The Best Way to Get Rich Running Jiu-jitsu Gyms -- Franchise Course (leaked)
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- Опубліковано 5 чер 2024
- You can contact us through the form on legionajj.com/ GO THERE AND FILL IT OUT TODAY!
Im making this video series on owning and operating jiu-jitsu academies for all the people who love jiujitsu and are looking for a vehicle to orient their lifestyle and income around it.
Jiu-jitsu gyms are great businesses with high returns and low start-up costs, so they make great starter-projects for entrepreneurs who love jiu-jitsu.
This content is free but I do have a partner program for people who would like to model my systems and business strategies. IF you are a gym owner who is looking to scale their member numbers or an aspiring gym owner looking to make his mark in the world, we will work with you to make sure you have the best chances of success.
I want jiu-jitsu to thrive and have as many people exposed to it as possible which means we need more gyms! At the end of the day its US the gym owners who grow jiu-jitsu and awareness. We are the tip of the spear so I want to arm any able bodied men and women to challenge themselves and make great money while training with your buddies.
You can contact us through the form on legionajj.com/ GO THERE AND FILL IT OUT TODAY!
00:00 Who I am
01:18 What is the AJJ franchise framework
03:12 Goals and what the Jiu-jitsu product is
06:00 Culture differences that have led to some bad outcomes
07:45 Slight tirade about the former glory of the USA
08:05 Catalyst of why I decided to start repping a new name for my jiu-jitsu
09:00 tying back into the hierarchy of blackbelt guru status and hero worship
11:00 AJJ is not trying to steal anything or claim any existing techniques
11:30 grappling exists in all nations and thru all history not just brazil or japan
13:30 The struggle of defining something that has never existed before
14:10 Saying/doing the dogmatic shibboleths to maintain your status in the Bjj gym
15:00 How using my new frame work lead us to instant success
16:30 objection: well what if your gym was only successful because ur famous!
17:50 How to do all this: Whats inside the franchise course - Розваги
If you are the type of person who wants to make a living doing what you love, then you need to contact me on legionajj.com/ to start the process of learning how to run a jiu-jitsu gym. Its easier than it looks and with our franchise you will have the step-by-step template of how to run an academy with no blind spots. Fill out the form today to schedule a call with me to discuss the options.
I run Stonewall Jiu-Jitsu. Our motto is, 'No Masters. No Secrets. Train With Everybody'. I think we should really talk. You definitely have my attention.
I filled one out a long time ago, never heard back...
So many great points. I'm lucky enough to train at a gym that's mostly what you describe. I think the hardest part for owners/instructors to understand, though, is the host of the party aspect you mentioned. Many if not all practitioners have an immense amount of respect for black belts and instructors and I wish they put more effort into recognizing and addressing the non technical aspects of jiu jitsu. Many more would stick around if they were pulled aside individually occasionally to discuss their progress, things that are burning them out etc. A few kind words and encouragement goes A LONG way when it's personal and not a single comment here or there during a roll.
I agree on this and it has been great to follow you go through these phases. I was a white belt studying your brown belt and new black belt techniques and making youtube videos of them years ago. Now I have been a black belt for a few years, taught at different schools and now running my own, and I have used similar logic and had focus on quality community and managing the environment and trying to come with innovative solutions to build a brand as well to attract new students. I could go on more but thanks for sharing this information 🙌
im glad this type of gym is becoming more common, lots of new entire affiliates are being run this way (generally americans) and its not just legion - the more this idea gets out there the more common it will become
We’re running our gym as an American jiu jitsu gym! If you look at my profile you’ll see some shorts but you might have to dig a bit 😅
The worst thing about BJJ is the B
When your language has a word for a dishonest person that stabs you in the back, there's a problem
Interesting, thanks for posting this!
Thank you for this! I appreciate it 🤙
I like it. Good stuff Keenan
Happy to go live sometime and get this all figured out together
Love this!
Excellent video. Thank you
Evolution is good. Good on you Keenan, greetings from Australia.
Keenan, I totally get what you’re doing. Human nature despises change,but you’re putting American flare and causing a paradigm shift and modernization of business practice specifically in the Jiu Jitsu community. I admire that. Great job. (Brown Belt, MBA guy)
I need more of these Ken
super interesting and avant garde, lots of great ideas including the business model (and I'm sure the exposure to Lloyd Irvin and his web funnels is in there somewhere too) + the whole jiu-jitsu x facet. Sounds like a mixture of memberships / gym managers with incentives / recording studio and a full turnkey solution to running a place. The real question is how much $$$ does it set the owner back? (12.5%?). The only counter argument to the branding culture is what if people enjoy belonging to communities and the sense of being part of a team?
Sobering , truthful and accurate assessment .
This is one of the greatest things of heard in recent years. That is all.
Well said.
As a brazillian, I think there's a level of lack of context in the judgement here expressed on bjj culture. Not that I disagree with Keenan's argument or the idea of adapting/founding a culture that isn't as anachronistic to the US public. But it must be said: teaching jiu-jitsu in Brazil was not, and in many cases still isn't, a mainly profit-oriented practice. Often what happened in these academies was younger people of lower income being enrolled for reduced cost or no cost, and training hard for the slim chances they'd have to turn enough of a profit that they could give back to their families and teachers.
That, as you can immediatly tell, is not a service provider-to-client relationship. And while through an american lens it can seem similar to college scholarships for athletes, there is no huge state-funded institution providing it: the teacher or coach takes on the cost and the debt isn't official. Add to that the realities of child desertion in Brazil, and jiu-jitsu starts being one of very few places where a student can find role models that go beyond how to execute technique. It's a gratitude system.
Often teachers require their students to attend school, to qualify for public universities, to graduate, keep themselves clean of drugs, take care of theirs and their fellow students' health, etc. So the respect and love we put in the words "sensei", "professor", often comes from that exact place. Plus, the way it's taught in Brazil, we only call "master" the highest ranking red belts who've been at it for multiple decades, but it just so happens that in brazillian portuguese "master" is also a friendly, lighthearted way to refer to someone else who's helping you: a classic example would be a waiter/attendant. So that also can slip into dojo lingo, not necessarily refering to the head teachers.
In other words, cultural shock was and still is real when it comes to this huge migration of professors to the US: often the ones that risked everything to teach in the US were brought up in these enviroments, so that's what they know and expect. I won't vouch for everyone of the teachers that has gone through this, and there probably was some bad eggs, but I think I saw some conclusions made by an american view. And to answer your question, Keenan, yes we have very similar values in our constitution, but that often doesn't translate into being financialy able to exercise these freedoms and opt to start training the sport, much less have a wealth of options to explore.
Really nice thing !
Great title to get all the head coaches to actually see it 😁
I like the idea but not sure about changing the name to the public from bjj to ajj
Thoughts?
Awesome.
Keenan is absolutely right!
🔥🔥🔥
What hoodie is that, looks so comfortable
Roll Roll and more rolls versus a class of instruction
Interesting concept: Put in more, get more out. At what point is BJJ worth $1M (dollars are subjective, of course) I’m a purple belt and I wouldn’t trade.
When you’re a new white belt, most would trade.
Once you have so much time and resources invested, the value goes up. It’s super obvious, but it’s not a straight line graph. Regardless, the point is the same - it’s valuable. Just not as valuable for beginners. Using this logic, should gym/school costs reflect this? 😮
I'm glad we don't do any of that dogmatic nonsense. I feel bad for areas whose only option is a place like that. All the Pittsburgh grapplers work together. 💪🏽
Hey Keenan, I have a bjj gym that has 150+ members.
I would like to watch the rest of this course. How can I get access?
Thanks
7:45 yes.
B-team already saved us
Please talk about the gym requiring a kids class or not
Tell your students that it takes ten years to get a black belt & lock in fees for ten years!!
Have Mike Vineyard run your marketing. This is the way to big monies.
Thank you for being this front runner. The old ideals need to drop away, it's an antiquated process that isn't congruent to healthy relationships. Here in the greater Denver area, we have a huge culture problem of male teachers preying on female students sexually. Where it has been threatening and violent and dangerous. This must stop. I hope your program brings light to these old ideas of men feeling entitled to act as sexual predators in our sport.
Americans did this to karate. It became some watered down nonsense. Why would you want a Brazilian jiujitsu school in every mall and shopping center? Initially that's what's gonna happen. I'm all for opening up your own academy. But not with CREONTE undertones. If you have a fall out with your school, then you go to another Academy under a credible professors that is still in good standing with his professor, and so on and so forth. And you prove yourself again and you move up in the ranks and you show that you are a loyal, honorable Brazilian jiu jitsu player. If your lineage is broken, then you need to repair it honorably. That's what makes Brazilian jujitsu special. Loyalty is not a cult. Loyalty is loyalty. It's a great feeling when you have a black belt under another black belt that is still in good standing with his black belt instructor and then you can trace it back . Fucking amazing feeling! We have the machados at our ceremonies all the time. So dope to see. That's what American Jiujitsu is missing. The loyalty, the lineage, and the trace back. I think the only reason people push this banner is because you don't have that. It's the penalty if creonte mentality.
By the way, I admire your career you're amazing. I'm just being honest. And no way is this to disrespect your amazing career and ability to market jiujitsu. You're an amazing talent.
I think for alot of people thats a great. But like I said, Im trying to get more people to train and not quit.
I understand you are trying to be polite but in reality the concept of creonte in a sport or combat technic is just wrong. I trace my own lineage to slave owners and then to respectable people who decided to stop themselves from this practice. Amazing and so dope to end bad practice and head towards a healthier culture. Blind loyalty is cultish. People rally behind this banner because we want to think for ourselves and support academies that reflect our values.
@@wlee1801 you probably had a bad experience somewhere down the line. Maybe you did something? Who knows not judging you. I have the privilege of going from white to black belt under one flag without an afterthought. There's no blind loyalty. I just had no reason to jump ship. All my professors are great human beings. Why would I jump ship? Sorry that your experience wasn't like mine. It's not knocking you either. I'm just saying, I had a different experience than you. God bless brother enjoy your journey.
That's right bloodline321. You show that CRETONE worm-guard FREAK who is boss.
Couldn’t have said it better Leenan 😊
Based
Can I get the course without becoming an affiliate?
We have a Licensing option also that doesn't require branding so yes.
I’m so confused every time someone I respect positively refers to Jordan Peterson
"i remove myself as a factor" is huge, i think. i do this in my dayjob much to the surprise of my collegues because the mindset is somehow prelevant to make yourself indisposable. job security and stuff i guess. highly counterproductive if you look at the bigger picture. if you can make it work without the "you" in the mix it speaks for the maturity of the process/product and you can channel your energy to more worthwhile "stuff" like strategic decisions or emergencies.
i can't see this making the students happy who are there FOR keenan. it doesn't matter if a world champion owns the gym if they don't coach. i think i would be pretty let down if i signed up at keenan's HQ gym and he never taught. then you're paying for keenan's name and not getting keenan and there's like 50 gyms in SD.
@@armedjoy3045 give the recent podcast he did with craig jones on the bteam channel a listen. it might put some light on his thinking due to his upbringing. if you join a gym purely for a personality you are not there for bjj alone. if his gym "works" in a highly competetive neighbourhood he must be doing something right
Some day... My town needs a gym without bullshit and cult of personality.
Based capitalist Keenan
Get in some nice rolls and discuss the JQ after 🔥🔥🔥
Kennan is based and rothbardian now🇺🇸🥋🦅
@@mrfahrenheit2006👀
@@artificialdeathrecords9505 thats not based
American jiu jitsu academy he said
He’s going to become the Bill gates of Jiujitsu
he's a few tens of millions of dollars behind Carlos Jr and comfortably behind Jacare from Alliance, Eddie Bravo, and the guys from BJJ Fanatics
Totally agree. This art of jiu jitsu was in India then China Japan then Brazil. It belongs to the world
A lot of students seem to quit after getting their blue belt. Is there a way to stop that?
You leaked your own franchise indoctrination? This guy is the true champ
Why not warm up with shrimps and front rolls, back rolls etc..? aren't these the movements that transfer over to your sparring and overall Jiu-Jitsu? please help me understand keenan!
They actually dont that much and doing them alone without context is not very usefull
Of everything in this video, this was one that stuck out to me as well.
I don't make people do them for hours, but one trip of each is more than applicable
A new federation ( new global jj)is needed the Brazilian are biased on running this bjj business via lots of loyalty going one way bullying and territorial crap .
Iam black belt first degree stuck with ibjjf because my coach doesn’t want to promote me anymore because my academy is 4 miles away from him .
Then I had to look for different affiliation because Ibjjf wants me to be always under those mestre !!! And no way for me to move forward or move my students to black because I have to be second degree…
But looking for different affiliation with those big schools they all asking for stupid money straight without giving you options for maybe a seminars …
Anyway it’s hard to explain the problem but lots of countries are hold back due to cost 💲
Those coaches or mestre have messed so many students psychologically with the bullying and loyalty bullish working for free for them in the gym and their local competition.…
Pressure of selling you those over priced gi and rash guard …
This mestre most of his black belts left him but as Brazilian bjj black belts he got always new students coming to his door and he is very good at masking the real truth…
I emailed the ibjjf about those maters of lineages and affiliation but the don’t care , I understand there is a threshold between real black belts and the fake ones but those lineages open doors for some mestre to use their position to abuse and oppress.
It’s a dogmatic and lots of people even my self are worried to comment…
FIGHT
Nah I'll take the million dollars and do weightlifting or something lol
the hypothetical only applies to blackbelts who have seen the big picture of what you get out of long term training.
Sounds like a Loyd Irvin pitch. lolol
Bro I forgot about that dude 😅
goku 3 does not use jiu jizzy
He should have a big ass american flag behind him
Franchises are okay if they're not strict, cult bullshit. I'm planning a trip soon... goofy fucking Atos and Ribeiro and their 'must wear our gi for even just one session' is absurd, I'll take a non-brand name gym any day.
Trump needs to start doing AJJ.
this is awesome, i need capitalism ruining everything i love, please do walking in the countryside next, inject capitalism into walking in the countryside. do gracie barra do walking in the countryside subscriptions?
Being Keenan Cornelius means nothing to the brand new overweight 30yr old martial arts hobbyists…
unsure why one would pay a class of business school from a jiu jitsu guy
We get gym owners specifically who need help with how to operate a Jiujitsu business, which is the business I’ve been in for decades and done very well in.
@@fritzdagger Im not doubting that keenan knows how to run a gym. I am just sayin that what he is world famous for is his top tier BJJ skills.
I can imagine he only /mostly just stopped competing because everybody is so juiced up that it is probably very tedious to compete as a natty (at least I´d have that mindset. Dunno if he ever stated his real reasons)
And now It feels kind of strange that - since its a franchise - one should now pay on a regular basis for some (probably helpful- but not game changing) businessexpertise from someone who is famous for sth else.
It is a little bit like what he (rightfully) critzised in his video- the blackbelt expertise does not necessarily translate to other sectors.
And again- since he is doing the gym business side for a while he will know his stuff. But does he know it better than any other business advisor who you just pay once? And didnt he maybe have a pretty big advantage as a famous person to start and run gyms?
There is no evidence at all that anything he did (business wise) was more effective than just writing his name on the gym.
Id rather like to see him to take his name and mental energy to invest in a juice free sport - respectively juice free competitions.
@@PinkiesBrain pro athletic careers only last 5-10 years. Im a multifaceted individual. Its hard for people to think that someone good at one thing can be good at others, but as I described in this video It takes a team of people to run a profitable gym. you say theres no evidence but it took super gyms like atos 12 years to break 500 students but me and my team did it in under 3 years. my gym format is already doing well over 1 million dollars a year in revenue so I dont know what evidence you need to see aside from looking at how packed my gym is.
@@fritzdagger If Michael Jackson would open a Dance school in LA he´d have 500 Students in one week. Without even having a Webpage.
If sth shall be proven - take 150k from that 1mil $ revenue, open a new gym somewhere inkoknito without teaching there or anything and just do the marketing. Or take an existing gym, do the marketing and business side without mentioning Keenan.
And again- I just know that Keenans BJJ is brilliant and that hes a smart and determined guy but I have no objective idea if he is a good, average or bad business dude. Having one or more good running gyms as a prodigy in that field does not allow any conclusions about what was more effective - the name or the method.
I’d much rather learn from someone who is already accomplished in the field than a random professor with a bunch of “credentials”. Idk what’s in the course but I can guarantee it’s much more specific to opening a jiujitsu gym than whatever you’d get at some college. I guess I don’t really understand your point, or why you’d label him as a “jiujitsu guy” when obviously he’s not just a jiujitsu guy.
You're selling your soul for soccer mom's money.
Im selling life changing jiujitsu experiences.
Somali wrestling?????????????????????????????????????????
I meant Senegalese
Japan is great but their customs are not for everyone. It’s tiring, lame and boring. Get with modern times, I like what you are doing. Why pay a small fortune (over the course of a ten or twenty year journey) and be “allowed” onto the mat, it is kind of silly. I don’t blame Brazilians for that though, they just trying to upkeep the jiujitsu taught to them. Judo is 100 times worse, we are actually forced to learn Japanese, ridiculous
Read more history. Democracy was never good. Not in Athens, not in England, not in America.
Lame. Couldn't watch until the end. Too much time off topic. Individual sovereignty, political corruption...blah, blah, blah.
Just the fundamentals of what the west was built on.
@@fritzdagger That would have been a better title if that was to be your subject.
💥 'promosm'