L8NITE | Lexington, KY | Lamar Advertising Company

Just in time for the start “Burger Week” in Lexington, Lamar created a buzz-generating, LED-dominated billboard for L8 Nite, a student-owned burger joint on the campus of the University of Kentucky. The Lamar creative team worked directly with owner, Mohamed Weheba, sharing ideas and ultimately settling on the vibrant LED concept to promote the restaurant’s new nacho burger.