How to Create a Social Media Strategy in 2022 (Step-by-Step Guide)

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  • Опубліковано 22 гру 2024

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  • @LaterMedia
    @LaterMedia  3 роки тому +4

    Building a monthly social media report is the best way to keep track of your growth and improve your social strategy. 🙌 Download our free monthly social media report template! lat.gr/Free-SM-Report

  • @Pappiah
    @Pappiah 2 роки тому +16

    This is the best video I have watched. No gimmick just a straight real breakdown. It’s almost like a uni seminar. Thank you so much I can’t wait to apply this to my business and maybe in the future provide this as a service.

    • @LaterMedia
      @LaterMedia  2 роки тому

      Wow, thanks so much for the kind words! We're so happy to hear that you learned some things from this content! :)

  • @elissar7347
    @elissar7347 2 роки тому +1

    Thank you! For the tips isn't coversion the last stage where people take an action to buy how come new subscribers is in it

  • @dela9535
    @dela9535 Рік тому +1

    Great video. I have found that the funnel is being replaced with the fly wheel. It has all the same aspects but instead of a direct path consumers enter at any time, they could discover a brand at any moment instead of going through the traditional funnel steps.

    • @LaterMedia
      @LaterMedia  Рік тому

      Thank you for tuning in and sharing your insights, too!

  • @thatgirlganiyat
    @thatgirlganiyat Рік тому

    Thank you so much! This is the best video I have watched on this topic.

    • @LaterMedia
      @LaterMedia  Рік тому

      We are so happy to hear this 🥰 Thank you so much for tuning in and for sharing your feedback with us! If you're looking for more please feel free to come on by our Community's Social Strategy Forum here: community.later.com/t5/Social-Strategy/bd-p/using-later - or send us a DM on Twitter, Facebook or Instagram anytime!

  • @candicedutch5090
    @candicedutch5090 2 роки тому

    This was very helpful. Nice breakdown

  • @ethankingsten7175
    @ethankingsten7175 2 роки тому

    What are promoted or boosted social posts and how do you do them?

  • @romcolima4128
    @romcolima4128 2 роки тому

    The best video I ever watched. Thank you Stephanie! :)

  • @MiuArtStudioUK
    @MiuArtStudioUK 2 роки тому +1

    Thank you so much, I have learnt a lot from your video! I am a beginner, this is the first social media strategy I ever watched, very informative.

  • @lindsayarnold2398
    @lindsayarnold2398 2 роки тому

    Hello. What are promoted or boosted social posts and how do you do them?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hi Lindsay- this is a great question. We are happy to help! Promoted (boosted) posts are a way to advertise your posts to get them across a wider audience. We have more about this in our blog post called: "The Ultimate Guide to Instagram Advertising (+ Free Infographic!)": later.com/blog/instagram-advertising/
      Hope that helps!

    • @lindsayarnold2398
      @lindsayarnold2398 2 роки тому

      @@LaterMedia that helps. thank you

  • @daneiarodriguez253
    @daneiarodriguez253 2 роки тому

    This is the best social media strategy i've seen so far. Thank you!

    • @LaterMedia
      @LaterMedia  2 роки тому

      We're so glad to hear it, Daneia💜

  • @LaReinaPriscy
    @LaReinaPriscy 2 роки тому

    Very Insightful. Thank you

    • @LaterMedia
      @LaterMedia  2 роки тому

      We're so glad you found it insightful- thank you for tuning in and leaving your feedback!

  • @truuorganics8695
    @truuorganics8695 2 роки тому

    Can we get content examples for each content goal. Like what to post during awareness or conversion phase

    • @LaterMedia
      @LaterMedia  2 роки тому

      Happy to help! Ultimately, the content will depend on your account's voice and audiences needs. We're happy to help you get pointed in the right direction to get some ideas, though. To begin, we have some Content Idea related Blogs to level up your strategy here: later.com/blog/social-media-content/, and here is the General Instagram Content Marketing Tips and Tricks page for more blog articles: later.com/blog/category/instagram/
      Last but not least, we recommend visiting and reaching out for insight and advice based on your business and audience in our Community's Social Strategy Forum. This is where Later Users and Creators can help each other with support, insight and advice into their every day Social Strategy questions. We think you'll be able to find some great help there, too: community.later.com/t5/Social-Strategy/bd-p/using-later. 😊

  • @handlemedia4184
    @handlemedia4184 2 роки тому +1

    can all KPI be combine for goals?? if not, why??

    • @LaterMedia
      @LaterMedia  2 роки тому

      It will depend on what you are trying to measure. This would be a great question for our Community- where we can provide more help: community.later.com😊

  • @victoria71818
    @victoria71818 2 роки тому +1

    Love it, thank you! 🥰

  • @kaitko
    @kaitko 2 роки тому

    This was so helpful! Thank you!

  • @janicecobb1367
    @janicecobb1367 2 роки тому

    What is the difference between Facebook Business Manager, Ads Manager and Power Editor?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hi Janice, it looks like Facebook has some more information on these tools that should help you here: facebook.com/business/tools/ads-manager
      Please feel free to bring any further questions to our Later Community's Social Strategy Forum where other Later Users can provide additional insight and advice: community.later.com/t5/Social-Strategy/bd-p/using-later

    • @janicecobb1367
      @janicecobb1367 2 роки тому

      @@LaterMedia thank you

  • @lisajohns3362
    @lisajohns3362 2 роки тому

    Is Google+ the same as Google My Business?

    • @LaterMedia
      @LaterMedia  2 роки тому

      From what we've seen Google My Business is the main management hub of your Google information, where you can also manage your Google+ info. We hope that helps, but if you have more questions, feel free to bring them to our Later Community's Social Strategy Forum here: community.later.com/t5/Social-Strategy/bd-p/using-later
      We hope that helps!

    • @lisajohns3362
      @lisajohns3362 2 роки тому

      @@LaterMedia you really helped me. Thank you.

  • @diraw9396
    @diraw9396 2 роки тому

    This helps! 😍❤️

  • @franklinbmedia5170
    @franklinbmedia5170 2 роки тому

    This was a very educative topic, a great post.

  • @charlenecunningham4279
    @charlenecunningham4279 2 роки тому

    How can I schedule social posts?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hi Charlene- great question and we are happy to help!
      Later connects with Instagram, Facebook, Twitter, Pinterest, LinkedIn and TikTok- if you did not know. Depending on the platform, we have steps in our Help Center here to guide you through: help.later.com/hc/en-us/categories/360002957213-Schedule-Publish
      Let us know if you have further questions by sending us a DM on Instagram, or visiting our Later Community Using Later Forum: community.later.com/t5/Social-Strategy/bd-p/using-later. We're happy to help!

    • @charlenecunningham4279
      @charlenecunningham4279 2 роки тому

      @@LaterMedia thank you very much

  • @benedekpap9203
    @benedekpap9203 2 роки тому

    How do I make my page more relevant?

  • @amandabiwoye456
    @amandabiwoye456 2 роки тому

    Love ! Love! Love!

  • @muskduh
    @muskduh 2 роки тому

    thanks so much

  • @Kittykatxyz22
    @Kittykatxyz22 3 роки тому

    Great video, super useful!

    • @LaterMedia
      @LaterMedia  3 роки тому

      We're so happy to hear that! Thanks for watching!

  • @fclay2634
    @fclay2634 2 роки тому

    Hi there, do you have a website? I need help with my new start up please . Talia

    • @LaterMedia
      @LaterMedia  2 роки тому

      We have a few resources we can share to introduce you to Later and what we do. You can find more information about Later in our help center: help.later.com/hc/articles/360043246993, or from our Product training videos here: later.com/product-training/learn-later-in-20-minutes/

  • @andreaharrell7633
    @andreaharrell7633 2 роки тому

    How much should I be spending on social media marketing?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hi Andrea- this is a solid question. We cannot say specifically, as it will depend on your business needs, goals and strategies. However, we do think you might be able to find insight and advice about this in our Later Community's Social Strategy Forum here: community.later.com/t5/Social-Strategy/bd-p/using-later
      We hope that helps!

    • @andreaharrell7633
      @andreaharrell7633 2 роки тому

      @@LaterMedia еhanks, I'll take a look at your forum

  • @byroncrawford9392
    @byroncrawford9392 2 роки тому

    How often should I post non-self promotional content?

    • @LaterMedia
      @LaterMedia  2 роки тому

      It's going to really depend on your audience and the content you want to share. We always recommend with experimenting and testing to see what works and what doesn't work. Sometimes it helps to just pick a starting spot and go from there. Details can be worked out along the way 😊 We also recommend to engage with your audience and find out what they are enjoying- this will be a great way to get to know them and understand the type of content they want to see. We hope that helps, but please feel free to come by our Social Strategy Forum in the Later Community to find more advice and help: community.later.com/t5/Social-Strategy/bd-p/using-later

  • @BreadPitt24
    @BreadPitt24 3 роки тому

    Dankeschön Later :)

  • @ReadyReviews
    @ReadyReviews 2 роки тому +1

    Nice

  • @jadelewis564
    @jadelewis564 2 роки тому

    What tools do you use for social media marketing?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hey Jade! We actually have a blog written about the ways that Later plans our Content Strategy here: later.com/blog/social-media-content-management/ - We hope that helps, but if you're looking for more, I'd recommend coming by our Later Community Social Strategy Forum for insight and advice from other Later Users and Creators: community.later.com/t5/Social-Strategy/bd-p/using-later 😊

    • @jadelewis564
      @jadelewis564 2 роки тому

      @@LaterMedia thank you

  • @shahed.islam60
    @shahed.islam60 2 роки тому

    Hello how are you...im a clothing manufacturer..can you be my business partner?

    • @LaterMedia
      @LaterMedia  2 роки тому

      Hi there - Thanks for thinking of us! Later does not provide 1-1 business coaching or social media management, but we do offer a ton of free resources to help and we have an awesome app to help you plan, schedule and publish your content!
      Later's expert marketing team has a massive library of helpful tips, tricks and inspirational blogs to help you with your Instagram marketing strategy: later.com/blog/
      You can also find some tutorials and other training here: later.com/training/
      And here is some more information on our app:
      1- Later Demo: ua-cam.com/video/YnCCsjeOzug/v-deo.html
      2- Getting Started: help.later.com/hc//articles/360043246993
      3- Just incase, here is our Guide to Later's Subscriptions: help.later.com/hc/articles/1500001825902
      Let us know if you have any other questions- we are happy to help! 😊

  • @mljamal7022
    @mljamal7022 3 роки тому +1

    Social media scientist lol

  • @sanketparab7509
    @sanketparab7509 2 роки тому +1

    You are soo damn cute! The lab coat suits you.

  • @WillG42
    @WillG42 3 роки тому +8

    2 minutes in and I have no idea what's she's even talking about

    • @LaterMedia
      @LaterMedia  2 роки тому +2

      It can be a lot to take in. Feel free to let us know if there is anything we can help to clarify😊

    • @pupu_chinnz3152
      @pupu_chinnz3152 2 роки тому +2

      This is not so slay of you🥴

    • @melraff6578
      @melraff6578 2 роки тому

      @@LaterMedia please can you delete this person's comment. It's very misleading.

    • @julekacouffaine5372
      @julekacouffaine5372 2 роки тому

      Same when I'm trying to learning anything I also forget everything 🥺

  • @aprilsparks1111
    @aprilsparks1111 2 роки тому

    OMG you had me at Social Media “Scientist” 🥼💥👍

  • @kelliefoster9432
    @kelliefoster9432 2 роки тому

    How often should I post non-self promotional content?

    • @LaterMedia
      @LaterMedia  2 роки тому

      This is a good question! It's going to really depend on what your audience engages with and what they'd like to see. We wrote a blog about how we plan out content that might help you to plan yours: later.com/blog/social-media-content-management/ - We also recommend coming to our Social Strategy Forum in our Later Community where you can find suggestions and advice from other Later Users: community.later.com/t5/Social-Strategy/bd-p/using-later - We hope that helps😊

    • @kelliefoster9432
      @kelliefoster9432 2 роки тому

      @@LaterMedia thank you!