The Rise and Rise of Marni
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- Опубліковано 26 лис 2022
- Marni with Francesco Risso has come into a new era for the brand and the company, one that keeps brand consistency while adding in a new element of expressive creativity. This brings in an inclusive feeling that's quite unlike any other big name luxury brand, which is so exciting to see. Cannot wait to see how Marni evolves under Risso.
#marni #fashiondesigner #fashion
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SOMETHING BIG COMING SUNDAY
WOOO!!!👏🏽✨
I am a Marni collector since over 15 years. It’s for me the most inspiring fashion brand, and the new image is just so playful ! Very well made, high quality and an incredible creativity ❤
Oh, then you beat me with how long I’ve been a fan of the brand! I agree that I think the new image is such a development on the playful ethos without losing any of the high quality products, love them so much
Perfect been looking for a video detailing the rise of marni and where it seemingly appeared out of no where from
Oh its been coming for a WHIIIIILE, youre going to love this
We appreciate your analysis on Marni. We all hope to see more content like this.
Thank you, Im so glad you enjoyed 🤠
Your timing is amazing! I’ve been seeing more Marni on my favourite rappers with no idea where the brand came from. Keep up the amazing content
Marni really is having a moment right now and its so long overdue, such incredible quality as well as their creative offering
We always look forward to your content. Keep up the good work.
Thank you so much, Im so glad you always come back 💕
Omg! Yes! I never knew this (I’m not in the industry as a profession I’m more of a consumer so my knowledge is rather limited) but yes that is probably the reason why I’ve been buying Marni these past few seasons! There would be the smallest details that have these child-like qualities to them. For example, I recently just bought a very plain simple short sleeves white shirt with that classic Marni bowling cut. But on the pocket chest there is a stitching in pastel pink that spells Marni with a childrens handwriting kind of font. I feel his designs have these quirks to them that sometimes almost feel kitsch-ish but because of his immaculate taste and design, these kitsch-like details have become his signature and are what make his designs so unique (and even irresistible to consumers like myself). Now that you say, I totally agree that he is one of the very rare designers who, whilst still respecting the codes of the house he’s working with, still finds that perfect balance between his own signature and the house’s.
Speaking of which, another designer I would say possesses this rare quality is Pieter Mulier. I’m not that into fashion but I appreciate good designs and one of my absolute favourite designers for womenswear is Alaia. When he passed away, I was just so so afraid of what the next chapter of Alaia was going to be. But having seen a few seasons, I think Alaia is now in very good hands. Please also make a vdo on Alaia. I still remember the first time I bought Alaia from a multi brand store sale (not knowing what it was at the time but bought it simply because it was just so beautifully done), it was for my younger sister when I was 15 and she was 9 (now she is 25 and has been collecting his pieces since then!) And I guess for me my love for his designs has never faltered since!
I’m so glad you enjoyed my video, did you see their recent show? I thought it was really interesting and very nice and colourful, really perfect for the brand.
Alaia, I would love to do a video on, I think his history is so interesting, especially with how respected he was in the fashion industry, then, to be taken over by a man who has previously known more as a stylist and a businessman than a designer, it’s a really interesting evolution. Alaia has this incredible fan base that comes back to their work, more than most brands, I would even go as far as to say, it was like a cult favourite, especially in the 90s, where it took up the same space as what the row is doing now. It’s just fascinating history for a consumer point of view
This might be an unpopular opinion but in the last few years I think marni slowly diminished into a generic and uninteresting brand.
What Consuelo Castiglioni started I think was one of the most innovate and interesting fashion brands of its time, it was totally removed from everything else there was so much originality. I would have put it in the same conversations as Prada and Comme des Garçons.
It used to be a luxury brand but the quality has gone down so much in the last few years, it’s gone form luxury to a contemporary price point focused on selling sweatshirts and sneakers. I remember those old marni collections, I think there was such an intellectual rigour - everything was so off kilter and strangely odd and beautiful. They used to make 70% of their revenue from ready to wear sales which is kinda crazy in todays luxury fashion model focused on selling accessories and beauty to prop up the ready to wear.
I really miss Lucinda Chamber’s styling and the old menswear, the suiting in particular- to me the new stuff just hasn’t felt quite the same.
They never did any advertising for twenty years !!!!! the first campaign just before Consuelo left which was a stunning series of images shot by Jackie Nickerson. I used to love anti-camera an online magazine they did which was so ahead of its time.
They had some really cool stores like the one in London designed by future systems. I miss their true originality in everything they did !
Funny enough I ysed to go back to Marni for accessories too because their quality was just completely unmatched, but I dont think they couldve continued the same look they had for 20 years more, they changed up their image before it got tired and thats whats been so exciting to see
Also, in regards to your sweatshirt thought, I think a lot of the marni revenue was coming from those products over the years, do you remember how many t-shirts with childrens’ drawings they made? Thats what made me realise that they had to be a part of their business model
I think about clothes much less than before but I love your channel and Marni has always stood out to me as an exceptional brand.🙂🙂🙂🙂🙂🙂
These days fashion is about far more than just clothes ❤️
Great video as always!!
Thank you so much 🙏
Love this channel. Great video.
Thank you so much 😇
Great video!! Loved it❤❤
Thank you so much, Im glad to hear you wnjoyed ❤️🔥
love your vidoes they're so well detailed I would love to see how you analyze the rise of The Row by the olsen twins
omg Im DYING to do a video on the row, I'm obsessed with how removed and in their own world they are. Theyve really redefined what it meant to have a celebrity brand
I was really waiting for this one! I’m mainly more into Consuelo’s design, which I hunt online all the time ahaha but seeing your commentary on it was amazing! Do you accept suggestion for you next videos? If so I would be very curious on your take on Acne Studios / Dries Van Noten / Christopher Kane and maybe Sunnei 💞
I have all of those people on my list! It does take me about a month to get a video together though so requests are a little tricky, but you can expect them in the not so distant future ❤️🔥
I just want to say I love ur channel so much
Thank you so much! That is so nice to hear ^^
Always loved marni 💘 this video and your voice & commentary really opened my eyes to the history + heart of the brand . New favorite fashion channel !!!!! So so good
Im so glad you enjoyed the video! Thank you so much for commenting 🙏🙏
@@understitchYT slay
@@georgetansimpson *those michelle visage wave hands from kitty girl*
@@understitchYT gagging ..shaking .. wig.. I guess I have no choic but to stan 😚
@@georgetansimpson STUN
Have loved Marni for many years.
They have such a dedicated clientele, probably because of the great quality
Ive always loved this line. Theres a store on Melrose Place. Good stuff .
And such great quality, especially leathers which Im assuming come from their long history with the industry
great video!
Thank you so much 😇
Really strange hearing Marni and MiuMiu described as fashion insider brands since I have know about them since my childhood in the 90s. Fashion insider is the last thing I would call myself with even videos like this being a decidedly guilty pleasure since i feel I can not ethically parttake in the ever changing consumerisme of fashion. In my own life I have always graviteted more buy secondhand or buy to last for as long as possible in my wardrobe.
Most people, until recently hadn't heard of them. Ive also been a fan for the longest time, actually Marni was the first pair of designer shoes I bought (and I still have them mayb 15 years later, they still look new even) But everytime I'd say where they were from everyone would always check to see if I said Armani, which I would have to correct, even in big cities like London, so Im with you. I knew about them and enjoyed them both, but many people simply hadn't, maybe they just werent as interested in fashion as you or I.
Imo, you dont have to buy fashion to be a consumer of it. Engaging with it online can bring social media value, or simply awareness to other people. You can consume their images, ethos and content without consuming the product. I also try to buy second hand, I just like it more, but I still consider myself a consumer
Please please please. Can you do a video about A. F. Vandevorst?
Maybe some time in the future 🫡🫡
MARNI has the lead for me, just great pieces no bullshit and barely any influencers in sight, the reason I’ve been turned of Prada.
I’ve heard a lot of people say that about Prada tbh people seem to be quite sick of seeing their bags all over socials
@@understitchYT what's worse is they lend out the current runway pieces on loan to sell those bags to anyone with a following
@@purpleswag2313 Yeah theyre oversaturating a fair bit atm, but Louis Vuitton managed to recover after they oversaturated with the mini trunk so I think theyll be fine in the long run even if it is a bit much now
@@understitchYT I think they aim to to just sell bags tbh
@@purpleswag2313 All the big names do tbh
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💛💛💛
can't wait for your upcoming & futur updates..
PETER DO Peter Do
PRADA Raf Simons
Both 100% on my list
big fashion house.. MARNI..
Such a great fashion house, and one of my all time favourites, I got shoes from them as a teenager and I STILL have them today, genuinely the best cost-per-wear itsm Ive ever purchased, Ill be a customer for life
Hear me out ... No one does what yo do with informative fashion video clips like you do my friend ... no one !
thank you so much! Your beard looks sick btw
three big news from fashion industry so far..
1. Tom Ford sold his own company to Estée Lauder specially Tom Ford beauty
2. Raf Simmons closed his own fashion house to focus at PRADA
3. Alessandro Michele exits at GUCCI
4. Balenciaga got cancelled
Ted Baker sold for $211m
Is Marni a designer brand ? What’s the average price of a shirt
Definitely designer, yes, and its at a high price point, but I don’t think you can judge whether something is designer or not by the price point. Good example of this is Telfar, that’s a designer bag, but it’s no more expensive than a mid tier brand
Also they don’t have 370 stores around the world they have about 80 :)
Youre talking about full sized stores, I meant retail outlets ^^
another fashion news.. Alessandro Michele out at GUCCI
Who do think Michele's successor?..
I have genuinely no idea. Michele was so monumental for the company, I dont know who could possibly follow that without guccis image being muddied (theyve changed their look 3 times in recent years) and you dont want people to lose trust in the company because of it, so its a hard one
Let’s be real future and uzi helped catapult the brand on a larger scale before marni was very niche Imo
All the new Marni stuff looks like hobo clowns. On social no one was buying into it, it all got mocked for being silly and weird. Zoolander was making fun of brands like this and critics who suck it up.
Hobo clowns need clothes too
The rise and rise…. Debatable.
Why you think so?
MARNI WAS INTRODUCED TO HIP HOP CULTURE BECAUSE OF UZI & FUTURE ! THEY NEED CREDIT !!!
FASHIONDAY here on Understitch is the content I Need!!!
Sunday Funday Fashionday 💕