Think Like a Business Owner, Not a Technician

It's easy to get bogged down with the technical aspects of apparel decoration, but the real path to success lies in thinking like a business owner first.
In this Shop Talk from Impressions Fort Worth Expo, Talk, Jennifer Cox of the National Network of Embroidery Professionals, explains that the key to success lies in shifting your focus from the technical aspects of the craft to the valuable outcomes you can provide to your customers. This means charging what you're worth, factoring in all costs, and communicating your pricing clearly to avoid surprises.
It's also important to think long-term: ensure your pricing allows you to reinvest in your business, pay yourself fairly, and weather unexpected challenges. Finally, embrace the entrepreneurial spirit. Take calculated risks, learn from your mistakes, and don't be afraid of failure. The only people who don't make mistakes are people who aren't doing anything!
National Network of Embroidery Professionals: www.nnep.com
Shop Talk is a creation of the Ink Kitchen, brought to you by ‪@impressions_group‬
Shop Talk videos on UA-cam are sponsored by AlphaBroder
AlphaBroder is a leading supplier of wholesale apparel, promotional products, and imprintable goods with 6,500 styles from 60+ brands, with their warehouses covering the US from coast to coast.
alphabroder.com
Video by Scott Langley: www.scottlangl...
***********************************************
Visit the Ink Kitchen blog: inkkitchen.com
Instagram: / theinkkitchen
Facebook: / theinkkitchen
LinkedIn: / the-ink-kitchen
#smallbusiness #entrepreneurship #embroiderybusiness #screenprinting #garmentdecorators

[@njkeltrucking9270]

I agree 100%. Well said.