How To Ride The Social Media Wave - Benjamin Lee (
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- Опубліковано 4 лип 2024
- In this episode of made. a podcast for creatives, we talk to Travel Photographer and fellow Japan enthusiast, Benjamin Lee, aka itchban.
We talk about his story of transitioning from UPS worker to full-time photographer, being around at the very start of Instagram, social media, and modern "influencer" culture, how the landscape has evolved over time, Japan, Lifestyle Design and much more.
Find Ben here:
itchban.com
/ itchban
/ @itchban
/ itchban
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0:00 Introduction
0:29 Childhood Ben
4:23 Previous jobs and study
7:00 Uni period
8:43 How Ben got into Photography
10:29 “Back in my day”
13:23 Back to Photography
16:50 How much savings before making the jump
19:09 How influencer marketing used to be
19:55 First real gigs
28:51 Commercial gigs
32:00 More on first gigs
36:54 We followed the technology as it advanced
39:19 Finding the “One” gig
45:52 How Ben makes money today
48:36 On brand loyalty
52:03 Samsung Ambassadorship
54:40 Distribution of income as a creator
1:00:41 Japan
1:02:39 Working in Japan
1:06:38 Japan in the Summer
1:07:58 Stopping posting about Japan
1:09:18 Comparing the rest of the world to Japan
1:12:10 Picking up agency jobs in Japan vs Australia
1:13:26 What is a “Travel Photographer”, anyway?
1:14:59 Labels
1:15:49 UA-cam
1:16:23 Solving for overflowing backlogs
1:19:22 Ben doesn’t do educational content
1:20:14 On Lifestyle Design
1:22:12 How do people transition to doing what they love?
1:29:33 Becoming “that” person who makes “that” content
1:30:40 The consequence of running with trends
1:34:39 How short form content has fried everyone’s brains
1:37:04 When Ben tried to get Pat onto TikTok
1:39:26 On art vs content
1:42:44 Using short form content to your advantage
1:44:32 Making work that matters
1:45:44 Thinking about short form as a business tool
1:46:27 Short form video and income
1:49:46 Keeping up to date
1:53:56 Doing cringe things
1:55:21 Adapt
1:57:19 What does success mean to you?
1:58:13 Where you can find Ben
1:58:25 Outro
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Listen on Apple Podcasts
podcasts.apple.com/au/podcast...
Listen on Spotify
open.spotify.com/episode/2qKb...
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🌐 Find me at
Website - patkay.com
Instagram - / pat_kay
Instagram (second account) - / heypatkay
Discord - patkay.com/discordinvite
🛍 Shop
30 Day Photography Fundamentals Accelerator - patkay.com/accelerate
Lightroom Editing Masterclass - patkay.com/lightroom-masterclass
Photography Guide to Japan - geni.us/DiscoverJapan
Photography Guide to Tokyo - geni.us/TokyoGuide
My entire Adobe Lightroom preset pack - geni.us/presets
Prints - geni.us/pkprints
📷 Gear
Full gear list here - geni.us/A6HPT
Still got a lot to learn in the podcasting world! Would love any feedback you have, but thank you for your support!
You're off to a great start! The questions are good and you know how to keep the conversation going well. What I would recommend you do next is to take snippets from the interview of the best and most impactful moments, splice them together into a 30-50 second clip, and then frontload them to the beginning of the episode. This will give people who are not familiar with your work or the topic of the podcast a reason to sit down and watch or listen to you. It's an effective technique that's used by some of the most successful podcasts (Colin and Samir, Deep Dive with Ali Abdaal, and Diary of a CEO for example). Give those podcasts a watch and see how they hook viewers into every episode. Excited to see what other guests you have planned!
I like that you speak of a “creative” in the general term for any medium but I do think that most people who watch your UA-cam channel are photographers, so a suggestion I would make is to ask questions more directly for an aspiring creative photographer. This could lead to questions about what is the actual work that we aspiring ppl need to do to create the life we want. Love the podcast, excited to see it develop!
Hey Pat, as someone that doesn't listen to podcasts at all, it was fun and refreshing to watch two photographers (both that I followed already) talk about the photography. Particularly the business aspects. I'm a photographer from Alice Springs, in the middle of Australia, and there isn't anyone shooting the things I'm interested in, let alone doing business with it. I'm self-taught and love the creative aspect of photography and art, but I'm trying to navigate the business aspects, which I find uncomfortable a lot of the time.
So it was great to listen to you guys discuss the process of contracts, money and just generally navigating life as a free-lance artist. It helps me also see I'm doing better than I realised.
Looking forward to seeing more of these! 🙌
hi friend
@@Itchban Hey Ben 👋
Stumbled upon your work when I was searching UA-cam for NZ inspiration for my own photography trip. Might have to visit Japan!
Thanks for sharing your story and thanks for tuning in! Hopefully they continue to help on your journey.
Another amazing episode! I cant believe how interesting and entertaining these podcasts are! Hearing from Ben was a joy! Very inspiring!
Also the production quality is outstanding the chill atomsphere the crisp audio 10/10
Love this wanna see more of this kinda work
Simp
More to come!
@@Itchban sir 😁
congrats on the podcast launch!
Thanks homie. Cheers for coming on!
Killer podcast with Mr Itchban ! Finally got around to watching this
Loved this episode! The flow of the conversation was great and the content and perspectives were really interesting. 👏
Hello! Great podcast! I really enjoyed listening to this episode. I had the pleasure of meeting Benjamin last year on the plane to Seoul.🙃 I actually took his seat by mistake. It was funny because I had been following him on Instagram for a while back then but did not realize he was from Sydney. His face seemed familiar, so I opened his account, double-checked the face in the posts, and asked if that was him. That was the day when my first episode of Illustrated City premiered on my channel. It was cool for me, as a newbie in the UA-cam world, to see his encouraging comment under the video the next day. I find the podcast really interesting and relevant, especially when you mentioned the struggles of building a channel with long-form videos from scratch. Subscribed and will be watching the Tristan episode next. Hope to take your plane seat sometime in the future 😂. All the best from Sydney! /Jakub
Great podcast with great insights from actual full time creatives living the life. Looking forward to more!
What a guy. Very talented and down to earth.
He goes alright hey
Love this format and talks! Talks like these are what I carry around in everyday life, riding the bus etc. Appreciate the insights shared. Just 3 yrs into my journey so trying to absorb anything I can.
Good luck with the journey! And thank you for tuning in.
Really enjoyed the podcast. Just a minor suggestion - how about showcasing a few of the guest's work in the video as well, so we can know more about the guest?
Outside of the rather interesting content and guest props to you and delivery of the podcast ! Quality is TOP notch
I feel UA-cam is way easier to grow an audience you can monetise, like sure you’ll get more numbers on instagram or TikTok
But from my experience you make way more for less work on UA-cam