Nikka Whisky Age Statements are BACK! The Return of Yoichi 10
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- Опубліковано 27 сер 2024
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One of Nikka Whisky's most popular bottles, Yoichi 10, is back after seven years off the shelves!
At 14:00 on 14 July 2022 Asahi Beer, Nikka’s Whisky parent company, announced the return of an age statement single malt, the Yoichi 10, to Nikka’s lineup. The return? That’s right - Japan’s second largest whisky maker, founded in 1934, has not had a single single malt with an age statement on the shelves for 7 years! What went so, so wrong to bring about this situation?
Find out in this video taking a look at the history of the Yoichi brand, Nikka's issues and the return of the Yoichi 10. All the specs, insights and info you have come to expect from Kanpai Planet!
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As per usual, expect lots of historic tidbits and other edutainment in true Kanpai Planet fashion. It's a whisky review like no other!
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Let's face it, us plebs won't see these bottles available any time soon, but it gives hope for the future at least.
I think that's the key takeaway here Patrik. The recovery is happening!
Any video that starts with the Dr Who theme has my attention from the get go, and as usual this had me watching attentively until the end. Another excellent video. Kanpai!
Thank you so much. When there is time travel involved, then who better than the Doctor to take us through it? Kanpai!
Great summary of what was and what's about to go down Mac. Indeed, the Unobtainium element may be strong on this one, especially in the first couple of years. The NAS Yoichi goes from anywhere between €60 to close to €100 here in Europe, so I dread to think what an age stated will go for, with LMDW in Paris not exactly having the best reputation when it comes to price setting and with investors and collectors probably already dialing the Nikka hotline, trying to secure a bottle or 2. But no time for doom and gloom, the mere fact that we're seeing the rebirth of age statements is a thing to rejoice. Kanpai!
Agreed Menno! That is what I have chosen to focus on - the positive aspect of the return of some bottles. The majority of these bottles will end up in bars and restaurants, at least initially, and, unscrupulous auction-loving bar owners notwithstanding, that means that more people will at least get to sample a dram. Let's hope for more big announcements from Nikka soon. Kanpai!
Well said menno 😉
Well said both of you! 🤓🥃
The only person visiting more whisky shops and bars in Japan than me is you Mac. Interesting, I am looking forward to try the Yoichi 10-y……In 10 years from now 👍. Great video as always
Me and you both my friend! Hopefully by that point there will be a 20-year available! Kanpai!
Strip club whisky..... You can see it and you can want it but you can't touch it ! Will be a flex bottle for collectors who never open it.
Luckily, with the majority of bottles going to bars and restaurants, people will get to try it... unscrupulous venue owners notwithstanding. Kanpai!
@@KanpaiPlanet Yeah try it at strip club prices ! ;-)
🥃🥃🥃
Thanks for putting out this update, Mac!
My pleasure! Please share it far and wide, and consider supporting Kanpai Planet at buymeacoffee.com/kanpaiplanet. Kanpai! 🥃🥃🥃
I suppose we should not be surprised that Nikka has gotten this right before Suntory
They have essentially adopted different strategies. At least Nikka had the guts to admit that they don't have enough aged stock and decided to effectively take 15 years out of the game. Suntory were too proud to make such an admission.
24/24 Jeffs as always Mac. Top tier stuff 👌 seems a suspiciously good price for what could be sold like gold. Great use of the Peep Show tune 👍
I teased the Peep Show scene change jingle in my Whisky Festival in Tokyo video and you were the only one who noticed it. I thought I'd double down with this one, and I'm knew you'd pick on it because you're a legend!
Brilliantly informative video as always.
£53!!!! Here’s hoping!!!!!
Nikka Coffey Malt and grain can still be had in the U.K.
it takes years to build a reputation and a tiny amount of time to ruin it!
At least they seem serious about rebuilding their reputation.
I respect the effort that Nikka are putting in. They have been a little more gracious in their (subtle) admissions that they were caught out, and they have been trying to deliver. This is a start, and it is exciting to see them begin to get back in the game.
It is always exciting to see age statement on a Japanese whisky. Hopefully with increase production and new distilleries entering the game, there will be a downward pressure on prices!
Let's hope for lower pricing and higher availability! Kanpai! 🥃🥃🥃
One of the best press releases about a new release released this year! Trying not to get my hopes up too high because I'm sure it will be pretty hard to get but at least I can dream!
It will be very difficult to get unless you throw 💸💸💸💸💸 at the situation! Cheers for watching and commenting!
Hope it’s good! Although I don’t have hopes of getting one 😂
I don't think many do my friend, but with the majority of bottles going to bars and restaurants, at least you can try a dram. Kanpai! 🥃
I really enjoy the video and your sense of humor is awesome. Already can see the price of the bottle in the US hitting $200 or more. Secondary market folks clapping their hands))))))). On the other hand I'm going to see Nikka finally releasing something good. I think we are all looking forward to your full review of it.
Thanks so much! Review will come as soon as I get some in my hands as it were! I think $200 is a very conservative estimate for US secondary market pricing. I'm thinking more 10x that minimum. Best just to enjoy the fact it is it there and wait for more Nikka to got the shelves over the next few years.
Thanks for shining a light on this, Mac.
Slàinte mhath / Kanpai
Thank you sir. Please share this one far and wide. I think it is very significant for Japanese Whisky.
PS You know when a channel is successful when adds (not your fault I know my friend, I get some too in mine) come not only at the beginning of a video but right at the middle of it ! Anyway a great video stays a great video ! 😉
Thanks Greg! If only creators got more of the share of these ads, it would be less of an issue. Kanpai!
@@KanpaiPlanet I absolutely agree...normally you should have the right to be monetized, but as my channel isn t eligible i don t knowhow much they take from that...
They will sadly be taking 100% of that. Time to get you to 1000 subscribers, although believe me at my level it really is not much per day at all.
Thanks for the great info!
Thank YOU for watching and commenting. Kanpai!
I guffawed at those X sounds at 3:18
Glad you enjoyed them! They have made a triumphant return to Kanpai Planet in time for the 'triumphant' return of Yoichi 10!
Make Nikka Relevant Again - love it hahaha. So many good lines in this video, Mac. Really excited for this, but not looking forward to only being able to get one at a HUGE mark up on the secondary market (and that’s IF I even see one available). As always, really entertaining and informative stuff!
It will be interesting to see how many do end up on the secondary market given that Nikka want the majority in bars and restaurants. Thanks always - this one was written in a couple of hours last Friday morning but then had a looooong passage to conception! Please force all your friends to watch it! Kanpai! 🥃🥃🥃
@@KanpaiPlanet certainly will! I kind of prefer this to having people flip them for insane amounts of money. At least we know they’ll be opened and appreciated. Impeccable quality considering the quick turnaround. Will do!
Thanks so much @jammose. I couldn't agree more. Let as many people as possible try a dram. Definitely in line with the demystify, democratise and help you discover the world of Japan's drinks philosophy of Kanpai Planet!
Your enthusiasm and editing make these videos so engaging and fun to watch. As a US whisk(e)y lover, Japanese whisky seems rather difficult to get into. Seems like there is a fair bit of smoke and mirrors.
Hey! Thanks for your kind comment. To understand some of the smoke and mirrors, check out the Kanpai Planet back catalogue for some videos about Japanese Whisky standards.
Hopefully the other content here helps you learn more about it. The First Hibiki video, Yamazaki 18 and the Nikka Whisky playlist are all good places to start.
Please consider supporting Kanpai Planet at buymeacoffee.com/kanpaiplanet
Kanpai!
Sad to hear that Yoichi 10 won't be sold in the gift shop at the distillery as I will be going there in 2 weeks.
You'll have a great time Alan. Enjoy!
FYI, 30 July is your last chance to see the coal-fired still in operation. Distillation restarts 5 September.
@@KanpaiPlanet Thanks Mac -- great video from start to finish! Love the Dr. Who opening!
Kanpai!
Interesting and enjoyable video Mac. Needless to say that if ever this (and other ) age stated whiskies reached Europe they would be more than handsomely priced. Maybe we’ll be seeing more Japanese whisky with age statements in the coming years at affordable prices, won’t hold my breath though. Cheers Mac .
This is definitely a start. As in Europe, ts mainly higher age releases that have seen significant prices rises due to higher demand and lack of supply. Part of this demand is due to speculation on secondary pricing - if secondary pricing falls this should lessen this part of demand. Demand for high age statements, 15 and above, has never been so high. unfortunately this means that pricing will remain high however the signs of a slow down in increasing prices have started to appear.
Hey Mac, would you consider doing a video on Japanese whiskies that are over-hyped overseas? Nikka Gold & Gold comes to mind. Got it as a gift, which was $50 AUD at the airport duty free shop, but in the second-hand market in Australia, it sells for $500+
I know it might be a hard to do, considering that these whiskies are otherwise affordable where you are in Japan.
Or maybe a reaction video to eBay and other whisky auction site listings where you have seen Japanese whiskies go for outrageous prices. Not sure if it'd ruffle a few feathers, but thought I'd pitch the idea to you.
That Hibiki Blossom Harmony 2021 that you reviewed is now selling for anywhere from $800 AUD to $1400 AUD in Australia.
Hey there! This is a good idea - I just have to think of a good way to structure the video! 🥃🥃🥃
yes!!!!!!!!!!!!
Kanpai! 🥃
Absolutely incredible video! How do you do it? 乾杯
Like a good whisky it takes time, and lots of patience while editing! Thanks so much for your kind and motivating comment!
I hope so much it will taste like Yoichi NAS does now, because it took me alot of time and money to find a good whisky that scotch should actually taste like. Like what my grandpa and grandma's favorite scotch did in the 70's....yes I do remember what it tasted like.
The former Yoichi core range was very popular and one of the reasons was that Scotch influence, so let's see what this new one is like!
@@KanpaiPlanet Would you say that the former age range Yoichi, for example the 10 or 12, tastes similar to today's Yoichi NAS?
I answer that very question in the follow-up video!
Finally! 😀
It is GREAT to see this happening!
Yes I heard this good new from you about a week ago mac!!! 😉
There only 150 bucks a bottle ATM here in Sydney oz!!! Yep expensive down under!!!!
Everything is expensive even here in Japan, unless you get lucky!
@@KanpaiPlanet 100% gotta wait for the good deals when there on!!!! 💪🏻
We're biding our time my friend... 🤓🥃
@@KanpaiPlanet there on here at times Nikka Coffey grain was 20 bucks off 3 weeks ago so I grabbed one!!!😎🤙🏻
Nice work!
That's great but Japanese whisky is so expensive I can imagine this bring out of reach. Cheers.
It is indeed very pricey, even here on the ground in Japan. I do wonder though if, with global pricing the way it is, if we are ever going back to the 'good old days'. Thanks for watching and commenting!
You definitely earned a sub!
I think Nikka From the Barrel started my love for Japanese whisky so I have a bit of a bias towards them in general, but it's also become expensive here in the states (Nikka FtB is around $80, Yoichi is around $90, and now Suntory Hakushu 12 is $150). Nevertheless I hope we see this Yoichi 10 in the US sooner rather than later.
PS. Although Japan is closed to travel right now I've been planning a trip and want to try some Japanese whisky we can't get in the states. Any recommendations?
Thank you for watching, commenting and subscribing!
For recommendations, check out the rest of the content on the channel. You'll find some good ones!
Please consider supporting Kanpai Planet at buymeacoff.ee/kanpaiplanet
Kanpai!
$80 US as sold in Japan for the Hakushu 12 is damn near reasonable. I can have a whole bottle on the US west coast for the measly price of $200.
Let me be soft spoken, diplomatic, even-keeled, balanced voice of reason: I will NEVER buy a 10, 12, 15, or 18[?] of whisky anything for $200. I don't care if Japanese Whisky announced single barrel whisky made with ancient scottish barley, malted inside a Civet's coffee infused intestines.
Best not to check the prices the new craft distilleries here are charging for their 3-year old bottles... and that's right here on the ground in Japan, let alone overseas!
I wish I could get one....
With most bottles going to bars and restaurants, it is sadly going to be very costly to get a bottle methinks.... good luck!
They will take my money with a smile.
💸💸💰💰🤑🤑
@@KanpaiPlanet lol. I can only imagine it is going to be bloody expensive.
In secondary, or overseas, it will not be cheap at all!
Just as an update - it looks like you can preorder Yoichi 10 through Dekanta. Huge mark up on the price though - about $450 USD. Would rather wait until going to Japan or the new year and trying my luck then as I couldn’t justify that kind of money for a 10 y/o whisky!
"Huge mark up"... as always! I'm actually surprised it is 'only' 8x, and not a lot more! I agree that it is best to wait.
Damned, my long comment did disappear after a false manoeuver ! Ok will make it quicker then, sorry...Great job of summerizing the situation regarding what is my favorite active distillery worldwide..I'm sure (as you warned us here) that prices for this will be over 100 €, and availability very difficult outside the "CHR" as we say here (hotels, bars, restaurants) so I'm a bit disappointed & frankly do not understand why Asahi is in such a rush ...Initially they were talking of "2030" as a minimum date for the return of the age statements...so why release something that will be more limited than before the 10 yo was ? Make more money ? Also me I wouldn't have titled "...Age statements are back" but "an age statement is back" as I suspect they will make us wait longer for the 12 yo, but who I am to make such as guess...? Apparently Asahi's decisions defies any "reasonable logic" (ok forget that rant)...Anyway thanks for the always very detailed & nicely edited video ! Kanpaï 🙏🥃
Great points as always Greg. As you now, video titles have to be punchy on UA-cam, so can't capture every nuance. This is clearly a marketing move by Asahi/Nikka. Not a money making move, given everything happening in Japanese Whisky. I regard it as a positive. At least, as I said in the video, it's a start. Thanks always, and Kanpai!
@@KanpaiPlanet I agree, Mac, it is marketing, I m just a bit frustrated they (at least for the first new release) gonna make this hard to get so generate some frustration, but sure, I m with you, better this than only one core range reference and super expensive special finishes releases...
As always we are on the same page. It's also good that the majority of bottles will go to bars and restaurants, meaning more people will get to try a dram, at least here in Japan.