Lessons from China: Neil Nand 11.30.2022

Join us for Lessons From China, where we welcomed Neil Nand, Director of Creative Technology at Ogilvy Shanghai. This virtual series explores the transformation of Marketing and PR in the region, changes in consumer behavior, the impact of technology on media, and the emergence of new business models.
Metaverse - Why You Should Love It
The best Marketing and Communication campaigns in the world always have a storytelling element. No matter what segment or culture you work in, storytelling is a fundamental part of the digital journey that customers go through.
In this session, we explore what the Metaverse is, and how it fits into our current digital landscape to tell stories that reflect the behavior of modern consumers. How is the Metaverse different in China with its walled garden and unique platforms, and how does it compare to the West?
Paul Lin, Adjunct Professor at NYU Shanghai, will host our esteemed guest as Neil guides the audience through case studies on how brands are utilizing this next-generation platform to create marketing experiences of the future.
About Neil Nand
Neil is a life-long proponent of human machine interaction experiences. First picking up front-end web development in 2000, when Digital was called Multimedia, he turned the hobby into a career that's taken him to some of the most exciting and vibrant cities around the world. Neil is currently the creative technology lead for Ogilvy Shanghai - spearheading innovative thinking and creative development across the region.
This event is presented by NYU School of Professional Studies, Department of Integrated Marketing and Communications.