Integrated Marketing Campaigns - An introduction
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- Опубліковано 23 сер 2024
- An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional activities using an integrated marketing communications approach. This video is aimed at marketing management students.
Thank you for explaining my entire semester in 10 minutes.
Dear Koketso Diana Mothobi. You are welcome. I am pleased to hear that you have found the video to be a fitting summary of your semester. Best of luck with the rest of your studies.
This is the only video that has helped me grasp IMC.Thank you
Dear Sitwala. You are very welcome. I'm glad to hear that my video has been helpful in your learning 👍 Kind regards, Tine
This video is the best summary of IMC that I have ever seen. Great work and thanks for this wonderful video.
Dear Bisham Persaud. Thank you for your feedback. I am glad to hear that you found the video useful.
what a great video! now I know how to start my assignment. many thanks
I'm glad to hear that the video was helpful. Thanks for leaving a comment. Regards, Tine.
Thank you for this tutorial. It helped to sum up IMC in a way that is easily understood
You are very welcome 👍 I'm pleased you found the video to be a good summary of IMC. All the best. Regards, Tine.
Thank you so much,i will wait for your new videos God bless you.
Best IMC lecture I’ve come across so far
I am really pleased to read your comment. Thanks. I am glad you found the video useful. All the best. Regards, Tine
Best IMC summary, thank you :)
You are very welcome. I'm glad you found the video useful :). All the best. Regards, Tine.
Thank you for adding knowledge to my studies
You are very welcome. I'm glad you find the video helpful. Thanks for your comment :). Regards, Tine
thanks Tine, this video is very clear about IMC, I'm really interested in the way that you share by lively images
Dear Tuan. You are welcome, and thank you for your comments. I am pleased to hear that you found the subject interesting and the video useful. Regards, Tine
Excellent videos, nice support to my learning process!
Thank you for your feedback. I am pleased to hear that you find the videos helpful in your learning process.
Super. @Students - Watch and get knowledge!
This video is absolutely brilliant! Very enlightening. I'm curious though; what software did you use for the presentation? was it adobe captivate?
Hi Zukky, thank you for your feedback. I am pleased to hear that you found the video useful. I use videoscribe for the graphics part and camtasia studio for putting it all together with sound recordings. Videoscribe can be a little tricky for larger productions though, so I often create the videos in several parts (creating separate scribes) and then put them together in camtasia afterwards. I haven't tried adobe captivate.
Thanks Tine, that's good to know.
Clear and concise tutorial. Thanks
Diane Winbush Hi Diane Winbush. Thank you for your comment. I am glad you found the video helpful. Regards, Tine.
You are welcome. Great tutorial
Great video, I have learned a lot 🙏
amazing
Thank you. Regards, Tine.
thank you so much god bless you plz make more video abt marketing
Thank you for your comment. I am pleased to hear that you find the videos useful. I will make more videos about marketing during the coming semester.
thank you so much!!
You are very welcome. I'm glad you found my video helpful. Regards, Tine
Insightful. Thank you
You are welcome, Ralph Dinko. I am pleased you found the video of use. Regards, Tine.
You are amazing
It is helpful
Great job, interested to share more info with you or work with you :)
How come a discount voucher is not a good way to increase customers? I think in addition to making Online and offline reviews having a discount voucher is a good way to promote and "steal"
Dear Ahmed Zain. Sorry for my delayed response to your comment. You are absolute right, that a discount voucher could be one way of promoting and "stealing"customers. The point I want to make with the video is that before coming up with possible solutions (promotional campaigns), it is advisable to consider the different factors mentioned in the video. So that we make well informed decisions, and in order for a campaign to be integrated, we must think about how each element of a campaign work together. Thus making it integrated. Discount vouchers could certainly play a role in an integrated marketing campaign. I hope this answers your question. Thanks again for your comment. Regards, Tine Wade.
I think in this video,prospects of the target market segment are performance-based buyers who will choose quality over price and a premium pricing strategy will help in profile positioning and favourable perceptions of the restaurant in mind of the target market based solely on price.
@@TineWade It is so generous and energetic of you to engage into each and every conversation performing a nice thoughtful exchange. See you around.
Thanks for the video but you didn't talk about how
You are welcome. With the aim to introduce how to plan IMC, I use a few examples, and conclude on a few key points of how to make a campaign integrated. This way, it is only meant to serve as an introduction to the subject, and further studies and practice is needed to master the art :). I hope you gained something from it and that it might have sparked your interest in the topic. Regards, Tine.
Very long video, did NOT have time to watch this during our 3 minute discussion... Heavily disappointed...
I also agree