Use This Sales Technique The Next Time You Pitch

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  • Опубліковано 3 чер 2024
  • Probably the best example of how two competing firms pitch a new client. Here's the breakdown and the strategies that both used to win. Be the first to raise objections otherwise you will appear defensive in the eyes of the client. It seems odd, almost counterintuitive to actually bring up something that you're afraid that the client might ask. FBI negotiator, Chris Voss, advises making an "accusation audit"-a list of things the other party might accuse you of, and then say it first. In AMC's series "Better Call Saul" there are two excellent examples of how two master sales people pitch a new client.
    In our sales training module, I refer to this as the "8 Mile" rule. Like famous rapper Eminem did at the climax of the film 8 Mile, he is the first to bring up what his opponent might say about him, leaving him speechless.
    Eminem photo by Scott Council
    All rights reserved
    www.scottcouncil.com
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КОМЕНТАРІ • 1,2 тис.

  • @thefutur
    @thefutur  3 роки тому +67

    Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/KKCqWi

    • @samuelrobinson361
      @samuelrobinson361 3 роки тому +1

      Love these shows keep them coming!!!

    • @user-nx1sv4mn9t
      @user-nx1sv4mn9t 3 роки тому +2

      الو مرحبا الله يخليكم ساعدوني عندي اولادي وحمل

    • @architecture.w
      @architecture.w 3 роки тому +1

      Yes, God is a designer.

    • @moonshoes11
      @moonshoes11 3 роки тому

      If you think a god exists, you have Zero credibility.
      Sorry. It shows you’re not about honest dialog, but misdirection.

    • @nubisenneferre762
      @nubisenneferre762 3 роки тому

      @@samuelrobinson361 0

  • @greatmouhcine
    @greatmouhcine 3 роки тому +577

    this is the closest thing to role-play negotiations ( my favorites from the Futur ).
    I love it.
    Do more please.
    Thank you.

  • @raadas2745
    @raadas2745 3 роки тому +186

    Huge respect for Chuck for appearing in Futur video without covering himself in a space blanket

  • @IliePandia
    @IliePandia 3 роки тому +384

    "The client really wanted safety" - a bespoke solution is never safer than something tested by time. And I would add that a bias was also used here: fear of loss trumps potential gain. I liked this break down format, learned a lot!!

    • @thefutur
      @thefutur  3 роки тому +39

      yes. I believe that's the loss aversion bias you are referencing.

    • @kevinpowell9103
      @kevinpowell9103 3 роки тому +8

      this. most people would rather not loose what they have, then take a risk to get more. Especially in the world of banking or insurance.

    • @william_SMMA
      @william_SMMA 3 роки тому +5

      @@kevinpowell9103 exactly
      There isn't a lot of innovation in that industry so there aren't a lot of references for people taking risks and succeeding legally

    • @aaronhuber5299
      @aaronhuber5299 2 роки тому +2

      @@william_SMMA no need to, fear is on their side

    • @instinctosmosis
      @instinctosmosis 2 роки тому

      Great

  • @stewale
    @stewale 3 роки тому +21

    These kinds of acting and role-playing are the closest things I can get to experience business without actually doing business, keep it up!

  • @theextantsrilankan5443
    @theextantsrilankan5443 3 роки тому +39

    Better call saul one of the most underrated shows

    • @monicakeenon8943
      @monicakeenon8943 2 роки тому

      I have never heard of or see this show: intrigued.

    • @theextantsrilankan5443
      @theextantsrilankan5443 2 роки тому +4

      @@monicakeenon8943 give it a try, you won't be disappointed

    • @federov100
      @federov100 2 роки тому +2

      As good or better than Breaking Bad even.

    • @sanansa4567
      @sanansa4567 2 роки тому

      @@theextantsrilankan5443Personally, I think the beginning seasons with Jimmy / Saul's Brother are too drawn out. I only kept watching because I am such a Saul Goodman, and I wanted to see the character's from Breaking Bad in prior years.

    • @emilianoartis
      @emilianoartis Рік тому

      Underrated? Hahaha it is fairly praised and recognized everywhere, my friend

  • @fmanantsoa
    @fmanantsoa 3 роки тому +77

    I really like this analysis based on movies and tv shows. It reminds me of a teacher who showed us bits from Mad Men so we could see how Don Draper pitched his ideas, talked to clients, some very useful stuff there as well.

  • @dustinphelps2543
    @dustinphelps2543 3 роки тому +69

    I love that you talk about business practices in a context that freelancers can take hold of. I wish design courses in colleges included a business class that talked about stuff like this so we didn't feel like shark bait out there when we graduate. So until then...please keep it up

  • @_K4OS
    @_K4OS 6 місяців тому +2

    "Watch this pivot" straight went to an Ad, Well played.

  • @vladj8591
    @vladj8591 3 роки тому +272

    Excellent analysis. Really cool to see the show from a completely different perspective than from when I first watched it.

  • @aaronlee6829
    @aaronlee6829 3 роки тому +96

    Better Call Saul reference? Instant click!

  • @namebrandkids2558
    @namebrandkids2558 3 роки тому +18

    Simply came here to compliment your hat...God IS a designer 🙌!

  • @oxskaterxo
    @oxskaterxo 3 роки тому +46

    The breakdown is spectacular. I'd love to see more examples like this. I'm sure the TV show Suits has similar negotiation scenes.

  • @CED.Dweller
    @CED.Dweller 2 роки тому +10

    Thanks for this advice. I see why I didn’t win a particular client now: I couldn’t anticipate how a competitor with stronger capital, longer history and a larger team easily bested me.

  • @ieLindy
    @ieLindy 3 роки тому +18

    Even though this breakdown was of a scripted interaction it was still super helpful because it brought me closer to understanding my clients and what they may be experiencing/thinking

  • @UNIQMEDIA_
    @UNIQMEDIA_ 3 роки тому +14

    Also, the role of the person aside the seller is highly important in the sale, the person aside who just do "agree head movement" and don't even need to do something else create a social proof effect that really powerful in term of persuasion.

  • @missrockstarglamazon6846
    @missrockstarglamazon6846 2 роки тому +1

    This vlogger is going to help me destroy attracting these low income customers who try to compare me to everyday trainers , that even I don’t consider competition. Love you only just discovered you and I’m 10 videos in . Learned so much already than I have in 12 years of buiness trial and error . Experience pays .this is what your paying for when your investing in a product or service . No arguments .

  • @kentonvos5439
    @kentonvos5439 3 роки тому +18

    This was dope! This scene was quite methodical yet so relevant to all industries. Chris, you detailed this scene to appeal and remain relevant to the graphic design industry by showing that the big or "one man band" law firm's techniques can be implemented in the graphic design space. BIG props to The Futur and Better Call Saul !

  • @anzolomyer4584
    @anzolomyer4584 3 роки тому +4

    More of this please. That was really fun and fascinating to watch. Love the insight. Thank you.

  • @SuperherosquadThe
    @SuperherosquadThe 3 роки тому +4

    I definitely noticed a few of those points he brought up while watching the show but was unable to make that much of it, but this is amazing, getting to know the workings in detail is exactly what I needed! Thank you so much Chris!

  • @ZoraPMC
    @ZoraPMC 3 роки тому +1

    This is a video that should be watched multiple times so you grab something new each time. This god tier masterful sales pitches from both parties.

  • @ysammo214
    @ysammo214 Рік тому +7

    This type of content is really amazing. Please do more of these!

  • @theextramile7438
    @theextramile7438 3 роки тому +22

    I see Chris Do, teaching things from Better Call Saul, I immediately like! Thank your for this Chris! this show is definitely filled with gems like this.

    • @thefutur
      @thefutur  3 роки тому +2

      You’re very welcome

  • @amydubin1
    @amydubin1 2 роки тому +1

    Chris-you're not to be outdone. That you literally geek out over negotiation has undoubtedly helped thousands and made untold fortunes. So proud of you!

  • @filmydhamaka4401
    @filmydhamaka4401 Рік тому

    This video was a goldmine. You should create more videos on this. I love that how bigger firm reflected different areas where they hold their strength and that too in subtle way.

  • @aiyewatughu6082
    @aiyewatughu6082 3 роки тому +6

    I really loved it! This just opened my mind to new and creative approaches to speaking with clients. Thanks again.

  • @ihorhulyahrodskyy2710
    @ihorhulyahrodskyy2710 3 роки тому +4

    Chris and the team, when I started watching your videos around 3 weeks from now I was not sure where it will move my interest. Since that first clip, I can count dozens. Dozens of well crafted, thoughtful, generous acts of bringing what you earned to those you thrilled to hear something they really needed. And you know what? THANK YOU, guys. I appreciate your work so much, that you probably can not imagine. Every second day I listen to a future podcast and every evening I plan my learning time with the future video. I doubled my pricing cost, strengthen the relationships with my clients, cut off on unwanted moves. I could not find anything better. At this point, I am not able to pay you for it, but once it gets better, I promise I will send you something in return. Do more, please!

  • @stephenward7856
    @stephenward7856 3 роки тому +2

    Loved this, great scenes, great breakdown of entering the conversations in the client’s mind.

  • @lukemoloney8415
    @lukemoloney8415 3 роки тому +1

    Loved this video, very enjoyable watching a breakdown of a client/contractor conversation. Thanks Chris!

  • @JacquiMwangi
    @JacquiMwangi 3 роки тому +8

    Absolutely loved this type of content. Illustrates the point but showing a practical situation. Good stuff Chris!

  • @carstenhuschka6276
    @carstenhuschka6276 3 роки тому +5

    very cool breakdown of the pitches! Love to see more of it, especially from better call saul.

  • @muhammadhunain6914
    @muhammadhunain6914 3 роки тому +1

    This was awesome Chris! many thanks and definitely we need more of this format.

  • @edwardchokoto
    @edwardchokoto 2 роки тому

    Ever since I found this channel.... It has become my favorite channel
    Thank you guys for great content all the time.

  • @LikeLucasScott
    @LikeLucasScott 3 роки тому +3

    Absolutely fantastic. You’re content really has me locked on and focused! Mega talented and highly informative. Thank you sir!

  • @movingtar
    @movingtar 3 роки тому +5

    Great content as always. This breakdown is awesome, Chris.

  • @taylorhalstead
    @taylorhalstead 3 роки тому +2

    Love this style. It’s entertaining and informative while making me appreciate a show I like even more.

  • @edm0305
    @edm0305 2 роки тому +1

    I love what you did here. Keep this format. Thank you!

  • @basvandeneijkhof7230
    @basvandeneijkhof7230 3 роки тому +3

    Great to see examples of the way to approach different problems. Definitely create of of these examples!

  • @Icey-s
    @Icey-s 3 роки тому +3

    I have watched this show before but never took it for my advantage. Thank you for reminding me that there is lesson to be learned in everything. Thank you Chris for the motivation.

  • @GenesisValentineMusic
    @GenesisValentineMusic 2 роки тому +1

    I'm so glad that you explored this concept! So cool that you broke this down.

  • @jamesvella
    @jamesvella 3 роки тому +1

    Loved this break down Chris, I have watched your show for awhile now and this is one of my favourite forms you have done so far. Please do more of this!

  • @camschreiner1455
    @camschreiner1455 3 роки тому +3

    More of these clip and situational breakdown!! This was it!

  • @ToddLloyd
    @ToddLloyd Рік тому +5

    One of the things that struck me about BCS is Howard’s communication skills with his clients. This show has a lot of gems like that, and like what this video is spotlighting.

  • @howardstein9565
    @howardstein9565 3 роки тому +2

    For people like me who threw their TV's away and skip these shows elsewhere, this of great value - critical analysis is what we hire for!

  • @drarara13
    @drarara13 3 роки тому +1

    Love this content! Full of insights and practical. You explained it in a structured and clear manner. Thanks Chris and TheFutur!

  • @muhammadpro
    @muhammadpro 3 роки тому +6

    Love the way you criticize in a very sensible manner!

  • @BekBobek
    @BekBobek 3 роки тому +5

    Love this format!

  • @miguelnogueira2719
    @miguelnogueira2719 3 роки тому

    amazing content, as a character designer with heavy emphasis on storytelling, who's also researching your sales content on the side, I love this new format/series!

  • @Thesilverninja
    @Thesilverninja 3 роки тому +1

    This was awesome and immensely useful to watch. Would absolutely love to see more content like this.

  • @samheedy
    @samheedy 3 роки тому +4

    I just started posting my face on my UA-cam because I really was inspired and liked the content here in the futur. Personal branding and just speaking in front of the camera is so important in any business and Chris you're a legend for inspiring so many people like myself💙🙏🏻🙏🏻

  • @markodraganiic
    @markodraganiic 3 роки тому +6

    Really liked this type of analysis and how you came up with the interesting video concept... I would like to see more of it for sure.

  • @LUNTK
    @LUNTK 2 роки тому

    Very refreshing format, would be glad if you keep these videos coming!

  • @embracingeverydayrealities3429
    @embracingeverydayrealities3429 2 роки тому +1

    I think it was masterful the way you used this content to bring out methods a lot of people may have been wondering about, myself included.
    I recently discovered your channel and I like what I am seeing. Keep up the good work.

  • @paragonmc
    @paragonmc 3 роки тому +5

    Smaller agencies are more agile and more focused on the client needs. Also they can be more speclised and cost effective.

  • @malinirao
    @malinirao 3 роки тому +3

    This is great Chris, would like to see more.

  • @ivansemchuk
    @ivansemchuk 3 роки тому +2

    That's absolutely great analysis. Please, keep on going!

  • @mrkhardie
    @mrkhardie 3 роки тому +1

    Great video, dissecting, analysing and highlighting techniques is super valuable. Excited to see more 🤘

  • @MeowfaceMusic
    @MeowfaceMusic 2 роки тому +3

    _This format is sublime!_
    As a credentialed music teacher and UX designer who spends a _LOT_ of time thinking about and toiling over how best to present ideas so they will take root and autonomously perpetuate deeply into the minds of those I engage with, I absolutely appreciate and value the wise and savvy application of the allegory.
    Of course, breaking down inherently intriguing Hollywood clips that intellectually and emotionally play out these identified scenarios is _way_ more captivating, therefore way _WAY_ more edifying and brain-juicing.
    _Bravo!_ Keep up the good work. Thank you for generously and purposefully contributing your valuable and well-presented teachings to humanity’s new virtual encyclopedia 👍🏻

  • @manankumarocks
    @manankumarocks 3 роки тому +3

    I really love this new format. media is the best way to introspect especially for designers, good exercise for practising storytelling. and if we are taking requests- there could be a whole series made out of Mad Men but the Tabacoo Pitch from S1e1 would be perfect.

  • @flix4u
    @flix4u 3 роки тому +1

    Truly GR8 segment and structure using show’s examples. Try it again.

  • @mguerra79
    @mguerra79 3 роки тому

    This video appeared in the suggestions and I opened it, and, despite new, I thouhgt, because of the theme, that it was old... Not 2 weeks old. Nice one, I really enjoyed it, Chris! Keep them coming! New times, new formats...

  • @jonathanzrout6994
    @jonathanzrout6994 3 роки тому +3

    Hell yes make more content like this! I can relate to shows and movies and hearing you explain things in the way you do is extremely helpful.

    • @thefutur
      @thefutur  3 роки тому +1

      did you see the one with Breaking Bad?

    • @jonathanzrout6994
      @jonathanzrout6994 3 роки тому

      @@thefutur Yes it's also really good

  • @Sagar_Parmar
    @Sagar_Parmar 3 роки тому +1

    Contents you guys create are awesome 👌
    thank you Chris & team🙏

  • @MarcAricheta
    @MarcAricheta 3 роки тому

    What an unorthodox way of explaining things. I wish I had a teacher like you Chris.

  • @AkinsRealm
    @AkinsRealm 3 роки тому +3

    This is definitely a type of content that I’d like to see more!

  • @saroshpadikkal2362
    @saroshpadikkal2362 3 роки тому +3

    Amazing content, waiting for more like these

  • @drkonquer
    @drkonquer 2 роки тому +1

    This pitch is by far a wrestle worth the watch. And your analysis is breathtaking. Thank you.

  • @vladimirpesic872
    @vladimirpesic872 3 роки тому

    This clip is a masterpiece of sales. It summs up everything you need to know about sales, covered perfectly from both sides. Well done, great job.

    • @thefutur
      @thefutur  3 роки тому +1

      Glad you enjoyed it!

  • @robynleesamuels
    @robynleesamuels 3 роки тому +3

    Love it. I'd love to see more.
    Also some suggestions:
    I'm not sure if these shows will match your demographic but they have some interesting scenes/storylines about starting your own business and all that jazz.
    1. The Good Wife.
    In season 6 or 7, the main character starts a solo practice and there's an episode thapt shows her navigating working from home, not having an assistant, getting the job done without the resources of a bigger firm. I think some of your audience could relate to that. She also hires an investigator in one of the episodes and it shows those negotiations where she has to decide between the people she wants and those she can afford.
    Negotiating rates etc.
    2. Younger
    They have a lot of episodes where the characters are doing outbound marketing trying to get new potential clients for their publishing house. There are a lot of cold calls, networking events, and looking at what's author's they can pitch.
    Also younger has been renewed for another season so when it premiers in 2021 the video will get more search results again potentially.
    Anyway, I'm excited that you're doing something new.
    3. Gilmore Girls.
    This is probably not anywhere close to your demographic interest but I included it anyway.
    In one season, I can't remember which, 2 if the cast members start their own business as partners but one ends up having to take on more of the business responsibilities and it causes conflict between them. The episode highlights the importance of communication and dealing with internal conflict.

    • @thefutur
      @thefutur  3 роки тому +1

      I like the good wife. Could you perhaps help with identifying season episode and how far in so we can analyze it?

  • @jeffbrowngraphics
    @jeffbrowngraphics 3 роки тому +45

    I loved this format, super engaging and the examples really help to solidify the points you are making. It's not just saying things, it's showing them in action.

  • @hootdesignstudio9898
    @hootdesignstudio9898 2 роки тому +1

    LOVED THIS! Great show! And has my mindset on focusing on making the client feel special. Thank you for sharing these videos!

  • @bensoko_
    @bensoko_ 3 роки тому +2

    This was definitely an interesting perspective on a sales technique, thanks. Also, I liked how you used Better Call Saul, great choice as it illustrates the tactic well!

  • @bartderuyck
    @bartderuyck 3 роки тому +3

    I loved it! Any drama that's as well scripted as Better Call Saul or Breaking Bad is full of these little gems. Keep this kind of thing coming!
    As for suggestions, some classic court room dramas would also be great to see logical argumentation in action.
    Thanks you for the great content!

  • @aleomessina
    @aleomessina 3 роки тому +3

    Fantastic analysis! 🙌🙌🔥👍

  • @prakashnarkhede
    @prakashnarkhede 3 роки тому

    Loved this format, Chris! Helps to understand with example😊

  • @alvianmumtaz1513
    @alvianmumtaz1513 3 роки тому +2

    Love this format! You guys should do this content more often🌹

  • @lukaparac
    @lukaparac Рік тому +3

    This is an awesome format! Keep it up. 👍🏻

  • @murillozerb
    @murillozerb 3 роки тому +3

    Amazing content as always, Chris and The Futur! I would love it if you could breakdown some of the negotiations done in The Suits or even techniques Tommy Shelby uses in Peaky Blinders (as long as they are within the law)!

  • @superdaddydiesel
    @superdaddydiesel 2 роки тому +1

    As a seasoned sales professional in the Bay area, I found this piece very dope because of the word play, the subtleties and high level strategic moves made in very short space. Great topic and even better analysis. Excellent use of movie clips to illustrate the art of sales negotiation.

  • @RajKotecha
    @RajKotecha 2 роки тому

    Yes this new format works. Watched your channel for years but subscribed today.

  • @salonichopra6263
    @salonichopra6263 3 роки тому +15

    Chris please adopt me! The negotiation pointers really helped me land my first freelance project!

  • @abnerphilipe
    @abnerphilipe 3 роки тому +108

    And then you can steal the client back by sabotaging the big firm like Jimy did hahahaha. Amazing content Chris, thank you.

  • @lukehouston7517
    @lukehouston7517 3 роки тому +1

    I love this content Chris. Would love for you to make more of these!

  • @Mithferion
    @Mithferion 3 роки тому +1

    It's not just an enjoyable content, but very educational. Please, do more of this, Chris-sensei
    🙏🙏

  • @joemarilla
    @joemarilla 2 роки тому +3

    This was really dope. I always found the tactics in SUITS pretty fancy but I'm not sure how realistic they are. If there's anything worth revisiting from there, make a vid! Love your content.

  • @RodrigoKormann
    @RodrigoKormann 3 роки тому +3

    Hi Cris!
    I love this kind of content.
    I was thinking about the scene from Mad Men when Don Draper does that amazing pitch about kodak carousel. Seriously, I almost cried.
    There are lot of great other moments in Mad Men.

    • @thefutur
      @thefutur  3 роки тому +1

      Yes. That was a great one.

  • @olawaleogundare9123
    @olawaleogundare9123 3 роки тому

    Thank you for sharing this. its so mouth full. Will rewatch to break them down. Please do more. Love it.

  • @anikkhan8811
    @anikkhan8811 3 роки тому

    I really love this sort of content. Plz keep it up Chris. Its a way of turning entertainment into infotainment.

  • @LifeoholicsFishing
    @LifeoholicsFishing 2 роки тому +5

    I loved this! Chris really is a master! One scene and technique I would love for him to do. The one from Wolf of Wall Street - “Sell me this pen” scenes. There’s 2 different ones in the movie and I’ve always fit so that strategy fascinating and would love to see it broke down in a video such as this!
    Thanks for all you guys do!

    • @thefutur
      @thefutur  2 роки тому

      I’m aware of those.

  • @pierego
    @pierego 3 роки тому +6

    I'd love to learn more about "implanting the seeds of doubt"

    • @mosesdabah
      @mosesdabah 3 роки тому

      I think it's easy if you can sit and think about the consequences of going with the right choice as opposed to the safe choice.

  • @RaymondWLo
    @RaymondWLo 2 роки тому +2

    Impressive! This is brilliant ! I've been in sales roles most of my professional career. This is what all the slick sales sharks do but they don't teach you on the job. If you are good you'll learn it naturally with experience!

  • @ivanh.
    @ivanh. 3 роки тому +1

    Absolutely amazing! Thank you 🙏🏼

  • @flamingfistglobal6233
    @flamingfistglobal6233 2 роки тому +4

    Really impressive and beneficial. This is the way we should have been taught In school.

  • @LoganMcNay
    @LoganMcNay 3 роки тому +3

    Better Call Saul is the best running show on TV right now by miles

  • @ronyt2306
    @ronyt2306 10 місяців тому

    We want more like this, Chris! I Learned a lot.

  • @jamesjerkowski2335
    @jamesjerkowski2335 3 роки тому +1

    This was fantastic. Nice work Chris!

  • @ciocolatta
    @ciocolatta 3 роки тому +7

    Love it Chris!
    It relates so well because we were glued to the TV watching the drama.
    Thank you! If it's not too selfish to ask, more please!

  • @justanothervirus9220
    @justanothervirus9220 2 роки тому +3

    You could react to the famous speech from Glengarry Glen Ross, or scenes from white collar & wolf of wallstreet.
    They're classics:)

  • @bananjanita
    @bananjanita 3 роки тому +1

    Loved this. So clear and great examples!

  • @arthurung3441
    @arthurung3441 3 роки тому

    amazing Futur team! I loved the connection between tv show dramas (something super visual) and your perspective and commentary over that.