Coca-Cola - Bigger Than You Know
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- Опубліковано 8 лис 2022
- Coca-Cola is the world's largest beverage company. This video talks about how they grew so large, while highlighting some of their most significant product categories over the years.
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Growing up, I knew a kid whose mom worked for the Coca-Cola company and had so much Coca-Cola swag that her whole house was like a Coca-Cola museum. She had both stuff you could buy as well as internal swag. It was pretty cool to look at.
sounds like my house... except its Samsung
Swag
Dude OMG my best friend in primary school had both parents as Coca Cola employees. He was the cool kid back then with all the Coca Cola swag he had
@@Kddddd961 swag means stolen goods
@@crispysocksss also used to refer to free stuff you get from various events
I would absolutely love to see a rivalry focused video between Pepsi and Coke!
years before the war pepsi and coke lived in peace
I was about the say the same. Rivalry and comparison of which company is bigger. That would be an amazing video.
When u order coke and the waiter says "is Pepsi ok?" thinking it would be your second favorite drink, when in fact, it's your least! - Norm MacDonald
Business Wars podcast has a series on this
Pepsi and Coca-Cola , The Real story
drive.google.com/file/d/1_sECtgmkerXAMayUQLRaSuadMxXeUuMz/view?usp=share_link
My father was an absolute crazy collector of their stuff. When he passed on easter of 2021 i was lost. Recently i got a bottle tattooed on me in memory of him. Miss you dad.
♥
Cool tattoo❤
my dad bought some coke stuff for me every time he visited florida (we both live in sweden but he's also an american citizen). i used to collect coke stuff but not anymore. i got no more space left, lol. sounds like your dad was a great guy too
When you mentioned the entertainment, part made me think of going to AMC theaters. Almost all major movie theater chains serve Coca-Cola, even playing an ad before every film. On a related topic, Coke is in almost every major chain of restaurant.
Regal recently switched to Pepsi like last year, and I forget that every time and I groan
@@genius179 I went to Regal regularly before pandemic, and was used to see all Coca Cola ads. I caught off guard when the switch happened. still does not feel right to see Pepsi stuff.
@@genius179 That is just disgusting to hear. The nearest Regal closed this year. It was slow there before COVID tho. Detective Pikachu was the last time I went.
We don't have any AMC theaters in my area, just Regal and a few independent locations. Pretty much nothing but Pepsi around here these days.
And in pretty much every stadium/arena (at least in North America). There are a few stadiums/arenas where Pepsi is sold such as Climate Pledge Arena in Seattle & Sofi Stadium in LA but for the most part Coca Cola (along with Budweiser when it comes to beer) dominates.
I have a job crushing Coca-Cola cans. It's soda pressing.
I'll show myself out.
😂
Why is this not the top comment lol
😐👉🚪
You mean throw yourself out he he
Here's your corny joke of the day!
Coke Zero was amazing. Every other diet soda had an off taste, and it was so close to Coca Cola and many people I knew, people that were Pepsi drinkers that needed to cut out the HFCS, started to drink Coke Zero.
The fact that Diet Coke and Coke Zero can both exist at the same time is remarkable.
Because the aspartame taste of diet coke has a following but many people didn't like diet coke, but the same amount of people do. So when they made coke zero, it was successful because those that like diet coke like diet coke and those that didn't like it would get either regular or coke zero. I prefer diet coke but coke zero is good too. I know some people that get both diet and zero. Which is pretty cool. Since they both have followings, they exist together.
Coke Zero has been a life saver for me as I’m trying to reduce my soda habit.
@@nickd6451 My weight gain slowed down by a considerable margin when I switched over to diet drinks
diet coke still uses the formula for New Coke, while coke zero uses the original formula with sweeteners substituted for syrup
@@JoeStuffzAlt same! I started drinking them about 3-4 years ago, and I’ve slimmed down a significant amount. I drank a lot of soda combined with a poor diet and it’s crazy how subtle changes have helped me drop so much weight. My skin is so clear these days. Sometimes I’ll treat myself to one coke, but its only a once a month thing. Coke Zero helped me transition out of pure soda drinking. It’s scary how much damage it’ll do to ya.
I'll admit I wasn't expecting Coke of all things to own a movie studio. That was a surprise.
To me it was Costa Coffee that I had no idea it was owned by them.
A lot of the rest I knew but not the movie studio part.
Columbia Pictures has had the most colorful owners
@@JacksonOfTheJerry And why you see Sony products.
@Repent and believe in Jesus Christ go away
They also own a lot of fun/diverse brands regionally. Here in Mexico they own "Santa Clara", which used to be a traditional Ice Cream Shop since 1924 that sold milk in their stores. Under that brand, they launched a dairy line of products (milk, cheese, butter, etc.) and also kept and grew the Ice Cream Shops
Can you buy a “coke float” there?
Same in Germany, where they have aquired famous brands such as "Bionade".
imagine cheese that tastes like coca cola lol
I’m surprised Coca Cola aren’t the biggest in the world, they own many brands and have been around for like forever.
They are one of the biggest, if not the biggest, consumer staples companies in the world. They're only smaller than the large tech firms and some health care companies. Additionally, they don't hold onto a lot of the money they make, they return it to their investors in the form of dividends. So most of the money they've ever made is paid out elsewhere.
I am wondering why they are not buying pepsi brand since they buying every brand and spending billions to everything they can just buy pepsi itself lol
@@salamov963 anti monopoly laws probably
@@not2hot99 yeah right
Was gonna say, I'm surprised no one's pointing out how Coke is right up there with McDonald's as part of the evil giant conglomerates killing people worldwide. Diabetes has become an epidemic in Mexico thanks to people's addiction to Coca-Cola.
There's a Coca-Cola game for the Sega Game Gear called "The Coca-Cola Kid." It featured Japan's mascot for the drink. He was this extreme sports character who looked very 90s. Sega even took things a step farther and released Coca-Cola-themed Game Gear handhelds exclusively for Japan.
And before anybody asks:
Yes, I know that Pepsi was also big in Japan and they had the Pepsi Man mascot, who also had a game.
We had Cool Spot way before them. He was the red dot 7up had/has on it's logo.
PEPSI MAN! *theme song starts playing*
@@Freak80MC Pepsi for TV Games
My father used to work for Coca-Cola company in the 80's, every month we got 4 free crates of Coca-Cola and Root Beer delivered to our house, good times!
How many people in your family have diabetes?
@@Praisethesunson 🤣🍌😩
I love Vanilla Coke...it's become my all time favorite soda. I also liked Coca-Cola with Lime back in 2005-2006 and was sad to see it go. I remember liking New Coke when it came out, but definitely preferred Coca-Cola Classic when they brought it back.
hey if you are really wanting coke lime you can still get it in the UK
@@randomcow505 I can get it here in the US at a Coca-Cola Freestyle machine, but I usually get Vanilla Coke instead. But if I ever make it over to the UK and see it at a store, I'm sure I'll grab some for the nostalgia.
coca cola lime is still in my country
You can still technically get Coke Lime through the Freestyle machines. It is honestly my favorite flavor add-on.
@@fatpizza7810 Probably not exactly the same as the real Coke Lime though, the other freestyle flavors aren't as good as the cans.
I always appreciate the work you put into your videos and giving some facts that wouldn’t be obvious to everyone. Keep up the great work man!
No wonder they are so successful! For the most part, they have stuck to what they know best: beverages. That last one did surprise me, but it kind of makes sense if you know you can make people drink beverages during a movie.
Kinda waited for this video for a LONG TIME! I'm so excited you finally did a video on them! But mainly cus while it's talked about often how big/diversified they are, I wanted to see how big they truly were. So thank you again!!!
I never thought videos about a brand like this would be in any way shape or form entertaining, yet Company Man makes it happen.
I knew Coca-Cola was involved in many beverages that we grew up with and love (Sprite, Minute Maid, Fanta, and, of course, their namesake beverage, colloquially known as Coke), but I never knew they were also involved in the entertainment industry, once owning Columbia Pictures (which, as mentioned in this video, is now owned by Sony). That was mind blowing.
I would definitely like to see a Coke vs Pepsi video in the future to know more of the rivalry aspect of the two drinks.
Coca cola also owned a Columbia death squads they used to kill union leaders in the areas Coca cola operated in.
Coca-Cola is huge all over the world (Kuat from Brazil, Inca Cola from Peru Mezzo Mix from Germany, Matte Leao from Brazil (yes, a tea), etc.). Plus they own Truvia (a stevia sweetener).
Vanilla coke is my favorite variety of the soda lol. The orange vanilla was also good. :)
I think it'd be pretty cool to do more Rival videos like you've done in the past, but instead of comparing the two products, focus more on how they try and 1-up eachother, and maybe even some of the major fallbacks they've had that led either competitor to succeed
You’ve been at this how long and you haven’t done a Coke video yet? Guess it speaks to the breadth and variety of your work.
I really thought he had already done one but that was Pepsi
Coke Orange Vanilla was is will always be my favorite Coke of all time( besides Aquarius, that’s still No.1)! I really hope they can bring it back.
Oh damn, I figured this was an older video because of how big coke is. I'm surprised you haven't covered it till now! Good video as always!
as a former coke merchandiser this triggered my flight or fight mode, hated having to stock these drinks on grocery store shelves, i could be at a single store for up to 8 hrs trying to work a 16 pallet load of these stuff 💀😭🤣
I am a current coke employee and holidays are almost here, the struggle is real!
@@asteele7931 oh boy, youre gonna be busy!! i always told tell myself the overtime and holiday pay makes it well worth it 🙏 you got this though !!!!
Another excellent video. Thank you Company Man :)
Thank you company man for the new video I was waiting for it they make my day I wait for them every week wendsdays 11 o’clock !Apréciate the hard work over the years !
The Coke-Pepsi rivalry is absolutely huge in scope, so I understand why you left them out of this video. Coke essentially does one thing extremely well, while Pepsi is multi-disciplined and does well for themselves in all of their endeavors.
Your channel is the only one I have notifications for. I love everything you make.
Excellent video, very informative!
FINALLY 😎 I been waiting for THIS video!!
Definitely want a coke/pepsi rival video!
Favorites of mine are coke, cherry coke, and Body Armor since I didn't know that was theirs. The simply juices are also really good
Great video! Just a heads up, Costa Coffee is pronounced "cost-ah" rather than "coast-ah", at least here in the UK.
Interesting. It was founded by an Italian immigrant who almost certainly would have pronounced his own name Coast-a.
They don't sell most of the products that are shown on this video where I live, but out of the few that do there's my favorite product by them: Fresca. I've never been crazy about soft drinks in general (I'm more into juices, like Tropical), but I adore Fresca. The grape flavored Fanta is another one that I like.
Other than that I just want to say that, despite being a short-lived thing, the Fanta Bamboocha ads remain relevant in my family after all these years. We use the word to call each other "idiot" in a playful way and it never gets old.
This video was cool! It was fun to learn about the artist behind those old Coke ads.
Love the mention of the Columbia acquisition! As a pinball repair technician, that even had an impact in the pinball/arcade industry.
Back in the 30's, there was a pinball company called Gottlieb, which was acquired by Columbia in the 70's, but still used the Gottlieb name (with a Columbia sticker on the coin door).
When Columbia was acquired by Coca-Cola, the pinball machines were then branded as "Gottlieb by Premier" (Premier being the name used by the Coca-Cola/Gottlieb union) until they went under in 1996.
One more category that company man forgot to mention was energy drinks. This was a recent product that they introduced. Although it used to be in store shelves everywhere, there is nowhere that is selling it now(in my country atleast). I live in Europe and I saw everyday people drinking coca-cola energy drink everywhere. This energy drink was also available in North America too.
It was here in the uk too but it doed pretty quickly. I remember it tasted terrible
Coke energy drinks died really fast. They were super unpopular everywhere, so coke ditched them.
Diet coke addict LOL I've always wondered if New Coke was a planned fail - pretty sure it was in response to the Pepsi challenge. If you dig up any info on that I'd be totally interested - ty for the vid, great as always
Yes please another informational video about Pepsi and other ones. Enjoyed this video.
Awesome video, dude! I'm 100% down for a Coke/Pepsi rivalry video too.
drinking one right now lol
These guys are pure evil. Don't buy any coke or coke products. They are just like nestle, draining local water supply and leaving the residents with nothing to drink but poisonous water, just like flint Michigan. Instead of Michigan though, they are doing it in Mexico so they can prey on vulnerable people there. Disgusting cooperation.
Would love to see a video on Irn-Bru (i.e the most popular soft-drink in Scotland, even more popular than Coca-Cola and Pepsi.)
Seriously these videos are entertaining! Don’t change a thing!
This video was great! Thank you.
I wonder how the introduction of alcohol sales into some of their preexisting brands like topo chico influences things. Will it surpass a category on your list one day?
Quality content as always :)
Do a video on Reckitt. Not a household name but it’s brands like Lysol, Woolite, Airwick, Mucinex, Durex, etc. are.
Good video. A world class company making huge amounts of money from flavored water. Incredible.
Good video, as always, I would definitely like to see a Coca-Cola versus Pepsi video
It's always amazing to think how many companies just soft drink companies own, and how companies like Coke has GDP's and economies larger than entire nations.
*Coca-Cola:* Now selling overpriced tap water near you.
Thanks I bean waiting for this for years now
I remember loving Coca-Cola's bottled teas when I lived in Japan in the early 2000's, mainly 紅茶花伝 Royal Milk Tea and some green teas. They had (I assume still have) a strong presence over there.
Vanilla Coke and Diet Coke used to be my favorite colas, but I've since switched to Pepsi Max.
The Coke brand is everywhere - if you've been to the tasting room at World of Coke you can get a small notion of just how far their reach is. Plus it's crazy that even in some of the poorest areas of the world you'll see Coca-Cola ads hanging up. You didn't mention Mr. Pibb though!
Isn't Mr. Pibb just Walmart's version of Dr. Pepper? LOL
Mr Pibb + Red Vines = crazy delicious
@@RedRoseSeptember22 No that would be Dr Thunder
Coca-Cola is one of my favorite sodas along with sprite, I think it is awesome how Coca-Cola has grown over the years.
Been waiting on this one for a long time.
I would indeed like to see a rivalry between coke and Pepsi video. That sounds pretty entertaining.
You should look into Danone, Associated British Foods and Mondelëz, they are also huge producers.
(part of the top-10 of the world..)
Pepsi and Coke would be a great video for a rivalry. Their sports feud should be a big focus as well, as both had big time deals with drivers in NASCAR as well as race sponsorships and then the fact Coca-Cola has virtually run Pepsi off in NASCAR while Coke has limited outreach in the NFL due to the NFL having an official deal with Pepsi
Company Man love the video. Coke says his name during the VIP tour is pronounced Acesa Chandler. Anyway love this channel.
Gotta do a video on Bang energy! Also been watching you for years AMAZING CONTENT!
My late grandfather used to work at Coca Cola from 1975 to 2019 and he was a very loyal Coke drinker for as long that I can remember. A few years back, he told me that "Pepsi is a bad word." Man, that was some good times.
I have a party cooler with the Coca-Cola label on it. I store my Coca-Cola products in it. No Pepsi allowed!
@@melissacooper8724 Nice, I actually have a Coca-Cola miniature fridge within my room and sadly I only been keeping Dr. Pepper in there, but no Pepsi had ever ended up in there so far. (I'm planning to keep it like that as well.)
I knew about almost every brand you talked about except that they had Columbia pictures for a while because a friend made a presentation on that in high school.
One that might be interesting would be ferrero, besides the rocher they have nutella and kinder and quite a few other brands.
It’s crazy watching your videos and finding out how big all these company’s are
Love going to their website and seeing all the products. Cherry Vanilla Coca Cola and Regular Coke are the best
I love this channel. Your presentation is always solid.
I believe the reason (bottled tap water) Dasani and Smart Water sell so well is because they're the ONLY water options at places that have Coca-Cola contracts. IE: Movie theaters, sports stadiums etc. If I'm buying bottled water I'm buying spring water. Not "distilled" water for $4.
Robert frost you will buy whatever they decide for you
Smart water would sell well regardless but dasani sells well because in a lot of places like michigan and in international places that only get coke shipments, they're forced to drink dasani or drink the dirty tap water that many places have since not everywhere can have clean tap water like Tazmania or Santa Ana
As a Coke product, Smart Water is also the only bottled water that's kept in the fridge ins some supermarkets instead of room temperature
@@kimyona9746 most tap water in middle to upper class neighborhoods in the Northeast US tastes excellent, yet people still don't drink it.
@@gars129 i mean even then you have detroit and flint water in michigan, but you get my point
this isn't the first time you 'mocked' powerade, which is funny to me bc gatorade does not exist in my country's market even though the rest of the pepsico brand does
One of my favorite parts of Epcot in Disney is trying Coke products from all around the world in Club Cool. Highly recommend trying Beverley.
This is the first Company Man episode where I didn't learn anything new. For some reason, I knew everything you covered. I don't know how I feel about that
Hearing that they are getting rid of Honest Tea is a huge bummer that I'm not happy with. I was upset that they were adding more preservatives and sweeteners to it recently, since it's supposed to be a more healthier option as an organic tea. But now they are getting rid of it entirely? Ouch.
I know, same here. Gold Peak is good sometimes but tastes too fake/artificial. Honest tea was my usual go to because it tasted better
@Ben Nicholson Yeah honest tea (plain unsweetened) was the only widely available mass produced tea I liked, so not surprised it was discontinued in favor of a crappier, cheaper, better selling one.
Americans have awful taste in food for the most part outside of foodie circles IMO.
I was completely shocked knowing that Coca Cola is also a part of the entertainment industry! And they owned Columbia Pictures at one point?! Man, Coke is definitely bigger than I thought.
I was waiting for this!!
You forgot one big Christmas advertisement: "A Charlie Brown Christmas". Yes, this children's classic that has been an annual tradition for over 6 decades was originally commissioned by Coke. The original version of the special contained several ads for Coca Cola. An example is after Charlie Brown is whipped into a tree by SNoopy that reveals the words "A Charlie Brown Christmas", Linus would be whipped into a signe that read "brought to you by those in your town who bottle Coca Cola" The ending with the kids singing would end with "Merry Christmas from those that bottle Coke. Coca Cola ads would eventually be cut out after Coke stopped being the official sponsor. The irony of all this was that the entire special was about anti-commercialism while created by a commercial enterprise.
The container that the drinks come in can result in a surprisingly different taste. If you have never had a Coke in a glass bottle before, I highly recommend it.
Coke in a plastic bottle is a sin. Cans is prime for bulk purchasing and has a good balance between the feel and taste of glass and plastic. Fountain is hit or miss.
@@whatbroicanhave50character35 you know cans are lined with plastic so you're still drinking from plastic yeah?
@@tomr6955 That's all fine and well, the difference in fizzyness is definitely there. Flavor can vary from can to can or bottle to bottle so that's a different argument entirely. I don't think plastic sacrifices a ton of flavor or anything but in terms of fizz, it's a huge difference.
Can of coke in the freezer for an hour or so, take it out just before it gets icy, nothing beats it for me:D
I’ve been to the Coca-Cola museum in Atlanta, and it was definitely a fascinating experience.
Absolutely died at the way you pronounced Costa 😂
Yes, a Coke vs Pepsi video is what we’ve been waiting for 😊
As a Canadian it always amazes me when I’m reminded that fruitopia isn’t actually a thing in the states anymore. Here its absolutely everywhere
I really miss Fruitopia. Also, Ruffles used to sell All Dressed chips here in the States but they discontinued it, unfortunately.
@@michael2636 funny All dressed is still in Canada lol
I literally forgot all about Fruitopia. I used to love this stuff as a kid. Dang I feel old. 😭😭
@@Carpediem357 I know it is cause I have to order them from Canada every time I get a hankering to rewatch Seasons 1 - 7 of Trailer Park Boys. At least they still sell jalapeno chips here
I'd stop using Forbes as a source. Current estimations show about 50% of their work is paid for. IE where do you want to be on the list?
Fantastic quality content as usual
I must admit you got me with this one. When I got the notification you posted this video, my first thought was haha I bet not. Because almost all of these I did know about. I did not however know about the final point!! I had no idea that Coca-Cola once owned movie studios!! So touche!!🤣
Coca Cola is one of my all time favorite brands! I love the history, the nostalgia and the Americana behind it!
Having lived in Italy for a while it's strange to me to see that almost any coca-cola variation was absent from the market until few years ago.
I think that in the '90 and 2000 the only Coca-cola variation was the light version.
When I was a kid I didn't even like the taste of it, and in birthday parties I was one of the few drinking Fanta (also here only orange version was available) and the ones drinking Sprite pure weirdos.
GREAT VIDEO!! Enjoyed all of it! Next J.R Simplot Company please. FAR BIGGER THAN YOU KNOW title:)
I loved the video. Great content 👍🏻
do a video on yourself
The funniest thing I remember from the early days of the pandemic were all of the shelves in the water aisle being completely barren except for a ton of crates of Dasani just sitting in the corner untouched. Even during what feels like the end-times, people still wouldn't drink that crap lol.
Not sure what it is about Dasani and Powerade but they both have a really bitter aftertaste. I'm surprised Dasani is doing well and not surprised at all that Powerade is struggling.
Fun fact: Barq's makes more than regular root beer. I first found this out when I was on vacation and visited the WW2 museum in New Orleans. In the food court next to the gift shop they had one of those open air fridges and inside were plastic bottles of Barq's Red Creme Soda in it, and during that whole trip I never found it anywhere else. Other than that, I have never seen another variety of Barq's, not even Barq's diet root beer.
a video specifically about the coke- pepsi war would be a great topic
I'm surprised there was no mention of the HFCS switch since both Mexican and Kosher Coke (both still use sugar) are so popular lately.
paused before episode started just to say i love COCA-COLA! basically grew up on it.
i also already know they have many products under their umbrella, but iam still looking forward to what you to say. thank you.
I remember visiting Mexico City as a kid and I swear it was way easier to get your hands on a soda than it was to get a water bottle, just 'coca cola' signs in every direction as far as the eye could see
Another great episode. I had no idea they owned Columbia Pictures, that's wild. I'd like to see a Pepsi vs Coke episode.
Man there promotional stuff was so cool. As a kid getting red and white YoYo was coolest thing in exchange of bottle caps.
Video i needed
10:33 In my university finance courses, we were taught that conglomeration (diversification across industries) has a negative impact on share price. Basically shareholders would rather diversify by holding different stocks rather than holding a single conglomerate stock. Maybe mutual funds are an exception or maybe this only applies to sophisticated investors. Also, it's possible that conglomeration results in inefficient capital allocation due to empire building although I suppose that depends on the management incentive structure. If they are incentivized to grow revenue and not net profit, then they might expand outside their industry because it's an easy way to grow revenue.
Didn't know some of this and it was very eye-opening. I'm partial to Vanilla Coke and Mello Yello. Also, their original formula Coke is great too
Studied Coca-Cola in advertising class. My textbook brought the brand's success story up as using various methods effectively, and I mean it is a go to.
Finally you do a bigger than you video on coca-cola
Another great video.. though I didn't see any mention of Fairlife Milk. Becoming a very large brand.
Another great video