Screen Printing Pricing Myths

Ben Walker gives us his thoughts on pricing breaks and how much to charge for screens.
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[@rhinofart89]

A permanent pricing matrix is not the same as a temporary loss leader type special

[@chippewarnation7467]

Bruce, do you believe the price matrix y’all created is still a accurate way to still price jobs? It’s currently what I use.

[@CoryFloodwayPrintCo]

It’s less accurate then pricing each quantity individually. I think that’s why people use price breaks, it’s just simpler. It creates the weird grey areas where 48 is cheaper than 50 but saves all the headaches of figuring out how much 41 is, or 42, or 43. All quantities in the range as the same price.
There’s tons of ways it would be better to not have price breaks. But it comes at the cost of simplicity for both us and our customers.

[@printavo]

Good data in = good data out, it's the same calculation! Could you see how your actual financials align with your goals?