All about Mycoprotein. Better Meat Co. CEO Discusses Solutions to Feeding a Global Population

Mycoprotein Company The Better Meat Co. CEO Discusses Solutions to Feeding a Growing Global Population with Trifecta
Introduction and Future of Food Production
00:00 - Introduction to the discussion on advancements in technology and its potential impact on the food industry.
00:33 - Hosts Greg and Liz Connolly introduce the Trifecta podcast.
02:06 - The growing global demand for meat and its environmental impact.
03:16 - Exploring the evolution of technology in various industries and its potential in food production.
Paul Shapiro and the Better Meat Co.
04:29 - Introduction of Paul Shapiro, CEO of the Better Meat Co.
07:39 - Discussion on cultured meats, alternative protein sources, and the future of the meat industry.
10:52 - Paul Shapiro's background, motivation for starting Better Meat Co., and insights into the cultivated meat industry.
Mycoproteins and Alternative Protein Sources
13:17 - The potential of mycoproteins as an alternative protein source.
15:26 - Detailed explanation of the process and benefits of cultivating mycoproteins.
18:29 - Comparing mycoprotein with traditional meat and plant-based alternatives.
21:48 - Market strategy of Better Meat Co. and its B2B approach.
Consumer Acceptance and Future Outlook
23:50 - Future of meat production, consumer acceptance, and ethical considerations.
27:02 - Live taste test of mycoprotein tacos and discussion about mycoprotein products.
30:10 - Final thoughts on the evolution of meat consumption and steps towards sustainability.
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Is Paul Sharpiro related to Ben Sharpiro?