Screen Printing Pricing Advice From 8 Industry Experts

How should you price your screen printing? How much should you charge for custom t-shirts? This is not an easy question - it comes up again and again in Facebook Groups, at trade shows, and in discussions with print shop owners with businesses of all sizes.
Longtime screen printing industry veterans and experts Mark Coudray, Richard Greaves, Mike Chong, Ryan Moor, Brett Bowden, Scott Fresener, Rick Roth and Charlie Taublieb weigh in with their advice about how to approach pricing your screen printing.
The odds are good that you're struggling with screen print pricing. It's a common headache. There's no magic bullet - you really do have to price for your shop and your customers. Accounting for your costs is tricky - they can vary tremendously from season-to-season - and customers expect custom products to be fast, easy, and cheap. So what should you do? One thing is clear: you do not want to be the cheapest.
As the saying goes, pick two: cheap, good, fast.
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