Seth Godin’s Approach to Market Positioning Is Genius
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- Опубліковано 26 жов 2020
- Worried there’s too much noise in the market for your business to cut through? In this clip, Seth Godin explains why the traditional idea of differentiation is selfish and shares his much more generous approach to market positioning that won’t make you want to stab your eyes out with a fork. Watch the full interview with Seth Godin here: • Seth Godin: Marketing ... #MarieTVClips #SethGodin
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Seth’s been out here dropping gems for years. Love this dude!
I really like this perspective. It reframes “competitors” into “collaborators.” Like, I want to better understand what other UA-cam coaches have to offer so that if I come across someone who has needs that are better suited by another coach, I would gladly refer to them. It empowers me to own my approach and what I take pride in when it comes to my business of UA-cam coaching.
I love that!
Competitors ➡️ Collaborators
"Be consistent. If you're a professional, make a promise and keep it."
I very, very firmly disagree that authenticity is not valuable or even vital in your professional life. His definition of authenticity - being too upset to do your job on a bad day - is NOT the full definition of authenticity. Authenticity is only valuable if you have the basic skills to withstand the emotional weather of life and stay true to your morals, ideals and capabilities. I really do not like authenticity getting painted as weakness.
I agree with you
Totally!
It shows he doesn't understand what the word means, since he conflates it with a completely different/unrelated concept (having an emotional experience, yet remaining professional - which has noting to do with authenticity). And I was so enjoying the discussion before he tanked it with his last remarks.
Authenticity has different levels, and yeah, his blanket statements aren't helpful when you consider what authenticity means.
Now, if you flip it, and understand what he means, you can see that what he said is helpful for some people... there are people who take authenticity into overdrive, and what he described isn't really for the general, but for specifically those kinds of people.
This is the issue with these "gurus" making off-the-cuff remarks... they usually over-simplify and greatly muddy the waters.
Not to mention it made all of us click the video.
You are absolutely right!
Wow, this video really hits the nail on the head when it comes to the challenges businesses face in today's noisy market. Seth Godin's perspective on differentiation being selfish is truly eye-opening and his alternative approach to market positioning is refreshing. I appreciate how he emphasizes the importance of being generous and adding value to our customers' lives rather than simply trying to stand out from the crowd. This is a must-watch for anyone looking to improve their marketing strategy without feeling like they're constantly competing against others. Thank you for sharing!
Hey there! We're so glad you enjoyed this episode! Thanks so much for stopping by 💖💖 - Monauar, Team Forleo
I think the idea of the axis is really interesting. Also Marie is always killin it with the aesthetics in her studio! Oh my gawd! 🤩💗
Live to serve and help people find what they need whether it's you or not. Love it. Gold. Love you guys 💪
Hi Marie, thanks for giving us access to thought leaders like Seth. More power!
lol i still heard differentiation. i still heard positioning. just seems like a long winded but helpful way to find it. sounds similar to the onlyness statement framework. Authenticity too, is also very crucial for solving the same problem is different ways (creatively). which is great for progress.
We always love hearing different perspectives. We love that you took the time to share with us! Thank you for being here 😊
It's brilliant, thanks for sharing!
So brilliant - thank you from Germany 🎉
1:58 this is what I've learned in my consumer behavior class... the Perceptual Mapping!
I love this .... but also I feel like to be a good teacher, you have to be able to do all of those things (competition prep vs. emotional outlet) to be rigorous and strict when it is required from the student, or to be emotional and sympathetic when required by the student.
Not really. If you do that, you don't really stand for anything. Seth is asking us to stand for something.
In fact he is describing authenticity which is simply giving your customers what they want, not what you want to give them.
Reading his book currently
Being authentic is the opposite of being consistent? Didn’t get it...
But why can't you be authentic in your choice to be the strict or calm piano teacher and stick to that? It seems to me if you are calm more artistic person, you trying to fit into the strict piano teacher role is just going to be exhausting and unenjoyable for you. Even if you are serving the "customer".
You hit the nail on the head. People (students in this case) may also eventually pick up on this.
I don't think one can dictate oneself by saying " be consistent" or "be professional". Also that's not the opposite of authenticy. Authenticy is also not finding a "world saving" purpose to work.
Something missing in Seth's explanation
If you're a professional, make a promise and keep it
wauw!
differentiation still works dude... your axis stuff and differentiation is unrelated, how you share your prospects and leads to others is showing an attribute of specialist. You still using differentiation, don't talk c...
Isn’t axis stuff the same as differentiation, by choose a side on axis you diifferetiste yourself from others
I disagree.