I Join his company in my struggling days for 12k salary p/m [At Keswana rajput (Kotputali), Jaipur ] & this guy talked with us at Deepawali 2023 but I leave after 2 months, Now I am running my own AI agency. Literally Viraj is genuine person ❤
Thanks for sharing such a positive feedback. Only think I don't like about these sauce, mayo companies is that they use transfat and use labels like hydrogenated and get away with it.
Hi - I am founder at Vedic Garden n was waiting for this episode since I saw a reel of this on insta. So much to learn for food startups like us. Btw my family is into fmcg distributiin busienss since last 80 years (1937).
Dear Ganesh, I just had to reach out after watching your podcast on UA-cam. I can’t tell you how much I learned from it - I was genuinely blown away. It’s easy to take for granted the work that goes on behind the scenes, but listening to you dive deep into the process really opened my eyes. Your constant recaps and how you kept bringing the speaker back to the basics - that was a game-changer. It made everything so much more relatable and clear. And then there was Viraj… Wow. His authenticity and honesty were so refreshing. You could just feel his passion. I’m not just a fan of his products now, I’m a believer in the story and integrity behind them. Thank you for creating such a powerful platform. Watching this has motivated me more than you know.
My few keytakeways from his viraj sir's journey 1. First get your product right then location(primarily for restraunt) 2. sales first system later 3. Firstly proof of concept later on proof of scale 4. Be frugal in necessities 5. Not compromise on food safety 6. Constant innovation in product and packaging Do you agree???
The first point is to have a father who ran a large company like Funfoods who was a pioneer in India then. That kind of money, market reach, experience and connections are his asset.
@@nishakushwaha284 because I didn't find much sense in the question you put in public. Although your points are correct, from a positive side I said that, there's no offense whatsoever
What a detailed podcast. I worked for one of worlds largest beverage company and was able to relate to every aspect of the discussion, which covered the nuances of all the verticals in the 2 hrs discussion. Appreciate the prework of Thinkschool and the openness of the guest Viraj
Bhai saab aap dono ne Veeba ki puri botal kholdi. I think his trust on his product is so high that he had no problem in speaking about it in such detail
Thanks Think school for bringing Viraj In. I hope someone from thinkschool or Veeba is reading this comment. We need the products in USA Market. We need it badly. At least start in NJ, the market is great and people will love the amazing taste.....
We have restaurant in poland and i completely agree with him on quality. we have the same rule since we started(2020), if the food which we are preparing/Serving, are we going to eat ourselves or will we serve it to our kids? If answer is YES, then it will go to customer otherwise we will prepare it again. it helps us to maintain quality and we never heard a single bad comment about quality of the food.
Think school not only teaches you about businesses but also motivates you to be better by talking or quoting underrated thinks or character/personality traits
Veeba is amazing.. he's absolutely right. We needed the subway sauces at home. Its like anyone who likes subway or similar sandwiches would love these sauces. And that is sort of a parallel indicator of potential of the sauce market. Thanks viraj. I say that as a pleased and satiafied veeba customer
i am from neemrana . but i don`t know where is his plant in neemrana . i am so glad to know that such a big company is running their inventory in our locality . such a great guy . lots of respect to him .
Viraj sir is soo humble in answering all the questions... May God bless him with more health and wealth...🎉... And, as usual, Ganesh is fast and precise....👏👏
A superb talk. Viraj has a very down to earth approach with no airs about him for his outstanding achievement. His insights in building a business and the nitty gritties of operations were illuminating. I love Veeba sauces and impressed by its range
This is genuinely one of your best podcasts and the founder himself was keenly explaining how he built the brand from scratch couldnt stop myself from watching it in one go
I have been intrigued by veeba for a long time. Thanks for bringing this perspective. Eyeopener for everyone. so many more learnings in distribution, how b2c works.
Super Serious Business Content presented in a very easy conversation. Thanx Ganesh for bringing Viraj & asking the right questions and Thanx Viraj for being so frank & brave in answering honestly & candidly !! Btw please add upi option in Thanks payment to make it faster & easier to complete payments.
What an amazing podcast. I have learnt each and every concept during my MBA days and this podcast felt like a recap session. Everything was spot on. Kudos to the Think School team and Viraj Sir. This is the best and most insightful business podcast i ever came across.
Thank you, Ganesh and Viraj, for this fantastic podcast! Viraj Sir, your insights into the food industry were truly inspiring. It's amazing to hear about the work you're doing and the philosophy that Veeba follows. You've set a powerful example of how a strong brand is built, and it’s something our country can truly be proud of
Thanks team for such efforts . I am commenting on at 37:22. I never listen to such detailing and even can't imagine if the manufacturing is so difficult...
Thanks Think School team for bringing Veeba's founder for feedback my family has used their products although good they should concentrate more on pricing and also quality can be brought to international standards for competition ❤❤❤
This 2-hour long podcast didn’t bore me; it was so interesting. Viraj is such a fervent entrepreneur. Ganesh, keep bringing more great podcasts like this!
00:05 Veeba Sauce founder went from failed restaurant to 1000 crore business 02:07 Founder's success in building a 1000 crore sauce company 06:13 Transition from Merchant Navy to family business 08:52 Transition from failed restaurant business to successful sauce company 13:35 Importance of product and location in restaurant business 15:36 Focus on product quality and marketing instead of just location 19:34 Lessons learned from failed restaurant to successful sauce business 21:30 Frugality leads to financial viability 25:08 Identifying market gap and starting a sauce company without seeking parental help 27:00 Outsourcing vs building in-house 30:48 Manual intervention in manufacturing increases overheads 32:38 Maintaining high hygiene levels is crucial for a successful business 36:26 Importance of maintaining hygiene in food manufacturing 38:34 Emphasizing the importance of in-house production for quality control 42:58 Food safety is non-negotiable in the sauce business 45:04 Consistent quality leads to greatness 48:56 Viba started as a quality sauce company to stand out in the market. 50:54 Veeba focuses on catering to the premium market and not being a me-too company 55:10 Diversifying upscale products usage 57:14 Building Veeba as an aspirational brand despite challenges 1:01:38 Challenges faced in establishing Veeba Sauce 1:03:45 From struggling to getting big clients like Domino's, KFC, and Taco Bell 1:08:01 Quick Commerce gaining more sales over e-commerce 1:09:53 Strategy of starting with salad dressing for a brand's success 1:14:04 Maintaining low gross margins to deter competition 1:16:00 Key factors for a successful sauce company 1:19:38 Challenges in distributing sauces in India 1:21:33 Challenges in appointing distributors 1:25:38 Faced cash shortage, gave less stock, gained trust 1:27:46 Building trust with retailers is crucial for long-term success 1:31:51 Approaching retail requires significant manpower and financial investment. 1:33:44 Understanding the retail hierarchy in sales 1:38:46 Importance of consumer experience in gaining retailer's trust 1:40:48 Building a successful business based on customer demand 1:44:39 Established unique distribution system for efficient supply chain management 1:46:38 Understanding the consumer's influence on the market 1:50:46 Importance of feedback in product development 1:52:55 Stringent product testing in less than a month 1:56:43 Veeba Sauce has a structured approach to product development 1:58:43 Veeba sauces provide a healthier alternative for daily salads 2:02:45 Healthy gross and net margins for launching a new sauce 2:04:59 Veeba Sauce is not just a sponsor, but also an integral part of Master Chef India. Thank You
people actually spend time to watch 2 hr Videos now................ earlier ppl used to spend the same amount watching MOVIES............ Changing TIMES
This video's title should be '120 minute MBA'! Every aspiring entrepreneur must watch it not just once but 100 times to get priceless and practical insights. Thanks a lot Ganesh for bringing Viraaj :)
What an amazing podcast! Viraj's depth of knowledge truly shines through in his responses, and his achievement in building a 1000 crore brand speaks for itself on top of that Ganesh's insightful questions perfectly captured Viraj's real-world experiences, drawing out valuable lessons that only come from hands-on learning, not from books.
Hello Ganesh, Fantastic podcast. Thankful as always. It’s always fascinating to hear from the person himself than a case study . So much insight. Viraj Sir , hats off to you.
This podcast is incredibly insightful. I have great respect for Mr. Viraj for sharing his extensive knowledge with such clarity and simplicity. Really enjoyed the conversation.
My father is a retailer, i have always aspired to build a FMCG Company. I thought that I knew the GT but the way he explained it, it is so so well explained Like if you don't even know a single shit about GT , you would get to know 90-95% of what happens in GT whether it is the display, consignment, PDC, advance or else Absolutely loved it and noted all the key points.
Really good content, elaborate enough to cover all the aspects while short enough not to loose interest. Worth spending 2 hrs (1.25 x speed) of my time. Thank you all @thinkschool for your efforts. Keep creating more on these lines!
this is the most useful podcast i have ever come across. i had so many questions relating to distribution and RnD. Mr. Viraj has explained everything so detailed i am just blown away. this is a must for everyone starting a manufacturing unit. I am really really greatful of this podcast. i have a little selfish demand also is it is possible if you could bring in someone who could suggest how to automate the retail market, with all the liquid cash coming in how could you trust someone else to sit and still control its function while expanding business??
Brilliant one! Superb content. Great learnings. Each 5-6 minute has a note-worthy point. Viraj is such a sportsman; without any insecurity, he answered all the questions in the greatest depths possible. Many kudos to your well framed questions that brought such note-worthy insights to us. 😊
Think School brought the right guy for the podcast the company like Veeba can share a better insight of how to build a manufacturing company rather than giants
I am writing this based on my analysis of a successful business. If you have a great product like Viraj had, then it doesn't matter if he was running that business on the 3rd floor or deep inside a slum. In the food business taste is everything. If your product tastes good then it will be a success sooner or later. If you cannot keep your overheads at a bare minimum during the struggling phase then make sure that you have deep pockets at the beginning. Price is the next factor. If people are not eating your great product then ensure that more and more people eat it, even if it means that you have to give it for free.
One of the most informative episode of think school among others ....lots of take away points in sigke episode..and open straight forward talk shared by Viraj sir😊
Viraj has the Food Taste idea of PPL I think he should start a Food Outlet where he can Make Healthy Diet Food Along with his Innovative Sauces And dips idea. I think it will be a Boom business. As Tier 1-2 Cities are going for Healthy Diet and foods to eat .
Thank you for bringing the Veeba story from the founder himself. I have been a loyal Veeba customer since 2018 . I have moved to the US since 3 years - and without fail I carry their sauces each time I travel to India or ask a friend to get them for me. US market does not have good sauces which does not have egg and Veeba fills that need for me.
Thank you so much for your kind words! We’re thrilled to hear that our sauces have become a staple for you, even in the US. Your support means a lot to us! 🙌🏻
Yes even in Europe we don’t have much brands for vegan/vegetarian consumers, I got to know this brand only by this podcast (12 years ago moved to Europe) I will also carry when I visit India this time
Ganesh, you hit the ball out of the park with this podcast. Hope to see many more insightful videos where you invite founders and disect their business. This one was really interesting. Also your voice quality is amazing. It is extremely captivating and has the power to hold a person's attention. Good luck to you.
Hi Ganesh idk if you'll be ever reading this but it has been a long time since I am watching your business lessons even though I have no intention of opening one....i appreciate your hardwork and deep analysis of every sentence you speak. The veeba owner on this particular podcast taught me to be down to earth and never forgetting our roots no matter what. After watching this I am definitely going to leave Dr oatker and shift to veeba 😂 GREAT WORK GANESH, KEEP DOING IT, WISH YOU ALL THE BEST:)
I bought UA-cam premium subscription to listen to your podcasts in gym doing workout on my earphones.. Because that's the only time I have in my entire day and want to make the most of it. 😊
U r Gr8 Mr.Viraj. Inspirational story. Thank u Mt. Ganesh. (I am Puneri. Watched ur episode from Canada) I pray Veeba becomes MNC with 50k Crore Co. My wife started using this Salad dressing in 2018-19 at A.bad as an imported product looking at a large range of Veeba. Today, I see that great person is down to earth an Indian patriot. (not imported one) I would suggest u a Sauce I like. Korean " Gochujang" Similarly, very hottest "Capsaicin", we have to consume it in small drops. I enjoy both. This is my demand Viraj Sir in Veeba range.
How can something be 2hours long and still so interesting. I have seen these products countless times but never thought it grew into such a big brand. In fact the host Viraj was a brand by himself.
Hi I’m from culinary background and was a manager at QSR, the explosive growth of retail was due to the fact the consumers wanted restaurant taste in their home, every customer used to come and ask for sauce brand, that’s why they got so much success in retail. Coming to the innovative sauce which were tasty didn’t succeed only due to the fact they were not present in restaurant. Indian consumers don’t like new palette (they say they open to new taste but reality is different) that’s why they always order butter chicken/paneer, do pyaza, dal makhini whenever they go to restaurant.. Thanks, As always normally I don’t watch podcasts but was bound to watch this.. Great going Ganesh!!
This is one company that I knew nothing about. I bought a mint mayo from the super market and I fell in love with their product. I gloated with my friends on the product and all of them are customers. Congrats to the owner for making one of my favourite Indian brands. I was also reminded of all those Marketing texts at MBA towards the end. This was so Philip Kotler. Lovely conversation.
Saw this episode over ~7 days. Never felt lost for motivation to watch it, always wanted to squeeze time for it. Great job @ThinkSchool 👍 All the best Viraj sir for your benchmark setting venture 👏👍 Never purchased Mayo/Spreads in my life until Veeba happened. The emphasize that you had placed on the health quotient in your products is the reason why I braved up to test these ingredients in our daily life. That 1% sugar is spent responsibly in my last life 🙂
Honestly every podcast of yours is a great noteworthy learning, but this one has something that is gonna etch for a long time. Such a well crafted Q&A and a case study format. Thanks Viraj and Ganesh.
Best podcast session I ever watched. As Ganesh said really note worthy. Thanks a TON Viraj for sharing all the details. Only people who really trust their products can share this much details. Though I never tasted product ( I am in US) I can confidently say your product would be the best. Thanks so much once again. And Ganesh you are really amazing !!! You asked all questions and stopped in every turn to get the clarity on every point spoken , like an intriguing and intelligent student made us learn a lot through this podcast session. Thanks a TON to you and all the best for Think School…🙏🙏🙏
Ganesh, these interviews are great, they are the best classroom sessions. Viewers must SEE, both Dheeraj of Jumbo King and Viraj Bahl were down to earth ( while thay have reached a high level in business and life) , never shyed away from sharing the detail. Such a great virtue, I believe this trait is what sets the successful people apart. Never show off, ready to learn, ready to pick up and restart when you fail. I am sure even today these guys LEARN from anyone who has right things to say and not feel TOO BIG TO ASK OR LEARN. One thing tghat does not come up is...any one dreaming of starting a new business, while planning must make " what will I do if I fail" ' how will I get up and restart if I fail" part of the planning. Now we liosten to ones that are a success, but there are so many who failed too.....
Finally Finished this in 4 days ...so great team thanks again.. And this habit of ganesh like could you please elaborate it or I didn't get it is amazing keep this habbit so we can learn in depth....
👉 Check out Odoo- www.odoo.com/r/k2NJ
I Join his company in my struggling days for 12k salary p/m [At Keswana rajput (Kotputali), Jaipur ] & this guy talked with us at Deepawali 2023 but I leave after 2 months, Now I am running my own AI agency. Literally Viraj is genuine person ❤
Thanks for sharing such a positive feedback.
Only think I don't like about these sauce, mayo companies is that they use transfat and use labels like hydrogenated and get away with it.
Really appreciate sharing positive feedback about people if you feel so.. nowadays many are not willing to do so.. 👍
@@abc_cbaAlso, they use a ton of preservatives which can give cancer types diseases for the rest of our life.
What’s an ai agency?
What’s an AI agency?
Hi - I am founder at Vedic Garden n was waiting for this episode since I saw a reel of this on insta. So much to learn for food startups like us. Btw my family is into fmcg distributiin busienss since last 80 years (1937).
What is "Vedic Garden"?
A healthy snack & beverage brand
your ragi beet khakra is good.
@@anantdixit6637 thank you so much . much appreciated . 🙏
Dear Ganesh,
I just had to reach out after watching your podcast on UA-cam. I can’t tell you how much I learned from it - I was genuinely blown away. It’s easy to take for granted the work that goes on behind the scenes, but listening to you dive deep into the process really opened my eyes.
Your constant recaps and how you kept bringing the speaker back to the basics - that was a game-changer. It made everything so much more relatable and clear.
And then there was Viraj… Wow. His authenticity and honesty were so refreshing. You could just feel his passion. I’m not just a fan of his products now, I’m a believer in the story and integrity behind them.
Thank you for creating such a powerful platform. Watching this has motivated me more than you know.
Thank you so much :)
A successful self made entrepreneur has an aura and this man really makes me realise that. Such a strong presence and humility!
My few keytakeways from his viraj sir's journey
1. First get your product right then location(primarily for restraunt)
2. sales first system later
3. Firstly proof of concept later on proof of scale
4. Be frugal in necessities
5. Not compromise on food safety
6. Constant innovation in product and packaging
Do you agree???
What an podcast man,
The first point is to have a father who ran a large company like Funfoods who was a pioneer in India then. That kind of money, market reach, experience and connections are his asset.
It's your takeaways, why do you need others to validate it?
@@yashsuchak292 then you just ignore my comment, why bother to reply
@@nishakushwaha284 because I didn't find much sense in the question you put in public. Although your points are correct, from a positive side I said that, there's no offense whatsoever
What a detailed podcast. I worked for one of worlds largest beverage company and was able to relate to every aspect of the discussion, which covered the nuances of all the verticals in the 2 hrs discussion.
Appreciate the prework of Thinkschool and the openness of the guest Viraj
Coca Cola
Your words "I am ready to beg for getting work done" what a positive attitude towards work leaving everything behind❤
Bhai saab aap dono ne Veeba ki puri botal kholdi. I think his trust on his product is so high that he had no problem in speaking about it in such detail
Thanks Think school for bringing Viraj In.
I hope someone from thinkschool or Veeba is reading this comment.
We need the products in USA Market. We need it badly. At least start in NJ, the market is great and people will love the amazing taste.....
We have restaurant in poland and i completely agree with him on quality. we have the same rule since we started(2020), if the food which we are preparing/Serving, are we going to eat ourselves or will we serve it to our kids? If answer is YES, then it will go to customer otherwise we will prepare it again. it helps us to maintain quality and we never heard a single bad comment about quality of the food.
Your contact brother ,,planning to start restaurent bussiness in europe so need guidance
What's the name of your restaurant? Are you based out of Warsaw? If I ever fly to Poland/EU I'll love to eat there..
@@vishalsyoutube we are located in city called Opole which is around 400 kms from warsaw.
@@chiragmachhi3682 Opole, first time hearing it.. keep it up sir, cheers 🍻
IIM-UA-cam😅
This is the most insightful business content on UA-cam IV seen so far. Wow... really the blueprint of veeba's business 😅
Think school not only teaches you about businesses but also motivates you to be better by talking or quoting underrated thinks or character/personality traits
Fantastic episode. Really appreciate Mr.Viraj's open and honest answers and insights. Excellent work by Ganesh.
Veeba is amazing.. he's absolutely right. We needed the subway sauces at home. Its like anyone who likes subway or similar sandwiches would love these sauces. And that is sort of a parallel indicator of potential of the sauce market. Thanks viraj. I say that as a pleased and satiafied veeba customer
You made our day! Thank you for being a part of our community and for your kind words. 🙌🏻
i am from neemrana . but i don`t know where is his plant in neemrana . i am so glad to know that such a big company is running their inventory in our locality . such a great guy . lots of respect to him .
Viraj sir is soo humble in answering all the questions... May God bless him with more health and wealth...🎉... And, as usual, Ganesh is fast and precise....👏👏
A superb talk. Viraj has a very down to earth approach with no airs about him for his outstanding achievement. His insights in building a business and the nitty gritties of operations were illuminating. I love Veeba sauces and impressed by its range
This is genuinely one of your best podcasts and the founder himself was keenly explaining how he built the brand from scratch couldnt stop myself from watching it in one go
This is like a university not a school, very informative and knowledgeable ❤
Why did Ganesh dress up like a Food Safety Inspector, that came to inspect the Food Quality. Role Play for the Podcast😂
🤣 right after the show, he extorrted money from the founder
😂
Food inspector ko kitna ghus deta hain
Damn, such a wholehearted person, viraj is! Took almost a week to completely watch this, keep rolling! Thank you!
I love strawberry chilli vinaigrette Viraj be careful- the way Ganesh is asking questions, looks like he is trying to launch sauces.
I have been intrigued by veeba for a long time. Thanks for bringing this perspective. Eyeopener for everyone. so many more learnings in distribution, how b2c works.
Super Serious Business Content presented in a very easy conversation. Thanx Ganesh for bringing Viraj & asking the right questions and Thanx Viraj for being so frank & brave in answering honestly & candidly !! Btw please add upi option in Thanks payment to make it faster & easier to complete payments.
What an amazing podcast. I have learnt each and every concept during my MBA days and this podcast felt like a recap session. Everything was spot on. Kudos to the Think School team and Viraj Sir. This is the best and most insightful business podcast i ever came across.
Proud of Founders ... looks if we have few like him, we would soon be Number 2 economy
Thank you, Ganesh and Viraj, for this fantastic podcast!
Viraj Sir, your insights into the food industry were truly inspiring. It's amazing to hear about the work you're doing and the philosophy that Veeba follows. You've set a powerful example of how a strong brand is built, and it’s something our country can truly be proud of
Thanks team for such efforts . I am commenting on at 37:22. I never listen to such detailing and even can't imagine if the manufacturing is so difficult...
Thanks Think School team for bringing Veeba's founder for feedback my family has used their products although good they should concentrate more on pricing and also quality can be brought to international standards for competition ❤❤❤
The first podcast I see in ur channel .......brother brother U both are giving immense amount of Knowledge ....
This 2-hour long podcast didn’t bore me; it was so interesting. Viraj is such a fervent entrepreneur. Ganesh, keep bringing more great podcasts like this!
Request: Please invite alakh pandey sir and decode ed-tech and education system and pw
@thinkschool thank you
00:05 Veeba Sauce founder went from failed restaurant to 1000 crore business
02:07 Founder's success in building a 1000 crore sauce company
06:13 Transition from Merchant Navy to family business
08:52 Transition from failed restaurant business to successful sauce company
13:35 Importance of product and location in restaurant business
15:36 Focus on product quality and marketing instead of just location
19:34 Lessons learned from failed restaurant to successful sauce business
21:30 Frugality leads to financial viability
25:08 Identifying market gap and starting a sauce company without seeking parental help
27:00 Outsourcing vs building in-house
30:48 Manual intervention in manufacturing increases overheads
32:38 Maintaining high hygiene levels is crucial for a successful business
36:26 Importance of maintaining hygiene in food manufacturing
38:34 Emphasizing the importance of in-house production for quality control
42:58 Food safety is non-negotiable in the sauce business
45:04 Consistent quality leads to greatness
48:56 Viba started as a quality sauce company to stand out in the market.
50:54 Veeba focuses on catering to the premium market and not being a me-too company
55:10 Diversifying upscale products usage
57:14 Building Veeba as an aspirational brand despite challenges
1:01:38 Challenges faced in establishing Veeba Sauce
1:03:45 From struggling to getting big clients like Domino's, KFC, and Taco Bell
1:08:01 Quick Commerce gaining more sales over e-commerce
1:09:53 Strategy of starting with salad dressing for a brand's success
1:14:04 Maintaining low gross margins to deter competition
1:16:00 Key factors for a successful sauce company
1:19:38 Challenges in distributing sauces in India
1:21:33 Challenges in appointing distributors
1:25:38 Faced cash shortage, gave less stock, gained trust
1:27:46 Building trust with retailers is crucial for long-term success
1:31:51 Approaching retail requires significant manpower and financial investment.
1:33:44 Understanding the retail hierarchy in sales
1:38:46 Importance of consumer experience in gaining retailer's trust
1:40:48 Building a successful business based on customer demand
1:44:39 Established unique distribution system for efficient supply chain management
1:46:38 Understanding the consumer's influence on the market
1:50:46 Importance of feedback in product development
1:52:55 Stringent product testing in less than a month
1:56:43 Veeba Sauce has a structured approach to product development
1:58:43 Veeba sauces provide a healthier alternative for daily salads
2:02:45 Healthy gross and net margins for launching a new sauce
2:04:59 Veeba Sauce is not just a sponsor, but also an integral part of Master Chef India.
Thank You
people actually spend time to watch 2 hr Videos now................ earlier ppl used to spend the same amount watching MOVIES............ Changing TIMES
So much insight on how food is produced to shelf space. Thanks for the great podcast and veeba owner was also very genuine i think 😃
This video's title should be '120 minute MBA'! Every aspiring entrepreneur must watch it not just once but 100 times to get priceless and practical insights. Thanks a lot Ganesh for bringing Viraaj :)
What an amazing podcast! Viraj's depth of knowledge truly shines through in his responses, and his achievement in building a 1000 crore brand speaks for itself on top of that Ganesh's insightful questions perfectly captured Viraj's real-world experiences, drawing out valuable lessons that only come from hands-on learning, not from books.
Hello Ganesh, Fantastic podcast. Thankful as always. It’s always fascinating to hear from the person himself than a case study . So much insight. Viraj Sir , hats off to you.
Viraj enjoyed it as much as Ganesh enjoyed it & this made the podcast of 'only' 2 hours ❤
I am very proud of this company......bcz i worked for 3 years awsm....tym....lv u viraj sir🎉
This podcast is incredibly insightful. I have great respect for Mr. Viraj for sharing his extensive knowledge with such clarity and simplicity. Really enjoyed the conversation.
The Best Podcast Episode I have ever come across on youtube. Well done.
Really appreciate the depth of conversation. Learnt a fair amount about building D2C brand.
Nice episode, I watched in a single go, can't imagine getting hooked up for so long and not feeling bored and the runtime of a movie
My father is a retailer, i have always aspired to build a FMCG Company. I thought that I knew the GT but the way he explained it, it is so so well explained Like if you don't even know a single shit about GT , you would get to know 90-95% of what happens in GT whether it is the display, consignment, PDC, advance or else
Absolutely loved it and noted all the key points.
One of the best episodes of ThinkSchool!
Really good content, elaborate enough to cover all the aspects while short enough not to loose interest. Worth spending 2 hrs (1.25 x speed) of my time. Thank you all @thinkschool for your efforts. Keep creating more on these lines!
Amazing, Viraj was amazing and humble , thanks Ganesh for getting him on show 🎉
this is the most useful podcast i have ever come across. i had so many questions relating to distribution and RnD. Mr. Viraj has explained everything so detailed i am just blown away. this is a must for everyone starting a manufacturing unit. I am really really greatful of this podcast.
i have a little selfish demand also is it is possible if you could bring in someone who could suggest how to automate the retail market, with all the liquid cash coming in how could you trust someone else to sit and still control its function while expanding business??
Even if the podcasts are long but when the content is right, people do take out time to watch. Thanks for the great insights❤
Brilliant one! Superb content. Great learnings. Each 5-6 minute has a note-worthy point.
Viraj is such a sportsman; without any insecurity, he answered all the questions in the greatest depths possible. Many kudos to your well framed questions that brought such note-worthy insights to us. 😊
This guy is so humble !!
Think School brought the right guy for the podcast the company like Veeba can share a better insight of how to build a manufacturing company rather than giants
I am writing this based on my analysis of a successful business. If you have a great product like Viraj had, then it doesn't matter if he was running that business on the 3rd floor or deep inside a slum. In the food business taste is everything. If your product tastes good then it will be a success sooner or later. If you cannot keep your overheads at a bare minimum during the struggling phase then make sure that you have deep pockets at the beginning. Price is the next factor. If people are not eating your great product then ensure that more and more people eat it, even if it means that you have to give it for free.
I am also searching VEEBA when I am going to buy monthly grocery bcz product is damn good 👍
Your enthusiasm means a lot to us, and we’re glad you enjoy our sauces! Happy cooking! ✨
One of the most informative episode of think school among others ....lots of take away points in sigke episode..and open straight forward talk shared by Viraj sir😊
Viraj has the Food Taste idea of PPL I think he should start a Food Outlet where he can Make Healthy Diet Food Along with his Innovative Sauces And dips idea. I think it will be a Boom business. As Tier 1-2 Cities are going for Healthy Diet and foods to eat .
Wonderful podcast , really enjoyed watching 👀 it!!! Fantastic insights delivered, hats off to Mr .Ganesh for asking such amazing questions.
Thank you for bringing the Veeba story from the founder himself. I have been a loyal Veeba customer since 2018 . I have moved to the US since 3 years - and without fail I carry their sauces each time I travel to India or ask a friend to get them for me. US market does not have good sauces which does not have egg and Veeba fills that need for me.
Thank you so much for your kind words! We’re thrilled to hear that our sauces have become a staple for you, even in the US. Your support means a lot to us! 🙌🏻
Yes even in Europe we don’t have much brands for vegan/vegetarian consumers, I got to know this brand only by this podcast (12 years ago moved to Europe) I will also carry when I visit India this time
@@0roady2 surely do! You will not be disappointed
@@VeebaIndia looking forward to the day when you start exporting to US!
Damn bro, viraj cracked the real thing. And huge respect for ganesh for bringing this episode. Big respect
Ganesh, you hit the ball out of the park with this podcast. Hope to see many more insightful videos where you invite founders and disect their business. This one was really interesting.
Also your voice quality is amazing. It is extremely captivating and has the power to hold a person's attention. Good luck to you.
That was a fantastic 2 hours of business lecture with hands on experience. Wish your channel keep creating such content for us!
Mr Viraj great courage great resilience
Mr Ganesh wonderful research
Hi Ganesh idk if you'll be ever reading this but it has been a long time since I am watching your business lessons even though I have no intention of opening one....i appreciate your hardwork and deep analysis of every sentence you speak.
The veeba owner on this particular podcast taught me to be down to earth and never forgetting our roots no matter what.
After watching this I am definitely going to leave Dr oatker and shift to veeba 😂
GREAT WORK GANESH, KEEP DOING IT, WISH YOU ALL THE BEST:)
Thank you so much :)
Bahut hi badiya podcast
To be honest, I have seen their product more with street vendors
Really Great Podcast! So much concepts were discussed in practical viewpoint which I had learned only theorotically during my MBA!❤
36:29 sir whatever you are saying is not at all boring, instead it’s just filled with information, thank you so much 😄
Literally mind blown, such a real person he is❤
I think it's time for Think school to start a MBA programme
What a great marketer ,,even during podcast he let people try his product to loose weight,,learn alot from him
Amazing and excellent content with informative insights by Mr.Viraj. You are so honest and humble.Thank you .
This was my 1st video n this guest wa so knowledgeable n so much to learn frm Veeba !! ❤
I bought UA-cam premium subscription to listen to your podcasts in gym doing workout on my earphones..
Because that's the only time I have in my entire day and want to make the most of it. 😊
Viraj seems down to Earth and honest. That's rare to see in businessmen these days on camera.
Viraj is a great humble human being.
49:58 Plus plus meaning, positioning the brand at higher price segment then late also release products for lower price segment, best example: OnePlus
U r Gr8 Mr.Viraj. Inspirational story.
Thank u Mt. Ganesh.
(I am Puneri. Watched ur episode from Canada)
I pray Veeba becomes MNC with 50k Crore Co.
My wife started using this Salad dressing in 2018-19 at A.bad as an
imported product looking at a large
range of Veeba.
Today, I see that great person is down to earth an Indian patriot.
(not imported one)
I would suggest u a Sauce I like.
Korean " Gochujang"
Similarly, very hottest "Capsaicin",
we have to consume it in small drops.
I enjoy both.
This is my demand Viraj Sir in
Veeba range.
very very very deep ground level insights.
Salute to ganesh and Mr Viraj
we need more like this
Great insights !
great questions !
simply explained !
looking forward to long podcasts with great founders💯
How can something be 2hours long and still so interesting. I have seen these products countless times but never thought it grew into such a big brand. In fact the host Viraj was a brand by himself.
Thank you so much for making this video....and special thanks to Veeba owner for explaining step by step process. I have learnt a lot. Thank you.
Thank you so much thinkschool for uploading a 2 hr long learning
Hi I’m from culinary background and was a manager at QSR, the explosive growth of retail was due to the fact the consumers wanted restaurant taste in their home, every customer used to come and ask for sauce brand, that’s why they got so much success in retail. Coming to the innovative sauce which were tasty didn’t succeed only due to the fact they were not present in restaurant. Indian consumers don’t like new palette (they say they open to new taste but reality is different) that’s why they always order butter chicken/paneer, do pyaza, dal makhini whenever they go to restaurant..
Thanks, As always normally I don’t watch podcasts but was bound to watch this.. Great going Ganesh!!
This is one company that I knew nothing about. I bought a mint mayo from the super market and I fell in love with their product. I gloated with my friends on the product and all of them are customers.
Congrats to the owner for making one of my favourite Indian brands. I was also reminded of all those Marketing texts at MBA towards the end. This was so Philip Kotler. Lovely conversation.
Saw this episode over ~7 days. Never felt lost for motivation to watch it, always wanted to squeeze time for it. Great job @ThinkSchool 👍 All the best Viraj sir for your benchmark setting venture 👏👍
Never purchased Mayo/Spreads in my life until Veeba happened. The emphasize that you had placed on the health quotient in your products is the reason why I braved up to test these ingredients in our daily life. That 1% sugar is spent responsibly in my last life 🙂
Honestly every podcast of yours is a great noteworthy learning, but this one has something that is gonna etch for a long time. Such a well crafted Q&A and a case study format. Thanks Viraj and Ganesh.
Best podcast session I ever watched. As Ganesh said really note worthy. Thanks a TON Viraj for sharing all the details. Only people who really trust their products can share this much details. Though I never tasted product ( I am in US) I can confidently say your product would be the best. Thanks so much once again. And Ganesh you are really amazing !!! You asked all questions and stopped in every turn to get the clarity on every point spoken , like an intriguing and intelligent student made us learn a lot through this podcast session. Thanks a TON to you and all the best for Think School…🙏🙏🙏
This podcast with Viraj is a Goldmine 😍
Wow ab maja ayega business podcast 🎉😊
Loved this conversation! So many learnings which are relevant beyond business too. Keep up the good work Ganesh!
This was so granular level Ganesh, loved your questioning and as always didn't miss a minute of it.
It feels so good to see nice guys win in today's day and age. 🙏🏼🙏🏼
I just got a curiosity when I noticed that every food order I do. Every chain sends veeba sauces. And damn I'm impressed
Ganesh, these interviews are great, they are the best classroom sessions. Viewers must SEE, both Dheeraj of Jumbo King and Viraj Bahl were down to earth ( while thay have reached a high level in business and life) , never shyed away from sharing the detail. Such a great virtue, I believe this trait is what sets the successful people apart. Never show off, ready to learn, ready to pick up and restart when you fail. I am sure even today these guys LEARN from anyone who has right things to say and not feel TOO BIG TO ASK OR LEARN. One thing tghat does not come up is...any one dreaming of starting a new business, while planning must make " what will I do if I fail" ' how will I get up and restart if I fail" part of the planning. Now we liosten to ones that are a success, but there are so many who failed too.....
WHAT A GEM....VIRAJ....I WILL REMEMBER HIS NAME
Finally Finished this in 4 days ...so great team thanks again..
And this habit of ganesh like could you please elaborate it or I didn't get it is amazing keep this habbit so we can learn in depth....
I completed this in a day
Dude talks so much sense, am a fan..
Day by day I am improving my knowledge and English communication skill thank you ❤