I like how you use both the words "customer" and "consumer". You seem to use customer as a word to describe a wise buyer who does their research and is willing to pay more upfront for a quality product. In short, a customer is more of a long-term thinker. Consumers on the other hand seem to think more about the short-term and how they can save money. However, they don't consider how that low quality window can end up coming back to haunt them.
You said those guys selling the cheaper windows are just trying to be cheaper, and don't give any reasons as to why their value is better. You didn't give us any reasons why your expensive windows are better other than they have a warranty. If your windows are so much better, it should be pretty easy to justify why they're over 40% more expensive, but you didn't. That leads me to believe they're not that much better.
I like how you use both the words "customer" and "consumer". You seem to use customer as a word to describe a wise buyer who does their research and is willing to pay more upfront for a quality product. In short, a customer is more of a long-term thinker.
Consumers on the other hand seem to think more about the short-term and how they can save money. However, they don't consider how that low quality window can end up coming back to haunt them.
You said those guys selling the cheaper windows are just trying to be cheaper, and don't give any reasons as to why their value is better.
You didn't give us any reasons why your expensive windows are better other than they have a warranty. If your windows are so much better, it should be pretty easy to justify why they're over 40% more expensive, but you didn't. That leads me to believe they're not that much better.
This is absolute bullshit. Paying more doesn't guarantee a higher quality product.