Mastering Your Sphere: Essential Strategies for a Scalable Real Estate Business

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Unlock the secrets to building a scalable real estate business by leveraging your sphere. Start by meticulously organizing your contacts and offering value-driven outreach. Learn how to pivot your content to engage homeowners effectively and stay ahead of industry changes by focusing on listings and exceptional service for your buyer clients.
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Mike Sherrard is a global team leader & licensed Real Estate Agent at eXp Realty
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[@TheREagentPlaybook]

Thanks for having me on the channel Mike! I think this is absolutely timely considering the changes we are about to see in the industry!

[@Mike_Sherrard]

Absolutely brother!! 🙏

To have a high qualify Sphere of Influence we have to start to set our target * Daily database management
* Weekly (1x) email marketing
* Daily social media marketing
* Send Birthday, Home Anniversary, and key Holiday Cards
* Quarterly Pop-Bys
* Monthly (1x) Direct Mail
* 3 home-related touchpoints per year
* Call, send a thank you note and send a gift for any referral received
* Invite to all sponsored community events
* Send annual “year in review” letter

[@debrahayne2987]

Good stuff Mike and Jeremey! Great takeaways once again! Thank you