dear melanie martinez, you've changed

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  • Опубліковано 29 чер 2024
  • $275 portals perfume, scamming fans with AI hologram meet and greet? Who killed cry baby? A deep dive into Melanie Martinez's rebrand by your marketing bestie.
    Learn & Grow with me.
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    //🕙Timestamps:
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    Sub count at upload: 3,274,931

КОМЕНТАРІ • 681

  • @zoeunlimited
    @zoeunlimited  9 днів тому +362

    What do you think about Melanie Martinez's rebrand? Comment which pop culture girl icon we should analyze next with your marketing bestie💜

    • @strawberripawz.
      @strawberripawz. 9 днів тому +30

      It took me a while to get used to, but now I love it! I miss seeing her gorgeous face but as long as she’s happy, I’m happy💕💕💕

    • @ambalika403
      @ambalika403 9 днів тому +15

      taylor swift actually! she's certainly interesting 😭 or olivia rodrigo please

    • @kumariprativa1632
      @kumariprativa1632 9 днів тому +17

      I think rebrands are kind of necessary to be honest. Stuff gets old. You need to bring something new to the table to continue being on the table.
      I wanna see a video on Billie Eilish!

    • @ChronicYapper_princess11
      @ChronicYapper_princess11 9 днів тому +8

      I think shes amazing and very unique and super creative and doesnt deserve the hate

    • @bobapanda8695
      @bobapanda8695 9 днів тому +1

      I think people change and others can either admire them for that or hate them for that the music may have changed but the reasoning behind them hasn't

  • @staeriix
    @staeriix 9 днів тому +3611

    I never got people who always complained about her being out of the crybaby phase..like artists grow? hello??

    • @officalshadowchangacha
      @officalshadowchangacha 9 днів тому +26

      same...

    • @A_person_who_lives_on_mars
      @A_person_who_lives_on_mars 9 днів тому +1

      Like k understand you miss the era but like chill a little💀

    • @zofiakwiatkowska4646
      @zofiakwiatkowska4646 9 днів тому +107

      Also like shouldn't we be happy for her cos if u listen to the lyrics she was not in a good place back in "crybaby" I would be happy if she's no longer feeling these emotions she sang abt

    • @shiannafoxx
      @shiannafoxx 8 днів тому +22

      Even tho it's not my fav album/era, I still appreciate it for what it was and was trying to do

    • @3llb33
      @3llb33 8 днів тому +6

      PREACH 🗣️🔥🔥

  • @ambalika403
    @ambalika403 9 днів тому +2253

    “it's not a story about music or celebrities. "it's a story about womanhood”
    “just because it was a good time, doesn't mean it's for lifetime”INSANE QUOTES??

    • @zoeunlimited
      @zoeunlimited  9 днів тому +119

      💜💜

    • @reine2212
      @reine2212 5 днів тому +32

      Also: "when you appeal to everyone, you appeal to noone"

    • @LunaLuvstheMoon
      @LunaLuvstheMoon 2 дні тому

      @@reine2212especially that's one🫶

    • @ambalika403
      @ambalika403 День тому +2

      @@reine2212 definitely like that's a life motto i should put in my room 😭

  • @Sher-Burt
    @Sher-Burt 9 днів тому +646

    Hot take, they're not diehard fans. They're Crybaby fans.

    • @spacebar9733
      @spacebar9733 8 днів тому +71

      EXACTLY. They don’t like Melanie and probably never did. They like the aesthetic and the visuals she introduced.

    • @AngelCaroline9
      @AngelCaroline9 8 днів тому +21

      Crybaby = Melanie Martinez for her entire career, can you really blame them??

    • @abiliv-lf9tz
      @abiliv-lf9tz 8 днів тому +4

      They thought it was a rebrand ig

    • @AleXISSof-2884
      @AleXISSof-2884 8 днів тому +24

      @@AngelCaroline9 Crybaby was the start of her career, not the entire thing

    • @AngelCaroline9
      @AngelCaroline9 8 днів тому +6

      @@AleXISSof-2884 I'm a casual listener but wasn't her previous album entirely about that character? And she's been in the scene for what, a decade now? Sure sounds like Crybaby has been her entire career until now

  • @oneofmelsearthlings_officialyt
    @oneofmelsearthlings_officialyt 9 днів тому +1376

    Portals isn’t a rebrand
    She’s been planning crybaby’s trilogy since 2017 it’s a story she knew she wanted crybaby to die and come back as the creature she just didn’t tell anyone.she’s spent so much money on the prosthetics for portals and all the merch and the tour
    We need to give her a break

    • @they.luv.isabelly
      @they.luv.isabelly 9 днів тому +18

      Exactly

    • @mads7710
      @mads7710 8 днів тому +28

      she’s also MADE so much money from it, thus her fans are valid to expect better

    • @spacebar9733
      @spacebar9733 8 днів тому +27

      @@mads7710 wdym expect better? No other artist is doing something this immersive… and she hasn’t made as much money as you’re likely thinking.

    • @mads7710
      @mads7710 8 днів тому +21

      @@spacebar9733 ummm….maybe NOT charging people $400 for a HOLLAGRAM?? maybe not charging people almost $300 for poorly manufactured products. maybe modifying her mask so she can actually SING and not force fans to watch her lipsync half her set…..people have a right to expect more for the prices she charges.

    • @ar-je9lv
      @ar-je9lv 8 днів тому +14

      @@mads7710 She did modify her mask. Also the pricing is up to the label, not her.

  • @Roxanne.beloved
    @Roxanne.beloved 9 днів тому +1896

    Honestly, it’s not really surprising her style has always been “weird” I don’t even think you can call it a rebrand.

    • @spacebar9733
      @spacebar9733 8 днів тому +114

      You’re correct. It’s not a rebrand at all. She has said so many times that this trilogy has been planned out since crybaby.

    • @abiliv-lf9tz
      @abiliv-lf9tz 8 днів тому +47

      It's just a new aesthetic for her contuining story no?😭

    • @SleepyTheaa
      @SleepyTheaa 6 днів тому +22

      @@spacebar9733 exactly, she's even hinted at it during her crybaby era. Even in k12, she says to Angelita: "you come from the womb you end it the tomb."

    • @dani.1170
      @dani.1170 5 днів тому +7

      there is nothing wrong with weird, i love her because shes weird and she literally says shes proud of it

    • @Miku_Miku_BEAMMMMMM
      @Miku_Miku_BEAMMMMMM 3 дні тому +3

      @@dani.1170 Nobody said there was anything wrong with weird?-

  • @LilPxppet
    @LilPxppet 9 днів тому +1470

    I didn't like the merchandise, but I loved the album, the concept, the shows, everything. People just need to accept that she changed (and she need to be more realistic with merchandise quality, the older ones were way more well made.)

    • @Lulu_Loves_Sheep
      @Lulu_Loves_Sheep 8 днів тому +22

      I will agree that those fancy viles of perfume that one lady on tiktok was talking about were worth that money though, idk about the dispenser

  • @leslie.444
    @leslie.444 9 днів тому +680

    what did ppl expect going to the PORTALS album tour…she’s obviously mainly gonna focus on that album n whatever she has time for

    • @oneofmelsearthlings_officialyt
      @oneofmelsearthlings_officialyt 9 днів тому +23

      Real

    • @_lucyy_
      @_lucyy_ 9 днів тому +20

      Exactly..

    • @A_person_who_lives_on_mars
      @A_person_who_lives_on_mars 9 днів тому +1

      Real

    • @Wooble_Deathnote
      @Wooble_Deathnote 9 днів тому +29

      The concerts were great tf??

    • @sam_vos
      @sam_vos 8 днів тому +16

      Artists usually perform their best hits from the past even if they're currently promoting a new album, albums usually aren't an hour long so one album won't last you for a whole concert, thats why I think they were expecting few other songs, if that's what you're talking about if not then just ignore my comment 😅

  • @naijdabroughton4775
    @naijdabroughton4775 9 днів тому +610

    I been a Melanie Martinez crybaby since 7 grade, and now I’m 20 years old and I still love her.

  • @swiftllover
    @swiftllover 9 днів тому +465

    well, she's healthier and happier. i went to her trilogy tour and felt HEALED by her aura and her performance of songs from all her albums. she's learning who she really wants to be with her new identity, and has even began to show her face again after escaping a dark place in her early career. i want her to just continue to do what makes her feel happy and still support her.

    • @juhlizza
      @juhlizza 5 днів тому +8

      Yes, she is so much happier and visibly healthier… I don’t understand why people are hating on her. They are not true fans. Also omg yesss the concert was SO healing, I can’t even explain the energy of that show. It was life changing. Hopefully she does another trilogy tour one day, even though I know it’s unlikely since this is the end of crybaby’s story I think (?) 😭

  • @PumpkinPie-rd5dn
    @PumpkinPie-rd5dn 9 днів тому +633

    To be fair, it was the Portals tour, not the trilogy, that’s when she’s performing all albums💕

    • @mads7710
      @mads7710 8 днів тому +16

      majority of artists will still play some of their most popular and loved songs even if they’re from a different album

    • @portalsfaerie
      @portalsfaerie 8 днів тому +13

      @@mads7710 she did at some concerts during portals even at k-12 concerts she did crybaby songs too

    • @___MoonxCycle____
      @___MoonxCycle____ 3 дні тому +2

      @@mads7710 I went to the portals tour and she even played highschool sweethearts and Mad hatter as well

    • @kaunisnauris
      @kaunisnauris 2 дні тому

      ⁠@@___MoonxCycle____I wish I could say the same.. in Stockholm she just played songs from Portals and nothing else ;(

    • @Lia_Vlogs.
      @Lia_Vlogs. День тому +1

      Fr it was called “portals tour” to sing the PORTALS ALUBUM not triology tour.

  • @officalshadowchangacha
    @officalshadowchangacha 9 днів тому +514

    I hate when people complain about melanie changing. If you don't like it then don't watch it or listen to it and grow up like an adult.

    • @AlexiahNavarro
      @AlexiahNavarro 8 днів тому +24

      I hate how much people hate on portals I get it bc crybaby’s dead but that’s not enough of a reason to straight up hate on portals

    • @gwkiee
      @gwkiee 8 днів тому +10

      You tell ppl to grow up with that pfp?💀

    • @NicoletaDavid10
      @NicoletaDavid10 8 днів тому +2

      You are the one who should grow up.

    • @starletnight2849
      @starletnight2849 8 днів тому +29

      @@gwkiee You tell people to grow up with that attitude? 💀

    • @starletnight2849
      @starletnight2849 8 днів тому +7

      Definitely. No one's forcing anyone to listen to anything. They don't have to listen to Portals or buy newer merch. Even _my_ favourite album is K-12. Everyone has their own opinion.

  • @raegrah
    @raegrah 9 днів тому +365

    I think many people realized after K -12, that Melanie gonna grew out of the Crybaby era, soo it was predictable.
    But we still love Mel cuz she was a part of our teenage years and childhood🫶🏽
    Thanks for awesome video Zoe💋

    • @AlexiahNavarro
      @AlexiahNavarro 8 днів тому +12

      If she has still been doing crybaby people would say she’s “dragging it on” so I love what’s she’s done with her character

    • @dani.1170
      @dani.1170 5 днів тому +2

      she didnt grow out of anything its just new eras of her story she had planned out.

    • @___MoonxCycle____
      @___MoonxCycle____ 3 дні тому +4

      There were hints in K-12 and Melanie even confirmed she planned for portals even in the crybaby era.
      There was one scene after nurses office where Lilith appeared and Lilith told crybaby “you had many bodies before this and you’ll continue to have more, you are immortal”
      Even I noticed this before portals even got released.

  • @cheeseeatingrat-cl3yk
    @cheeseeatingrat-cl3yk 9 днів тому +233

    to the person who called portals boring, they just don't understand it lol

    • @jennagarcia9411
      @jennagarcia9411 9 днів тому +27

      Portals is boring compared to her older albums. There's nothing wrong with this opinion. I'm happy that she's evolving, and I continue to support her artistic endeavors.

    • @spacebar9733
      @spacebar9733 8 днів тому +13

      Exactly. It’s the opposite of boring I think ppl aren’t growing alongside Melanie so they just don’t get it.
      So many other artists have her old aesthetics, so that “boring” thing doesn’t hold up. If it were truly boring ppl wouldn’t be so decisive and upset about it. She’s ground breaking.
      Poppy, Jazmin bean, Elita, Nicole dollanganger, Ellise.
      I can’t name one with her current aesthetic, maybe sza and some of Doja cats on stage outfits. Also Kacey Musgraves’ newest album. It’s not boring u just don’t get it.

    • @amu2008
      @amu2008 8 днів тому +11

      The idea of "boring" varies from person to person and we don't need to understand anything to label something as rather boring. Although, I do personally love the concept of Portals.

    • @pina3554
      @pina3554 4 дні тому +1

      fr

    • @___MoonxCycle____
      @___MoonxCycle____ 3 дні тому +2

      They only are just fans of crybaby aesthetic Not Melanie all together.
      Which is another reason why aesthetics ruined the internet

  • @user-ot8sw6by3n
    @user-ot8sw6by3n 9 днів тому +179

    Bro, and the after school ep? It was a bop, and no one actually cares...

  • @w98
    @w98 9 днів тому +86

    She’s allowed to make changes to her artistic direction and I’m allowed to not like it. Her crybaby and k-12 era albums were iconic and I’ll continue to listen to them. She’ll lose some fans with these changes but she gain some new ones too. I’m not bothered.

  • @Miss_Mayoo21
    @Miss_Mayoo21 9 днів тому +141

    The 'someone tell me if this is hell' quote she keeps putting on the screen is actually a quote from her song void in the portals album.

    • @zakthebestzebra2521
      @zakthebestzebra2521 3 дні тому +16

      EXACTLY LIKE SHE KEEPS PUTTING IT IN THE VID WHEN ITS JUST A LYRIC😭😭

    • @michaela2044
      @michaela2044 3 дні тому +11

      THIS!!! it was driving me crazy😭

    • @charlollly
      @charlollly 23 години тому +2

      LITERALLY I WAS GONNA SAY THIS 😭

  • @emilysbows
    @emilysbows 9 днів тому +105

    I personally am OBSESSED with Melanie’s Portals era❤❤

  • @kora861
    @kora861 9 днів тому +73

    Lowkey this is what Doja went through too. They were both always weird but the perfect storm of trends and social media (for Doja it’s TikTok and for Melanie it’s the Tumblr era) garnered them a fanbase that I don’t think they ever really wanted. Doja is more than a 15 second dance, and Melanie is more than an aesthetic for your mood board. TLDR: These are people with stories to tell. They don’t make things for YOU to consume

    • @khadyadjisall5708
      @khadyadjisall5708 7 днів тому +19

      I would never compare the two. Doja went on an aggressive rant, insulted her fans, dated a R-apist, oh and also her being in racist commuties. Melanie is growing and that is ok, she never insulted her fans.

    • @le1chu
      @le1chu 5 днів тому +6

      dont even try to compare those two, at least Melanie never engaged in n@zi communities

  • @alexabloom3648
    @alexabloom3648 9 днів тому +141

    She's thrown me off and I've been her fan since Cry Baby. BUT I always respected how powerful her message continued to be and even if I didn't like the visuals personally, I still appreciated the concept and character immensely. Because if you are really an art's person you would NEVER like stagnation, songs would feel empty and you'd just be disappointed. With your video I was able to understand what Melanie has gone through and it really warms my heart to hear someone love and protect Melanie not only as an artist but also as a girl. Thank you very much and I can't wait for next girl icon analysis!

  • @maryisshining
    @maryisshining 9 днів тому +118

    17:51 "True death is not letting go of a past identity, it's stagnation".
    You truly changed my point of view on Melanie, thank you for the enlightenment Zoe💫

    • @saiyamoru
      @saiyamoru 9 днів тому +1

      But...despite all this talk of establishing a new era, Melanie's reverting back to using Crybaby material to sell her concerts. She doesn't have enough fans of her new aesthetic or sound to survive as an artist without the following of the previous era. To me this feels like someone hitting a plateau and not knowing where to go next.

    • @dani.1170
      @dani.1170 5 днів тому +1

      @@saiyamoru no bruh this is all apart of the story. Her crybaby persona

    • @dani.1170
      @dani.1170 5 днів тому +1

      melanie is talking about reincarnation.

    • @saiyamoru
      @saiyamoru 5 днів тому

      @@dani.1170 It's not about the story. The story is a rationalization for performing material that's nearly a decade old at this point; this is about ticket sales. If half of your tour is performing your 'greatest hits', you are generally considered either one of the GOATs or a one-hit wonder. MM's too young for the former, she ain't an Elton John, but she could conceivably be a Tiffany. It's just marketing. If the new material doesn't sell, pad it out with what did. Whatever puts butts in seats.

  • @Patricia_the_human
    @Patricia_the_human 9 днів тому +106

    Portals is literally her best work i don’t understand this

    • @spacebar9733
      @spacebar9733 8 днів тому +19

      Exactly for me this might be her magnum opus. I cried listening to each song bc the meanings were exactly what I was searching for at that time in my life. They’re so political it’s beautiful. And when powder and Milk of the siren came out i was 10x as bad lol. I’m excited for her to finally find her true fan base now and not ppl who just like her aesthetic, but real “”edgy”” ppl, who aren’t afraid of something as stupid as four eyes and pink skin.

    • @___MoonxCycle____
      @___MoonxCycle____ 3 дні тому +1

      @@spacebar9733 powder has the most deepest lyrics for me that I became obsessed with it.

    • @___MoonxCycle____
      @___MoonxCycle____ 3 дні тому +2

      @@spacebar9733I agree, I feel like aesthetics ruined the music industry for example I think people are also liking artists such as Lana del Rey
      for an example for aesthetics and not her music

  • @patriciaelizabeth9200
    @patriciaelizabeth9200 8 днів тому +41

    I’m not sure why people hate the portals album, I can understand the merchandising of portals definitely not the best merch but the story of “cry baby” is amazing to me and i can’t wait to see where her character goes next

  • @xsmorekillax
    @xsmorekillax 3 дні тому +7

    it was called the "portals tour" for a reason.. because she was only playing songs from portals... you should have went to the trilogy tour where she played songs from all eras

  • @Heraisedawolf
    @Heraisedawolf 9 днів тому +110

    I remember at her early concerts melanies parents ran her merch stand and the tickets were like for sure under $50

    • @Cry_Baby1126
      @Cry_Baby1126 8 днів тому +18

      It’s not her who chooses the prices, the venues price the tickets. Now her merch however is in pretty sure her prices I’m not sure (if someone knows lmk) but the venues choose prices.

    • @AlexiahNavarro
      @AlexiahNavarro 8 днів тому +1

      @@Cry_Baby1126the venue has somewhat of a say in the price

    • @AlexiahNavarro
      @AlexiahNavarro 8 днів тому +12

      The economy has changed and her fan base has gotten bigger so that’s probably why things have gotten more expensive

    • @spacebar9733
      @spacebar9733 8 днів тому

      There is a whole thing about the monopoly that is Ticketmaster. You know damn well artists don’t have any say in the ticket prices.
      The venues are ALL owned by Ticketmaster/LIVE nation so they get to make the price whatever they want.

    • @portalsfaerie
      @portalsfaerie 8 днів тому +8

      @@AlexiahNavarro exactly like T.S tickets r pricey but no one complains cuz shes popular, melanie is popular now soo

  • @pleurnicharde
    @pleurnicharde 9 днів тому +58

    I see Melanie as an artist and creative, as much as branding certainly has an influence, I've always felt like her music reflected her journey of growth. I personally love every step of it because it feels like it's from a genuine place

    • @spacebar9733
      @spacebar9733 8 днів тому +2

      Exactly!!! It doesn’t feel cringey to listen to the lyrics bc she’s saying real shït!!

  • @lbbmood
    @lbbmood 8 днів тому +23

    As someone that has loved Melanie since middle school and turning 26 next month I just want to say how fulfilling its been to watch Melanie grow not only in her visuals as her character but also as a person. I wouldn't be the person I am without the Cry Baby album but for me PORTALS is just iconic. I love all of the spiritual symbolism, it just feels very powerful for me and I think its the perfect way to end her story as Cry Baby

    • @togekissbliss
      @togekissbliss 4 дні тому

      I always have been & always will be a fan no matter how many years pass.

  • @Nikkiberrie3
    @Nikkiberrie3 8 днів тому +16

    I think Portals is such a masterpiece. And the creature is meant to build a world, Mel is so persistently creative

  • @tuttiboi
    @tuttiboi 9 днів тому +37

    the comment "someone tell me if this is hell" is actually a lyric from her song VOID, so it was not a hate comment the person was just saying the lyrics in the comments

  • @ary74
    @ary74 9 днів тому +89

    I wanted to thank you Zoe. Yesterday I had my exam where I had to write and essay and I chose to talk about imperfection, and your videos about beauty standards, filters and the one about the poor rich kids on tik tok gave me inspiration. Your videos are so interesting❤

    • @zoeunlimited
      @zoeunlimited  9 днів тому +19

      Thank you for sharing!! So happy to be learning with you guys💜

    • @ary74
      @ary74 9 днів тому +7

      @@zoeunlimited, thank you for responding! I'm happy we're learning all together❤️

  • @WilliMel
    @WilliMel 3 дні тому +9

    she didn’t get weird, I feel like if you get it you just get it

  • @NiallTheIrishPotato
    @NiallTheIrishPotato 8 днів тому +19

    I feel like I am the only one that likes the full "PORTALS" album
    PLUS, people do not understand Crybaby is REBORN as someone else 🤦🏼‍♂ she's not gone forever

  • @baileyxthings
    @baileyxthings 2 дні тому +5

    girl, its called the PORTALS tour for a reason. PORTALS. her new album?!

    • @yamilettt
      @yamilettt 13 годин тому

      yall keep saying this but many artists call their tour the album name and they still play old songs. unless i missed something it did not state that it was just portal songs that were going to be played. not crazy to assume that old songs were going to be played specifically if your not on tiktok all day and dont know the setlist. she even said she enjoyed the show either way why r we so sour over this 😭

    • @baileyxthings
      @baileyxthings 8 годин тому +1

      @@yamilettt girl. its called. PORTALS. her third album?? she did play old songs in tokyo, but thats because she had never been there, yall grow up

  • @phoebesunbook1737
    @phoebesunbook1737 6 днів тому +12

    as a melanie fan who adores the portals era, part of me is still left wondering if this massive rebrand was already thought out or there were other plans for the trilogy when she first made it. i understand why she did what she did of course, but it being so drastic seems like a weird way to have planned it out 8 years ago when she was still in tune with the era. she could've and that's honestly really smart for her, but the natural life progression from crybaby to k12 and then killing her off young in the next album seems more of a decision that was made after k12 and her realizing that she didn't resonate with the old eras as much, but idk.

  • @Dreammmydayzzz
    @Dreammmydayzzz 9 днів тому +29

    I’m going to her concert this weekend I’m so excited. Listening to her art and watching her film seriously helped me with hard times and she is so creative. I love how her albums actually follow a character and storyline and people need to learn that artists grow and change just like us too. They are an amazing human and have been my one of my fave artists for so long now I’m so excited and love them so much. They have had a huge impact on me:)

    • @HaydenLovie
      @HaydenLovie 8 днів тому +3

      I just saw her in NYC. She was amazing!!! Get ready for the cosplay and great music 🤣🤣

    • @abigailmaturana741
      @abigailmaturana741 7 днів тому +2

      im excited for you! i went and it was so fun and wonderful 💖

    • @Littlebodybighead444
      @Littlebodybighead444 4 дні тому +3

      I saw her in houston

  • @Timmytamtam
    @Timmytamtam 8 днів тому +16

    I don’t get it, like, guys, have you listened to MILK OF A SIREN, CONTROPONIST oder SPIDER WEB? Those song are amazing. The whole album is amazing

  • @insomniac25
    @insomniac25 8 днів тому +20

    It was the portals tour.. SHE'S GONNA PLAY THE PORTALS SONGS??? And she had the mask on because she was playing a character. I was disappointed too, but it's for the storyline. Artists grow and change and when they do people get so mad. This is insane dawg.

  • @513regichan
    @513regichan 9 днів тому +16

    I've never been a fan of her music but knowing now that she's been making all here videos is indicative of the passion she had for her craft. This is just another step in her creative vision she has for herself, im sure there will be another phase added on later in her life as she continues to grow

  • @haruu-chan7104
    @haruu-chan7104 3 дні тому +3

    People who deny her new look or call her new album "disappointing" never loved melanie from the start, they only loved crybaby and the songs that carried past trauma. she is a Human and humans have constant developing phases. No matter what her physical state becomes her soul and heart will always be melanie Martinez's

  • @cherry_lmao
    @cherry_lmao 8 днів тому +10

    2:18 uh.. I don’t think it’s surprising that she didn’t sing the songs from crybaby or k-12.. at the portals concert.. she sang them at the trilogy tour because it was for all 3 albums, but the portals concert was for *portals*..-

  • @theycallmelyss
    @theycallmelyss 8 днів тому +11

    I don’t know if anyone said this already, but at 10:37 that comment wasn’t a complaint-they were singing a lyric from VOID

    • @zakthebestzebra2521
      @zakthebestzebra2521 3 дні тому

      YES she put that multiple times as if they were saying that but its just from VOID lol

  • @elisep9481
    @elisep9481 9 днів тому +44

    2:38. Back in the voice era, it looks like Melanie predicted what some fans were gonna say 11-12 years later "I want my money back"
    (No hate though, I love her no matter what)

    • @bobapanda8695
      @bobapanda8695 7 днів тому +5

      And in show and tell she said harsh words if you don't get a pic with me

  • @sshernandez810
    @sshernandez810 9 днів тому +35

    I loved her Crybaby Era, and while I don't like her current era, I can wait for her next concept.

    • @Cry_Baby1126
      @Cry_Baby1126 8 днів тому +5

      Well she’s stated that she’s not going back going back to how she was in crybaby so…

    • @sshernandez810
      @sshernandez810 8 днів тому +7

      @Cry_Baby1126 I know, I just said that I didn't like her current Era. I would, however, stick around and see if maybe her next Era, I'll enjoy more.

  • @josephforjoseph
    @josephforjoseph 9 днів тому +6

    Loving these marketing bestie vids, lets all take a moment and appreciate Zoe's navigation through her own medium. Indeed, your work has always had such lively and social flare with a great objective and analytical approach. Great vid 😋

  • @cbmusic09
    @cbmusic09 8 днів тому +8

    portals is literally her best album and era. ive been a fan since 2018. idk what yall are on but the music and visuals are by far her best and most meaningful and creative in this era out of anything else shes ever done. and melanies my favorite artist of all time.

  • @NorahElalouani
    @NorahElalouani 9 днів тому +143

    i feel like melanie has anyways been weird, but now she has four eyes?? 😭

    • @user-qe1tf6vp2d
      @user-qe1tf6vp2d 9 днів тому +8

      Lmao so true 😭😭😭😭

    • @bear.b
      @bear.b 9 днів тому +14

      Honestly that’s the only bit the weirds me out. I’ve never been able to vibe with characters with more than two eyes. 😂

    • @CemeteryDxll
      @CemeteryDxll 9 днів тому +6

      It’s after k-12. The main 3 albums make a story and this is part 3

    • @NorahElalouani
      @NorahElalouani 8 днів тому +1

      @@bear.b REAL

    • @NorahElalouani
      @NorahElalouani 8 днів тому +1

      @@CemeteryDxll yes, but the four eyes are creepy

  • @Xenpen6
    @Xenpen6 9 днів тому +41

    I do miss seeing her face, it Just gives your music alot more personality when the People can see your real face and the emotions

    • @amcc1983
      @amcc1983 9 днів тому +6

      Have you seen her recent concerts? She does show her face

    • @Venus33386
      @Venus33386 7 днів тому +4

      I went to the trilogy tour and you get to see her for two albums and not criticizing I’m just genuinely curious what about someone’s face adds to their music for you, just want another perspective because I’ve always been able to hear her emotions in her songs.

    • @dickottel
      @dickottel 8 годин тому

      ​@@Venus33386tbh for me that creepy mask looks bad and I can't enjoy watching the videos. also maybe she's just no longer for me, cause I stopped listening to anything from her a few years ago. but the new look makes me avoid getting to know the new songs.

  • @Truereeses_lost_sister
    @Truereeses_lost_sister 9 днів тому +24

    She didnt change ... she upgraded.

    • @portalsfaerie
      @portalsfaerie 8 днів тому +6

      exactly, she matured she glowed up shes a better person than she was 5 years ago ppl need to stfu

    • @Truereeses_lost_sister
      @Truereeses_lost_sister 8 днів тому +2

      @@portalsfaerie fr

  • @m.9455
    @m.9455 9 днів тому +25

    If fans really understood her they would accepted this fase. She is a REAL artist for me because she is experimenting and creating without really think about the results honestly

    • @uncletea5632
      @uncletea5632 8 днів тому +4

      Phase* but I agree this is honestly her best era.

    • @spacebar9733
      @spacebar9733 8 днів тому

      @@uncletea5632 seconded.

  • @peppwoni259
    @peppwoni259 8 днів тому +13

    i feel like i am the only one who couldve gotten behind the aesthetic, but just didnt like her new music? she autotunes her voice so much it sounds like she is singing through a fan. shes so talented, i dont know why her music stopped being so expressive.

  • @sandrasurgiewicz2846
    @sandrasurgiewicz2846 9 днів тому +47

    Her new album and Death came out around the same time my sons father passed away...it made a huge impact on me. Also absolutely love the astethic of it, right down my alley. I just dnt agree with her selling cheap bullshit to her fans, that...she can keep

  • @miyahnara
    @miyahnara 9 днів тому +32

    Back in 2015 (crazy how time flies) people used to be scared OF ME because I was listening to her. I‘m glad that she‘s getting the recognition she deserves nowadays but it‘s also crazy how fast people switch up when things start to get „trendy“ 😮‍💨
    But I still love Mel 💕

  • @brunnacora
    @brunnacora 8 днів тому +6

    I don't get it why people don't think portals is iconic. You can see how much did she grown as an artist, how mature her songs sounds. I just love everything about this era.

  • @fanny-tm2ei
    @fanny-tm2ei 9 днів тому +6

    that dress is SO PRETTYY!! and great video !

  • @fuzzbeedunsolved
    @fuzzbeedunsolved 4 дні тому +1

    Your wrap up made me want to tear up :”))) the last 2 minutes were amazing - the rest was too but i love how you made it all make sense at the end!

  • @mavis-ey6rk
    @mavis-ey6rk 4 дні тому +4

    it’s called “PORTALS TOUR” so its expected to hear just PORTALS in that tour

  • @agotadunai-checkitout5518
    @agotadunai-checkitout5518 6 днів тому +4

    I loved filming the K-12 film together with Melanie. It was the most unique film I had the chance to play in.
    I started following her than, and keep watching her art develop ever since.

    • @Ice_Spice___
      @Ice_Spice___ 6 днів тому

      wait were you in the film? i know its like 99% a no and im just guillable (this is the internet) but STILL...

    • @agotadunai-checkitout5518
      @agotadunai-checkitout5518 6 днів тому +3

      @@Ice_Spice___ Yes, I was. Even in this video you can see me. Just a small part as one of the mean girls on Kelly's team. But still. :) It was fun.

    • @Ice_Spice___
      @Ice_Spice___ 5 днів тому

      @@agotadunai-checkitout5518 omg thats so cool do u have a timestamp or anything for when you were in the film?

  • @conductor_dee
    @conductor_dee 9 днів тому +2

    I recently went to her trilogy tour, it was so amazing 😭 And honestly seeing her craft live made the Portals aesthetic make so much more sense to me. Her new visuals didn't 100% click in my head at first (the music itself always stayed strong for me though), but seeing the whole story put together and alive just made it amazing. They've always been a big inspiration for me, and they're still just as cool to me!!

  • @aurora_b0real1sx
    @aurora_b0real1sx 9 днів тому +9

    i rlly don’t care😭 i personally had the time of my life when i saw her back in october.. why can’t people just enjoy the damn music instead of hating so much 😭

    • @sarahrean7174
      @sarahrean7174 5 днів тому

      Because its their hard earned money, vip merch are way too expensiv
      and if we don't like something we are not forced to love everything like you

    • @trash336
      @trash336 3 дні тому

      @@sarahrean7174but at the same time if you can’t afford it, there’s no need to be an asshole online, I wasn’t able to get tickets because the resale prices are crazy af rn, but not for that reason and marketing I’ll be hating on what the artist does… that behavior is just weird as fuck, you can disagree with what they’re doing, but being hateful just because of that is just chronically online behavior…

  • @pina3554
    @pina3554 4 дні тому +2

    how tf they say Portals its a boring album??????? ITS THE BEST MASTERPIECE I HAVE EVER HEARD.

  • @Nana-kr1pe
    @Nana-kr1pe 9 днів тому +4

    Zoe I’m so so happy you made this video oh my goodness

  • @abiliv-lf9tz
    @abiliv-lf9tz 8 днів тому +5

    My mom used to fear me bc I used to love her songs
    I FINALLY GOT HER TO WATCH THE CRYBABY VISUAL ALBUM IM SO GLADD 😭💕
    K-12 next wish me luck my ass getting disowned as soon as the teacher start snorting chalk dust 💀

  • @sonnegrimm3104
    @sonnegrimm3104 8 днів тому

    I'm glad you took a look at this change of branding and Melanie's story. I love her Crybaby era, but I love seeing her growing and evolving too.

  • @ChronicYapper_princess11
    @ChronicYapper_princess11 9 днів тому +7

    my fav concert of hers was the show and tell one her step was everything and im sooo proud of her

  • @SleepyOtterpop
    @SleepyOtterpop 8 днів тому +2

    Personally as long as she loves what she dose I’m just happy to support her. And being in the spot light for so long is very hard. I don’t know her personally at all all I know is since day one her music spoke to me and still dose 💗💗💗

  • @pikuandsaiki1890
    @pikuandsaiki1890 2 дні тому

    i really love melanie, and i’m glad that she changed, as long as it makes her happy

  • @catkid5712
    @catkid5712 8 днів тому +4

    Personally as a long term fan, portals is not my favorite but it still is a good album. The nymph/fairy look is different but understandable. The main reason of her change in appearance comes from the judgment of society. When she first reappeared again in to the public eye before portals released so many people where asking about if she gained weight. So of course she wanted to not show off her body since people where making her feel bad.

  • @nathalieelsen7221
    @nathalieelsen7221 5 днів тому +1

    Out of context, but I loooove your outfit today!❤ And PLEASE never change your hair, it looks SOOOO good

  • @ADumbpigeon
    @ADumbpigeon 8 днів тому

    This is such a good video! I loved the crybaby era, but the switch to portals was so sharp though that it took me some time to love the new album. Its one of my favorite albums now.

  • @majabe1004
    @majabe1004 9 днів тому +3

    I love your channel and films like this

  • @ohkeydokeythen
    @ohkeydokeythen 8 днів тому +2

    Wow you were so respectful, i feel sad that im shocked to hear someone talk respectfully about another creator in this day and age, we are all so judgemental, i feel like i need to step up now.

  • @chukstreet
    @chukstreet День тому +2

    1. That’s not her rebranding that’s still crybaby she said that in her next album it would be crybaby ascending into a new vessel
    2. Her voice got softer because she stopped smoking

  • @marikostarkov
    @marikostarkov 9 днів тому +2

    Just a note! She had done the music videos for Sippy cup and Pity party for the two slots of music videos allowed per album (Dollhouse didn’t count because it was under the dollhouse EP) but when she was denied more music videos, the only other music video she filmed was “Soap” which was a different one from the official Soap music video we have now (It’s been deleted now, but references to it are in the current mv) Atlantic saw how well received the visuals were and allowed her to continue receiving funding to make music videos for all her songs.

  • @Zeldas_Stars
    @Zeldas_Stars 9 днів тому +7

    Dude i recently got hyperfixated on melanie martinez, and though Portals isnt my favorite, i still love it all the same :]
    Its very much melanie martinez, Cute but unsettling! And thats what i loveee
    K-12 is my favorite album if anyone was wondering :3

  • @SanrioOlivee
    @SanrioOlivee 2 дні тому

    i guess it’s like something to keep/ gain the real fans and lose the ones that don’t like her for her

  • @bubblebunny1398
    @bubblebunny1398 6 годин тому +1

    I hate how people defend her during her crybaby era saying it’s ok to dislike her and her music isn’t for everyone yet here they are making fun of her portals album.

  • @_lei_c_8138
    @_lei_c_8138 7 днів тому

    Girl, this video is wonderful 😭 thank you for making such a great analysis ❤ also you look DREAMYYYYYYY ✨

  • @michikip45
    @michikip45 День тому

    Trilogy tour I think shows that she’s been building up to this since the beginning, Portals is absolutely my favorite of the three tbh

  • @lbbmood
    @lbbmood 8 днів тому +2

    Nothing but love and respect for Melanie in my household

  • @stefanysanchez3948
    @stefanysanchez3948 День тому +2

    Maybe Melanie didn’t perform her older songs during the portals tour because she knew she was planning on doing a trilogy tour that showcased her most popular music in her past 3 albums. (The concert was amazing btw). Honestly, portals surprised me mostly because she had been gone for so long. I was a bit hesitant to listen to her new music but when I did hear the new portals album I remembered why I enjoyed her music. All of Melanie’s songs are multidimensional with layered meanings. If she really did rebrand herself I feel she would have moved away from this style entirely.

  • @RandomPerson-pi8vy
    @RandomPerson-pi8vy 4 дні тому

    I was about to throw hands at the begining of the video, but this was a great short analysis of Melanie as an artist. Even though I like some of her early work, it's good to see how she grew as an artist

  • @gradzia3453
    @gradzia3453 9 днів тому +2

    Thank you for your videos Zoe I always love them !!!! :)

  • @starrytwitchingears
    @starrytwitchingears 2 дні тому +1

    why cant melanie just play what she wants without having to keep going back to her other songs while shes TRYING to have a new identity to a CHARACTER that she plays.

  • @abigailmaturana741
    @abigailmaturana741 7 днів тому

    i was so scared this was a hate video, im so happy i clicked anyway 💖 i love her art and i wasnt really into k-12 but this portals one? omg! i love this album the most 💖💖💖

  • @jenniferschiller8827
    @jenniferschiller8827 7 днів тому

    I just love her so much, every era just has its own Important messsage, being shaped and outspoken through the truest and most creative artpieces I've ever seen. For me its not a "new" Melanie, but rather now this part of her life is completed and fullfilled, opening the door to her new free self❤

  • @namia1557
    @namia1557 7 днів тому

    It was so wonderful to turn the corner and see so many ribbons and bows and wings. It felt oddly welcoming. Loved the Trilogy Tour. It was 100% worth it. Her music has always been so comforting to me, maybe because we are the same age and going through similar stages of life, but I can't wait to see what she does. She you on the other side of 30 Melanie!

  • @Wouldyoupick1
    @Wouldyoupick1 9 днів тому +2

    Hey zoe❤I really appreciate you, love your content

  • @___MoonxCycle____
    @___MoonxCycle____ 3 дні тому +3

    When people are hating on portals.
    I’m questioning they need to listen to The contortionist, Nymphology, light shower, BOTL, powder and spider web which this song literally is giving me the K-12 era.

  • @exandiier
    @exandiier 3 дні тому +1

    they could never make me hate you, melanie 😌

  • @HuhWHODIDTHIS
    @HuhWHODIDTHIS 8 днів тому +1

    In my opinion I love the aesthetic, music, voice for all of her albums. She helped me find what I like- never knew I was a fairycore gurl - she also helped me through a lot of personal things. I don't believe you're A real fan if you're just gonna leave someone after more than 8 years just because of an (amazing) era. Live Laugh Melanie Martinez🌸❤

  • @KittyGutz665
    @KittyGutz665 8 днів тому +2

    For the meet and greet hologram, i dont blame her, like, she was just away from social media for a few years and came back with a whole new album tons of new songs a whole new look and a concert right away, she probably was exhausted and didnt have time to or energy to do a meet and greet all around the world and for hours a day. seriously, people are acting like they wouldnt want to do the same thing if they were in her shoes.

  • @TrinityMaexo
    @TrinityMaexo 5 днів тому +2

    this was so....heartwarming

  • @Abnormal_Girl
    @Abnormal_Girl 9 днів тому +4

    Me and my mate used to love her songs. I guess she’s changed, all of her and her music

  • @Floss.1e
    @Floss.1e 5 днів тому

    Love this vid
    I have the new tour tickets and I’m so so exited for my inner child who used to love mel, I see it as a performance art of growing up and as I’ve grown along side her it’s going to be so full circle hearing her perform all these songs I used to relate to, knowing we are both grown since then. It’s magical fr. We’re lucky to have artists like this who care so much about their art, I wish we would cut them more slack for taking big risks. It’s what we love them for after all

  • @Marzslitmask
    @Marzslitmask 8 днів тому

    Ive loved her since 2015 and its about to be 10 years of being a crybaby lover

  • @veryberrycherryy
    @veryberrycherryy 8 днів тому +2

    I think portals was her best era as melanie has made many huge accomplishments and has grown as an artist.

  • @abiliv-lf9tz
    @abiliv-lf9tz 8 днів тому +1

    The new aesthetic rlly inspired me so I love it 🥰

  • @samweland2318
    @samweland2318 5 днів тому

    People just need to except that artists change and do different things throughout their career, that's one of my favorite things about art, music, or anything creative, it changes over time

  • @Nokabro
    @Nokabro 8 днів тому

    Glad to see an artist take risks! Keep it creative!!

  • @c01nb0y-ic6kb
    @c01nb0y-ic6kb 6 днів тому

    ive always been a crybaby era fan, and im never gon change from that- but im still going to try to enjoy all her new songs, even if it's forever gon be difficult for me. She was there for me in all my dark times, so, i'm going to love her even if sometimes its just real hard-