Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider
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- Опубліковано 12 лис 2022
- It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts to wilt.
We visit The Garage in Brooklyn, New York, to see how the crew films advertisements for clients like Hershey's, Pepsi, and Domino's.
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Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider
Now imagine if the fast food industry put the effort and dedication of this guy into actually making genuinely good food !
That would cost a lot of money wouldn't it?
@@chris-dd6uq no it takes employees theat give a damm
@@carlmccallister1059 If an employer expect me top do a picture perfect burger every burger, I'd do it only if I'd be paid $35 - $40 an hour. Then we can speak about making an actual effort. It all goes with the pay. "Passion" has no place when pay isn't there.
@@carlmccallister1059 Yeah and for employees to give a damn and also make good food, they'd have to be actual trained chefs who are paid a fair wage, not high school students paid 8$/hour.
This isn't some crazy thought experiment lol just go to an actual restaurant.
I am fine with picture perfect advertising, I just want a requirement that what you see in the add is what you could theoretically get, ie the quantity, amount and same type of food showcased (not necessary what they actually use). Always get annoyed at the use of Romain and thick slices compared to the iceberg and barley there existence.
This guy is actually super nice, I once randomly DM’d him to ask how he pulled off a specific shot as we needed to accomplish something similar, he dm’d me back with an incredibly detailed breakdown of how he did the shot and wished me luck. Also told me to reach out to him again if we needed more help, didn’t even ask for “consultation fees” or anything of the sort
that's really awesome! he looks so familiar to me
So cool!
The guy is a legend!
I met him, really nice guy
That's hoe you know he's the real deal.
I have worked on lots of fast food commercials, steaming packet of fries is a tampon soaked in boiling water under the fries, food is always half cooked and bloated out, hero sharp print packaging made for the take away shots. But maybe the best trick is using actors with tiny hands to make the food look bigger. Yes if you have tiny hands there is lots of work for you in the amazing advertising industry where 'image' is king.
Lol! That bit about the tiny hands and heads is great insider info...ty!
@@jenkem4464 Sadly just about everything you see in visual advertising has been manipulated. I lost count of the number of cars that had lots of weights added and spring compressors to make them sit lower when driving and look way better Vs something from the showroom.
well in that case I can make other things look bigger if you know what I mean
🤯
I see a new job opportunity for Trump
Meanwhile, the local food truck just takes a camera photo of their food the morning before they come out, which looks frigging amazing, exactly like what you get when you order and taste delicious AF.
Yup. But nobody cares.
@@Novastar.SaberCombat I do.
yea but do they provide slo mo footage of lettuce falling?
a pepper getting blasted with spices usibg a canon?
didnt think so
@@Novastar.SaberCombat so you come to the comments to not care got it
@@Novastar.SaberCombatI do, what do you mean?
"filming one 30 second ad can cost hundred to thousand of dollars"
Me with ad blocker:
Oops
not hundred to thousand but hundreds of thousands😅
@@arnoldnkwasiibwe8648 yeah. Big difference lol
Eh, the way I see it, if you use an ad blocker then you're probably less likely to even be the kind of person they're looking to target with these ads anyway. They'll find some other kind of way to influence tech geeks like us. Like for example, even this great 'making of' has made me weirdly hungry for a Whopper! 😆
Thank goodness for the adblocker or else I’d gain more weight!
This is why I feel ripped off when I received the real food from a fast food restaurant. It never looks anything like the glamor shots, because it never could look like the glamor shots.
Bobbyyyyyy my man! Surprise finding you here. Love your videos.
This is such a... normal... response.
Fascinating.
@@mrnateford ??????
Well, the back side of the burger still looks like what they serve in the restaurants!
@@mrnateford ? Smh
"Hey fellas that's my ad"
*SKIPS IT * 💀
😂
The lengths corporations will go to swindle you out of your money is both fascinating and infuriating. Imagine if that drive was actually put to good use.
Lol and yet you willingly give them your money every day. Stop complaining.
Well, not saying this, but human nature are kinda stupid and downright lazy.
We say that we won’t judge the book by the cover but we does.
Hence the advert is needed for the company to survive
@@DR-sv8keBruh they’re still allowed to be disappointed.
@@DR-sv8kestop complaining about corporations using manipulation tactics! Right
@@DR-sv8ke "You criticize society yet you live in it. I am very smart"
“There’s a lot of different jobs that my guidance counselor did not tell me about” love that.
Though this would count as flipping burgers for a living.
Guidance counselors are generally pointless.
@@mbbno For Zoomers that are going to be trash pickers their whole lives.
Millennials got the jobs we want because we went to college. Try it, it costs 50% or less than what it did when we enrolled, and we still got the education.
@@topogigio7031 huh? What is your point?
His guidance counselor also didn't say anything about pimping.
This is fascinating and also ironic that the more edible it looks the more inedible it is!
that burger needs more paint and glue
if fast food was actually edible... xd
@@MisterDenisTT yeah I know and it’s expensive too
Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later.
The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross.
By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.
Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later.
The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross.
By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.
Been following this dude for years. Amazing stuff!
Sounds like we need a food positivity movement. Not all burgers can look like this one, but that's ok. They're beautiful in their own way.
This is really impressive and I'm glad they have jobs BUT part of me wants fast food companies to be forced to only advertise what you literally unwrap at one of their stores made by one of their employees. Get the best employee and best by-the-book quality standards you can but unless you're showing me something ready to be eaten unwrapped from the restaurant itself it just seems like a blatant lie.
100% agree with you!
Be so much better if we saw what we really get and not be lied about how our burgers will not only look but the size. Adds are like ordering off wish lol
Yeah that is true. This stuff on commercials is so far from the real thing that it is just straight up lying. This doesn’t just apply to fast food companies but also tons of food advertisements where they will do all this stuff to food and sometimes not even use real food to show their product which is just lying. It would be as if a car company advertises their car and how fast it is but in secret they have it driving down one of the steepest hills in the world that would cause any car to go insane speeds. Just straight up lying
Yes but a very large percentage of the population I guess is okay with being lied to
Sadly BK burgers in the commercials don't look appetizing to me. Perhaps of BK put all of the money they spend on advertising into the quality of the food, they won't need any commercials. The last place I would consider eating is a BK as there isn't much difference between BK food & food in a dumpster.
For those saying they wish the fastfood meals looks like they did in the commercials, seek out your local chains or mom and pop resturants. We have a small chain sitdown resturant here that served burgers, wings and a few other things. They offer fries, but make chips from scratch too. A burger meal will cost you $10 on a call in to-go order and looks amazing and tastes amazing. I could spend the same $10 at a McDs for a "premium" burger and get a smaller, sad, soggy burger. Support your local businesses. They actually want and care for your patronage and usually give their employees better scheduling and pay too.
Good restaurants don’t really need much advertisement. Word of mouth is usually enough.
THIS.
Well don’t drop any names, word of mouth and all that. Helpful.
McDonald's is vile.
Agreed 👍
If I was a world-dictator, all those kinds of smoke and mirror ads would be outlawed.
If your product is too nasty to show, you should not sell it.
you’d be broke
There is truly an expert in every line of work. This sounds like a dream job for a guy that has multiple interests. Very fascinating. Really cool work.
2:50 as someone who works in a workshop, I think it's hilarious he puts on a full face visor but then uses a circular saw with no blade guard and has his fingers really close cutting a piece that's not even flat. I guess the visor is for the splatter of blood in his face when he slices his finger off.
Right!
In my studio workshop in college the first thing we learned was to keep our hands away from that side of the blade, and if we needed pressure there we'd have to find or build a tool for it. I guess some people can become complacent after working with these saws long enough without accidents...
Its just for the camera dude. Noone uses safety measures..
I really love the creativity that goes into making these commercials. On the other hand, I wished they would ban all false advertising. If you're coloring your burger, that's not the burger you're selling.
I just thought it was funny at the start they said it was all real food... I mean yea real food with glue, denture cream, and fake grill marks haha
I disagree only as far as advertising over video goes. When you walk into a restaurant I think its important to accurately show what is on the menu.
They probably don't even see it as false. I'm more disgusted at how it actually takes $100,000 to do this.
@@erossinema8797 the machines most likely, repairs, maintenance and programming must be what inflates the price.
@Repent and believe in Jesus Christ muppet
Imagine if fast food companies put this much work into their food
Then it wouldn't be fast food. It would be a Michelin-starred restaurant!
Image is everything. Quality and legitimacy aren't parts of the equation. It would violate the basics of the game, and wouldn't work out well. A company's goal is ALWAYS to maximize profits, and minimize unnecessary costs. This requires swindling people with illusions on an hourly basis. No exceptions. Money is all that matters. 💪😎✌️
This is capitalism. It's super sad but that's how it is. Thanks for the truth saying. 😔👍@@Novastar.SaberCombat
3:57 "If it's blank it won't feel like a real commercial kitchen" Me who's worked in a commercial kitchen: the manager would def be on my ass about why those bottles of condiments are sitting out and not in their proper spot. A commercial kitchen *is* blank because they want to keep it clean. Or at least they try to make it as blank/clean as they can. Depends on the level. Fast food kitchens are in a state of almost always messy, while a restaurant's kitchen is as close to clean as you can get.
“This robot costs $189,000. It drops onions. But drops them PERFECTLY!”
Yes and no. As said in the video this is the same type used to build cars (not really but very similar), so the goal is that it can perform any movement with almost absolute precision. It can perfectly put bolts into metal frames 24/7, perfectly weld metal if a welder machine is attached, and in this case perfectly drop onions 😂
@@mahuk. Missed the joke 😂
@@AstroMarkk Maaaaan I'm reading my previous comment and idk what was I thinking a year ago. But yeah I was definitely the party pooper. Shit happens I guess 😂
“What’s my purpose?”
“You drop onions.”
“Oh my god.”
One of our biggest problems as a society is that we're more concerned with how things look over how they are
Insert reference to dating standards.
Lol our SoCiEtY
Well said.
Amen
Bruh it's almost like sight is our most important sense or something
2:35
I resonate with that line so much...
So many clients that just assume my team can fit a bowling ball through a straw because THEY deemed it possible...
I used to work as a hand model on commercials like this, and this video is giving me so many flashbacks!
Mom: Don't play with food
People who work for commercial :
“This laser helps them keep track of the burger’s position” is a sentence I never thought I’d hear.
Yet here we are, children starving alone
Translated into Dutch it gets a little horrifying
Life is all lies, Death is the only truth.
@@Novastar.SaberCombat There can be no death without life. Hence, both must be true.
“I’ll be one of those guys who wears protection” tells us that he never would if there wasn’t someone filming him and I honestly love that
The next shot would have given him away, anyway. He's just casually pushing a metal part through a tablesaw with his fingers mere inches from the blade like it's no big deal.
Yeah buddy, the welding mask won't help you there...
Wow, they're right, advertisements do influence appetite. A 30 second ad spot makes me hungry, but this 10 minute vid made me starving.
I used to work for a cookbook publisher that was very dedicated to having the food photography be honest and accurate to the recipe. I ate enough photography leftovers to prove it! Part of my job as proofreader was to make sure that if Photography threw on a sprinkle of herbs for colour, there'd better be an herb garnish added to the recipe. The only photo trickery we used was non-melting fake ice cream, which was a sort of dough. An old food stylist's trick to make food look hot is to stick a lit cigarette under the rim of the plate, though I'm pretty sure we just used Photoshop. 😆
i have also heard of mashed potatoes being used as fake ice cream since, suprise suprise, mashed potatoes don't melt xD
Expectations versus reality: when you go to a fast food branch look at the beautifully presented menu in the pictures on the monitors. Then look at the actual food you ordered. Food companies and others try to hide shrinkflation from consumers by creating savvy commercials on tv and the net.
Is this why the "fake it til you make it" stuff.. ended up with... literally.... some idiots now use the fake stuff.. for their own recipes.. and poisoned themselves in the process? Rather than to eat the real thing...."This doesn't look like what's on the photos!.. I need to add something else. Let me add that glossy carageeen....!".... Yes. CLOG YOUR BLOOD VEINS... WHY NOT?!...GO AHEAD... HAAA HAAA HA.
Oh, the McD sauces also isn't like the ones that I used to have as a child either.. it is too syrupy... Sigh. This is a sad era. It sucks. You don't think we would notice? Of course we'd notice.
Could you please reveal the cookbook publisher? I will definitely buy their books! 😊
So they're the ones who creates the "expectation" that get shattered when you see the real Whopper.
You don't like 3 day old room temp mayo or meat in phu pans for well past 4hrs of time odd but how about week old bacon that sits in pans in a hot Kitchen
They can’t show the real thing or nobody would purchase their “food.”
@@sunfollower5623 LOL
Popped bubble of illusion😬
@@sunfollower5623 Maybe that's the point. This food is terrible for you so people probably shouldn't eat it. Let that money fund an more healthy food industry that is above killing it's patrons to turn a buck.
All this effort outclassed by some guy going “FLAME GRILLED TASTE WITH PERFECT TOPPERS”
i like ads made in actual kitchen... the trick is in directing and video editing, of course the camera also makes a big difference..inexpensive production
My good friend’s Dad was a pro still photographer in NYC - did all kinds of stuff - but what paid the bills was photographing food for supermarket weekly circulars (not sure if that term is still used, lol). I helped him out one day and was blown away by the time, effort, and attention to detail involved - this video gave me happy flashback vibes, thanks for sharing!
Imagine watching a food commercial and being like "there was a 4mm scratch on the anterior side of that glass of Pepsi, nope, not for me"
Fun fact: If you try to tell the truth instead of lying adverts would cost far less and people would be less pissed
I used to do this for among others, Little Caesars, BK, or Subway. They still use my "veggie toss" (PERFECT subway sandwich veggies tumbling out of a sparkling colander with dainty droplets of water playfully spritzing about... I think I nailed it on the 3rd take.
We used to toss out a LOT of food. (in the 90's)
The shop that became the Mythbusters crew used to do this kind of thing- ultra slo mo with oversized prop cereal pieces... For General Mills and the other biggies.
Now imagine the kinds of tricks actual food scientists use to get us hooked on these junk foods.
Sugar and saturated fat
I find food engineering amazing and worrying at the same time
Msg nuff said lol
Your own decisions
@@Waydewilson89 yea that too
The tragedy is that the advertised burger is so different than what you get what you get when you buy their product. That's what really stood out to me - it feels like just a scam.
Yeah, the amount of work that goes behind this is cool and I'm glad the person has what seems like a lucrative job, but I'm disappointed that there are not stronger consumer protection laws about what you buy versus what is advertised. Now imagine if the fast food industry actually put this effort into making better quality food rather than just advertising.
For the most part advertisement is a scam.
Thats called advertising dingus.
Do you also think aerial shots of tourist destinations are a scam? Is make-up a scam? Is anything done with photo and video editing a scam?
@@heytherebato False advertising dingus.
Don't buy fast food from a restaurant chain but a good local shop, if possible. Those chains make profit by underpaying their employees and overworking them.
With those small businesses, you have a better chance that the person in charge of making your food enjoys what they're doing. It may cost a little bit more, but you'll probably get better quality.
Marketing on its finest 👌🏼
Between them and Rite Media in Atlanta. Always amazing!
I like how this is basically admitting that most fast food ads are practically deceiving us lol
THEY HAVE BEEN FOREVER ----COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET ---- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!
WHY IS UA-cam CROSSING OUT MY WORDS?????? WTF ----YT HAS GONE TOOOOOOO FAR!!!!!
well its free to watch and you still get a goood burger out of it yum
@@deenak79 u ok?
Hyperreality is real. The age of the image and slave is upon us. The priest has been sacrificed, the warrior’s sword is a plowshare, the burgher is forced to grind, the poet has been auto-tuned, and the senator is bought by the peasant. All are equal in misery, and none our free. Man is now the machine, and to be happy is required. All has been negated, and to mean is the only taboo. Kali Yuga über alles.
Damn they spend more on the ad then the quality of food 😅
😂😂
That's crazy if you think about it.
Is this why the burgers that I bought never looked the same as advertised?
looks like you didn’t spend much on school. it’s than. not then.
quality is perception
ads are perception
this dude is the reason that burger king song was stuck in our heads for weeks
The way she said "hoarding" i felt attacked
I worked on food commercial in the 80s and 90s. Can be crazy complicated. I remember shooting a McDonalds TVC where they brought in thousands of buns and the McD's food team went through them all to find the 100 bests ones. We donated all the spare food from these to homeless shelters around Toronto.
A lot of work put into filming something FAKE FAKE FAKE!!!!
Do you know George Cohon?
@@nahor88 iron man is fake too lol
@@nahor88 as far as the law is concerned, it's not fake.
@@IantaylorCanuck I captain his boat for him sometimes. He gives free Big Mac cards as tips to people. Funny guy.
“There are a lot of jobs my guidance counselor didn’t tell me about.“ AMEN! That’s why these videos or so important. Thank you!
No wonder they look so different to reality, the best commercial is the one that actually shows the real preparation and final product
i've seen videos about the food commercial filming process before, I think he's used the most real food, or left the most somewhat "untouched"? Like how he said ice cream is impossible to shoot, but when I watched another video, the ice cream is made of some kind of paste with food coloring, so it doesn't move at all. Like in Japan, they're really good at making realistic fake food props for something like this, or for restaurants to put in their windows to show people what their food looks like
Back in the 70s, we filmed frying sausages. Because the fat and steam would mess up the lens, we filmed it cold and varnished the sausages to give them the shiny look they get when being fried. I just added a frying sound in post-production, and it was totally believable.
Do you know some backstage records of these by chance?
My grandfather did live commercials in the early days of TV and says when they did ice cream ads under the incredibly hot lights, the actors had to take a big spoonful of mashed potatoes and chocolate syrup and look like they were eating the most delicious ice cream.
I might be wrong but I think advertising like that is illegal now. Companies have to use the real food they're advertising, but they're totally allowed to doll it up.
@@cheapPixel you're correct but also not correct. it is still allowed for them to used mashed potatos but not eat them.
@@BakaTheSussy gotcha. I didn't know the specifics
Anyone remember “Buy Me That! A Kids’ Survival Guide to Advertising”? I rennet staying home from school one day and watching it on HBO. They did a similar thing, showing behind the scenes to both food and toy ads. This reminded me of it.
6:39 what an absurd sentence. I love it.
Wow so we are basically lied to? I remember when I was in Japan in 2000; the McDonalds I went to Osaka on my way to school in Niigata and they brought me my order which looked exactly like the commercial mage. I asked out of surprise and they told me that is how they provide their product to the customer. I wish we did that here in the US!
Just judging the youtube video... you know that is what they do.... And USA is rich enough. So enough of this junk, in all honesty.
Americans have lower standards
Comparing japanese almost dedication to detail is unfair. I was in japan in 2016 and everything you order looks exactly the same when they serve it. even when you go to those ramen shops with the machines that are basically vending machines that serves tickets for the chef. Every time the food came out picture perfect.
NO SHIT!!!!!!!! THEY HAVE BEEN FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!
@@deenak79 : One day... I hope your family will also be starved or poisoned. Either way. No safeguard. The end. It takes us how many years to teach children "this is what it is, and this is what you see"..... Sorry.... but people come first, before anything. As much as you assume that all of us would accept this fact of "virtualised world to the 200%".... Sorry... smell the soil and the ground sometimes. You are a human being, and your body has not been split into components yet. You are not living in an actual bed having food fed to you yet. So why accept and force people to kowtow down to life this way ?
Many people are taught from childhood to adulthood..."This is an advert"... if you deviate from the collective consciousness, then what are you doing ?????
"I am a dream teller. This is not a burger?"
I did not think that the USA had this non-regulated areas..... Sorry.. but I really have not ?
They do an amazing job, unfortunately they are deceiving the public by doing that.
It's almost like getting paid to lie.
Hey wait a second.....
And they are so proud about it lol
I don't blame them, they are excellent professionals. I would blame the food corporations for demanding the deceiving ad in the first place.
For example, nothing stops them from filming an actual burger that was made in a Burger King, the only thing stopping them is Burger King trying to make their burgers look better than they actually are.
What do you think... marketing is?
When you spend 100s thousands dollars trying to convincing people your “food”, which is just processed rubbish, is a proper nutritious meal 🙄😂
Years ago they also used to feature smackin' hot models as staff in fast food joints. The reality was also 'somewhat different'.
Got a Mcmuffin with sausage, egg and cheese this morning. The English muffin was so tough that when I bit into it. It pushed the egg and sausage out landing in my lap. You could not chew the muffin. No joke. I think those things should be shared with the consumer. I think I will start a UA-cam channel showing what you actually get from fast food places vs the commercials.
isn't that what Reviewbrah does?
That sounds like a good idea, you should go for it
I think Reviewbrah failed or perished or something. Wealthy people don't like being exposed.
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Wow! It looks scrumptious!
its crazy that the tech guy only gets a few grand for a budget but the other lady gets 40k to buy some pots and pans. thats why theyre so expensive
That shot of the burger being flipped off the grill onto the bun is so incredible! 7:24
At a certain point these companies need to be held accountable for false advertising. Not the people doing the advertising but the people paying them. It’s time to crack down on manipulative marketing.
I ate Wheaties but never became a champion also cheese flavored dog food does not taste like any cheese I ever ate.
@@hydrolito I don’t think you understand what false advertising is.
@@hydrolito wheaties made me think of frosted mini wheats and with that brand, I've never had a fully frosted coated wheat
@@r_nelly1180 the food never looks like it does in the adverts. it 100% looks worse in every case.
But then it all comes down to the people falling for the marketing too
Imagine what kind of progress we would've made as a species if the money or work hours spent on advertising was used for R&D. Or anything that improves our QoL. Like housing, renewables or public services.
I'm just tired of having to pay for advertising costs for commercials I don't even want to see.
All businesses would go out of business if they were forced to stick to the truth and facts. Image is EVERYTHING. Nothing else matters. Quality, legitimacy, and honesty are all utterly useless pursuits. If you ain't ri¢h, you ain't $h33t. 😂 And if you're honest and legitimate, there is *NO* possibility for success and wealth. None.
I love it!
So they are the reason behind why it never looks the same in real as they look in ad
yes
The individual company is the reason with failed quality controllers sorry management and stoner workers who don't care to even have a job result in shitty looking food just cook your own or go local its way better
EXACTLY --- ALL FOOD COMPANIES DO THIS --- NOTHING NEW, ONLY NOW GETTING CALLED OUT ---- MOST OF THE TIME THE FOOD THE VIDEO IS NOT EVEN REAL FOOD.......THEY HAVE BEEN DOING THIS FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!
AND YT IS CROSSING OUT SOME OF ME WORDS..... JUDGING ME, WHAT'S THEIR POINT???? IDK....DONT CARE!!!! LOL
@@deenak79mole chill
This is why I eat at places that have crappy overhead photos of plates of food.
Guaranteed to slammin'
As a Solo world traveler, I always go for street food. I can watch what they are cooking, no advertising fee involves
#1 rule never order anything that has a picture on the menu- Gordon Ramsey
@@Waydewilson89 this man also called a grilled cheese with burnt bread and unmelted cheese "lovely" I wouldn't trust his intuition he'd sooner poison himself with his own meal than admit he's made a mistake cooking XD
Can you give an example?
I still don't understand how this can't be considered false advertisement.
Because these ads use the actual ingredients, just prepared in a more thoughtful way than a minimum wage burger flipper at BK will do it. It is misleading, but it is not inherently false.
I like his quip about his guidance counselor
As someone who works on commercials (including food) in Toronto as a PA for a living; I am fascinated with watching Food Stylists (usually Kester Birch) work. I think it is safe to say that Kester is the most called for commercial food stylist in Toronto. Great guy; fun to talk to.
Food stylists are genuine artists.
As is Brett kurtzweil! He is a genius to food styling
@@carmelafranchino3775 Brett is in New York and Kester is in Toronto. I am sure they know each other or at least know of each other.
Or they could be called professional frauds
@@zchhrrs4590 I know you are making a joke, but as someone who is a Friend with a well respected food stylist --- it is very hard for me to call him a ftaud.
They're criminals lmao.
I never get tired of watching videos of the amazing work done at The Garage and seeing how they accomplish it. Definitely some of the coolest toys (and creative people) in the ad production universe!
one memorable work they did was a garbage bin full of bags of poo
I'm not saying there isn't a ton of technical skill involved here.
What I am saying, is it'd be refreshing to see a basic commercial with an accurate representation of the food you'd actually be buying.
Excellent! Brilliant! Good luck Steve!! Hope you get it. Dirty job but someone has to do it. 😁👍
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Love the guy that puts his full face protection on, then puts his fingers right next to the saw blade.
Yup, he had no gloves or hearing protection either.
@@ArtiePenguin1 It's not recommended to wear gloves when you're using rotational tools. If the glove contacts the blade the material won't rip and will instead pull your hand further into the blade -- your flesh with be mangled way worse than with a bare hand.
Hearing protection, yes would be a good idea especially since this is employment.
metal shavings in your face are no joke
@@TreeStump-and-CheeseKetchupIT So should've he used a table saw push stick instead?
The amount of money they put into making their silly products glamorous and attractive is simply insane.
Competition in the food business creates food art. Pictures are very bright and juicy. In fact, sometimes this is not the case in fast food.
I live in Japan and expectations actually meet reality here, you get exactly what you order and it looks exactly like the menu photo
Japan is an amazing country, much more fair and respectful than the U.S.
@@MountainMan. it's not as perfect as it seems from the outside
@@MountainMan. get involved in the justice system and you will think otherwise
@@thebananapuppet B-but Detective Conan taught me that the justice system is always perfect and thorough in Japan!
@@epicn no country is perfect, if you think that you will be look for a very long time,. But Japan is much better off than the US, minus a rather aggressive neighbour.
6:39 funniest sentence in the whole video.
Yeah honestly I would rather have a company be real and honest about their product vs them spending millions to mislead you... I 100% couldn't do this job or have this company without feeling like I'm part of the scam of false advertising and misleading customers. This should honestly be illegal...
Should pass a law that requires companies to just order the item off the menu and make the commercial with whatever they get.
It's super cool that they still use practical effects for stuff like this. Not pictured: the cleanup time for shots like the squirting mustard and ketchup.
that effect on food craving is hitting rn
Had a friend in the industry, who was both, proud of his work, making these ads, and also believed he was going to hell for helping these evil corporation sell poison to people. Graphics is cool and all, but when it's used to market heart disease and diabetes, it's quite sad.
Thanks for providing great evidence in my false advertising class action lawsuit against Big Burger Business!
I never thought about how much goes into making these commercials. It is nice to see how they are made.
not very much theres youtubers that do a better job than this dude
@@xXTopGXx I can't tell of you're trying to compliment youtubers or if you're just insulting everyone.
It's called legalized fraud.
Fascinating but the fact that it cost hundred of thousands of dollars to film these instead of using that money for more productive things like idk paying workers better or feeding starving children always leaves me jaded with society.
How you got catfished, into buying a catfish sandwich.
Very cool, but if I got hired for a job with this level of false (or if I’m being politely accurate, ‘misleading’) advertising I’d be taking them to court.
This is largely what’s wrong with modern day advertising.
This is one of the coolest videos I’ve ever seen! Such a neat profession!
Alexei Stakhanov is proud, good job big business!
this guy is so whplesokme i love steven giralt bless him
I wasn't expecting it to be real food. I thought it would be CGI
They aren't allowed to use cgi because fake advertising
@@grapehool7699 but isn't this fake advertising too? the real product doesn't look lik in the ads at all because of all these high effort preparations.
I work here as a production assistant! Very cool to see my workplace get this feature. Feel free to ask questions in the replies, but be aware that I'm more involved in the production side than the technical/rigging side, so my knowledge only goes so far.
what did you have for lunch
@@Lecatwo 😂😂
Y’all hiring?
How stressful is it on set? :o
How did you get into it? What was your employment pathway? Do you have a degree? Do you need a degree? ☺️
Steve and his team are geniuses! So creative and such incredible work. They are pioneers no doubt.
So odd, I view them as criminals. You do realize it's their job to mislead customers for corporate america right ? I would much rather have fair and honest adverts showcasing real food as it really would be presented to me when I dine at your location. This isn't an episode of spondgebob where we need the perfect burger... In practical products this is literally a crime, false advertising can result is serious fines and/or jail time but when it comes to what American's put on their dinner plates, nah. Lie all you want it's fineeeee. As america has the largest growing health issues in the world not to mention the obesity rate in this country. Yeah Their work is so geniuses. It's almost as innovated as the technology that got us to the moon or even this new AI tech coming out. Truly cutting edge stuff... as they scam the hell out of people... lol you're from cali aren't you ? This is a scam and a complete waste of money that can be passed on to employees, shareholders, or invested into the company itself vs spent lying to consumers. I don't admire it, I pity it and the fact they play a part in misleading millions to make purchases they most likely would have not made otherwise. It's shameful is what it is... but you go right ahead and keep praising how innovative this all is... You'd be the person to get robbed and compliment the thief on how their plan was so well executed and you're a real geniuse! - "You got me so good!" Like who the hell truly thinks like this, this is a joke, isn't it ?
"faking it makes it harder" *proceeds to fake it*
This is so inspiring. I'm studying Graphic design and photography and I thought I had my basics handled when it came to gear, time and team work but boy was I wrong😅. This is industry is really cool. Wouldnt mind helping on one of those sets someday.
Thank you so much for posting this, I've actually been really interested on the process of how big corporations go about making commercials. Thank you so much for the insight!
+
I'm in marketing and this is freakin crazy! Most of my clients: "I dunno, I'll throw $100 at you and maybe you can get your friends to model?"
if you've ever seen local, amateur photos of food, you'll know why the professionals are needed
You don't need a high budget to make the most effective commercials, just the most creative tactics.
Hit it with a stick
Dude the set alone is a $40,000 budget, not to mention the robotic arm and camera equipment and everything else lol
Lol! Ad budget is 150K. 😂
@@EikottXD guarantee you someone can replicate the same quality ads at a third of the cost. Yes, they have the highest quality equipment, but that isn't the only answer.
@@excelsior8682 Then become that someone if you think it can be done cheaper with the same quality