Michael Jordan on why he chose Nike over Adidas

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  • Опубліковано 21 вер 2022
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КОМЕНТАРІ • 277

  • @jfhoule8530
    @jfhoule8530 Рік тому +448

    Adidas slogan should be: we didn't do it, and we regret it

  • @rohan2266
    @rohan2266 Рік тому +566

    And now there’s a whole movie about this. Wow.

  • @jamalsag7812
    @jamalsag7812 11 місяців тому +144

    Adidas executives STILL in a drunken, depressed slump over that one.

    • @menacemc
      @menacemc 9 місяців тому

      They in the Sunken Place hahahahaha

    • @BRBallin1
      @BRBallin1 8 місяців тому +2

      Not really. You can’t win with your winning strategy each and every time.

    • @cliffallstadt3981
      @cliffallstadt3981 3 дні тому

      😂😂

  • @tamsirhamaba6962
    @tamsirhamaba6962 Рік тому +396

    Adidas messed up BIG TIME

    • @Grillinnap
      @Grillinnap 10 місяців тому +24

      And they had Kobe for only 6 years because they messed up his shoe. Adidas always blowing it.

    • @duranmendez6360
      @duranmendez6360 10 місяців тому

      They're still trying to put chicken grease on the men's ass to get his head out of there the owner of Adidas he's been talking s***😂😂😂😂 literally😂😂😂😂😂😂

    • @Luka-st4uf
      @Luka-st4uf 10 місяців тому +8

      Almost as if basketball isn't that big worldwide. Sure Jordan was but rest of the NBA doesn't even compare to football. They have Messi as their athlete, they're fine.

    • @Grillinnap
      @Grillinnap 10 місяців тому +22

      @@Luka-st4uf Sorry Jordan is a bigger brand than Messi

    • @Lorkind90
      @Lorkind90 10 місяців тому +10

      @@Grillinnap In the states, everywhere else in the world football players are bigger brands

  • @Hannah-lq2ps
    @Hannah-lq2ps Рік тому +66

    Columbia Records told The early Beatles that guitar music is on its way out

  • @chasejordan9295
    @chasejordan9295 10 місяців тому +72

    I'm glad Nike got him and he had input on the shoes, if Adidas just matched the offer and didnt let him have input who knows what wack shit we might have instead 😂

    • @IAmInfinitus208
      @IAmInfinitus208 2 місяці тому +3

      Funny, considering Kobe went to Adidas before Nike, a lot of people knew how the Kobe 2 threw him off so hard without any input (those unreleased Kobe 3s look absolutely surreal and he made the right call to bail on them). Adidas, at the time, really didn't know how to work closely (and by fully) with their athletes.

  • @monicapowers3208
    @monicapowers3208 29 днів тому +18

    Reminds me of when the Hershey's Co. was going to discontinue Reese's pieces. At the time Steven Spielberg was working on the film, "E.T." and he approached M&M Mars about using M&Ms in the movie but they weren't interested. So he approached Hershey's and ended up saving my favorite snack.

    • @erivera700
      @erivera700 7 днів тому

      Never heard this. Thank you so much. They're my favorite, too.

  • @toveycen4668
    @toveycen4668 Рік тому +56

    cost way more than $20B.

  • @mrjosediaz
    @mrjosediaz 11 місяців тому +97

    Converse was #1, Adidas was #2, and Nike was #3. After Nike signed Jordan, eventually Nike bought Converse.

    • @gwensalador4325
      @gwensalador4325 10 місяців тому +10

      They werent number 3 they were way under that

    • @paulwatson5531
      @paulwatson5531 10 місяців тому +10

      ​@@gwensalador4325i think even rebook and almost any other shoe was ahead of Nike back then

    • @bendover3653
      @bendover3653 9 місяців тому +3

      @@paulwatson5531 Lol now you just cappin, Nike was still a billion dollar company at the time

    • @dcals6288
      @dcals6288 9 місяців тому +4

      @@bendover3653Nike was not big at the time🤦🏿‍♂️

    • @somregularguy
      @somregularguy 9 місяців тому

      @@bendover3653they where a company on its last leg about to go bankrupt, do your research before you talk

  • @lestercrest7022
    @lestercrest7022 Рік тому +226

    Jordan made Nike just know that

    • @DELL0015
      @DELL0015 10 місяців тому +3

      Him,bo Jackson, deion Sander

    • @theeinsuranceguy
      @theeinsuranceguy 10 місяців тому +6

      ​@DELL0015 nobody bought deions shoe. But Bo n MJ hell yeah

    • @bendover3653
      @bendover3653 9 місяців тому +11

      @@DELL0015 Lol no one outside of America knows them

    • @beno6198
      @beno6198 9 місяців тому +1

      ​@@bendover3653only mj 😂

    • @user-di2qo7he3z
      @user-di2qo7he3z 9 місяців тому +13

      Jordan is the reason why Nike is successful today.

  • @Apple_Teck
    @Apple_Teck 9 місяців тому +12

    I took it personal & never looked back.

  • @juandelacruize
    @juandelacruize Рік тому +56

    If he was in adidas they will market mj shoes as "luft jordan"

  • @deekay13
    @deekay13 Місяць тому +8

    Adidas said no and MJ took that personally 😂

  • @Blashmack
    @Blashmack Місяць тому +15

    Maybe someone at Adidas thought it was an incredible opportunity, but like Mike said, they weren't strong enough in the States yet. They just weren't ready at the time.

    • @themaker2149
      @themaker2149 11 днів тому +1

      The thing is you don't get ready without taking chances. This is the chance to define two brands. One became a name the other is remembered for passing on the greatest basketball player of all time

    • @Blashmack
      @Blashmack 11 днів тому

      @@themaker2149 That is true, but in business you're also constrained by reality. Could be that they really wanted it but would have taken them too long before they had the infrastructure in place to really support a sales push with Mike. To sell shoes you need to build logistics, distribution, warehouses, contracts with stores, marketing channels, hire your people on the ground. Takes time to build the machine through which you let people know you have Mike's shoes and make sure you have enough of Mike's shoes stored and shelved where people can buy them.

  • @Knickroad
    @Knickroad 9 місяців тому +22

    Adidas motto: don't do it.

  • @DarkSide3211
    @DarkSide3211 11 місяців тому +72

    Damn Adidas would be entirely different today if they made an effort to get Jordan. Imagine a Jordan 1 on Adidas damn

    • @Lottoboi100
      @Lottoboi100 4 місяці тому

      Crazy what could have been ⬅️ Adidas did "play themselves" 😔😔😔💯💯

    • @GalaxyS24_
      @GalaxyS24_ 12 днів тому

      So glad they didn't. The swoosh logo has always been the best logo of all. Jordans also would've looked like garbage cause Tinker was not working under Adidas.

  • @monarekabi4002
    @monarekabi4002 Місяць тому +9

    You should watch the movie "Air" it came out in 2023, and it goes into great detail as to how Jordan became the face of Nike and the other shoe deals that were on the table.

  • @7clovers008
    @7clovers008 28 днів тому +7

    This Man, ladies and gentlemen... Is the Greatest of all Times.
    Forever.
    And don't bother trying to make a case...
    It's up.. and it's final.

  • @honeztearthling987
    @honeztearthling987 Місяць тому +4

    Adidas new slogan should be “Just didn’t do it, Adidas”.

  • @ozonly1
    @ozonly1 10 місяців тому +9

    And history was made…

  • @berrhearn3087
    @berrhearn3087 9 місяців тому +6

    Adidas really dropped the ball several times with great athletes who most became Hall of Famers...ppl should've been fired just for not paying attention

  • @robertlascelle1602
    @robertlascelle1602 9 місяців тому +3

    the goat no one else has sold more Nike Air Jordan James never be a goat in nba Jordan is the goat

  • @jeddy5719
    @jeddy5719 9 місяців тому +5

    😂 That's when Jordan took it personal.

  • @barretryan
    @barretryan 11 місяців тому +6

    Thank goodness, we got lots of classic shoes because of that decision.

  • @Sundaydoug278
    @Sundaydoug278 10 місяців тому +15

    And Mike took that personally

  • @user-eb8zg7zl5f
    @user-eb8zg7zl5f 10 місяців тому +5

    Adidas: We F@ck up big time! Portland Trail blazers: We F@ck up Big Time First!!! 😂

  • @AIBotnot
    @AIBotnot 10 місяців тому +7

    20 billion? Too low they lost way way way more.

  • @CrniWuk
    @CrniWuk 4 дні тому +2

    Not to mention, that he had to listen to one of Matt Damon speeches. Who the hell could say no to that.

  • @MrAzizulHakimin
    @MrAzizulHakimin Рік тому +44

    Adidas could end Nike basketball business for good if they signed Jordan

    • @endyzyl
      @endyzyl 10 місяців тому +7

      Nike was never in the business without MJ

    • @khalilgladden5635
      @khalilgladden5635 9 місяців тому +1

      @@endyzylnot true before Mike signed they had at least 18% of the market as far as basketball shoes

  • @vitosmith8195
    @vitosmith8195 10 місяців тому +7

    That got dang !!! GOAT...MJ...

  • @About36Greekss
    @About36Greekss Рік тому +17

    Wow .. Adidas also fumbled a deal with Kobe didn’t they ? Or was that Reebok

    • @johncastillo3837
      @johncastillo3837 Рік тому +2

      Think adidas no? With the crazy 1s, either way adidas owned reebok for a good amount of time especially when shaq had his shoes with them

    • @amythomspon956
      @amythomspon956 10 місяців тому +2

      Kobe was signed to adidas but they dropped him in 2006 after the fake rape allegations.

    • @user-di2qo7he3z
      @user-di2qo7he3z 4 місяці тому

      Reason why Kobe left adidas because of the Kobe 2s they barely sold, they were so uncomfortable that kobe refused to play in them he paid 8 million dollars just to stop producing them, his years as a sneaker free agent he's been rocking some shoes like Jordans Reebok's even AND1 But Kobes go to shoe was Nike he signed but only wore the Nike shoes 3 years that's where he got his first Nike shoe.

    • @IAmInfinitus208
      @IAmInfinitus208 2 місяці тому

      ​@user-di2qo7he3z And the toaster design might've also played into that too. Those unreleased Kobe 3s looked way too weird even for him to wear! Seriously, it really looks too weird that even Nike's Alpha Project from the early 2000s with that weirdness was alot better than what Adidas did at the time!

  • @keysboogie9966
    @keysboogie9966 9 місяців тому +3

    Imagine after he popped off the person who turned him down probably got fired.

  • @ChescoYT
    @ChescoYT 10 місяців тому +4

    and the income that Nike made enabled them to produce superior next-gen shoes in the 1990's.

    • @IAmInfinitus208
      @IAmInfinitus208 2 місяці тому

      Zoom Air/Tensile Air basketball shoes, Uptempos, Pippens, Barkley, Gary Paytons, Penny Hardaway, Foamposites, man Nike went big with those shoes!

  • @mountaindew3201
    @mountaindew3201 Рік тому +41

    Poor MJ, he really loved Adidas and in the earlier days so did everyone else. The fact that he even went up to Adidas to try and get the same deal is insane.

  • @ivancenteno151
    @ivancenteno151 15 днів тому +2

    Basically. The MJ made nike become a huge brand. That is why he is the GOAT!!!!

  • @pontiacman1453
    @pontiacman1453 8 днів тому +1

    I watched that 6 part series about the Lakers when Magic joined the team. It showed him turning down Nike for Converse. Said it cost him to lose 5 billion dollars. Jordan made the right decision to go with Nike and the rest his history.

  • @quapo7
    @quapo7 10 місяців тому +2

    We be having yeezy Jordan by now 😂

  • @BigdadiSixty9GTC
    @BigdadiSixty9GTC Місяць тому +2

    Years later they got Kanye and he made a spectical out of them 😂 no luck

    • @darrenkey207
      @darrenkey207 23 дні тому

      He made them billions first. Even though the shoes were ugly, they still sold

    • @BigdadiSixty9GTC
      @BigdadiSixty9GTC 23 дні тому

      @@darrenkey207 was more of the resale market that was good. The money train stopped once he acted out. I never ever would buy them or have.

  • @krsafoa6761
    @krsafoa6761 10 місяців тому +3

    Seeing KOBE'S space box adidas...yea imagine how they would've started with JORDAN?..they would've space JAM that shhh up...JORDAN is NIKE'S...

    • @robserrano8971
      @robserrano8971 10 місяців тому +2

      Space shoe r my fave. Too bad, Adidas didn't give Kobe more creativity in his shoes.

  • @denniseudela411
    @denniseudela411 9 місяців тому +1

    This was about 1984.
    Nike was basically unheard of outside US if at all.
    Would rather go for Converse that time.
    Adidas was dominating outside of US, but the founder recently died and mgmt was chaotic that time.
    In the meantime, Adidas sees MJ as a "short" rookie still needing to prove himself in the Pro world.
    They would rather bank on a tall - center-type player.
    That's what separated the foresight of Nike vs. all the other brands at that very early stage.

  • @jerrylyons3945
    @jerrylyons3945 Місяць тому +1

    They gone learn today

  • @reueljacques
    @reueljacques Місяць тому +1

    MJ ♾️🐐.

  • @thejoint25
    @thejoint25 10 днів тому +1

    They tried to make up for it years later by trying to sign another Bull in Derrick Rose. That didn't work out so well.

  • @27mixon
    @27mixon 10 місяців тому +4

    They messed up with Kanye the same way 🤦🏾‍♂️.

    • @user-hg4tb2wu3g
      @user-hg4tb2wu3g 10 місяців тому

      Dodged a bullet is more like it

    • @erdenebayar777
      @erdenebayar777 10 місяців тому

      @@user-hg4tb2wu3gkanye went through all that to get out of his terrible contract with adidas. Adidas known for fumbling the bag and all the players who sign with adidas get injured. Also derrick rose signed with adidas and look what happened to his career.

    • @gwensalador4325
      @gwensalador4325 10 місяців тому

      ​@@user-hg4tb2wu3ghell no! The kanye lineup with Nike was insane they were the most popular line right after the jordans..even more rhan the foams and other line

    • @user-hg4tb2wu3g
      @user-hg4tb2wu3g 10 місяців тому +3

      @@gwensalador4325 First off anyone who thinks Kanye line of whatever you wanna call it is it the same atmosphere as the Jordan brand is smoking crack

    • @5h4d1q
      @5h4d1q 9 місяців тому

      ​@user-hg4tb2wu3g mah yeezys are fire, you either wear dad shoes or just bitchin cause of what Kanye has done recently. W Kanye btw, still the 🐐

  • @baygames6052
    @baygames6052 5 місяців тому +2

    What NIKE greatest strength is they worship athlete. Probably because the founders is former athlete and coach. Gambling everything to young prospect player is not NIKE first time but MJ is NIKE first gamble in Basketball and they're not wrong(again).

  • @rherrera4177
    @rherrera4177 19 днів тому +1

    No matter how good the shoe looked it still depended on MJ proving he was everything Nike believed was right in choosing him.

  • @luisdiaz-of4ri
    @luisdiaz-of4ri 4 дні тому +1

    Meanwhile all i wear are retro jordans crazy

  • @kcceb3657
    @kcceb3657 10 місяців тому +3

    Adidas stay taking L’s

  • @chrisalexander6278
    @chrisalexander6278 10 місяців тому +2

    Interesting Concept!!

  • @andrewflores6543
    @andrewflores6543 7 днів тому +1

    Wait so this Jordan guy from the movie air is actually a real person?😮

  • @peverilngehngeh8536
    @peverilngehngeh8536 16 годин тому

    That's how it is, you don't always end up with the girl you love or want.

  • @pinoy5594
    @pinoy5594 10 місяців тому +1

    ADIDAS = ALL DAY I DREAM ABOUT SIX "titles "

  • @Ahmad-dj2nd
    @Ahmad-dj2nd 4 дні тому

    Address 😮

  • @canerfiliz948
    @canerfiliz948 Місяць тому +1

    Thats the difference of MJ

  • @YvngGoat_
    @YvngGoat_ Місяць тому +2

    till he signed his soul away

    • @darrenkey207
      @darrenkey207 23 дні тому

      How'd he lose his imaginary soul?

  • @learn2letgooo
    @learn2letgooo 19 годин тому

    Just fonished thr movie Air just now and i loved it

  • @MikeSuperJohnson
    @MikeSuperJohnson 4 дні тому +1

    Thanks Adidas! Air Jordans all day!!

  • @c.r.chandler5905
    @c.r.chandler5905 2 дні тому

    Some former executive from Adidas is still sitting in a bar nursing whiskeys for blowing this deal.

  • @dharmatimes7968
    @dharmatimes7968 10 місяців тому +1

    Adidas be like :nvm we still on the business making profits & owing other brands

  • @weirdo24-7
    @weirdo24-7 2 дні тому

    Greed and pride can affect any company.

  • @abigailgarcia3090
    @abigailgarcia3090 10 місяців тому

    MJ *exists”
    Adidas: HE WAS A ROOKIE!

  • @mr.austin5112
    @mr.austin5112 9 місяців тому

    imagine Nike being the equivalent to puma, converse , or addidas. Cuz that’s exactly what woulda happened had converse did that deal with mJ

  • @khalilgladden5635
    @khalilgladden5635 8 місяців тому

    Well think of it like this if Tinker Hatfield,Peter Moore and Bruce Kilgore or other anonymous designers just like them worked at adidas and these other shoe brands then yeah you would still have the Air Jordan Brand. This seems to be a matter of a shoe brand giving micheal a chance

  • @executenwordusers
    @executenwordusers Місяць тому

    I would love to know the person who ultimately made the call.....it had to rest in 1 persons lap...

  • @forensicaccountant259
    @forensicaccountant259 9 місяців тому

    Imagine being an Adidas executive during the initial Run-DMC endorsement discussions in 1985 and trying to turn THEM down after missing out on Jordan. Now imagine being fired.

  • @PJJ196
    @PJJ196 27 днів тому +1

    Uhhh only 20 billion?? Hahaha.. thought it would a lot more

  • @GORILLA_PIMP
    @GORILLA_PIMP 10 місяців тому +1

    Addidas was outta pocket man wow

  • @tsiaotsiao3906
    @tsiaotsiao3906 Місяць тому +1

    Adidas chose Kanye over MJ 😂

  • @dpharrison7
    @dpharrison7 9 місяців тому

    I watched Air on Prime and it was a great movie, Nike almost missed out too

  • @darelljames6033
    @darelljames6033 10 місяців тому +1

    Yeah, ask them how they feel about that today!

  • @khalilgladden5635
    @khalilgladden5635 8 місяців тому

    Now cmon y’all know he would have signed that new balance contract, and look why. Adidas said no/ converse said no/ if Nike wouldn’t have took interest the only other shoe brand I believe he would have dealt with was them and his agent faulk was part of james worthy getting a sneaker deal with NB. And the original jump man logo dunk was originally done in new balances

  • @GalaxyS24_
    @GalaxyS24_ 12 днів тому

    Jordan did amazing things for Nike bt Tinker Hatfield made Nike

  • @breezejohnson7775
    @breezejohnson7775 10 місяців тому

    It’s the designer honestly tinker came and change the game. But being a 🐐 didn’t hurt either lol

  • @loudsilence6123
    @loudsilence6123 10 місяців тому +1

    Adidas may have messed up, but this also means, nike isn't his best choice. Lol

  • @danasanders1099
    @danasanders1099 10 місяців тому +1

    Epic failure on adidas

  • @louisvario1087
    @louisvario1087 10 місяців тому

    it wouldn't of been same sneaker. Adidas a nași company did not have same designers would of been total different with those 3 strips on side

  • @REALTALK150
    @REALTALK150 Рік тому +2

    Mike kobe and Kanye.... Adidas are screw ups

  • @franciscoramirez4179
    @franciscoramirez4179 Рік тому +6

    THE BIGGEST MISTAKE OF THEIR COMPANY HISTORY!!

  • @ivanrmz3612
    @ivanrmz3612 Місяць тому

    I wonder who at Adidas made that decision and what happened to em?

  • @Pjdreamz876
    @Pjdreamz876 9 місяців тому

    Wouldn’t say they lost, it happened exactly how it should have

  • @christakizingas8170
    @christakizingas8170 9 місяців тому

    You can learn more on this Jordan x Nike deal just watch the movie AIR

  • @frozencloudzzful
    @frozencloudzzful Рік тому +3

    Watched the movie recently, but converse was the biggest company out of the three in basketball back then, nike the smallest. Because of this deal they got so successfull nike bought converse..

  • @magicalpodium
    @magicalpodium 5 місяців тому

    I think I need to watch the movie now. I am an emerging entrepreneur. I want to have the ability to forsee trends and influener brands.

  • @clowe73
    @clowe73 10 місяців тому

    Brand loyal…….asked adidas to come some where close…….IE give me more money……
    So loyal.

  • @denisecampbell8327
    @denisecampbell8327 Місяць тому +1

    Like in ‘Pretty Woman’… big big mistake!

  • @NathanDubose
    @NathanDubose 4 місяці тому

    Definition of fumbling the ball

  • @monet53
    @monet53 11 місяців тому +1

    Adidas lost that one! Oops

  • @jimmybrown2040
    @jimmybrown2040 11 днів тому

    And biggest L award in history goes to.... Adidas!!!!... 😂😂😂😂😂

  • @patrickmccaskill6238
    @patrickmccaskill6238 10 місяців тому

    Sara would be the perfect wing man

  • @TALKONTHANET
    @TALKONTHANET 12 днів тому

    His momma made it happen. #Facts

  • @kevintirado606
    @kevintirado606 9 місяців тому

    20 billion thats too low with every all the stuff he gets bought on the reg i think its way more plus the charlotte hornets and unc are basically profitted off nike.

  • @sinceresplash6932
    @sinceresplash6932 9 місяців тому +1

    Adidas screwed themselves

  • @edatt.7264
    @edatt.7264 9 місяців тому +3

    That Adidas executive who messed up, I heard he is currently a dishwasher at KFC.

  • @duke9497
    @duke9497 10 місяців тому +1

    Someone got fired

  • @promenota9610
    @promenota9610 Рік тому +1

    Gernan lack of business vision

  • @DW-nb2zc
    @DW-nb2zc 8 місяців тому

    And now he's out Done with these f'n weirdos

  • @michaelclaxton6446
    @michaelclaxton6446 9 місяців тому

    Mike be honest you had on Nike in your dorm room while at UNC WITH THE WHOLE UMBRELLA.

  • @la_baby_khalil7703
    @la_baby_khalil7703 7 місяців тому +1

    DAMN, ANOTHER ONE...😬

  • @wlbw1
    @wlbw1 Місяць тому

    And now Adidas learned from their mistake

  • @anthonycordero5733
    @anthonycordero5733 4 місяці тому

    Hey jordan you should of wore and played nasketball in some woodgrain dadas night and day difference.