing the worst. But it may be the one bringing you paying customers!

  • @qalake2597
    @qalake2597 5 місяців тому +1

    Everything we needed!!

  • @user-wf7fp3br1n
    @user-wf7fp3br1n 10 місяців тому +1

    REALLY HELPFUL VIDEO...Thankyou buddy

  • @pchang4556
    @pchang4556 9 місяців тому

    Thanks @palvo
    Subscribed. Keep it up man!! Extremely helpful. Blessings!

  • @Khaleesi_tay
    @Khaleesi_tay 8 місяців тому

    Amazing info, love the video. Pavlo please do a video on the proper way to do conversion tracking for Facebook.

  • @MichaelCoccaroMarcel
    @MichaelCoccaroMarcel Місяць тому

    Thank you for creating the video

  • @MasterBrain182
    @MasterBrain182 10 місяців тому +1

    Astonishing content Man 🔥🔥🔥

  • @saikrish5010
    @saikrish5010 9 місяців тому

    Keep up the work bother, Love from India.

  • @alex_osti
    @alex_osti 10 місяців тому +1

    High value, thanks brother

  • @SimonPalmer-vp9np
    @SimonPalmer-vp9np 3 місяці тому

    No water, fast! Way to go.

  • @ShFTt
    @ShFTt 5 місяців тому

    Wow, great value, thank you!

  • @yusufertabak
    @yusufertabak 7 місяців тому +1

    killer bro, gonna use this for my employment offer

  • @happysharma968
    @happysharma968 5 місяців тому

    Absolutely legendary 🤩💪💪💪

  • @sylvereduc9094
    @sylvereduc9094 9 місяців тому

    Insightful ! thanks for this!

  • @NancyRossbachDrummer
    @NancyRossbachDrummer Місяць тому

    Thank you,

  • @Mister_Kos_
    @Mister_Kos_ 8 місяців тому

    This is what I’m looking for!

  • @JustEmAndNick
    @JustEmAndNick 5 місяців тому

    love this

  • @CalvinWillis-jf5dn
    @CalvinWillis-jf5dn 3 місяці тому

    You're doing a good job.

  • @LukeScott-nh9lu
    @LukeScott-nh9lu 4 місяці тому

    The video is great, informative!

  • @thefreelancefactorph
    @thefreelancefactorph 6 місяців тому

    great info!! thanks Pavlo

  • @DesmondOrvilleDePass-ze4bg
    @DesmondOrvilleDePass-ze4bg 3 місяці тому

    REALLY HELPFUL VIDEO.

  • @Graniteguy94_
    @Graniteguy94_ 8 місяців тому

    I’m trying my hardest to learn this and get it down, this is my 3rd time watching this video. I guess it does take time and practice.

  • @user-df1hz3jn4g
    @user-df1hz3jn4g 10 місяців тому +3

    What is your funnel step for paid advertising and organic advertising? Is there a good strategy for someone starting out in SMMA with no results (portfolio) to use when sending cold calls or emails?

  • @GillesDenisDemol
    @GillesDenisDemol 4 місяці тому

    Thanks for the info

  • @digitalspacegeo
    @digitalspacegeo 6 місяців тому

    Great Video Thank you!

  • @Manuel-dc7im
    @Manuel-dc7im 10 місяців тому

    Perfct content!

  • @renecorrea7709
    @renecorrea7709 10 місяців тому

    Awesome vid.

  • @shotobaci
    @shotobaci 9 місяців тому +1

    Hello Pavlo! Great video you did there. As a person with some experience in Meta Ads I agree with the most things that you said. However I have a question regarding budget optimization. Do you use CBO or ABO and in what scenarios do you use them? Thanks in advance 🙌🏻

  • @IgorOdaryuk
    @IgorOdaryuk 4 місяці тому

    Thanks for sharing!

  • @SultanNejdet
    @SultanNejdet 19 днів тому

    Muito obrigado, Avanco Social, os seguidores são incríveis!

  • @Marketingparalatinos_
    @Marketingparalatinos_ 5 місяців тому

    Great tips 😊

  • @Fulltimedragon
    @Fulltimedragon 7 місяців тому

    I know that background, MDE for the win baby !!

  • @michaelrosenthal2008
    @michaelrosenthal2008 10 місяців тому +6

    Thanks for the info. Can you speak a little of how you structure your ads to get the results you’re showing like website leads or if they are scheduling appointments? How do you track this?

    • @Pavel.k
      @Pavel.k  10 місяців тому +1

      We track everything inside GHL, check out bestagencytools.com

  • @kuroo7084
    @kuroo7084 Місяць тому

    Magnífico

  • @user-zt2vq8ne1l
    @user-zt2vq8ne1l 7 місяців тому

    My teacher, the creative and powerful marketer, Pavlo, thank you for your tremendous lessons and the strong and continuous content. I would like to ask you, please, which video from your channel would you advise me to follow that talks about automation for advertising campaigns on Facebook, if I want to sell my store on Shopify after getting good results and a good income for a period of months??

  • @user-qe8od2gp7z
    @user-qe8od2gp7z 9 місяців тому

    Isn’t always best to optimize for the cheapest CPL and just have a appointment setter find and disqualify. Have you had it where it’s high cpl and the ad still produces good results?

  • @djdante
    @djdante 4 місяці тому

    Hahah that's Medellin behind youi right? I had almost the exact same view when I was living there for a while

  • @likedilara5232
    @likedilara5232 2 місяці тому

    Your camera is so good! May I know what camera is?

  • @peta23
    @peta23 5 місяців тому

    Great stuff. What are your thoughts with special categories. It's a bit more limited, and my client has attractive financing hooks.

  • @plamentodorov8302
    @plamentodorov8302 9 місяців тому

    Great video! What are your thoughts on Facebook pushing on Broad only targeting? And letting creative do its job. Sorry if you responded to a similar comment

  • @fnanetwork6994
    @fnanetwork6994 4 місяці тому

    Thanks for the video Pavlo! I have the problem that i do not really understand yet how to keep ads running. So if frequency is ad 3-4% and leads are not coming in anymore, just duplicating the ad set? But when and how do you actually update creatives?

  • @Jeremiahkawonga
    @Jeremiahkawonga 6 місяців тому

    btw love the purple carpet

  • @Cfoxv1
    @Cfoxv1 6 місяців тому

    Great stuff for a beginner promoting a film. When I go to duplicate the ad and exclude audience it does not look like that and I can’t figure out how to do it

  • @tenlittleprincesses
    @tenlittleprincesses 9 місяців тому

    Hello Pavlo. Can I ask you if it is possible to use meta-advertising to increase the profit from selling a product that has a low margin. Thank you.

  • @alexpushkinofficial
    @alexpushkinofficial 11 днів тому

    My client asked me to advertise general contracting services for him, which includes everything-interior and exterior. Would it make more sense to advertise a specific service? If so, which service would you suggest would work best?

  • @francoismarie4928
    @francoismarie4928 10 місяців тому

    thanks for the value bro are you living in Medellin i feel i know this tower haha

  • @gyokaii6090
    @gyokaii6090 5 місяців тому

    is there a difference in duplicating ads creatives instead of ad sets when good ads suddenly stopped working? just to refresh it.

  • @Pico-Channel
    @Pico-Channel 6 місяців тому

    Smart

  • @stegramarketing
    @stegramarketing 10 місяців тому

    Could you do one Video for Job ads?

  • @LennyYT
    @LennyYT 10 місяців тому +1

    Great value. Does GHL tells if the prospect clicked in more than one ad before purchase?

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      Yes, you can use sites and the reporting under sites to answer this

  • @pedramnz8057
    @pedramnz8057 9 днів тому

    Thank you for the Vido, it is great but based on my research .... " Facebook prohibits using data obtained from public sources (like homeowner lists) for Custom Audiences if the data doesn't include explicit consent for advertising purposes." .... , So, I generate different leads but since source is net and I do not have conset, I can not use them ... any advice ? ...

  • @tobyreal6647
    @tobyreal6647 8 місяців тому

    What's the minimum of contacts that have to be in the list for a look alike audience ? I remember it used to be 1000 website visitors for retargeting and look alike audiences is that still the case ?

  • @the_ijiyemis9173
    @the_ijiyemis9173 8 місяців тому

    So when we duplicate,do we turn off the old one ?

  • @SupremePuppies
    @SupremePuppies 9 місяців тому

    My boy living the life in Colombia

  • @liteolika1784
    @liteolika1784 10 місяців тому +1

    Why would you stack interests in an ad set and then add it to the “winners” ad set If it performs good? You don’t know which of those three interests brought you the best and most leads. Why not test the interests in different ad sets?

  • @rickk.v
    @rickk.v 8 місяців тому

    great video Pavlo, but one thing. As you say at 13:56, "try to find those people, and use that as an ad image". But i reckon you need permission for that right? you cant just use there image?

  • @michael_buan
    @michael_buan 9 місяців тому +3

    2:42 skip the FOMO nonsense

  • @user-vn7nf8qg9h
    @user-vn7nf8qg9h 10 днів тому

    it doesn't show the campaign that they came from in my ghl. Am I doing something wrong ?

  • @ramirosan
    @ramirosan 10 місяців тому +6

    Appreciate you Pavlo for sharing this! How did you encourage your client to increase their ad spend? I’m working with one client but we’re currently have a monthly budget of $500 for them but I feel like we need a higher ad spend for the home improvement industry.

    • @095it4io4i
      @095it4io4i 10 місяців тому +3

      if you can show your client some form of ROI, they will invest more into their adpend. So calculate your. ROAS (return on ad spend) so for example it might be 7x meaning for every 1 dollar on ads your client spends you get 7 back. Showing that statistic to a client will start to make the money wheels turn in their head say something along the lines of for every 1000 dollars you spend we make 7000

  • @praneeth_ilandara
    @praneeth_ilandara 9 місяців тому +1

    Great content bro. Keep doing

  • @Incognitogo
    @Incognitogo 9 місяців тому

    How do you get the homeowner lists though?????

  • @dhairyadoesbiz
    @dhairyadoesbiz 9 місяців тому

    Bro that's some hefty Ad spend budget your client gave you haha how much was it for a month? I've got a gym client who has 4 locations in once city how should I structure the ad spend budget & ads for them?

  • @nasrodineelghalbzouri4849
    @nasrodineelghalbzouri4849 6 місяців тому

    I really need your opinion for this:
    I sell furniture products online.
    I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.).
    … with 3 to 5 ads for each campaign.
    What do you think about this?

  • @fazilatunnesa1859
    @fazilatunnesa1859 7 місяців тому

    where I can but this custom audience sheet?

  • @CattyKats
    @CattyKats 7 місяців тому

    How are you testing audience ?

  • @DhictTV
    @DhictTV 7 місяців тому

    What software do you use?

  • @developmentlaunch3903
    @developmentlaunch3903 9 місяців тому

    What about the current messaging that everyone should be completely broad and only focus on creative

  • @justme-fe2sf
    @justme-fe2sf 10 місяців тому +1

    quick question. How can you move ads from previous ad sets into a new winner ad set? Sorry if this is a basic question I just dont know how to transfer ads within different ad sets

    • @shehryardurrani
      @shehryardurrani 10 місяців тому +2

      You need to duplicate the performing adset. You don't move the ad.

  • @lugermedia6285
    @lugermedia6285 9 місяців тому

    What about location targeting you cant target local now this is never discussed ?

  • @muhammadmudassarsaeedaulak771
    @muhammadmudassarsaeedaulak771 9 місяців тому

    My Facebook ID got permanently restricted from advertising. How can I remove my Facebook page from business related to this ID

  • @inesmartinez1738
    @inesmartinez1738 5 місяців тому

    Why don't we touch those that are not working well? We just duplicate and then edit? Min: 15:09

  • @maayan.or.
    @maayan.or. 10 місяців тому

    thanks! it helps me a lot :)
    let me know if I can book a 1v1 meeting with you

    • @Pavel.k
      @Pavel.k  10 місяців тому

      Sure, I have that option here bestagencytools.com

  • @johncameron3871
    @johncameron3871 10 місяців тому +1

    Hey man signed up using your affilate link but haven't been let into the skool group - how long does it usually take to get let in?

    • @Pavel.k
      @Pavel.k  10 місяців тому +1

      Within 24hrs, see you on zoom 🤝

  • @rammstein67
    @rammstein67 2 місяці тому

    Parquet for facebook targeting?

  • @jpna8223
    @jpna8223 10 місяців тому +2

    Hey, I'm in the Real estate niche. I'm getting low CTR on my creatives. Could you maybe tackle this on you next video?

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      If it's CTR oubound it could mean a few things the creative misses the mart, or the CTA is not very good.
      If it's CTR all it means the hook is not very good.

  • @user-rg8uc7rt3t
    @user-rg8uc7rt3t 9 місяців тому

    is that normal Facebook page or some sort of creator Facebook page that ur showing on the screen

  • @justinmike9184
    @justinmike9184 10 місяців тому +1

    Hey Pavlo, do you use fb ads to sell websites from your own business or just for your clients?

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      What are you trying to solve here ?

  • @timkeijzer953
    @timkeijzer953 6 місяців тому

    What about Roas? Are those leads converting or not.

    • @Pavel.k
      @Pavel.k  6 місяців тому

      Yes: $501k in 4 months SMMA Remodeling Campaign EXPOSED
      ua-cam.com/video/-V3O3G5oswY/v-deo.html

  • @justme-fe2sf
    @justme-fe2sf 10 місяців тому

    can we have one targeting video for Ecommerce brands

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      It would be the same core process of find a great list provider first, storeleads is one that comes to the top of my mind. Then creating the LAA from there. I also suggest starting out with the same three creatives and then testing 10 targeting 10 different interests, another great tool you can do is excluding certain interests.

  • @I_Am_Adrien
    @I_Am_Adrien 9 місяців тому

    Where could we talk to a member of your team for details on your services?

    • @Pavel.k
      @Pavel.k  9 місяців тому

      Support@swasacceleratorr.com

  • @ANONYMOUS_Records_YT
    @ANONYMOUS_Records_YT 9 місяців тому +1

    How to get the datasheet for Look alike audience?

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      I suggest seeking out list providers on google, and reading their reviews.

  • @millionaireillusion5991
    @millionaireillusion5991 10 місяців тому

    Hey bro i have registered for swas accelerator program and i haven't got into the private community and also i have emailed the support team and there is no reply from them. What should i do. It's been 2 days im waiting

    • @Pavel.k
      @Pavel.k  10 місяців тому

      Send me a DM on Instagram with what email you used and I’ll take a look. My staff is off weekends so they just haven’t seen the message.

  • @phillipconcha4450
    @phillipconcha4450 7 місяців тому

    where do you get the homeowners list?

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      I suggest seeking out list providers on google, and reading their reviews.

  • @davidtaylor9344
    @davidtaylor9344 9 місяців тому

    Where do you get the homeowners list

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      I suggest seeking out list providers on google, and reading their reviews.

  • @genevieve4202
    @genevieve4202 7 місяців тому +16

    Why is this called advanced? This is basic.

    • @KrsnaKaul-np9pl
      @KrsnaKaul-np9pl 6 місяців тому

      According to what is advanced?

    • @genevieve4202
      @genevieve4202 6 місяців тому

      according to career marketers (speaking on behalf of those who also liked the comment) this is basic@@KrsnaKaul-np9pl

    • @dionnegang8901
      @dionnegang8901 6 місяців тому +1

      @@KrsnaKaul-np9plthe title bro lol

  • @israrmalik4336
    @israrmalik4336 10 місяців тому

    Where do we buy this kind of list

    • @Fulltimedragon
      @Fulltimedragon 7 місяців тому

      I suggest seeking out list providers on google, and reading their reviews.

  • @Marketingparalatinos_
    @Marketingparalatinos_ 5 місяців тому

    Can you cancel after 30 days if you don’t want to continue?

    • @Pavel.k
      @Pavel.k  5 місяців тому

      Yea of course anytime

  • @finance.for.expats
    @finance.for.expats 6 місяців тому +1

    i can't even sign up cause your forms section is not customized. can't event put any number in there to get through. your 'free course' feels a spammy

  • @serenadingus1562
    @serenadingus1562 10 місяців тому

    what's the offer for signing up with you ????

    • @Pavel.k
      @Pavel.k  10 місяців тому

      Check out - bestagencytools.com for the entire breakdown

  • @kri129
    @kri129 10 місяців тому +1

    When i am running lead ads for my locan service business
    My clients dont call the leads or do it on time and then they are not getting appointments
    And Then they complain the leads are not good enough and we are not making money
    Sometimes even if they are closing leads.. they might not tell us the truth
    What is the solution for that?
    Getting leads is easy but setting up appointments & qualifying process is hard

    • @shehryardurrani
      @shehryardurrani 10 місяців тому +1

      Go for the survey forms and qualify the lead using the survey itself. Once they've submitted the survey set an automation to send a confirmation email/SMS. This way your leads quality will increase.
      You can also redirect them to a booking calendar after submit the survey. In this way, you'll have them booked right while they signup.

    • @Cozyfireplaceus
      @Cozyfireplaceus 8 місяців тому

      @@shehryardurrani Bro can you suggest any tutorial how to do automations and booking calendar?