Item-based funnel in Looker Studio using GA4 data

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  • Опубліковано 6 січ 2025

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  • @luanateixeira3073
    @luanateixeira3073 5 місяців тому

    Thanks!

  • @vicoboss22
    @vicoboss22 9 місяців тому +6

    If I understand correctly, following these steps is great for making an opened funnel (where the funnel aggregates each step, disregarding if the user went through the previous step).
    The GA4 explore function let's you close the funnel, how can we do that in looker studio?

    • @hi_1833
      @hi_1833 4 місяці тому

      That's a great question

    • @AnalyticsMania
      @AnalyticsMania  Місяць тому +1

      GA4 Segments are not available in Looker Studio. Achieving a closed funnel would require more complex solution. For example, preparing the data in BigQuery and then visualizing that data in Looker Studio. At least, that's how I see it

  • @Kelly_1kb
    @Kelly_1kb 11 місяців тому

    Love this! You always bring such value to your free content. THat and your direct, no-fluff way of teaching is so helpful.

  • @eduardogois9780
    @eduardogois9780 8 місяців тому

    It's been a long time since I've been looking for how to divide the events to find the conversion rate. Seeing how it's done is almost embarrassing because it's so simple. Thank you for the video."

  • @ateeqahmad
    @ateeqahmad 11 місяців тому

    Thank you! I will also add this setup for my client's Looker Studio dashboards.

  • @goldhawkdigital
    @goldhawkdigital 4 місяці тому

    Simply outstanding. Thank you.

  • @abdqz5370
    @abdqz5370 11 місяців тому

    keep it coming i really enjoy each lesson you provide in your channel ... amazing bro

  • @mateodemateus5444
    @mateodemateus5444 11 місяців тому

    Thank you, this a great information Now think to learn more about Google Analytics.

  • @cindythomason
    @cindythomason 11 місяців тому

    Another helpful video. Thank you!

  • @JoDeluk
    @JoDeluk 5 місяців тому

    Brilliant!

  • @00kennedyp
    @00kennedyp 11 місяців тому +1

    CTRL + Clicks works to select multiple items in cross filter btw

  • @adammanthey7223
    @adammanthey7223 2 місяці тому

    Let's say you wanted to show a trend line for the success rate of Added to cart >> Purchase over several months, so you can see if it improves or worsens over time, could you leave a quick note here on how you would tackle that? Thanks so much.

  • @yuzhong-e2o
    @yuzhong-e2o 3 місяці тому

    quick question, why you didn't use item viewed, item added to cart and item purchase to build the table and funnels, what would be the difference to interpret the data between these two approaches.

  • @NirajBariya
    @NirajBariya 8 днів тому

    Alright - I have created the same funnel and compared with GA4 and found that GA4 has a option of open and closed funnel so can we put that option in looker studio? Because looker studio is following the open funnel only

  • @insighfulreach
    @insighfulreach 11 місяців тому

    love it, thank you.

  • @thomasb434
    @thomasb434 5 місяців тому

    Great video, thanks for sharing, incase I have two lead forms but want to combine them to one event how would I do this so I could include them summarised as one data point in the chart and table?

  • @CNW21
    @CNW21 11 місяців тому

    This is great thanks. Is there any reason why you went with the blend for the score cards instead of using a custom field? Is there any performance benefit?

  • @jaykrause5237
    @jaykrause5237 11 місяців тому +1

    Please make more Looker Studio videos, I'm trying to work on my slightly ugly dashboards as well😅

  • @vlad-x7
    @vlad-x7 4 місяці тому +1

    Julius, thank you very much for the video, but it's not really a GA4 funnel. It's a very similar funnel, but not the same. I'm looking for a way to create a funnel identical to the one in GA4, where each next step consists of users from the previous step. You can see that type of funnel in GA4 under Monetization > Purchase journey. It could be a good idea for your next video)

    • @NirajBariya
      @NirajBariya 8 днів тому +1

      GA4 is giving the closed funnel by default and looker studio is giving open funnel so data won't match.

  • @Gfddtiuytf
    @Gfddtiuytf 11 місяців тому

    Can i do the exact same thing in ga4 ? I mean i want to track a specific page visitors on a shopify store .. is that possible in ga4 ?

    • @AnalyticsMania
      @AnalyticsMania  11 місяців тому +1

      Yes, but there are nuances. I explain them in my GA4 course www.analyticsmania.com/courses/google-analytics-4-course/

  • @sofayoga7007
    @sofayoga7007 10 місяців тому

    One Question.... From Viewed Item to Add to cart and from Add to cart to view cart I have a big amout of drop offs 80% or something. Is this because: everytime a user views an item and adds something to the cart I count one more on this side? Or does it only count once per user or session? In your video its the same. Viewed item versus Added to cart ua-cam.com/video/mwss8lfep8M/v-deo.html ... I would like to know where most of the users are leaving the buyers journey. With valid numbers. Any ideas? Thank you for your content!