The Future of Work with Greg Cooke

This week's guest is Greg Cook, the founder of Rafiki.
In this conversation, we discuss his startup's evolution from a recruitment agency to a platform that connects freelancers in Africa with global businesses.
Greg shares insights on the freelancer economy, the challenges faced in sourcing talent, and the benefits for both freelancers and clients. The discussion also touches on the future of work, the importance of continuous learning, and the fundraising journey through an accelerator program.
Greg highlights the development of Rafiki X, a SaaS platform aimed at enhancing collaboration among freelancers, and shares his vision for the company's growth in the next five years.
We also chat about his experience with podcasting and the value of authentic content creation.
In the episode, we discuss:
• Rafiki connecting freelancers in Africa to global businesses
• The company’s evolution
• The freelancer agency model
• Upskilling.
• Africa’s rapid growth
• The future of work
• Podcasting
• Authenticity
Greg:
LinkedIn - / greg-cooke-
Rafiki:
Website - www.rafiki.works/
LinkedIn - www.linkedin.c...
Diet Starts Monday Podcast:
Instagram - / dietstartsmonday_pod
Linktree - linktr.ee/Diet...
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Newsletter - anotherexcuse....
LinkedIn - / byrongrealy
Instagram - / anotherexcusepod
Twitter - x.com/ByronGrealy
TikTok - / another_excuse
Chapters
01:00 Introduction to Rafiki and Its Mission
06:54 The Evolution of Rafiki: From Recruitment to Freelance Agency
12:57 Understanding the Benefits for Freelancers and Clients
18:51 Challenges and Lessons Learned in Talent Sourcing
24:48 The Future of Work: Trends in Freelancing and Education
30:48 Fundraising Insights and Accelerator Experience
37:07 Building a SaaS Platform: Rafiki X and Its Vision
42:56 The Five-Year Plan for Rafiki and Podcasting Experience