Introduction to Operations Strategy

In this #POM4all video, Prof. Torbjørn Netland explains what an operations strategy is and why it is important. The video is made for an introductory course in Production and Operations Management. Feel free to use all #POM4all videos as you please in your studies and lectures:)
Further reading:
Baudin, M. & Netland, T. (2022) Introduction to manufacturing: An industrial engineering and management perspective, Routledge, New York. Forthcoming
Hayes, R.H., Wheelwright, S.C., (1979). Link Manufacturing Process and Product Life Cycles. Harvard Business Review, March-April, 127-136.
Hill, T. (2000). Manufacturing Strategy - Text and Cases: Palgrave.
Boyer, K., Swink, M., & Rosenzweig, E. (2005). Operations Strategy Research in the POMS journal. Production and Operations Management, 14(4), 442-449.
Beckman, S. L., & Rosenfield, D. B. (2008). Operations strategy - Competing in the 21st century: McGraw Hill.
Slack, N., & Lewis, M. (2015). Operations Strategy (4th ed.): Pearson Education Limited.
#OperationsStrategy #StructuralDecisionAreas #InfrastructuralDecisionAreas #Course #POM #Production #Production #CompetitivePriorities #CompetitiveCapabilities

[@sundargayu2010]

Hi, Very nice videos and nicely executed. A small suggestion, it would be great if you can also provide some good references at the end. Just in case someone wants to explore the topic further. Keep up the good work and keep producing more such videos.

[@pomethz]

Great suggestion. We will aim to add resources and links to the video descriptions. Thanks for your support!

[@petinesjayvees.4418]

thanks really hopeful and nice mustache

[@lukasreichart8978]

Hi, I think there is small error at 5:26, shouldn’t the titles of the two lists be the other way around? Facilities etc. are Infrastructural Decision Areas while Planning and Control are Structural Decision Areas?

[@pomethz]

Thank you! This is a valid question since we tend to equate infrastructure with buildings in everyday use of the word. Our use of "structural" vs. "infrastructural" decision categories are, however, aligned with the literature on operations strategy. One way to think of it is that Structural DA concerns the company's "hardware" (factories, IT equipment, etc.) while Infrastructural DA concerns the company's "software" (human interaction, planning, etc). Anyway, it's only one of several ways to look at elements covered by an operations strategy.