IKEA Artist in Residence: Annie Leibovitz

Go behind the scenes with Annie Leibovitz as the iconic photographer captures life at home with Carly Plunkett and her family in the UK.
Through our first Artist in Residence program, we used masterful photography to represent people in their homes around the world. The collaboration focuses on the lives of people across 25 homes in seven countries.
No sets, no stylists, just real people and real lives.

[@appleopps4540]

I wish you’d just bring back the square meter challenges. That was great marketing! Showing how to utilize your products in small spaces

[@SuzanneWho]

IKEA, you’re getting so weird, trying to catch younger buyers. If you just made it easier to get items or maybe not have your stores clustered in urban areas. And you keep discontinuing a lot of products whether popular or not. If you discontinue because of lack of sales, it may be because it’s so hard to buy online and the stores are located too far away. There were a multitude of items I wanted for my house but I didn’t buy for the reasons I stated.