How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch
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- Опубліковано 14 тра 2024
- There's a lot of moving parts when you're working on a marketing campaign and it can feel overwhelming if you haven't mastered this art yet. A campaign launch requires a lot of planning, time and patience.
In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.
TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE
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🙋🏻♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on UA-cam. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
#marketingcampaign #digitalmarketingcampaign
Success of a marketing campaign depends on many factors, but no doubt - one of them is how well you plan it. It's important to have a roadmap when you're planning your campaign launch and ideally, make sure you cover all steps.
This is literally the best video on how to develop a marketing campaign. It is so simple, clear, and well explained, 100% recommended!!!
Thanks Camila, this is great to hear!
I totally agree the best explanation and yet so simple. Can you send me this pdf.
Thanks
Have been blessed. Listened to you and my team
Thank you! This was so helpful for my assignment of CRM! You are amazing!!!
THIS WAS SO helpful for marketing interviews THANK YOU!!!
Amazing content, explained in such an amzing way! Thank Youu
this was so helpful thanks bud
This is amazing! Thanks so much for your sharing
Such a great educative rich video! Thank you so much
Boo thank u for this! I needed this refresher :)
🙌🏼🙌🏼🙌🏼
Love this! Thank you! Also just signed up to be on the Break into Marketing wait list :)
Thank you as well! ❤️ I have no idea when the next cohort will happen but will be good!
Liked and Subscribed! Learned so much in 15 minutes. So grateful for you. Blessings to you! 🙌🏾💯💜
🥳🥳🥳
l am new in it but never fell that its hard you explained it so easily that l am thinking about it more
Thank you so much 👏👏👏👏👏
This is exactly what I was searching for. Very clear, structured and organised info.
Glad you found it!
This is great thank you for taking the time to explain the campaign process
Glad you benefited from it!
Hey Elif! This was actually such a useful video. I'm in the process of launching a podcast and a live stream show for my company and the step-by-step process you broke down really helps to create a methodology behind the madness for me.
Thanks again, looking super forward to your next videos Elif! :)
Thanks Alif! Glad it clarifies the steps - good luck with both launches, very exciting!
Though I'm more of a finance guy, the video looks informative for those initiating a marketing-related career. All the best Elif :)
This was one of the most useful videos I could find in regards to this topic. Thank you so much!!
Thank you for watching and commenting! Glad it was helpful!
Amazing!!
Thank you so much :)
This video is great! Working on my first campaign ever and this helped me beyond what I imagined! Thank you very much Elif. I recommend this.
Great to hear! Thanks for sharing your feedback. Good luck on the campaign!
Thank you so much, Elif! I just got a case study of a company asking me preparing a digital marketing campaign plan. This became very useful right on time!
great timing :)
Thank you again Elif for this VERY useful content ... and yes I would like to learn more about how to create a strategic writing guideline for all assets (#9).
Thanks for leaving a comment Alcy - glad you found it useful.
Yessss!! 👏 this is playbook I’ve been looking for. It’s really hard to know industry best practises when you are self taught! Great content, thank you.
Please do a video on strategic copywriting guidelines for all assets!
will do! thanks Jordana :)
Here we go: ua-cam.com/video/4EqhVHa-l94/v-deo.html
This was so clear and helpful thank you!!
You're so welcome! Glad to hear that.
You rock girl! I really love your content.
As a Marketing Sudent this video is really useful. Thank you for helping us and share your knowledge, I really aprecciate this.
thanks a lot for commenting! glad it's helpful! 🙌🏻
please feel free to share with anyone who you think will benefit from this.
Great make a Digital Marketing Campaign Plan and step-by-step guide to successful campaign
I love how detailed your video is. Now Im more structured on how to launch my marketing campaign for my brand. Thank you so much!!!!!! 😘🥰
You're so welcome! Thanks for sharing this with me.
This was amazing!
Wow! This is fantastic. Thank you so much.... I am working on a mini campaign and this is going to help me smash it.
Go for it!!! 💥
Greatly explained and very helpful 🙏🏽👏🏽
Glad it was helpful Shivam!
greatttt!!! video. I'd definitely like to hear about the strategic writing guideline, as i think it may be my weak point. Thanks one million !!!
I made a video about it Keturah - check it out here: ua-cam.com/video/4EqhVHa-l94/v-deo.html
This is soooo valuable. I appreciate your effort.
I'm so glad to hear. Thank you for sharing your feedback Cecil.
This was so helpful, thank you
You're so welcome!
Excellent content. I liked and subscribed!
you're SOOO good. love it
Thank you. 🌹
very useful & to the point! you're very soothing as well
This was very informative and very helpful. Thank you so much Elif. Take love.
So glad! Thanks for commenting!
Hey! That was a very useful video thank you
I really love your contents
Definitely following these steps!!!
let us know how your campaign launch goes!
very useful thank you
Thanks elif
Super, thank you very much Elif!
❤️❤️
This is an amazing outline and thank you for sharing! Wondering if it's available to download along with the other documents (Editorial Calendar, Media Plan etc.) mentioned in your video?
Thanks Jean-Marc. I have a downloadable checklist yes :)
Here you go: elifhiz.com/how-to-make-a-digital-marketing-campaign-plan/
Thank you! Super helpful
Glad to hear!
Older video but still so valuable! Question do you have the screen share document with the steps in a download format ?
This is excellent!! So informative!!!
Thanks Brandy, happy to hear!
nice video and appreciate it!
Saving this video to refer to throughout building y first campaign!! 🙌🙌☺
Wonderful! Thanks for watching!
Thank you for this video!
You are so welcome!
great content helped my digital marketing campaign report.
wow thank you this was so helpful!
I'm so glad!
thank you elif for sharing very nicely explained.
My pleasure!
It was really helpful! Thank you :)
You're welcome!
This video is really good👍
this was really helpful! thank you
Tha ks for watching!!
this is a helpful video. looking forward for a practical demo of a marketing campaign
Hmm i’ll think about how i can demonstrate that in a video but will keep in mind.
Miss Elif you honestly deserve an award for this 🏆🥇🏅🎖 you truly have helped a lot, thank you so much!🙏🏾
You are so welcome! what a lovely comment to see, thank you!
It was crystal clear. thanks a million
great to hear! thank you
great to hear! thank you
Thank you so much for the efforts you put on this video!!! I am a Digital Marketing master graduate and currently im offered an opportunity to work for university as an internship program, which i am asked to create a marketing campaign within a certain timeframe. This video is perfect for marketers especially marketing graduates for revision or for work use, thank you again!
Very happy to hear it was helpful!
thankyou so much
My college uses this video as part of the course instruction! Thanks for the info
Oh wow! Glad you’re here! Mind sharing which college?
@ Liberty University!
This was really helpful. Thanks:)
Thanks for the feedback!
Very well explained. Thanks for sharing this
Thank you!
Thank you
This is really helpful for me who want to enter marketing field, thank you!
Thank you too!
I would love some training. I love your videos
Love your content 🌻
Thank you ❤️
You're beatiful and well explanation
This is so helpful. Do you by any chance a guide or planning one post the launch, namely on optimising and reporting etc..
Great video! Have you done a video covering Strategic Writing Guidelines? If not, will it be something that you’ll might cover soon?
Nice videos and very good knowledge in Marketing. You mentioned project management tool , which ones do you suggest or know that firms use? Also do you recommend a KPI resource education book or video that you benefitted from? Thanks.
Great content as usual :) could you maybe do a video about prospecting and how to get more clients?
Thanks for suggesting! Will plan for it!
Very interesting
Amazing content!
🤗🤗
very helpful thank you
Thanks for commenting too!
I like💖 your video, please make a video on social media marketing🙏
Thanks Sister 😀😀
This is so useful as a ibs (internatinal business studies) student, i have a upcoming assesment of a long period and i have to make a marketing campaign about ready-to-eat meals, and i had a hard time actually finding out what exactly a marketing campaign is, because of corono and school i think we didnt get enough education on this topic.
But ur video is so helpfull! Thank u so much u dont kno how much i appreciate you, so i have a question what website are good to use to make marketing campaigns that have templates who are free,
So informative video , thank you for sharing :)
Lovely video, I am starting my marketing career, your video helped me alot
Great to hear!
Hi Elif! Totally loved your video! Very simple, great points to cover when creating a Marketing Campaign! I was actually curious, when presenting a plan to clients, what is your recommended way to present? PDF, Email, Google Docs, Print, Team Management Software, etc. Really curious to see what best way to present my plan and keep my client updated without a bunch of back and forth unorganized texts or emails
well... seeing this comment nearly a year later but I typically prefer Docs to layout my ideas. If it needs to be more presentable, then Slides.
Hey Andrea! I would like to ask a few helpful questions about a plan.
Would you show me a few of your campaign plans actually i am new into this and on a learning phase so i want to exactly know and see how does the campaigns look like? i mean is there any chart or what and how do we represent to our clients. i would be really thankful to you dear if you will share it on my email. i just needs samples for help.
NOTION!
Simple, clear, and to the point, Thank you very much!
Thanks for watching!
I'm currently a marketing student in Philippines. Your videos in marketing can really help me in the future. Thank you!!
amazing, happy to hear that Alene!
Great video, thank u Elif :)
Glad to hear! Ty as well!
Hi , that was something I'm searching for. thanks for your all efforts for creating this awesome video. could you please say where could I find the notion page you have used int the video?
It’s in this package: elifhiz.gumroad.com/l/marketinghub
How long would you allocate yourself to complete this marketing campaign plan? This is incredibly helpful and has been the basis for my very first campaign to my first client so thank you
very helpful
Glad to hear that!
This is great thank you! Exactly the breakdown I needed!
What would it take to get this document sent over? Greatly appreciated 🙏
Glad it's helpful Stephen! I'm working on a downloadable document and will be ready to share soon. I'll ping you in this comment when it's live.
Informative and insightful video. Should you however, make the presentation in a power point format, the words were too small read. Many thanks
Great Video
Thanks Hamed!
Hi this is very helpful ! I was hoping if the kit is still available! I can't find the link in the description bar :c 13:17
Thankyou ma
My savior lives
This is top-notch in every aspect. I recently enjoyed a similar book, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
All of new uploaded videos are added in Playlists? Or there àre some that is not in the ppaylist I'm currently binge watching your playlists its extremely informative
They should all be in playlists 👍🏻
I LOVE YOUR ACCENT!
First time I ever heard that! Thank you!!!
I would love the document
Hey dear, could you please show us any of your created campaign plan as i am about to apply for a campaign planner but pretty confuse what actually i need to write or make ? i need an idea.