I like the advice you gave me once “find a customer who values what you do. Excellence for me is it’s own reward…finding a customer who knows the difference and is eager to pay for spuds like a plan.
Ok but young designers mostly have smaller clients who 'Dont just want text' for their logo. So designing something the client actually wants, rather than telling the client they want the wrong thing, is often the best plan.
@@thefutur I like your content but you're out of touch here. Im a young designer and I'll work my way up to clients who'll I'll be able to 'educate' on what is great design some day. But right now I need to get hired and work. I can't tell some pizza place that Exxon's logo is timeless and that's why I can't put a slice of pizza as the 'A' in their logo they're paying me to do.
You can't see the forest through the trees. This is years of experience, in a couple seconds of advice. I'm sure @thefutur has been there. It's not supposed to illustrate what we do, it's supposed to capture a feeling of an idea. Love these videos.
This only happens in the tech industry with the “single character” and so-called minimalistic logo deal. The majority of clients still want some illustrations. Single-character logos are just like the modern-day art. It’s the brand, not the illustration itself.
This really depends on what the company wants. Right now, design is going more simplistic, just so their logo can be applied to small and large objects and still be recognizable.
Listen guys, he knows his stuff and is giving this knowledge to you for free. How long are you going to sit around making excuses for why this doesn't apply to you? If your clients can boss you around and are calling the shots, and you don't take the basic responsibility of being in charge of your own work, then how do you expect them to ever pay you nice big sums for the impact your work has? No one else is more interested in getting you money than you are.
The font doesn't capture *what* you do, it captures the character with which we do it. Rewatch his own video and you'll notice the companies that flash at the end.
A have to agree with you. It doesn’t matter if you have the greatest logo ever designed, it’s going to be practically worthless if the business is a dud.
@@user-gl1jk4vk3g I am not talking about the business behind the logo. I am talking about the capability of a logo to serve its purpose: make consumers recognize the brand and create desired associations in their minds.
@@thefutur settlement was for 100s of millions lol so quite bit more than the logo cost probably. I have a minolta lens with the xx crossed and it’s worth a fair bit more than its regular x versions since it was only in production a short while until the legal issue
If the success of games like Flappy Bird, Snake, Ping Pong, Mario (the early versions) is to be believed, people like simple:D Though I have an anectode where the logo of one thing I really liked changed from more complex to simple and the end result was worse than the original. This was the changing of football/soccer club Juventus' logo in 2017 from their beloved logo to this soulless futuristic "J":D
Yeah but the client will want what they want. Im in the business of servicing the job, not imposing my design prowess on them. If they task me to do so I will. But if Im just an extension of their will, so be it.
You’re still missing something • • • My gratitude: Thankyu, Chris. Question, Do- So if the logo does happen to illustrate what the business does, then that’s wrong? Or is it only wrong when it’s done at the expense of capturing a feeling? I’m a very binary’ly-skewed type person so when ‘either/or’-type situations present themselves-even within art-I like to know, not guess, when a judgment call is actually less about judgment (preference) and more about: A) Definitely DO; vs… B) Definitely DON’T. Context? I create content which blends 2 completely unrelated elements: Wordplay + Women’s Feet. Hence my ideation for a logo was to shape… 🎶 👈 one of these into a high-heel shoe. 👠 But what if I don’t necessarily “feel” anything from that? Can’t it just _look_ nice, in addition to communicating that 1+1=2?
The way he says this it's like he designed the Exxon logo, which he did not. I'm not a designer but my timeline gets flooded by this "guru like" guy. Is he actually a designer and what amazing designs did he make?
He says "If I design a logo that's beautiful, that's timeless like the Exxon logo..." that means; if he designs a logo as beautiful and as timeless as the Exxon logo. Not that he designed the Exxon logo. Maybe a part of the reason you're skeptical is because you don't actually listen and instead let your preconceived notions guide you. Or you just don't understand what's being talked about.
There were so many things I had to say about this full video. This was one of them. A logo is supposed to be Unique Simple Memorable That's it. Also, it perfectly fine to present 1 concept. The one I think is best for this client. That's what Paul Rand did.
No one will remember shite if what you offering is shite, the product or service. Logo will go as far as creating an one off interest. Thereafter how they see you will depend of what you offer...
@@MrMalam1234 Yes! The logo is that first impression that gets you in the door. After that, it's the product or service's job to please the customer. As designers, we can choose who we work with. If it's not something we can get behind, don't take on that client.
if only metal bands would follow this concept... Metallica is literally the most successful metal band in the world. I wonder if they would've been as successful as they are if their band logo looked like a bunch of tree roots and was completely unreadable.
This mindset is way has killed logo design. Simplification and soullessness has plagued most art forms and should be pushed back against. Monoculture is the death of culture
The point of the logo is to be memorable and capture the spirit of the company while being able to be used in multiple projects big and small - most newbie designers create something that way over done and too much colors etc that will not translate into different sized pieces.. dude knows what he talking about. I am a designer for over two decades in the automotive industry - dude is right on the money
@@deyanfont yeah this is what I’m talking about. The simplification and over engineered responses to design has created a lot of lifeless hyper efficient designs. Same thing happened to cars I feel like everything looks the same and is like a shade of lifeless gray (some exceptions of course)
Or maybe people are noobs that they pay 100000 for it. The Exon logo looks like crap and I dont even remember that was the logo until he showed it and I probably forget it tomorrow. Even according to his definition, Simple? fine it is, memorable?Then why do I not remember it, iconic???If I dont not remember it how is it iconic??Understandable? Capture a feeling and idea? ?Sure if you want me to feel and have an idea that it is some crappy company then sure.
I feel like im listening to the artist that paints a single black line on a white background with asking price of 100k and justifies himself that eventhough it is true that a 2 yo could have painted this, the artistic expression and abstract intention of the artist are obviously more evolved and bla bla bla....
unfortunately this dude will be replaced by generative AI that can make logos for free in less than a second. goodbye my dude I hope you stacked enough money.
Your mindset is a bit ignorant and self-centered. You're basically saying everyone except you is stupid and don't know what they're doing. A bit curious to say the least.
Simple, iconic, memorable, and understandable.
That's it!
SIMU
So even the brain dead can buy.
This is severely R-worded.
Perfectly encapsulates what a logo should do 👌
I like the advice you gave me once “find a customer who values what you do. Excellence for me is it’s own reward…finding a customer who knows the difference and is eager to pay for spuds like a plan.
Ok but young designers mostly have smaller clients who 'Dont just want text' for their logo. So designing something the client actually wants, rather than telling the client they want the wrong thing, is often the best plan.
The client didn’t hire you so that they can tell you what to do. A person who represents themselves in court has a fool for a client.
Well it's also important to educate the client.
@@thefutur I like your content but you're out of touch here. Im a young designer and I'll work my way up to clients who'll I'll be able to 'educate' on what is great design some day. But right now I need to get hired and work. I can't tell some pizza place that Exxon's logo is timeless and that's why I can't put a slice of pizza as the 'A' in their logo they're paying me to do.
@thefutur is this a court?
You can't see the forest through the trees.
This is years of experience, in a couple seconds of advice. I'm sure @thefutur has been there. It's not supposed to illustrate what we do, it's supposed to capture a feeling of an idea.
Love these videos.
This only happens in the tech industry with the “single character” and so-called minimalistic logo deal. The majority of clients still want some illustrations. Single-character logos are just like the modern-day art. It’s the brand, not the illustration itself.
This really depends on what the company wants. Right now, design is going more simplistic, just so their logo can be applied to small and large objects and still be recognizable.
Every company needs to see this short!!!
Listen guys, he knows his stuff and is giving this knowledge to you for free. How long are you going to sit around making excuses for why this doesn't apply to you? If your clients can boss you around and are calling the shots, and you don't take the basic responsibility of being in charge of your own work, then how do you expect them to ever pay you nice big sums for the impact your work has? No one else is more interested in getting you money than you are.
This dude different 💯💪🏾
The font doesn't capture *what* you do, it captures the character with which we do it.
Rewatch his own video and you'll notice the companies that flash at the end.
The value of a logo is in how it performs on the market. Not how much it was sold for.
Value is valuable. Evaluate invaluable values through valuation.
@@mtybobyng ?
A have to agree with you. It doesn’t matter if you have the greatest logo ever designed, it’s going to be practically worthless if the business is a dud.
@@user-gl1jk4vk3g I am not talking about the business behind the logo. I am talking about the capability of a logo to serve its purpose: make consumers recognize the brand and create desired associations in their minds.
@@user-gl1jk4vk3g I was looking for a statement like this..
Wonderfully worded.
Never studying design, this had made it so simple. This makes so sense!!!
neverovatno kenjanje
Him judging young professionals is like judging his outfit
He didn't judge, he just pointed out a mistake that They're making, you judge
@@panagiotisgeorgoulas9519 Well, his sense of fashion and a choice of clothing is a mistake, then.
that's a misleading analogy bruh
Young clients loves intricate
Dude I love this content
This guy cracks me up
Thank you. We're here every Thursday night.
Can you show us a sample of famous logos you have made?
Well said!!!
so much useful info in 1 short
I don't think designers think that. Especially the young ones. The people who think that are the people whom the work for.
Numero uno. thank you.
You're welcome!
So all the logos becoming flat and ugly means the idea is the companies flatten themselves and become boring?
You can still do illustrative logo, but it's fit that company?
And what is "boring"? If every logo was illustrative, wasn't that been also boring?
Fully agree
This applies to logos but what about creative designs aside from that?
*Well Said!*
but when i design a timeless logo, like the Nike swoosh, i dont use letters at all
LV... what a feeling 😂😂😂
🤣
Donde puedo ver el episodio completo?
This matches my taste.
I too prefer
Google
Exxon
And I don't like
Budweiser
But the man in the video is
Bud wiser
Dead on
sounds like you designed the Exxon logo ha. nice
We did not.
Minolta Maxxum liked the Exxon logo they used it themselves and got sued 😅
wow. didn't know that.
@@thefutur settlement was for 100s of millions lol so quite bit more than the logo cost probably. I have a minolta lens with the xx crossed and it’s worth a fair bit more than its regular x versions since it was only in production a short while until the legal issue
@@pigspigs76interesting case😅
Did someone say pizza! 🍕 😊😊😊😊 twirl it!!!!
Btw: great wisdom!
Yes now, I'm hungry.
First thing i was thought about design was: KISS aka keep it simple stupid
If the success of games like Flappy Bird, Snake, Ping Pong, Mario (the early versions) is to be believed, people like simple:D
Though I have an anectode where the logo of one thing I really liked changed from more complex to simple and the end result was worse than the original. This was the changing of football/soccer club Juventus' logo in 2017 from their beloved logo to this soulless futuristic "J":D
This logo design 101
I feel like this short has reached the wrong sort of audience
Sometimes that happens.
Episode title?
What is this mans name? I could listen to him talk for hours.
Yeah but the client will want what they want. Im in the business of servicing the job, not imposing my design prowess on them. If they task me to do so I will. But if Im just an extension of their will, so be it.
Oh
You’re still missing something
• • •
My gratitude: Thankyu, Chris. Question, Do-
So if the logo does happen to illustrate what the business does, then that’s wrong?
Or is it only wrong when it’s done at the expense of capturing a feeling?
I’m a very binary’ly-skewed type person
so when ‘either/or’-type situations present themselves-even within art-I like to know,
not guess, when a judgment call is actually less about judgment (preference) and more about:
A) Definitely DO;
vs…
B) Definitely DON’T.
Context? I create content which blends 2 completely unrelated elements:
Wordplay + Women’s Feet.
Hence my ideation for a logo was to shape…
🎶 👈 one of these into a high-heel shoe. 👠
But what if I don’t necessarily “feel” anything from that? Can’t it just _look_ nice,
in addition to communicating that 1+1=2?
Why i see this video on german
Full podcast??
It's on the channel. the last video that was posted.
Logo is an old skam 😂
The Exxon Logo is not Helvetica, know your Typefaces when making such statements.
So what's the typeface?
I’m just gonna say this for everyone in the comment section -
BRO WTF ARE YOU WEARING
says the guy wearing LV. :clown:
The way he says this it's like he designed the Exxon logo, which he did not. I'm not a designer but my timeline gets flooded by this "guru like" guy. Is he actually a designer and what amazing designs did he make?
He says "If I design a logo that's beautiful, that's timeless like the Exxon logo..." that means; if he designs a logo as beautiful and as timeless as the Exxon logo. Not that he designed the Exxon logo.
Maybe a part of the reason you're skeptical is because you don't actually listen and instead let your preconceived notions guide you. Or you just don't understand what's being talked about.
There were so many things I had to say about this full video. This was one of them. A logo is supposed to be
Unique
Simple
Memorable
That's it.
Also, it perfectly fine to present 1 concept. The one I think is best for this client. That's what Paul Rand did.
No one will remember shite if what you offering is shite, the product or service. Logo will go as far as creating an one off interest.
Thereafter how they see you will depend of what you offer...
@@MrMalam1234 Yes! The logo is that first impression that gets you in the door. After that, it's the product or service's job to please the customer. As designers, we can choose who we work with. If it's not something we can get behind, don't take on that client.
He is not wrong, but not entirely correct either…
Exxon logo is NOT worth $100,000
if only metal bands would follow this concept...
Metallica is literally the most successful metal band in the world.
I wonder if they would've been as successful as they are if their band logo looked like a bunch of tree roots and was completely unreadable.
This mindset is way has killed logo design. Simplification and soullessness has plagued most art forms and should be pushed back against. Monoculture is the death of culture
The point of the logo is to be memorable and capture the spirit of the company while being able to be used in multiple projects big and small - most newbie designers create something that way over done and too much colors etc that will not translate into different sized pieces.. dude knows what he talking about. I am a designer for over two decades in the automotive industry - dude is right on the money
@@deyanfont yeah this is what I’m talking about. The simplification and over engineered responses to design has created a lot of lifeless hyper efficient designs. Same thing happened to cars I feel like everything looks the same and is like a shade of lifeless gray (some exceptions of course)
I'm an artist myself but damn that's scamming
What's scamming?
Boycott Exxon for the oil spills 👎
It was just about the logo.
Damn, man we’re speaking design here
Not the place for that, man.
Bulshit, if you got a shite product or service, a logo wont save you..
Or maybe people are noobs that they pay 100000 for it. The Exon logo looks like crap and I dont even remember that was the logo until he showed it and I probably forget it tomorrow. Even according to his definition, Simple? fine it is, memorable?Then why do I not remember it, iconic???If I dont not remember it how is it iconic??Understandable? Capture a feeling and idea? ?Sure if you want me to feel and have an idea that it is some crappy company then sure.
Are you okay?
Design not approved
As wack as I just can imagine.
That is bullshit. Anyone can create such logo. Even non-designer
And that's what makes design BORING.
blah blah blah show logos you designed and way more detailed examples if you are going to speak on it **WEARING LV AND 4 TANGLED CHAINS XDDDDD**
take the hat off mate accept the baldness its there forever
Does Exxon know that this clown claims he designed their logo? If I was them I would sue him into oblivion
Hey Vincent take a chill pill, no one is claiming they made this logo.
I feel like im listening to the artist that paints a single black line on a white background with asking price of 100k and justifies himself that eventhough it is true that a 2 yo could have painted this, the artistic expression and abstract intention of the artist are obviously more evolved and bla bla bla....
Sounds like you have a lot of limiting beliefs around your own worth based on what someone else could sell/promote their skills for.
this was a waste of my life .
Rip off
unfortunately this dude will be replaced by generative AI that can make logos for free in less than a second. goodbye my dude I hope you stacked enough money.
Completely miss the point,
I can feel my braincells leaving me when I read your comment, smh.
This guy is an old and educate skamer 😅
Can.not.stand.this.guy
bs
So basically, you don't do anything. You convince companies to pay you for something any kid can do.
If that's how you feel about it.
Your mindset is a bit ignorant and self-centered. You're basically saying everyone except you is stupid and don't know what they're doing. A bit curious to say the least.