The Stealership Trap - Why We Need the Dealership "Rip Off"

Поділитися
Вставка
  • Опубліковано 11 чер 2024
  • Want to support the channel? Click through this Amazon link for anything: frt9.co/30l4bi
    Ever walk into a dealership and think, who's paying for all this? You are. But can we get cars and motorcycles any cheaper, or is the "stealership" an unavoidable part of supply chain economics?
    Support us by shopping motorcycle gear with this link:
    frt9.co/aeu0mn
    Or anything with this Amazon link:
    frt9.co/30l4bi
    Bike in the shop? Traveling? Rent your next ride with Riders Share: riders-share.com/welcome/fort...
    Connect with us:
    / fortnine
    / fortnine
    / fortninecanada
    Directed and Edited by Luke McAdam
  • Авто та транспорт

КОМЕНТАРІ • 2,3 тис.

  • @craigguy5756
    @craigguy5756 2 роки тому +2419

    I owned a dealership for ten years. One of the greatest days in my life when I sold it 😁

    • @umakantgajjewar8898
      @umakantgajjewar8898 2 роки тому +75

      Wow. If possible, can you share some of your experiences with examples for our benefit/better understanding ? Thanks.

    • @matthewgarcia2330
      @matthewgarcia2330 2 роки тому +38

      Is this regarding power sports dealers specifically? Bc why do so many car dealership owners seem to be comfortably rich? Genuine question.

    • @crs19191919
      @crs19191919 2 роки тому +73

      @@matthewgarcia2330 second hand dealerships are usually ripping off both ends.
      And new car salesmen rip you off with their own financing and over charge you using that

    • @charlesberlinguette4709
      @charlesberlinguette4709 2 роки тому +47

      I know what you mean, my nephew ran a dealership only to learn a partner was using it for tax write off purposes. The partner owned a car dealership that made too much money and needed a way to show an operating loss.

    • @pauldionne2884
      @pauldionne2884 2 роки тому +3

      @The Insufferable Tool Also, you pretty much have to pre-order a new sled from the factory before it ships to a dealer these days.

  • @superczech69
    @superczech69 2 роки тому +3544

    I have been riding for 37 years and have learned more on this channel in 3 years than a lifetime of riding. Thank you for all the hard work you do to put these together

    • @vikram0071
      @vikram0071 2 роки тому +16

      I have to agree. Crazy.

    • @theangryginger1382
      @theangryginger1382 2 роки тому +21

      Also agree. These videos are high quality, thank you F9

    • @strokenumber3
      @strokenumber3 2 роки тому +5

      The internet .

    • @SweDownhill
      @SweDownhill 2 роки тому +14

      The F9 team does a phenomenal job, every day and every time!

    • @aschool9510
      @aschool9510 2 роки тому +10

      Anyone else find this incredibly sad ? Good channel but 37 years …

  • @atmrtnez
    @atmrtnez 2 роки тому +596

    I manage a multi brand dealership and must say, bravo on this video. As always with F9 this was well researched and presented. Nice to shed some light on our industry, as most days we are just trying to keep our doors open. It’s a labor of love. On behalf of all dealers, thanks to everyone in the comments that supports your local shop.

    • @a2max280
      @a2max280 2 роки тому +14

      After reading your comment, I know now not to be an a-hole to the salesperson. Especially nowadys, hard push-to-sell tactics are not necessary and the last two dealerships Ive been to I was NOT accosted in any way.

    • @TheBandit7613
      @TheBandit7613 2 роки тому +9

      Later this week, I'm driving from Vegas to Butte Mt. The Vegas dealership told me (via text) that they had one in stock. "Sure, bring your trade" (low miles, paid off with title in my name) Well, they didn't have one, couldn't afford my trade and sent me packing empty-handed. Couldn't even order one.
      So, I'm off to Butte Mt. I sold my trade... it sold in a couple hours.
      I wanted the machine loaded with dealer-installed accessories, would have been a good sale.

    • @1966Zingo
      @1966Zingo Рік тому +8

      My local dealer has a funny way of showing it..... I've gone in on more than one occasion and have been completely ignored.

    • @jacobitosuperstar
      @jacobitosuperstar Рік тому +7

      @@1966Zingo not all dealers are the same. When you have a chain a different places or have a Dealership monopoly within an area, you do have the rains over the customer. When you are single family single dealership business the situation is not so good... A friend has a Suzuki dealership, one of many here in my city, they gave me coffee and several test drives.

    • @redsquarejay
      @redsquarejay Рік тому +1

      I can't afford to have a dealer service my yamaha but I do buy my oils and parts from my local dealer. One thing that makes a sale is if you are a kind salesman. A Honda dealer salesman told me to not sit on bikes anymore. I was shocked because that dad I left hinda and bought a yamaha

  • @luckyjordan8139
    @luckyjordan8139 2 роки тому +1086

    At dealer meetings I remember hearing that the best way to make one million dollars in the Motorsport business is to start with two million.

    • @a2max280
      @a2max280 2 роки тому +25

      You could change "motorsport business" to Vegas and (for me anyway) it would also be true.
      The onle way I can win in Vegas is to not play.

    • @SunsetClubRacing
      @SunsetClubRacing 2 роки тому +8

      Same with wineries

    • @DougBurgum4VP
      @DougBurgum4VP 2 роки тому +5

      The best way to be a millionaire? Be a billionaire and open a pro wrestling fed.

    • @grqfes
      @grqfes 2 роки тому +4

      same goes for a lot of other industries

    • @xuk
      @xuk Рік тому

      Too optimistic, start from a billionaire is more likely

  • @Gintoki881
    @Gintoki881 2 роки тому +1198

    FortNine doesn’t make videos that often, but when they do - it’s outstanding, a true joy to watch

    • @morgangiven4877
      @morgangiven4877 2 роки тому +8

      Spot on comment

    • @TroyC68
      @TroyC68 2 роки тому +19

      They are ALWAYS making a video, but don't rush the end product... that is why it may take a bit longer occasionally to get the quality we all are getting used to :P

    • @cjcj3222
      @cjcj3222 2 роки тому +3

      And he always talks about his obsession with his own weiner

    • @earnestbennett7203
      @earnestbennett7203 2 роки тому +6

      Always worth watching!

    • @ccarson380
      @ccarson380 2 роки тому +8

      I wish there was more 😁

  • @trevornelmes9331
    @trevornelmes9331 2 роки тому +298

    Having worked at the dealer stuffing end of this chain for way too many years, I can assure you that a lot more dodgy stuff than you mentioned goes on. Under the desk $1000-$3000 payments to dealers to do the paperwork to say a bike is sold, bikes that are still on a ship, or on dockside, so that sales % hits a magic number by 31 December. The bike arrives at the dealer a week or so later, and the dealer has to sell it as 'used' within 7-14 days before the money leaves their bank account. Ring around the dealers and simply let them know you want to buy xxx. Be flexible on color. Give them your mobile number (or get a burner and use that, before dumping it to avoid pester calls). Never say you have cash and do offer a part exchange (the dealer will factor kick backs from the finance company and profit on the other bike when they sell that on, often done 'back to back' with a specialist used bike sales outlet who give them $100-$200 commission. You would be amazed what the manufacturer will do to reach that magic sales figure for the year. We once sold hundreds of one previous year model, in one color, that were sat in a dusty lot, to one dealer at well over 50% off ticket price. Said dealer then added $500 to the buy price, and sold them as new. Buyers were invited to the lot. Go pick a bike, note the number on the sticker, and it was yours. $10,000 bikes were selling for well under $5,000. They went fast. Yes, there might be a 6% margin, but there are all sorts of bonuses and kick backs (often direct from the factory in Japan, maybe direct to an off shore account) often worth multiples of that. If you are looking for a specific bike, and today is the day the dealer needs your money in their account because it is the day the manufacturer finance company takes the cash regardless of if it is sold, you will be in luck. So, approach many dealers, make sure they know what you want, and timing is not so important as price. Then, hen they have to shift a bike that day, it might be you they call. But, when they do, then start the bargaining and be tough, especially if they call in the early morning. By the time close of business approaches, if the bike is still on their books ...
    Be clever, country farming community dealers will not sell racing bikes, so will have stock. Big City dealers will not sell dirt bikes so well ... Every dealer, every month has bikes they need to sell fast. Pick a dealer in a community that has suffered major job losses. They will be stuck with stock that is no longer selling, sales targets that are totally unachievable. It's a tough world out there.

    • @HappyHermitt
      @HappyHermitt 2 роки тому +29

      I'll pay you $500 to get my bike.

    • @trevornelmes9331
      @trevornelmes9331 2 роки тому +14

      @@HappyHermitt You will have to do it yourself. I am long since retired now, although I still use the same tactics to good effect.

    • @Marcus-OK
      @Marcus-OK 2 роки тому +3

      Doesn't the inflated market and high demand for motorcycles right now make this moot? Speaking from ignorance.

    • @trevornelmes9331
      @trevornelmes9331 2 роки тому +6

      @@Marcus-OK Yes, but that still didn't stop me picking up a brand new Harley at a good discount a few weeks ago.

    • @adann714
      @adann714 Рік тому +3

      @Trevor Nelmes As someone who is finally serious about buying a bike after years of admiring them, this is very helpful information. One question for you, are there any significant negatives when purchasing an new old stock bike that would outweigh the discount? For instance, if purchasing a 2018 model in 2022, is it considered to be a gamble or is it ok as long as it passes certain criteria in an inspection?

  • @SuperBoomer95
    @SuperBoomer95 2 роки тому +636

    As a mechanic for a Kawasaki/Suzuki dealership, I was ready to come in defending the dealership and how they barely make anything on new bike sales etc... I'm glad you don't just think "stealership bad". Alot of OEMs have crazy demands for their dealers, and it's amazing there are any left to sell bikes really

    • @umakantgajjewar8898
      @umakantgajjewar8898 2 роки тому +34

      I think this changes my understanding about what dealers have to go through, and earn little money, and how OEMs behave with dealers. I did not know of this, at least now I know a bit more.
      My guess is dealers survive based on income from repairs and servicing. Labor per hour of repair is not cheap. And maybe they earn a bit extra from parts too.

    • @logosrule
      @logosrule 2 роки тому +69

      Honestly, my problem has always been that dealerships shouldn't exist. At all. They should just be garages that can accept deliveries from manufacturers on a consumers behalf, for a reasonable fee of course. But instead it's a bunch of backwards haggling crap by two people trying to not sell a kidney just to buy/sell a motorcycle. All because the manufacturers make more money and have less liability that way.
      It's the kind of thing that tempts me into buying one of those Chinese Amazon bikes lol

    • @joeshmoe7967
      @joeshmoe7967 2 роки тому +43

      @@logosrule Or buy used. I have never bought a new car and likely never will. I just don't see the value in brand new. Bikes I bought used to get into riding and unless I win the lottery, I will continue buying used.
      One HUGE advantage to used is test driving/riding. No chance I am buying a bike I can't ride first.

    • @logosrule
      @logosrule 2 роки тому +9

      @@joeshmoe7967 I've been trying, for sure! The used market in my area is pretty crap, sadly. Even buying new is a bit of a hassle with most dealerships just straight up not answering their phone or emails. Barely any bikes posted and the ones that are posted are either too hot (20-50k) or overpriced junk (1200 for an old beat up frame with no motor.)
      Closest I got was deciding a time and price with a guy but then he just ghosted me the day of.

    • @TsLeng
      @TsLeng 2 роки тому +14

      @@joeshmoe7967 you need the people who buy new to get used bikes. More so a product that is biased towards entertainment rather than utility unlike cars and that also has much lower demand overall.

  • @jobmeems365
    @jobmeems365 2 роки тому +80

    The way you write the script is so good. The way you explain it all. Tell the story. The subtle jokes. It’s all incredible

  • @gregl.6243
    @gregl.6243 2 роки тому +566

    The only channel that can do a deep dive into motorcycle dealer and distribution economics using a plunger metaphor and a Monty Python scene effectively.
    Excellent.

    • @tpilot_error404
      @tpilot_error404 2 роки тому +7

      I have a sec hand Military Police bmw I call M.Python (of the blue flying circus). My black bike is Black Adder 😎 , moves like a snake in traffic.
      Ducatis are more like a dead parrot 🦜

    • @calebscotson6797
      @calebscotson6797 2 роки тому

      FortNine is a World Tresure!!

    • @eefneleman9564
      @eefneleman9564 2 роки тому +1

      @@tpilot_error404 no it's not!

  • @jakeleigh9039
    @jakeleigh9039 2 роки тому +1155

    Wow! This is 20/20, 60 Minutes, Dateline level journalism (for the moto-interested) with a youthful entertainment style and modern production quality. Very informative and engaging to watch. You guys are filling a need that no one else (print, web or social media) in moto journalism seems to have the awareness to provide. THANK YOU for NOT being just another shill reviewer for the manufactures. Fantastic job guys!!!

    • @L--Z
      @L--Z 2 роки тому +17

      More like "Frontline" on PBS...it's like 60 Minutes on steroids.

    • @crispysocksss
      @crispysocksss 2 роки тому +5

      It's misinformation

    • @MrSimonmcc
      @MrSimonmcc 2 роки тому +24

      @@crispysocksss ok. Thanks for enlightening us. No prizes for guessing where you work.

    • @metaphorpritam
      @metaphorpritam 2 роки тому +2

      @@MrSimonmcc Where does he work?

    • @tally5k339
      @tally5k339 2 роки тому +23

      I'm trespassing here as a car guy, but even as someone not overly moto-interested, F9 puts out some excellent content that is well worth the watch

  • @ashleybaud4531
    @ashleybaud4531 2 роки тому +51

    Walked away from my business 6 months ago after twenty years of bumping my head against the same thing. Nothing to show for it but scars, deep ones and a very jaded view of the world. Thought it was specific to our country, sad to see it’s a worldwide thing.
    Everyone would do so much better if the brands focussed on growing their dealers, rather than “moving metal” by clearing their warehouses.
    I realised the significance of my voice during a visit to the factory and museum. That year my store sold 249 of the 260 000 units the factory sold. And then we got hit with 17.5% interest on the stock that was dumped on us…

  • @TravisTerrell
    @TravisTerrell 2 роки тому +23

    The _This American Life_ episode "100 Cars" was excellent and ended up covering a lot of this topic while following a car dealership as they work ridiculously hard to reach a sales goal set by the manufacturer, such that they could make an actual profit.

  • @CeeRTee
    @CeeRTee 2 роки тому +386

    I spent many years in a Yamaha dealer in a inner city shop, our bread and butter without doubt was small capacity bikes and scooters, at times we couldnt get them delivered fast enough. Then Yamaha decided to either start pulling out of that game, or started pricing our customers out of it. Quickly we found our selves in the possition of being forced to stock turkeys like the MT01 or later the Niken, bikes we knew we couldnt shift to our base but that Yamaha decided looked good in a shop window without giving us a choice if we wated to keep our "preferential" rates, a rate that got worse over time anyway.

    • @gasdive
      @gasdive 2 роки тому +47

      My local yamaha dealer has had the same Niken sitting in the shop for 3 or 4 years.

    • @alrightdave6135
      @alrightdave6135 2 роки тому +4

      Must have been some time ago. The mt09/07 range have sold shed loads and saved Yamaha

    • @riskyraccoon
      @riskyraccoon 2 роки тому +6

      @@gasdive it's admittedly a very cool bike and I hope they make an electric one

    • @jothain
      @jothain 2 роки тому +22

      I don't find that hard to believe at all. I live in quite rural area and one town Yamaha dealer has had Niken for sale. I thought it was pretty bold move. Just now checked out and yeah, it's still for sale. Model year 2019. Yikes

    • @waltermh111
      @waltermh111 2 роки тому +6

      @@riskyraccoon It is a cool bike, but its a niche bike and very expensive at that. Electric I would love, but would put it over 25k.
      That kind of bike would be perfect as a direct to consumer. Oh well...

  • @CaffeineAndGasoline
    @CaffeineAndGasoline 2 роки тому +355

    F9 left out the biggest advantage to the manufacturers: they get to shift the consumer anger and blame to the dealers that are - in all likelihood - really only making money selling accessories and servicing bikes.

    • @wayward03
      @wayward03 2 роки тому +35

      It only helps that many of the dealers are actually shady....

    • @FortNine
      @FortNine  2 роки тому +174

      Very true! The misplaced vitriol aimed at "stealerships" was my impetus for writing this video. ~RF9

    • @chriss5792
      @chriss5792 2 роки тому +9

      @@FortNine Thank you for creating in my opinion the BEST content in all of YT. I discovered this channel when I was recommended the Motorcycle Airbag video 📹. Since then I continue to love 💘 all the education, information and comedy that you Ryan and The F9 Team deliver. Thank you and keep up the great 👍 work 👍. Sincerely ~Chris
      P.S. I feel like the reason we all start to watch F9 is for the Motorcycles 🏍 but we continue to because of Ryan and his killer personality! You guys are awesome take care ❤.

    • @MarcSherwood
      @MarcSherwood 2 роки тому +1

      @@wayward03 After watching this it seems like they have do do some shady stuff or they would not be open. And we have one Walmart-like dealer every 3000KM.

    • @WorkSecondShift
      @WorkSecondShift 2 роки тому +4

      And guess where sales sends the angry customers who just bought something used that breaks? Service of course.

  • @Gr8Layks
    @Gr8Layks 2 роки тому +4

    4:16 *The plunger metaphor is brilliant!*

  • @bwyyy7306
    @bwyyy7306 2 роки тому +29

    Not to mention years ago we bought all our riding gear and accessories from the dealerships, now most of it is probably ordered online.

    • @redsquarejay
      @redsquarejay Рік тому +4

      I hate online. I need to try on before I buy. I'm at my Yamaha dealer twice a month lol

  • @artamis33
    @artamis33 2 роки тому +249

    Having spent the last 15 years managing auto dealerships, I can confirm that this is disconcertingly and depressingly accurate for the car world as well. In fact, some of the most highly perceived manufacturers actually do the most commanding from their ivory tower.

    • @PHICEN
      @PHICEN 2 роки тому +12

      Read the credits… he is talking about auto dealers. Looks like he interviewed three motorcycle dealers too that corroborated the practices in the motorcycle industry as well.

    • @FortNine
      @FortNine  2 роки тому +92

      I've heard that the "premium" manufacturers are the biggest pains to deal with! Some will even force you to buy their approved floor tiles, lights, furniture, etc. Makes for a consistent brand image, but comes at a huge cost to mom and pop. ~RF9

    • @robmcd
      @robmcd 2 роки тому +43

      @@FortNine And it must be installed by ”corporate image” approved contractors. Kawasaki here in Australia really have “no f^%ks” with their dealers and it’s awesome. Some literally look like a barn

    • @ZLT_90
      @ZLT_90 2 роки тому +30

      @FortNine I work at a BMW dealer, and I can confirm we are forced to buy their overpriced furniture, tiles, digital signage, etc. They are even strict about where we place our vehicles. God forbid a $250k Porsche be on the show room floor or a used BMW be sitting in between two non BMW vehicles. They make us keep our lot separated BMWS on one side and everything else on the other. Separate but not equal. Lol

    • @ThaiLitzki
      @ThaiLitzki 2 роки тому +9

      @@FortNine As a person who works with lightning and photography, some manufacturers are KEEN to keep a curtain celvin and lumen on their paint for that "perfect" look. And as we all have in common here is that they MUST have approved products for such things. Which makes it a hell for logistics reasons and pain to install from time to time. Thing is that the more premium manufacturers are a tad easier to work with cause they KNOW what they want and have answers. The "B-team" of premiums are the worst!! They think like they are the A team but they don't have the budget and are just pure sellers with high egos.

  • @robertrishel3685
    @robertrishel3685 2 роки тому +236

    My family owned a Kawasaki franchise in the 80’s and your video is sooooo true! Basically, our shop was a vehicle to burn through my fathers complete accumulated wealth in as short a time as possible. He may have had better odds had he gone to Vegas and just put everything on Red…..

    • @Jw-hv2pz
      @Jw-hv2pz 2 роки тому +29

      That is so unbelievably sad. The corporate powers that be should have immense bad karma headed their way.

    • @justsomedude445
      @justsomedude445 2 роки тому +20

      tough business to stay afloat in especially today with the war against small business our govt has been waging

    • @MattsBaseballWorld
      @MattsBaseballWorld 2 роки тому +30

      There is a whole phenomenon around this, bread in HQ by cost accountants, process engineers and value managers alll 100% aimed at squeezing every single dime they can at the expense of everyone not involved in the manufacturing business... in other words, the little guys doesn't stand a chance. HQ is completely ignorant to the realities of the regions, the unique aspects of each region, but they either think they do or figure those realities are irrelevant. And not just the bike business, farming/food, clothing, construction, you name it. And, once a smaller player figures it out, they get bought out to limit competition.

    • @justsomedude445
      @justsomedude445 2 роки тому +2

      @@MattsBaseballWorld WOW well said !! no way i could word is as accurately but i agree 100% yes yes yes

    • @dustyoldhat
      @dustyoldhat 2 роки тому +3

      @@MattsBaseballWorld This isn't always the case. In my city small businesses who cater to their demographic in thier region are thriving. It's possible. But if you only see the cup half empty then that's all you'll ever see.

  • @sx4mania35
    @sx4mania35 2 роки тому +174

    Aside from the amazing production values, I really like how Ryan narrated and presented the topic with spot on jokes and scientific method-accuracy with the facts (the APA-standard reference list is a nice touch).
    In addition to the problems Ryan had mentioned, another headscratching matter about dealerships these days, at least in my hometown, is that they tend to prefer lease-financed buyers rather than those who purchase their bike in full cash (that's like, the average vehicle buyers like most of us); part of the reason is that they tend to have a better margin of commission from the leasing company they work with. and as it is, financed bikes will have a really large margin factual prices (as in the installment money you paid every month throughout your tenor) compared to the bike the customer paid in full cash (it can go as far as 30% in nominal increase, which Ryan had been wonderfully explained in the video)
    Many Kudos for you to discuss this whole topic!

    • @JackBahh
      @JackBahh 2 роки тому +13

      Another thing is financed customers are much easier to push into a service schedule as its part of the finance agreement. They often neglect to mention it can be serviced else so take a decent income stream that way.

    • @georgeerhard1949
      @georgeerhard1949 2 роки тому +11

      Financing allows the dealer to throw incentives at the buyer, and basically get them paid for by the finance company. The finance company in turn banks on (heh) the likelihood that the buyer will NOT magically come up with the cash tomorrow, or the week after, and thus run the loan past that magical "x days same as cash!" deadline. At which point, FreedomRoad or whatever other finance company will start assessing that crazy high APR for what essentially is "leisure goods".
      Which means if you have the cash to buy the bike, you're more likely to get an actual deal on the purchase price if you go the financing route. If your credit rating isn't all that great, make the down payment bigger, that always sweetens the pot. Try to get the "same as cash" deal, because your hole card is the fact that you could pay off the purchase price whenever you want, so all that interest can go bye-bye if you pay it all off before the "same as" date. Just don't SAY you can pay cash... just ask what the "out the door" price will be, and do your best to nudge that down before it gets sent to the finance department.

    • @sx4mania35
      @sx4mania35 2 роки тому

      @@JackBahh true. Not to mention (again in my hometown anyway) they can fit the tenor of the financing to meet warranty periods (standard around 1-2 years, engine warranty can go up to 3 years)

    • @sx4mania35
      @sx4mania35 2 роки тому

      @@georgeerhard1949 I've seen a lot of people got that kind of deal in the past, which is very convenient for them since they can get extra stuff in addition to the incentives they got from the finance company they did the transactions with.
      Not anymore in my hometown these days, mostly because now the finance companies have put on a fixed tenor rate in which the buyer can pay off, which is sad, but they're still going with the old school financing scheme so yeah.

    • @eefneleman9564
      @eefneleman9564 2 роки тому +4

      I work at a car dealership and I'm surprised what people are willing to pay for a 'private lease' car.
      It's basically a loan with huge interest.
      Even compared to the cheapest little car I never spend that amount of money on my car per month.
      And then they hardly drive it, because gas is expensive.

  • @RevelryCycles
    @RevelryCycles 2 роки тому +35

    Thank you. The word “stealership” enrages me and breaks my heart a little bit. The small dealers we know are some of the most hard working, customer focused business owners but also the most stressed out and financially strapped. The system needs to be better.

    • @SmallSpoonBrigade
      @SmallSpoonBrigade 2 роки тому

      I'm fortunate to live near a great independent dealership.

    • @redsquarejay
      @redsquarejay Рік тому +6

      A Honda dealer was once rude to me. I left and bought a Yamaha demo bike. When the yamaha dealer moved I stayed with them because they are very friendly people. They get my parts in quick and have all the cool branded clothes I want. When I dealer treats me right I stand by them. I will be buying a bike from them again. Thank you Lethbridge Yamaha 💙

    • @thefutureisnowoldman7653
      @thefutureisnowoldman7653 Рік тому +2

      If they weren't constantly ripping people off term wouldn't exist. Better to buy straight from the manufacturer

    • @John_Ridley
      @John_Ridley 6 місяців тому

      The dealerships near me all want $70 per tire to mount and $120 to do an oil change. It cost me about $70 to buy the tire machine to do them myself and I don't race so Rotella works for me, which means a $15 oil change (no problems over 50K miles so far with it).

  • @laingdonschmitt2237
    @laingdonschmitt2237 2 роки тому +412

    I've been riding almost 40 years, and the 'no demos' phenom put me off of buying new bikes almost a decade ago. I turn to my local dealership for parts and for some service work that I can't do, because they're good folks and I like having them there, but I'll never buy a bike that I can't test ride.

    • @stimpsonjcat26
      @stimpsonjcat26 2 роки тому +32

      I must be lucky. The two local dealers let me do test rides. The one shop (family owned) did did say I had to ride my own bike in and they would let me test ride a bike. I assumed they wanted more proof that I could ride than just a class m license lol.

    • @dedsxy38
      @dedsxy38 2 роки тому +15

      I was able to test ride a 2020 R1250rt demo unit with only 1300 miles on the clock in the Spring of 2021. Absolutely no doubt the demo ride made the difference in my purchase decision. The 3% finance rate, $5k off MSRP, and $1000 more for my trade-in than I paid new 2 years prior made it a no-brainer. They designed the system, I went to play and came out happy. Being able to perform all my own maintenance saves me on the service end. Now, if I just had more time to ride...

    • @rslover65
      @rslover65 2 роки тому +4

      I test ride my Honda when I bought it.

    • @justsomedude445
      @justsomedude445 2 роки тому +3

      thank sue happy people and lawyers for the no demo thing , ive bought the last 2 bikes without riding them first , well i did ride a similar model and a competetive model the last time so thats not exactly accurate but an experienced rider who has owned similar bikes prior and read all the specs and tests and watched reviews can make just as good a decision in my opinion and experience ?

    • @camgere
      @camgere 2 роки тому +3

      What I most notice about a bike when I ride it for the first time is that it is different than my last bike. I've even had this sensation just switching tires. It takes about a month or two to decide if I really like it. Ergonomics are very important, so I would at least sit on the bike to make sure it is in the ballpark.

  • @masterjaques4440
    @masterjaques4440 2 роки тому +161

    You're not just a youtuber, you're an amazing journalist and presenter. Never stop making these

  • @suckmyyamaha
    @suckmyyamaha 2 роки тому +8

    I work at a dealership as a technician but I appreciate this because customers usually assume we’re making a large percentage on MSRP when the reality is we make very little on unit sales.

    • @gorkyd7912
      @gorkyd7912 9 місяців тому +1

      Dealers make money on new vehicles through financing, service, and warranty work. But I can't afford new vehicles, don't know how anyone can, so I buy used. And this is where I see a $3000 car that the dealer got for $1200 at a dealer-only auto auction selling for $9999.
      That said, I've got some great deals from dealerships on used cars, usually when I'm buying "wholesale" where the dealer simply got a free trade in and already made their money selling some other shiny thing and took the person's car on top of it for free and now they're willing to sell it to me for what it's actually worth just to get it off their lot since it looks so bad.

  • @markshepherdmusic
    @markshepherdmusic Рік тому +15

    I came for the bike stuff, I'm staying for the business and economics education (and the bike stuff). Well done! :)

  • @livezero264
    @livezero264 2 роки тому +257

    Great job explaining the dirty realities of the established system. Loved the plunger comment too. The industry takes the dream of enthusiasts to own a dealership and be around their passion every day and then strangles them with it. I met a guy who had bought a dealership in Florida as his dream and then lost it a couple of years later in 2009. That downturn was a cruel reminder of the harsh realities of business.

    • @the.communist
      @the.communist 2 роки тому +4

      You dont need to own a dealership if you love bikes. Nonsense

    • @davidhill850
      @davidhill850 2 роки тому +1

      2009 was the worst year ever. I think there were over 1 million units sold in the USA in "08 and it dropped to 400,000 in "09. It has not come back to close to that Google says 780,000 for 2020. There are defiantly less dealers around today.

    • @tomjones4318
      @tomjones4318 9 місяців тому

      Crueler than you realize when you realize the crashes are deliberate. Who wins who loses is key.

  • @CrispyGFX
    @CrispyGFX 2 роки тому +253

    "In their books any motorcycle out the door matters less then a motorcycle in for an oil change"
    Too bad my local dealership charges three times more than they should for a job that I can do myself while drunk in 15 minutes...

    • @HardwareG33k
      @HardwareG33k 2 роки тому +38

      Yeah, it's hard to feel bad for the dealership when they're shamelessly ripping you off

    • @swaroopajit
      @swaroopajit 2 роки тому +16

      @@criticalevent Is it like a "if you're that lazy, we might as well rip you off" thing?

    • @BirkJunghanns
      @BirkJunghanns 2 роки тому +3

      @@swaroopajit well lazy or mechanically inept...(clearly not me...*cough*)

    • @projenitor2387
      @projenitor2387 2 роки тому +8

      @@HardwareG33k Everything is market price, billable hours, gallon of milk, cigarettes, cars, clothing. Prices drop when people stop buying. You may not be a customer; somebody is paying these people. Driving your wanted price up.

    • @justsomedude445
      @justsomedude445 2 роки тому +3

      evidently basic math and common sense are things of the past sadly

  • @FurryWrecker911
    @FurryWrecker911 2 роки тому +73

    8:26 This was the one I walked right into with my 2019 R3. I wanted a blue one. Dealership didn't have any in stock, and talked me up for the matte black one. It was also during their year-end sales and if they _could_ order a blue one it would be outside the discount window which would break my budget. I was impatient and had been waiting 12 years to finally buy a bike, and while I do not regret it, I still wish it was blue.. Black bikes are way too easy to get ahold of.

    • @theq4602
      @theq4602 2 роки тому +16

      People remember the 80s for funky colors, the 2010s will be called a dark age where everything stylish had to be black as sin.

    • @adamrichmond6348
      @adamrichmond6348 2 роки тому +8

      Paint it? I just bought a new triumph and love it... but a different model has the exact paint color I would have wanted but not available in my model. Made me sad also... that said I could get it painted aftermarket but since the one I bought is also nice and has an $800 paint upgrade I'm a little hesitant to run out and change anything now. I'm sure I'll scratch it eventually and get the paint I want then.

    • @chrisd4813
      @chrisd4813 Рік тому +1

      I feel your pain. I had my heart set on a blue R3, but I could only find black ones in my local area. As it was my first bike, I wasn’t too keen to start off with several hundred kms of riding home.

    • @Shemegory
      @Shemegory Рік тому

      Same thing happened to me with my 2019 MT03, blue looked much nicer

    • @MihaiRUdeRO
      @MihaiRUdeRO Рік тому

      Wait until you hear about vinyl wraps!

  • @caseyrice768
    @caseyrice768 2 роки тому +44

    Yep, working in a dealership through covid really opened my eyes to a lot of the industry's schemes. It's wild

    • @zeroneutral
      @zeroneutral 2 роки тому +1

      Go on...

    • @caseyrice768
      @caseyrice768 2 роки тому +10

      @@zeroneutral Want it delivered? They'll hire UShip and upcharge you. Want new gloves? That brand they're recommending has a 60% margin! That used bike they took on trade? Just a quick wash, it runs so they didn't look at the mechanics one bit... etc etc

    • @normanterry7985
      @normanterry7985 2 роки тому +2

      @@caseyrice768 That might be the shitty store you worked at. Most what I will refer to as "professional" dealerships would never, ever do anything like what youre describing.

    • @caseyrice768
      @caseyrice768 2 роки тому +5

      @@normanterry7985 According to my peers who worked at several stores in the industry, it was. But maybe that’s just here in California

    • @jerlewis4291
      @jerlewis4291 2 роки тому

      @@normanterry7985 I traded in a 2008 Ultra Classic. I had paperwork from work that had been done on the bike, a new starter clutch, a new Bendix, a new battery, oil change; one of the mechanics took it out for a test drive for about 20 minutes, and I got my offer. The mechanics told me that they would do an NYS Inspection, detail, and wax it and it was on the floor two days later.

  • @KSMotoCafe
    @KSMotoCafe 2 роки тому +77

    I feel like I just got a free lesson on economics! Nice job F9!

  • @braadress
    @braadress 2 роки тому +179

    Finally, a real report on dealers. Usually people dont get it and just hates on the "greedy" dealers.

    • @DieselRamcharger
      @DieselRamcharger 2 роки тому +13

      dealers suck.

    • @pleasedontwatchthese9593
      @pleasedontwatchthese9593 2 роки тому +9

      Car and bike dealers still suck though to work with. I just want a website, not someone pretending to like

    • @kanon0853
      @kanon0853 2 роки тому +9

      $20k “market adjustment” on a new f250 is greed, $50k plus tacked on a new Corvette is greed, the list goes on.

    • @mickeypopa
      @mickeypopa 2 роки тому

      Just because "people usually don't get it", doesn't mean there aren't greedy dealers out there. I know for a fact (I saw the numbers) that the dealer I bought my brand new Versys 650 from got that bike dirt cheap as disassembled (CKD or Completely Knocked Down to avoid taxes). The rest was VAT, import duties and their profit margin which was substantial. I had no choice though, since you can't buy from the manufacturer directly and that dealership was the only one in my small and rather undeveloped country.

    • @jamesthepretender2007
      @jamesthepretender2007 2 роки тому +5

      Dealers also price gouge on maintenance. I had to get the clutch rebuilt in my Jeep and the only place near me was a dealership. They tried to charge me nearly $3,500 for the work. When I told them that I priced it out at two transmission shops ( that were realistically too far away for me to use) for $1,400, they said they " were able to make some adjustments" and do it for $1,600. Some dealerships are just thieves.

  • @zacharymoerder1795
    @zacharymoerder1795 2 роки тому +4

    Another absolute banger; the whole middle finger for 1 month free floor plan was just *chef kiss* your joke delivery is really unrivaled

  • @rango613
    @rango613 2 роки тому

    I absolutely love how detailed and informed all your videos are. Its a long wait between the, however the quality of them is so high. You are invaluable and incomparable when it comes to your niche on UA-cam

  • @WaxMeister
    @WaxMeister 2 роки тому +68

    I would also like to add one more very important item to the content presented in this video - trade ins! It is very well know (in the Stealership biz) that every bike that rolls out of the dealership represents double or even triple the profit a Stealership normally makes on selling a new bike. The dealership floor plan however does not provide finance for used bikes so, if your local Stealership has a significant inventory of used bikes this is the cue the the dealership is well healed (they have a big bank roll). So, a 1to1 or more of new to used inventory tells you how healthy the Stealership is and if you are wanting to trade your bike in, then this is the place to do it - you'll get a better deal at the end of the line. A Sealership with a poor inventory of used bikes is short on cash and likely cutting corners everywhere - beware! When I was in the business our uses inventory was double even tripple our new inventory in over all value - we were an extremely well healed Stealership why - because our Stealership was a factory owned store!

    • @WaxMeister
      @WaxMeister 2 роки тому +37

      ... one more item I would like to bring to the table is over 'allowance' - this is a much bigger factor and more difficult to explain but I'll try to do it so you all understand. Over allowance is the amount of money the dealership has to 'play' with when selling a car. If you go in without a trade and work your deal to the point you are happy to complete a deal then, if you've done a good job you might have gotten a discount from the Steakership and if you've done an excellent job you might have driven the Stealership to it maximum discount thus, using all their over allowance - this is the time you introduce your trade. Note the first question the sales rep has is do you have a trade?" and there is a good reason for that - they must apply the 'over allowance' to your trade in to get you convinced you are getting a great deal! So, never admit to having a trade! The biggest over allowances are on the most expensive items, a fully loaded and tricked out vehicle has a ton of over allowance - it is also important to try and find out how many days the vehicle has been in inventory - floor-plan finance expires within a certain time-frame and that means the Stealership would burn profit to avoid paying for it from their own cash/bank! So, to get the best possible deal, do not admit to having a trade, try and determine how many days the vehicle has been in inventory 180 day unit is soon, if not already, to be off their floor-plan finance and always wait to pull the buy trigger on the last day of the month - they all want one more unit out the door! One last thing, buying the entry level car will have the smallest gross profit to the Dealer, so if you are wise, you would negotiate on the deluxe model and then flip to the basic model and insist on the same discount and finally, bring the trade into the deal - this strategy is not for the light hearted! If you have driven a hard deal and you think you are still not at their bottom line - turn around and walk out - if there is anymore room, the sale rep will follow you out of the showroom and try and get you back but... if you were at their bottom line, the salesman will "SPOIL" you but saying, "How about if I can get the car for you for 'x' dollars?" - this tactic is to make it impossible for you to buy a vehicle at the next dealership you visit because you'll have that "SPOILER NUMBER" in your head! Good luck folks!

    • @FortNine
      @FortNine  2 роки тому +10

      Fascinating - thanks for the insight! ~RF9

    • @rodger7541
      @rodger7541 2 роки тому +4

      @@WaxMeister No fun & games at the moment in Australia, just the sticker price and a 12 month wait, or they simply sell it to the next poor stooge

    • @SimonBrisbane
      @SimonBrisbane 2 роки тому +6

      @@rodger7541 right? A dealer I went into would not move on their price for a particular 2020 model bike, despite the new model being the same price when you factor in the extras it comes with. The new one would actually be cheaper when you factor in depreciation and that it is a facelift model. I had the impression a staff member probably wants it cheap so they’re making it difficult to sell to the public until the 180 days elapses and Honda throws lots of accessories at it in order for it to sell. Alternatively they think some sucker will be prepared to buy full sticker. Dealers bewilder me..

    • @davidhill850
      @davidhill850 2 роки тому +1

      Not really true. The motorcycle dealership I work for will take in anything for trade. Half of it will go straight to the auction. They only keep the stuff they can turn around for a profit that they think they can sell in a reasonable time. Other wise to the auction to get rid of at even if possible.

  • @ridermak4111
    @ridermak4111 2 роки тому +80

    I’m glad there are enough buyers out there who can afford and must have a brand new bike every one or two years. I’ll take that six month old, 3000 miles KAW C14 for 40% less than new ! 13 years later it still runs and looks like new. 👊😎

    • @GetTheFO
      @GetTheFO 2 роки тому +5

      No kidding! I’ve never owned a vehicle less than 13 years past it’s production date, car or bike. Must be nice to make a lot of money, I suppose hahaha

    • @rustymustard7798
      @rustymustard7798 2 роки тому +6

      Lol, i just don't care about anything made after the early 90's anyways, bikes after this time went seriously downhill in design while adding a bunch of stuff i'll have to remove and replace like ABS and all the BS nannies, safeties, and like 100lbs of useless, ugly plastic. Nevermind a new bike, i don't want it if it's not at least 30 years old.

    • @HRRRRRDRRRRR
      @HRRRRRDRRRRR 2 роки тому +17

      @@rustymustard7798 You know you're a lost old man when you complain about ABS...

    • @rustymustard7798
      @rustymustard7798 2 роки тому +6

      @@HRRRRRDRRRRR Not having ABS saves my ass more than ABS ever would. I ride mostly on dirt as i live miles up a steep twisty dirt 'road', seasonally through snow and mud. I need and expect full control over my braking. I've got skills, big rotors and good pads, i can modulate easily with one finger and a toe to what i want vs what ABS thinks i should do. What happens when i'm trying to back it in downhill? I need to bring the rear right to idle, slide and set up sideways as soon as i land, i don't want to fight ABS when i'm trying to pitch a bike into a drift on a tight line.
      I'm not against modern tech, but it has it's place, and it's not under my ass. I ride BECAUSE it's an analog experience, it's a pure joy to proficiently and skillfully operate a purely mechanical machine, as well as to build and mod them. Staring at a screen where instruments used to be while a computer critiques my decisions is in no way fun or enjoyable, and i'd rather just not ride if i can't do it on my own terms.
      Most modern bikes are built with the idea that the 'rider' is a passenger, and will sit on it too far back and act like a sack of wet rags instead of actively piloting the bike with precise control inputs, weight shift, body english, and such. Oftentimes i brake lock to initiate a drift or to just slide down a steep chute on washed out roads all the places i travel.
      Now if you ride around on pavement or busy places with streeetlights, traffic, and all that BS then maybe you need ABS because you're distracted by the aforementioned circus of BS, but who even buys a bike to do that lol? I'd have to travel a LONG way out of my way to get to somewhere where i MIGHT need ABS, i just don't go to those kinds of places for anything.
      I didn't say you can't have your silly computer determining how you ride, but i don't want to be limited, especially when i demand full lock. I'm a minimalist, all this useless crap, digital displays, 20 idiot lights and whatnot that makes up half the weight and cost of the bike just completely turns me off from wanting to have anything to do with it. What if i want to mod stuff? Instead of having to deal with flashing an ECU and remapping injectors and whatnot i can grab a pin vise and numbered drill bit and change my jet sizing in like 10 minutes on the side of the road if i want to. I often travel days from any civilization so simple is better. If an injector fails in the desert it's like a 100 mile walk in 120 degree heat, where even if my carb does 'fail' (AKA get dirty), it's simple as balls and i can clean it in minutes. I don't worry about one of the thousands of components of an ECU ever failing and leaving me stuck because a kickstand switch got dust in it or something stupid like that. I ditch all the safeties so i can start with the stand up, clutch out, in gear, whatever, if i push the button it goes and no other electrical failure can stop the spark aside from ignition and killswitch. Most of the failures that have left me stuck have been safety features or some minor electrical issue affecting the ignition circuit, so i eliminate all of that and rewire stuff to isolate critical systems from lights, horn accessories etc. My bike can get EMP'd , fall in a river, get hot, cold, dirty, dropped, abused and beat to hell, but it's still gonna start even if the main harness is fried.

    • @BB-1990
      @BB-1990 2 роки тому +4

      LOL, 40% less than new.
      Bikes hold their value way better than cars, and slightly used bikes cost as much as new anymore.

  • @hahaurmad1702
    @hahaurmad1702 2 роки тому +1

    I worked at a Honda/Suzuki dealership/service store running our receiving and invoice management for new bikes. One of the first things I learned was that we never made more than 6% profit on a bike. Our parts and service department paid all the bills during the COVID-19 epidemic but we started buying up as many used motorcycles as we could which allowed us to price them more fairly and build up a friendly reputation with our local motorcycle community. The most important thing a dealership can do is not sell new bikes but buy a customers loyalty through respect and honesty.

  • @tomvgeddes
    @tomvgeddes 2 роки тому +3

    This channel NEVER fails to educate me. Such a great provider of genuinely useful and clearly communicated content.

  • @dangernoodle4305
    @dangernoodle4305 2 роки тому +25

    I worked in Car dealerships for 14 years and it's not any different there either. Thank you for making a video that explains that Dealers aren't the bad guy. There are certainly good and bad dealers but the concept is not inherently bad. My local motorcycle dealership from where I bought my last two bikes brand new are unbelievable. Any bike you wanna ride - no problem. New, used no worries. Great people that care with some of the best brands. Maybe they got the recipe correct or maybe Australia is treated differently.

    • @colindowd3892
      @colindowd3892 Рік тому +1

      Probably the reason is Australia won't take any crap from the manufacturer unlike here in the UK.

    • @ThatPianoNoob
      @ThatPianoNoob Рік тому +1

      The system was intentionally designed to have dealers and their customers at each others throats. Customers dont care about dealerships having very thin profit margins and dealerships dont care if they sell useless optional stuff as long as it is somehow softening the financial woes.
      Good dealerships do exist but in reality the entire concept is meant to have a scapegoat for the manufacturers.

  • @SophisticatedBob
    @SophisticatedBob 2 роки тому +14

    Gibson guitars used to do this to their music store dealers too. I had a friend who closed a mom n pop music store because he couldn't take 14 Les Pauls in Pelham Blue in order to get the cheaper guitars that actually sell. Kind of sad really.

    • @jerlewis4291
      @jerlewis4291 2 роки тому +2

      My friend owns a store, Gibson wanted a $20,000.00 order from him to keep carrying Epiphone. He ordered Les Paul Tributes and low price SGs and a few Studios and Classics.

    • @barryervin8536
      @barryervin8536 2 роки тому

      It seems all manufacturers who have been coasting on their name for decades, no matter what the product, tend to do this.

    • @HappyHermitt
      @HappyHermitt 2 роки тому

      And Gibsons QC went down the toilet as well!

    • @redbilly5972
      @redbilly5972 2 роки тому

      I live way out in the boon docs. I have to go 45mins to a shop that is family owned. I spoke to the father/owner and told Me how he stopped being a Kawi dealer because of the rules kept getting harder and harder for him to deal with. So he went private. I called them the other day to get My KLX250S ready for the TAT. His son said 14 weeks out I am on the list.😆. The big power sport dealer I went to wanted Me to pay MSRP and another 600.00 for paperwork.

  • @michaelvachon1334
    @michaelvachon1334 2 роки тому +5

    Such a revelation! Been involved in motorcycling (as a customer) for over 50 years. Now I better understand why some of the local dealerships that seemed to be so successful, shockingly closed their doors. Thanks again, F9, for presenting a video that had my full attention from the first frame to the last. Keep up the great work!

  • @smkrein
    @smkrein 2 роки тому

    Once Again: Good Job, as always! I see the comment regularly that this is the best Motorcycle related content on YT but after nearly exhausting your library I am convinced you have the best "Do-It-Yourself" content on the Inter-Web! I watch everything from Auto-Centric to Xylophone Repair and Race/All Terrain/Off Road/4X4 to DIY of every topic and I do not see the consistent high quality and creative thoughtfulness of F9. Nobody, Nowhere, Knowhow. I will shut up now and start at the top. Thanks for the great Videos and for sharing your talents.

  • @That1Guy381
    @That1Guy381 2 роки тому +6

    FortNine's source list is more complete then any I have ever had for my 20 page university papers

  • @Youbynation
    @Youbynation 2 роки тому +88

    I wish there was more content that interesting, well produced, and we'll delivered on the motorcycle world! Keep it up!

  • @sophiareese79
    @sophiareese79 Рік тому +16

    I absolutely love your presentation and jokes im barely even interested in watching motorcycle videos but yet im subscribed

    • @speedracer9132
      @speedracer9132 Рік тому +1

      Seriously. This presentation is arguably applicable to car dealerships which should be eliminated too

  • @jaapzwart1816
    @jaapzwart1816 2 роки тому +1

    As a former BMW, Honda and Yamaha dealer for many years in Europe you speak from my heart, happy to live a happy private riding motorbikes life and being an entrepreneur in a total different business.

  • @dontcallmebrave
    @dontcallmebrave 2 роки тому +18

    Floorplan is probably why I just bought my 22 grom with zero upsell, it had been sitting there since the start of winter. Called last Saturday to hold it so I could buy it Monday, it was on my trailer Tuesday. No markup, no extended warranty pitch, no finance push, just here's cash = here's bike.

    • @onesimpleclik
      @onesimpleclik 2 роки тому +1

      So, visiting dealerships and keeping tracking of what bikes are sitting there & for how long, is a good way to find a cheaper buy. Dealers will always be looking to shift bikes that have been sitting there for a while.

  • @billh.1940
    @billh.1940 2 роки тому +51

    The dealer racket is the same for cars and in the USA also. One way to beat the game is buy used or wait for floor model to go on sale 😸!

    • @Riceball01
      @Riceball01 2 роки тому +2

      Buying through the internet manage is another way. I got a pretty good deal on my last car by buying it through the dealer online instead of just walking in to the dealership and talking to the first sales person that I saw.

    • @beepbop6697
      @beepbop6697 2 роки тому

      @@Riceball01 agreed. Go through the internet sales department and use the magical phrase that you want the "OTD -- out the door" price. They will give you their rock bottom no-haggle price. Then compare with other dealers in the area and go with the offer and dealership you like the best. This technique avoids all the sleazy sales tactics.

    • @justsomedude445
      @justsomedude445 2 роки тому

      doesnt even make sense

  • @ivancamacho7668
    @ivancamacho7668 2 роки тому +2

    Ryan, congratulations! Pristine presentation , perfectly elaborated of the "game" of Distribution, which applies to most business and not only motorcycles or automobiles. Every single episode you produce is full of useful information, fun and teaches us all a lot! Keep your dedication and motivation to continue producing such quality please!

  • @ag5978
    @ag5978 Рік тому

    I cannot belive I "binge watched" all Fort9 videos :)
    It's like watching proper Discovery Channel from the 2000's but with massive real life application :)
    Thanks dude!

  • @MachoMadness69420
    @MachoMadness69420 2 роки тому +12

    I work at a car dealership.
    All of this is true.
    Plus we have to spend a fuck ton on stupidly overpriced tools (a lot of which we’re never going to use) and pointless (still overpriced) training for things that we’ve already figured out on our own.
    The manufacturer fucks the importers, who fucks the dealerships, who fucks the consumers. This is the way.

    • @pinkiepie1656
      @pinkiepie1656 2 роки тому +1

      That's okay. I've been fucking over my clients to make my car payment to the bank that's been fucking me over anyway. Then I fuck the bank over three years later. The circle of life.

    • @justsomedude445
      @justsomedude445 2 роки тому +1

      bingo , we dropped the new car (kia) franchise finally about 5 years ago and went used only

    • @justsomedude445
      @justsomedude445 2 роки тому +2

      @@pinkiepie1656 you are the problem

  • @HiroProtagonistak
    @HiroProtagonistak 2 роки тому +49

    I didn't know any of this and had to watch it a few times to really understand it. Great video, this could be used in an economics class. I've never bought a bike from a dealer I've always gotten them from a private owner.

    • @L--Z
      @L--Z 2 роки тому +4

      Smart.

    • @chain.driven
      @chain.driven 2 роки тому

      Just watched it twice in a row for it to really sink in. The script is so well written it takes time to digest.

    • @motopolak
      @motopolak 2 роки тому

      Same here. I've always done private sales because I always get better deals. I didn't realize, though, how the system actually worked until this video. Always thought dealerships were greedy of their own accord.

  • @thepriddybiker3226
    @thepriddybiker3226 2 роки тому +4

    Man I’ve watched nearly all of you videos and learnt so much! I’ve enjoyed every video aswell. Masterclass in content creation. All the while remaining Humber and true to the original plan. Unbiased opinions on motorcycling. Keep it up! I now understand why it’s so hard to get a demo bike these days.

  • @dicaenus
    @dicaenus 2 роки тому +1

    Dang dude!
    Your content is always so amazing and engaging. And the production value is so far beyond just a youtube channel.
    Thank you for your videos.

  • @CaptHollister
    @CaptHollister 2 роки тому +44

    20 seconds in and I was already laughing at the Walking Dead and Tim Horton's jokes.
    Then I continued watching and I stopped laughing (though I smiled at the plunger analogy and Monty Python scene). This is a great vulgarization of the mechanics of getting products to consumers. It applies just as much to motorcycles and cars as it does to fruit juices and yoghurts. We are not the manufacturer's customers: dealers and distributors are.

    • @aguyinback
      @aguyinback Рік тому

      Don't forget the Shakespear! reference!

  • @moosecat
    @moosecat 2 роки тому +13

    @FortNine
    Welcome back! I thought you may have gone into the Canadian witness protection program.
    GREAT VIDEO as always, where you explained things that we probably all wanted to know, but were either too afraid or unknowledgeable to ask.

  • @andrew675
    @andrew675 2 роки тому

    The information and topics on your videos get better and better. I’m always looking out for your latest videos. Thank you

  • @maverickx836
    @maverickx836 2 роки тому

    I've been following your channel for years and you stay fresh. Thank you for your content!

  • @thetheflyinghawaiian
    @thetheflyinghawaiian 2 роки тому +48

    Now this, is quality journalism.

    • @gokulkrishm51
      @gokulkrishm51 2 роки тому

      I don't wanna ruin your *49* likes :)

    • @shadow_realm47
      @shadow_realm47 2 роки тому +2

      @@gokulkrishm51 i TOOK MINE BACK AS i READ YOUR COMMENT :p

    • @gokulkrishm51
      @gokulkrishm51 2 роки тому

      @@shadow_realm47 AS YOU SHOULD! WELL DONE, MY CHILD ;)

  • @microwave221
    @microwave221 2 роки тому +74

    Thanks for letting us know that the real scumbags are the ones who plastered their name all over the sides of the machine. Although, I'm sure if one of them started acting better, their less scrupulous competitors would have enough advantage to run them out of business.

    • @salsamancer
      @salsamancer 2 роки тому +11

      I don't know that you can really call them scum. Creating a motor vehicle is an incredibly complex and laborious process. If you want any hope of a middle class consumer being able to afford one, you need economies of scale which leads to compromises like a dealer network

    • @victoriazero8869
      @victoriazero8869 2 роки тому +2

      @@salsamancer They're scum when they do channel stuffing. That shit can cause bankruptcy in smaller dealerships.

    • @STho205
      @STho205 2 роки тому +2

      If they couldn't do what they do the Real Scumbags wouldn't build the bikes that you want available to you on whim...so who is really the scumbag?

    • @microwave221
      @microwave221 2 роки тому +3

      @@STho205 there is a big difference between not being able to push all their losses onto someone else through vertical disintegration and not making any vehicles at all. There are plenty of mass produced items that we buy every day that don't come from dealerships, and this predatory model obviously isn't the only way of doing business.
      As for your condescending "on a whim" comment, I've never bought from a dealer, I buy used and have been more than comfortable waiting to get what I want. Instant gratification is a poor excuse for a huge corporation to do what they do in the video to their dealers

    • @STho205
      @STho205 2 роки тому

      @@microwave221 however if say Honda had to deal with 1.8billion customers directly would they not streamline their choice retail vehicle options to a Civic a Ridgeline, a 50cc Cub and a CB650...or maybe no motorcycles at all...just cars and industrial motors.

  • @YourAubsome
    @YourAubsome 2 роки тому +5

    Once again your content is just amazing. I've never ridden a motorcycle, and I have no plans to, yet I still love your videos!

  • @admiralbeez8143
    @admiralbeez8143 Рік тому

    These vids are the main reason I buy all my motorcycles tires, parts, helmets, gloves, etc. from Fortnine. Keep it up.

  • @fraxonthefurry21
    @fraxonthefurry21 2 роки тому +15

    I am LITERALLY leaving to buy a motorcycle in 20 minutes. The timing is god tier.

    • @morgangiven4877
      @morgangiven4877 2 роки тому +1

      Same! Just purchased a KLR 650 aha so funny

    • @JCDenton3
      @JCDenton3 2 роки тому +4

      Let us know what you get, and don't be afraid to say no if the price or bike is bad - the season is just starting!

    • @kitsachie.
      @kitsachie. 2 роки тому +3

      Don't be afraid to haggle and pay close attention to whatever add ons the dealership tries to throw on.
      When I bought my Honda, the finance department slipped in the extended warranty without me knowing and I had to contact Honda to get a refund.

    • @justsomedude445
      @justsomedude445 2 роки тому +1

      good good whatcha buying ??

    • @justsomedude445
      @justsomedude445 2 роки тому +3

      i picked up a new husky norden 901 few weeks ago

  • @ginger_nosoul
    @ginger_nosoul 2 роки тому +36

    Gotta go into the dealership at the right time. Just before they are getting next years batch and they need to make room, point at something and say il give ya x for that. If they say no, go to the next dealer, if the goes "um let me go ask about that" youre golden. 👍

    • @FortNine
      @FortNine  2 роки тому +26

      Good advice! Anything from the previous model year is costing the dealership money. When the snow is about to fall, your lowball offer might make more financial sense to the dealer than holding onto the debt over winter. ~RF9

    • @winteronice
      @winteronice 2 роки тому +1

      Tip noted!

    • @ribalderr6052
      @ribalderr6052 2 роки тому

      looking at a 22 street triple, next to it sat a '19, still new, an full msrp on it. 3 years.

    • @ginger_nosoul
      @ginger_nosoul 2 роки тому

      @@ribalderr6052 i dont give a shit what what ya looking at

  • @presidentbusiness5982
    @presidentbusiness5982 2 роки тому +1

    All the time and effort you put into these videos is squandered because I keep trying to work out what you have in your pockets.

  • @rookless4121
    @rookless4121 2 роки тому

    THIS is why love this channel so much. Thanks for the quality motorcycle content!

  • @DanteYewToob
    @DanteYewToob 2 роки тому +23

    Ryan F9. Always there when you need him with the perfect video.
    I’m trying to buy my first new motorcycle and it’s terrifying and my main issue is locale. Where I live in FL it’s all oversized sports bikes or big old man baggers. Finding a small bike or mini adventure bike is damn near impossible and when I do, they’re overpriced! 9.000 for a Versys 300!? Before any fees!? They’re insane..
    I could definitely use help, but I’m taking my time and following your and Lemmys old videos on buying.. Knowledge, know when to say no, and I had a sizeable cash deposit ready but it got stolen when I was robbed. But I’m not giving up. I have cancer and riding is all that brings me joy, so I’ll keep trying.
    Thanks for being an inspiration as always, and educating and entertaining us all!
    You are the reason I got a motorcycle and I still learn something new each video. Thank you.

    • @reppdog
      @reppdog 2 роки тому +3

      Woah I took a plane ride 750miles and rode my versus 300x back for $5000 a few years ago for financed for like $75 a month, 1-2%apr.
      It was a super fun adventure

    • @stehlajz
      @stehlajz 2 роки тому +1

      KTM Duke/Adventure 390 is the way!

    • @JoeyCarb
      @JoeyCarb 2 роки тому +6

      When I got back into motorcycle at the beginning of the pandemic after a decade long sabbatical, I had my heart set on a 2020 Svartpilen and nothing else. After being told wait times of 4-6 months by dealers within a couple hundred miles, I expanded my radius, by a lot. Ended up finding one 1400 miles away. Did all the financing and paperwork over the phone and through emails. A U-Haul trailer rental, a night in a hotel, and two days behind the wheel later, I had the exact bike I wanted. They even did the registration in my home state and I was able to pick up the plates the day after I brought the bike home. If you don't mind the time in a car, and have the means to take a day or two off from work and get a trailer and lodging, buying out of town is a great way to increase your options. If that sounds like a lot of hassle, most dealers can set up shipping direct to your door.

    • @godinminaar9024
      @godinminaar9024 2 роки тому +1

      Hyperbaric chamber; Cancer can't thrive in an oxygen rich environment. Energy levels.
      Oxygen therapy(blood transfusion)
      Graviola(fruit)
      Diet(eat healthy)

    • @Enonymouse_
      @Enonymouse_ 2 роки тому +5

      So here is one option: Find a bike you like (there are sites specifically for that, *cycletrader* and etc), then arrange for it to be shipped to a dealer near you.
      Many dealers will be happy to do that and will likely accommodate the sale with maybe a little gratis on top for it.
      I've had to make it clear on occasion to sales persons I will go as far as I need to get the deal i want. Sometimes that meant traveling 600 miles away from where I am.
      Other hot tip, there are times of the year to buy and not to buy.
      Buying in the slow season (winter months) when stock just sits on the floor is sometimes adequate motivation to get someone to make deals. Dealers and Manufacturers have promotional deals timed to certain parts of the year, one of those times seems to be when most americans get their tax rebates.
      Buy the floor demo model, it's sold to you as a new bike but the pricing won't be as a new bike. Legally in most places of the US dealers can't sell something as new that's been used, even a demo model. Good luck on your two wheeled adventure!

  • @jacobrussell2414
    @jacobrussell2414 2 роки тому +5

    And a clear source material list. Now thats moto journalism. 🙌🙌

  • @XD9scCC
    @XD9scCC Рік тому

    Holy smokes. One of the most informative videos I've ever seen on youtube or elsewhere. Great production and delivery.

  • @jamesjastrzebski1536
    @jamesjastrzebski1536 Рік тому

    One of the absolute best channels on UA-cam, consistently.

  • @medvedwanders9627
    @medvedwanders9627 2 роки тому +11

    Now plungers will forever be linked to recalls in my mind 😂

  • @browndogozzy
    @browndogozzy 2 роки тому +16

    Another great video. The metaphors, fellas, they’re getting richer. Had a chuckle at your “simile of the plunger”. Mostly I appreciate the straight up honesty.

  • @ScarrArts
    @ScarrArts 2 роки тому

    Incredibly insightful and well written. It's a topic I have been interested in for a number of years but never quite could wrap my head around. Thanks!

  • @shaunmorgan9155
    @shaunmorgan9155 2 роки тому

    On the one hand I want more Fortnine content but on the other I don't want this amazing quality to disappear.

  • @MultiTwenty4seven
    @MultiTwenty4seven 2 роки тому +5

    So happy when I see new video from you.

  • @duanedragon2
    @duanedragon2 2 роки тому +38

    That was an epic deep-dive into the manufacturer/dealer relationship. I have worked in many dealership as a mechanic and was raised by 2 parents who worked in dealerships for 40+ years each and your video made me aware of things I have never heard of and reinforced several I am familiar with. Flooring kills dealers. Big dealers move lots of units because flooring is eating them alive. Thank you. Subscribed.

  • @petermitchell5240
    @petermitchell5240 2 роки тому +1

    I am in love with this channel. Absolute perfection

  • @Fred-zt6gf
    @Fred-zt6gf 2 роки тому

    You really have one of the best youtube channels and definitely the best motorcycle channel.

  • @ChetanRao
    @ChetanRao 2 роки тому +34

    Considering that cars and motorcycles are loved by users and enthusiasts to a degree that few other products are, it never ceases to amaze me how the entire automotive supply chain is so deeply cynical, cold, and devoid of any feeling other than greed. From the tiniest, tier-five, family-owned concerns that supply automotive manufacturers, to their largest, tier-one multinational partners, every single company that does business with car and bike manufacturers absolutely loathes their business practices. And as your video explains so beautifully, the story is much the same on the distribution side as well.
    Fashion retailers and electronics manufacturers get a bad rap (however deservedly) for their exploitative business practices, but the auto giants have somehow managed to avoid that image even though they're no less dirty.

  • @hi90163
    @hi90163 2 роки тому +16

    In the US dealerships lobbied the government to make it illegal for manufacturers to sell directly to customers. They system was bought and sold years ago.

    • @thierryfaquet7405
      @thierryfaquet7405 2 роки тому +1

      @@justsomedude445 that’s factually what happened and still is happening…

    • @justsomedude445
      @justsomedude445 2 роки тому

      LoLoL whatever , party on dudes

  • @William88889
    @William88889 2 роки тому +1

    You have got to be the greatest youtuber of all time. You can make a horseback rider want to learn about motorcycles. It's insane how truly talented you are. 🙌

  • @wesleyeleazar7266
    @wesleyeleazar7266 2 роки тому

    Yes FortNine, I love it. Real analysis, addressing real problems with useful discussion, and leaving your audience thinking, rather than braindead/rotted. This content to me - and probably to hundreds of thousands of other viewers - is more valuable than Netflix documentaries, blockbuster films and every motorcycle news site... ...combined. The question I can't answer:
    How is nobody paying for any of this?

  • @b5thomas7
    @b5thomas7 2 роки тому +11

    Fortnine is a modern renaissance man - engineering, cinematography, business strategy, humor.... he can do it all. Keep up the great work!

  • @garageworker
    @garageworker 2 роки тому +6

    Whoever is doing your color correction is awesome at it. The forest scenes look so good!

  • @ChadOHara98
    @ChadOHara98 2 роки тому

    I've been seeing your videos for a long time, and this is the one that got my subscription. Nice work!

  • @motopolak
    @motopolak 2 роки тому

    Excellent video.... so much knowledge gained here. Riding bikes for years, as well as buying/selling on the side for fun, I always thought I knew how the system worked. Thank you for bringing this to light!

  • @CED99
    @CED99 2 роки тому +36

    F9: "like a plunger"
    Where's Ryan going with this...?
    F9: "invaluable when you need to recall your shit"
    😄

  • @leighmcqueeney9848
    @leighmcqueeney9848 2 роки тому +9

    Save money. Buy a divorce bike. "Hi honey - look what I bought". "PACK YOUR BAGS".
    I looked at a used BSA twin with 40 miles on it. Distance from the dealer 38 miles!
    Didn't buy it though. Bought a far better zero miles air-cooled 865 Bonneville that the first owner thought would go up in value. It didn't. It went down significantly. It's getting miles on it now!

    • @pint6x
      @pint6x 2 роки тому +1

      Remembering an advert for a Suzuki Gixxer 1000 with the description: "Suzuki GSXR1000 for sale due to wife. Apparently "Do what the fuck you want" doesn't include buying a motorbike!

  • @brianhoward9217
    @brianhoward9217 2 роки тому

    TOTALLY PROFESSIONAL! That's the thought I have when watching any of the always entertaining and educational FortNine vids. Thank you for your vids and please never stop. I hope, financially, it is working well for you as you more than deserve it! Cheers and thanks from Sydney Australia :-)

  • @butzbach1
    @butzbach1 2 роки тому +2

    Fantastic clip. Great job. Deserves watching multiple times and analyzing. This applies to many businesses

  • @samshambles391
    @samshambles391 2 роки тому +3

    I swear to god, every video from this channel is worth the wait. So worth it. 👍🏻

  • @oby-1607
    @oby-1607 2 роки тому +8

    Dealerships are like plungers only there to serve a purpose of removing your shit. My Honda dealership refuses to work on any product older than 5 years. Every time I go in there, they recommend a new bike to buy, or generator, or chainsaw, or etc. etc..

  • @alexraisanen
    @alexraisanen 2 роки тому

    Thanks guys for bringing this up, awesome to watch your video as always, much appreciated.

  • @ryanmarshall7240
    @ryanmarshall7240 2 роки тому

    We need fortnine videos WEEKLY !! This is, as usual, top level content...

  • @Marc-js8rx
    @Marc-js8rx 2 роки тому +11

    I found myself with a flat rear tire on my FLSTN, while at a stoplight, after business hours, in a distant Phoenix suburb. (I'm told flat tires are quite uncommon...so, lucky me!) When I purchased the bike used - not from a H-D stealership, mind you - I felt empowered for avoiding the whole overpaid mishegoss. With new tires, windshield & seat, my seasoned biker friends told me got a bargain for the price I paid.
    But here I am stranded, and at the mercy of limited options, and it's getting dark real fast! Where can I have my baby towed at night to where it would be safe outdoors until morning?? SMH...Had to send it to a dealership. Ugh! Still, even with a "2-week waiting period" claim, they installed a new rear whitewall, and I was out of there the next evening for $270 incl Labor. It wasn't a bargain, but the Chandler, AZ dealership did indeed do right by me with a quick turn-around. In certain instances, the dealership can be a saving grace.

    • @MeOrNotMeWhoKnows
      @MeOrNotMeWhoKnows 2 роки тому +2

      Why would you need a dealership to fix a flat tire? Isn't there any repair shops around that could perform an ordinary task like this?

    • @scha0306
      @scha0306 2 роки тому +4

      Similar story here. I live in Phoenix, rode my Superduke GT 150 miles up to Flagstaff on the Sat of Labor Day weekend, and got a flat tire. Had the bike towed to the GOAZ Dealership in Flagstaff. They were about to close until Tuesday, and didn't have even close to the right tires in stock. But GOAZ back in Scottsdale did, so GOAZ actually-- at no charge to me-- sent my flat-tire KTM on their truck, 150 miles back down to Scottsdale to have 2 new tires put on, at the standard price, and I picked it up a couple days later. God knows what I would have paid to have someone ship the bike back to Phoenix, which they did for free. So, again, in certain instances, the dealership can be a saving grace. And, I did not buy the bike from them.

    • @fs3994
      @fs3994 2 роки тому

      Only had 2 flats in my riding career. Tire plugs always got me home. Change tire at my convenience and save $$

    • @Marc-js8rx
      @Marc-js8rx 2 роки тому +1

      @@fs3994 I understand, but my MC tire has an inner-tube. Plugging the tire was actually performed by a "Good Samaritan", but the chrome valve stem's base immediately started leaking because the tube's leak was still active and pressure eventually built up. Besides, that's how you can expose yourself to a massive bubble if the inner tube doesn't get plugged. Sadly, this was my only option.

  • @BTGDale
    @BTGDale 2 роки тому +3

    One of the few channels that I immediately click through the notification to watch. AND, like a good magazine of yesteryear, I look forward to whatever you are about to present to me. I trust in the journalism and the presentation. Good video.

  • @av8tor261
    @av8tor261 2 роки тому

    My first time here. Hard core bike owner, mechanic and have worked in dealerships.
    You 100% nailed it.

    • @Voltomess
      @Voltomess 2 роки тому

      Can you tell me why all these suckers have ridiculous fees for motorcycles right now? today I was quoted $6800 for a $4.6k msrp bike this is ridiculous

  • @mmlvx
    @mmlvx 2 роки тому

    Superb. Diagrams, analogies, comedic timing, rational explanations, intelligible diction -- even a list of sources at the end. Superb.

  • @edwardsp1916
    @edwardsp1916 2 роки тому +13

    in my experience the least fun part of motorbiking is the dealership.

    • @Jagknorr
      @Jagknorr 2 роки тому +3

      Idk, selling my bikes to other people has been reeaaally obnoxious 😩 (although maybe that makes me the dealership! 😭)

    • @UndeadPorcupine
      @UndeadPorcupine 2 роки тому

      @@Jagknorr Most of the pain with selling almost anything is dealing with the dumb messages/texts/emails from potential buyers, in my experience. People actually have the gall to offer you 30% of what you're asking on a listing that's not even a week old and then threaten you when you say no. Scum like this make me realize why the "NO LOWBALLERS, I KNOW WHAT I HAVE" meme got so prevalent in the first place.

    • @Jagknorr
      @Jagknorr 2 роки тому

      @@UndeadPorcupine its so true. I posted my bikes on facebook marketplace and while they sold very fast it was terrible getting messages nonstop with awful offers. Like, ill negotiate even if i know i should be able to get what im asking (its all part of the game 🤷‍♂️ i get it) but im not going THAT low! And then the people that have the audacity to show up with less than what you discussed…its like, go back to the bank and get more money. i didn’t tell you to bring less and im not just gonna give it to you. 🤦‍♂️

  • @waynewick3241
    @waynewick3241 2 роки тому +10

    This is amazing. Your videos have gotten so good they've become indispensable.

  • @Jayeeyee
    @Jayeeyee 2 роки тому +1

    OH DAMN.. the plunger recalling your shxt joke is daaaamn gold!

  • @DrAbhishekSinghal
    @DrAbhishekSinghal 2 роки тому

    The content quality is so good that I waited till Sunday to watch your video in peace.
    Never disappointed ! ✌️