Meet Your Farmer: Beefmasters

What does a Princeton grad, a Fulbright Scholar, a cattle rancher, and a conservationist have in common? They make up the heart and soul that is the legacy of Dale Lasater, founder of Lasater Grasslands Beef. Journey through the renowned ranch with Tom Lasater and learn about his family’s commitment to continuing his late father's lifelong work of steering cattle ranching to be a force that regenerates our grasslands instead of one that degrades them.
For more than half a century, the property has been a wildlife sanctuary, where the cattle coexist with coyotes, deer, prairie dogs, pronghorn antelope, rattlesnakes, and other wildlife. Grazing animals are vital to the environmental health of the Great Plains, and grass-fed cattle can help sustain that health. Their cattle, like the roaming herds of bison once did, harvest grasses, till the soil with their hooves, fertilize the ground (via the most natural of processes) and are then moved to fresh pastures, leaving the grazed plants to fully recover. When the pastures are rested (typically 70 to 80 days), the grasses develop to their full potential-growing extensive root systems that help them survive drought and sequester carbon, thereby reducing atmospheric CO2 levels.
We proudly partner with Lasater Grasslands Beef because they see nature as a partner rather than a force to be overcome, just like we do.
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Every time I see new videos from you I will buy more stock