How To Use Target Segmentation

When you have a solution to a problem, chances are there's a market for what you have...
But not everyone in that market is created equal.
Different groups within the market (otherwise known as market segments) have different motivations, needs and desires.
More often than not successful brands uncover more specified groups within the market they're targeting, in order to cut through the noise with more direct and specified messaging.
And this is the undeniable benefit of segmentation.
Relevancy is half the battle.
If you can speak more specifically to their journey, you'll cut through the noise, grab their attention and land on their radar as a legitimate option.
What's the market you're targeting and have you identified segments within that market you can be more relevant to?
Find the full video on the Brand Master Academy YT Channel “How To Identify Your Target Market (Audience Research Process)"
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