Philip Kotler - Building Networks and Strong Branding

Philip Kotler discusses why building strong networks and a brand with strong principles is crucial for companies if they want to succeed.
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[@christopherarmstrong2710]

5:24 Your brand is your organizing principle. You live your brand-because a brand is a promise and encapsulates everything. All people in your company have to live it and understand it.

[@rabindradahal7418]

25 years ago I read his book when I was a student of ' MBA'. Delighted to see his insight on this video. Thank you for sharing. 💖🙏👍👌🙏💖

[@pranjayarora8115]

IBM MEETING DISCUSSION

[@pranjayarora8115]

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