Investigating the "influencer to pop star" pipeline

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  • Опубліковано 26 тра 2021
  • I hope you like this video lol
    Twitch: / micsmike
    Planet M Studios: / planetmstudios
    Jumping In An Elevator (my podcast): / @jumpinginanelevator6012
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    Instagram: michaelmessineo
    Twitter: mikesmicYT
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КОМЕНТАРІ • 2,8 тис.

  • @lilly_colton_8648
    @lilly_colton_8648 2 роки тому +5303

    “jeffery star is like youtube voldemort” is the best commentary i’ve consumed on this app

  • @ina430
    @ina430 3 роки тому +7331

    Not Troye Sivan being 25 as well. All he's lacking is a master's degree in mechanical engineering to become Mike

    • @adanactnomew7085
      @adanactnomew7085 2 роки тому +75

      A most embarrassing moment in his career

    • @jakejancook
      @jakejancook 2 роки тому +97

      MIKES MIC HAS A MASTERS DEGREE IN MECHANICAL ENGINEERING?! What in the Cis Straight Man energy is happening here

    • @adanactnomew7085
      @adanactnomew7085 2 роки тому +124

      @@jakejancook How is this news luv you haven't been paying attention in class

    • @nolan-zs5mc
      @nolan-zs5mc 2 роки тому +41

      @@jakejancook this is like being surprised troye Sivan made music

  • @TheChocolatiie
    @TheChocolatiie Рік тому +1461

    bestie how could you NOT talk about the gabbie hanna case study 😭 miss gabbie was an og vine girlie who migrated to youtube, created an audience, pursued music, did videoclips, had a bajillion dramas and breakdowns with people in youtube, instagram, the music industry AND then burned it all to the ground and blamed the social platforms for blacklisting her music (….. it was just a flop) she would’ve been perfect for this video

    • @elliefield7407
      @elliefield7407 Рік тому +77

      she deserved a whole separate video

    • @salmonmeister
      @salmonmeister 5 місяців тому +4

      Yes her music is a flop…. But tbh “honestly” and “honestly encore” kinda hit

    • @Rose-hh7mk
      @Rose-hh7mk 5 місяців тому

      She for sure has BPD

    • @cu8065
      @cu8065 5 місяців тому

      I CAN’T BELIEVE U DIDN’T MENTION HER POETRY

    • @gerenuk8245
      @gerenuk8245 4 місяці тому

      @@elliefield7407no really

  • @remib1199
    @remib1199 3 роки тому +506

    conan gray really posted a video titled “studio vlog (last video for a bit)” and then NEVER looked back. kinda insane how quickly he evolved from youtuber to singer.

    • @cinnamonboy85
      @cinnamonboy85 Рік тому +47

      it's bc Conan is actually very talented his calm voice and lyricism

    • @Victa444
      @Victa444 2 місяці тому

      Cause becoming a pop star was his goal all along

    • @CeCeBookworm07
      @CeCeBookworm07 10 днів тому

      I didn’t even know he was an influencer first tbh.

  • @TayahPrice
    @TayahPrice 3 роки тому +21796

    “While Kylie Jenner hasn’t released any music i think the THREAT is always there” LMFAO PLEASE

    • @KPM355
      @KPM355 3 роки тому +820

      we almost got it in rise and shine thank god it didn't happen

    • @TayahPrice
      @TayahPrice 3 роки тому +327

      @@KPM355 omg i totally forgot about that dark period in history

    • @AikiraBeats
      @AikiraBeats 3 роки тому +77

      @@TayahPrice you and me both with that crazy merch

    • @laursieloise
      @laursieloise 3 роки тому +38

      didn’t she have a rap verse on We Dare You or something?

    • @cait9204
      @cait9204 3 роки тому +26

      WAIT she did a collab on a song I totally forgot!

  • @Venusknees
    @Venusknees 3 роки тому +8741

    the way cody ko and noel miller started making joke music and still make joke music and yet it is better than most peoples actual songs

  • @rochelledavid8679
    @rochelledavid8679 2 роки тому +967

    i still remember the day that troye sivan announced his first ep on youtube. and the day he announced he would be pivoting to music. i thought the world ended. then blue neighbourhood came out and i was like wow. you are the vision, the blueprint

    • @rochelledavid8679
      @rochelledavid8679 2 роки тому +3

      MAGCON oh my god

    • @Hannah-zw9ow
      @Hannah-zw9ow Рік тому +90

      Troye Sivan is such a great example of when this pipeline pays off because blue neighborhood was a great album

    • @OreoChickz2013
      @OreoChickz2013 10 місяців тому +6

      I still listen to this album and his music daily! Reminds me of being a teen,having my first car, no pandemic…

    • @detty9256
      @detty9256 5 місяців тому +3

      Am I the only one who knows him from spud first?? Maybe it's too South African

    • @jtroxler8
      @jtroxler8 5 місяців тому +1

      The world didn’t end. The world was just getting started.

  • @amyisaway7800
    @amyisaway7800 3 роки тому +821

    "i'm biased because that's what i do, but don't get it twisted, i also hate this website" me at work

  • @verabesnard254
    @verabesnard254 3 роки тому +2696

    14:18 "I don't give compliments easy" his entire era of free compliments at the beginning of every video is shaking

    • @Kittikee10
      @Kittikee10 3 роки тому +198

      I'm still mourning that era 😞

    • @bridgetf88
      @bridgetf88 3 роки тому +57

      i miss this please mike bring it back

    • @fozzyspots
      @fozzyspots 3 роки тому +81

      to be fair those compliments were more threatening than anything. the fear i'd feel when he complimented my blue shirt but i was wearing green... indescribable

    • @mikesmic
      @mikesmic  3 роки тому +380

      compliments era was darksided.......tell me I'm wrong

    • @amurray6364
      @amurray6364 3 роки тому +68

      @@mikesmic you’re wrong 😡

  • @Lauren-lk9xh
    @Lauren-lk9xh 3 роки тому +5667

    Suprised Joji wasn’t mentioned. His whole UA-cam mess deserves some analysis for its utter insanity and how that hindered but also drove his commercial success

    • @senad9315
      @senad9315 3 роки тому +162

      Yesss. Literally love him

    • @jennifervasquez
      @jennifervasquez 3 роки тому +405

      Yeah was expecting he would at least mention him considering the 3 artists pretty much everyone immediately mentions when talking abt internet stars turned successful musicians are troye joji n shawn

    • @analisa8105
      @analisa8105 3 роки тому +96

      i was thinking the same, also clairo ??

    • @CeceSamara
      @CeceSamara 3 роки тому +320

      filthy frank becoming joji changed me

    • @ellaisboring
      @ellaisboring 3 роки тому +274

      Joji did pink guy in order to get his music out there. I respect the fuck out of it, even though I do miss old mate filthy frank. I enjoy seeing people who love Joji discover filthy frank and get all up in arms. Incredible, beautiful, and stunning.

  • @johnsbananachokedmehelp
    @johnsbananachokedmehelp 3 роки тому +2185

    Mike using Red Velvet's Dumb Dumb on his intro screams _TASTE AND INTELLECTUALITY._

  • @tia1500
    @tia1500 3 роки тому +406

    “I don’t like Jeffrey Star... he’s like UA-cam Voldemort”

  • @adrian945
    @adrian945 3 роки тому +7324

    the way joji intergrading himself so deep into music nobody even mentions he was a youtuber

    • @hannahmceleney9267
      @hannahmceleney9267 3 роки тому +253

      his videos were sooo weirddd

    • @whatdoyousuppose
      @whatdoyousuppose 3 роки тому +711

      The day I found out Joji and Filthy Frank were the same person my mind was BLOWN

    • @baby_muppy
      @baby_muppy 3 роки тому +79

      integrating

    • @pointnexter03
      @pointnexter03 3 роки тому +41

      I thought you said degrading

    • @RetroPokemonDepot
      @RetroPokemonDepot 3 роки тому +281

      I was surprised Mike didn't mention Joji at all!

  • @yuriko189
    @yuriko189 3 роки тому +2542

    "I don't like Jeffree Star. He's like UA-cam Voldemort" LMAO

  • @Bronnybronny
    @Bronnybronny 3 роки тому +612

    The fact that I found Troye and Conan when they were super small youtubers makes me so proud bc I just love seeing my besties flourish

  • @coochie_monster_
    @coochie_monster_ 3 роки тому +372

    The 'big brain I have a masters degree AAAND I'm well versed in pop culture' anthropological analysis is palpable. One thing I love about Mike is how funny he is while being critical and real.

  • @TheDGomezzi
    @TheDGomezzi 3 роки тому +7494

    "The original girl boss, Merriam-Webster"
    Not sure why this made me laugh so hard

    • @jt2002
      @jt2002 3 роки тому +16

      He did not lie ...lol

    • @lia.6408
      @lia.6408 3 роки тому +34

      I know someone called Maria Webster

    • @sadsadtearsofaclown859
      @sadsadtearsofaclown859 2 роки тому +43

      @@lia.6408 is she girlboss?

    • @lia.6408
      @lia.6408 2 роки тому +114

      @@sadsadtearsofaclown859 She is my grandma's friend who sometimes gives me vouchers for Christmas.

    • @krispykracker3780
      @krispykracker3780 2 роки тому +22

      @@lia.6408 you didn't answer the question, bestie.

  • @oxChocolattexo
    @oxChocolattexo 3 роки тому +4435

    "there could only be one brown-haired Australian youtuber that used to live in Perth and now lives in Melbourne" - I have been WAITING for Mike to reference Troye at some point in his videos. I've always thought that they're like alternate universe versions of each other

    • @ananyaaphale8089
      @ananyaaphale8089 3 роки тому +19

      YES

    • @bananaguard454
      @bananaguard454 3 роки тому +124

      Mike's Mic - Green Village
      track list
      savage.
      idiot.
      no difficulty.
      calm me down.
      for the summer.
      hell.
      old age.
      gone girl.
      TO HER
      peripherary.
      *bonus track*
      natatorium

    • @neeharikasaravana781
      @neeharikasaravana781 3 роки тому +4

      Same 😂

    • @Bronnybronny
      @Bronnybronny 3 роки тому +8

      Honestly they are. They’re humor is 💋

    • @kittycoutourxxx2706
      @kittycoutourxxx2706 3 роки тому +18

      @@bananaguard454 you forgot the single “computer”

  • @crowleylan
    @crowleylan Рік тому +53

    "you're an influencer- brackets derogatory" putting tones in brackets is my literal favourite form of comedy, looooosing it

  • @dorarandom7870
    @dorarandom7870 3 роки тому +137

    Someone once called Mike "Mikeyla Michrophony" and now I can't stop thinking about it.

  • @peachroma2320
    @peachroma2320 3 роки тому +5134

    29 minutes of Mike? We don’t deserve this but we desperately needed it.

    • @mikesmic
      @mikesmic  3 роки тому +574

      🥺🥺 thanks for watching xx

    • @elysianblu
      @elysianblu 3 роки тому +10

      the 999 likes is so satisfying

    • @justmed4430
      @justmed4430 3 роки тому +27

      @@mikesmic why does it sound like a message from A from pll... thanks for watching bitches xoxo -A

    • @beatrevorharris
      @beatrevorharris 3 роки тому +3

      Watch/ listen to his podcast! That’s like 50 mins of Mike a pot

    • @peachroma2320
      @peachroma2320 3 роки тому +2

      @@beatrevorharris I do but I like more structured content

  • @girlwiththeaxe
    @girlwiththeaxe 3 роки тому +5350

    not to be too political but mike’s mic is literally just troye sivan in an alternate timeline if you think about it.

    • @jasminematos207
      @jasminematos207 3 роки тому +209

      the way you perfectly articulated this

    • @lunargraph
      @lunargraph 3 роки тому +358

      Troye with a MASTER'S DEGREE

    • @paju9697
      @paju9697 3 роки тому +71

      this is the first video i watched of him and i was genuinely confused by the thumbnail cause i thought „why are the two troye sivans??“ xd

    • @giani-wj2wq
      @giani-wj2wq 3 роки тому +18

      Finally someone said it from the first video I watched of him I thought he look alike

    • @kennywright2934
      @kennywright2934 2 роки тому +9

      Naurrrrr 😂

  • @allison8250
    @allison8250 2 роки тому +196

    22:00 I think the negative connotation behind being an industry plant comes from said industry plant going on talk shows, interviews, posting online, etc. about how they made it from the bottom, or that they had such a struggle, when really they got where they are from a big label and/or connections within the industry. It's the fake-ness that turns people away.

  • @jasminematos207
    @jasminematos207 3 роки тому +171

    “if the music hits, it hits” in love with this man’s quotes. every. damn, video!!!

  • @Khensani
    @Khensani 3 роки тому +1513

    Fun fact: Whitney Houston produced the Cheetah Girls 1 and 2 (the only ones we recognize) along with both Princess Diaries movies and the Cinderella she did with Brandy so the CGCU is actually the Whitney Houston Cinematic Universe

    • @Nunu1293
      @Nunu1293 3 роки тому +110

      Hold on wait a minutE WHAAAAAT

    • @lyrcheylap1779
      @lyrcheylap1779 3 роки тому +29

      I love this

    • @mikesmic
      @mikesmic  3 роки тому +345

      omg this is giving me ideas 👀

    • @Khensani
      @Khensani 3 роки тому +25

      @@mikesmic can’t wait bestie!

    • @AikiraBeats
      @AikiraBeats 3 роки тому +9

      No wonder why I love those two movies

  • @WaruMonzaemon
    @WaruMonzaemon 3 роки тому +1217

    the CAREFUL word choices when talking about the TikTok girlies cracked me up

    • @sbh6091
      @sbh6091 3 роки тому +187

      "she seems like a nice person but if her career is going to be music something needs to shift"
      The extremely nice and long way to say singing isnt for you bestie SORRY

    • @davidb5205
      @davidb5205 3 роки тому +34

      It's giving very much "“Singing is a God given talent. Her thing is something different" Mariah level SHADE

  • @kirimartin
    @kirimartin 2 роки тому +59

    conan and troye are easily some of my favorite artists. i think it's because of their history as "influencers" that makes them appeal to me. i can connect to them a lot more in the sense that i feel like i know their personalities on a stronger level than i would other artists (especially conan). plus their music just bangs and you can tell they love what they do and they always had that passion for music which makes me love them even more. it's the kind of thing where i would support them even if i didn't really like their music anymore because i know they're living out their dreams and they are getting the success they deserve. they have distinguished themselves so strongly in the music industry that sometimes i forget they were even youtube creators and when i watch their content, it seems like i'm watching a completely different person's content.
    i'm gonna shut the hell up now i could talk about this topic and these artists forever goodbye

    • @theresabu3000
      @theresabu3000 4 місяці тому

      it's unreal to me. I think supporting smaller and creative artist is important - but also do it for the right reasons.
      Music is a bit part of my mental health and a way to connect to myself and others.
      The music I like lifts my mood, makes me more active, less anxious... But that only works if I connect to it - feel something when listening to it - even after 100 times.
      There is a difference between a song from Paris Hilton (Stars are blind) which I admit is a catchy song. And Lana Del Rey's - Ride, which makes me daydream.
      It's like Fast Food versus a good home cooked meal - one is tasty, but not fulfilling.
      And if you've had the real deal you never want to look back.

  • @RBRCR-se2gz
    @RBRCR-se2gz 3 роки тому +382

    now lets talk about the “drag queen to pop star” pipeline and pre-save God Save This Queen by Bimini Bon Boulash

    • @user-jr6cw3un9n
      @user-jr6cw3un9n 3 роки тому +48

      trixie mattel videogames cover is not talked about nearly enough and thats catastrophic

    • @monroe8566
      @monroe8566 3 роки тому +9

      @@user-jr6cw3un9n AND her blister in the sun cover? Revolutionary

    • @illeatthat
      @illeatthat 3 роки тому +1

      @@user-jr6cw3un9n its a bop

    • @ziggy6191
      @ziggy6191 2 роки тому +19

      hey, not what you were talking about but in Brazil, most of the famous artists in the pop category rn are drag queens! Like pabllo vittar, gloria groove, lia clark and others, I just though it would be nice to mention lol

    • @RBRCR-se2gz
      @RBRCR-se2gz 2 роки тому +1

      @@ziggy6191 woah thats so cool!!

  • @sonamartirossian7718
    @sonamartirossian7718 3 роки тому +1771

    Michaelle delving into videoessay territory, the range is immaculate, bestie

  • @imani0nline
    @imani0nline 3 роки тому +1665

    I will never be able to put into words how the era of UA-cam diss tracks traumatised me 😩✋🏾

    • @jadaabbygale4002
      @jadaabbygale4002 3 роки тому +112

      Thanks for unearthing trauma that will forever haunt my 2016-2017 pre/teen era/self...a dark time, truly🤡

    • @screamingbanshee1282
      @screamingbanshee1282 3 роки тому +91

      England is my city

    • @MariaMcA3
      @MariaMcA3 3 роки тому +70

      And the roast myself challenge videos 🤪

    • @shanicek5188
      @shanicek5188 3 роки тому +20

      The dark ages

    • @mikesmic
      @mikesmic  3 роки тому +312

      but we made it through and came out STRONGER

  • @sakinaalia1067
    @sakinaalia1067 2 роки тому +22

    Conan and Troye were influencers but they also posted covers and songs though so I don’t know if they apply here because they were musicians before being influencers so I’m glad you made the distinction about them and how their move into music felt authentic

  • @mckamy4711
    @mckamy4711 3 роки тому +66

    I feel like KSI is an interesting example, because he started off just doing diss tracks as jokes and people saying he can't rap but now he's in the UK charts with some big artists and it seems like he actually wants to take music seriously now but I never seen that coming

    • @mandalaqueen828
      @mandalaqueen828 3 роки тому +12

      The music is still really bad though, I think he’s an example of someone who has enough money to pay artists for features and get on playlists tbh, plus his fans are young and will listen whatever it sounds like

    • @mandalaqueen828
      @mandalaqueen828 3 роки тому +6

      It’s honestly annoying to me how many songs of his are in the charts 😂

    • @mckamy4711
      @mckamy4711 3 роки тому +5

      @@mandalaqueen828 yeah his rapping/singing abilities definitely don't justify the success he has in the charts, I mean it's not his fault he's popular and has the opportunity to work with bigger artists I can't blame him for that, but compared to people like Troye Sivan it's hard to take him seriously and know if it's just another way for ksi to make money

  • @casuallyidiotic
    @casuallyidiotic 3 роки тому +425

    I will forever remember when twitter found out joji was filthy frank- like hello?? we've been known

    • @jennifervasquez
      @jennifervasquez 3 роки тому +35

      Lmao yeah the entire reason it took me forever to give his music a chance was bc i knew him as filthy frank n had heard his pink guy music before n thought it would be like that funny how there were so many ppl that didnt even know that was him

    • @ellaisboring
      @ellaisboring 3 роки тому +23

      Most incredible Internet moment lol. I still occasionally listen to Pink Guy and I will not apologise. It will never be time to stop ✋😔✌️

    • @ragana112
      @ragana112 3 роки тому +3

      i just found out from the comments and am shook

    • @ellaisboring
      @ellaisboring 3 роки тому +2

      @@ragana112 please search hair cake and the sequels, and also pimp my wheelchair

  • @imani0nline
    @imani0nline 3 роки тому +1536

    I REFUSE to even have the thought that Paris Hilton’s music is nothing but ICONIC 💅🏾

    • @Zraytre
      @Zraytre 3 роки тому +14

      Best Friend Ass is a bop

    • @MariaMcA3
      @MariaMcA3 3 роки тому +4

      @@Zraytre check out pickle on her Spotify ✨

    • @MM-dj7tn
      @MM-dj7tn 3 роки тому

      , cb

    • @katiedykema2576
      @katiedykema2576 3 роки тому +38

      Stars Are Blind supremacy

    • @dxxy
      @dxxy 3 роки тому +9

      Nothing In This World is a fcking bop!

  • @renee1309
    @renee1309 3 роки тому +37

    This was actually really fun and informative, I love examining 2000s trends and how they've shifted into the 2010s.

  • @kayvonneferguson7119
    @kayvonneferguson7119 3 роки тому +7

    I very much love the longer video essays. It shows your personality really well and it makes you genuine and shows your humor. I also love watching your videos.

  • @alexgil-vernet7267
    @alexgil-vernet7267 3 роки тому +3783

    Stream future hit single: "I have a masters" by Mike's Mic ft. Charli XCX

    • @chelseagorry1876
      @chelseagorry1876 3 роки тому +44

      the music video would be popping

    • @bentheperson8992
      @bentheperson8992 3 роки тому +48

      its exactly the same as trophy but the i want that trophy is just i have a masters

    • @dyllon5133
      @dyllon5133 3 роки тому +15

      this is camp

    • @EF-kk3vh
      @EF-kk3vh 2 роки тому +9

      manifesting

  • @pantasticduda5371
    @pantasticduda5371 3 роки тому +529

    I think something interesting about this phenomenon is the fans perception of the content and career change, I remember how Troye/Conan/Dodie fans felt betrayed that they stopped posting on yt bc they felt used and forgotten after the mainstream success of their faves

    • @caseynealer9479
      @caseynealer9479 3 роки тому +50

      dodie fans felt that? i'm one of her subscribers and imo she's still posting pretty regularly - tons compared to the other two

    • @j_0anna
      @j_0anna 3 роки тому +25

      lmao as a dodie stan i definitely don't feel betrayed, she might not make "vlogs" anymore but she still regularly interacts with us on social media :)

    • @lilycampbell7996
      @lilycampbell7996 3 роки тому +21

      i miss youtube conan

    • @mayakaspi3855
      @mayakaspi3855 3 роки тому +12

      I do get that but I don’t think people should feel betrayed or hurt because they started a new chapter in their career and even though I loved their videos on youtube I’m happy for them for their success, I don’t feel like they owe me anything you know? They should do whatever is best for them

  • @dickerliebhaber9000
    @dickerliebhaber9000 2 роки тому +60

    I love how you not even acknowledge Gabbie Hanna trying to make it mainstream

  • @sarahbarrera1235
    @sarahbarrera1235 2 роки тому +13

    i LOVE that you mentioned Peach PRC, she’s amazing and i also never would have heard of her if it wasn’t for tiktok!!! she’s so talented

  • @itsclayo
    @itsclayo 3 роки тому +851

    "Mary Beth was walking around promoing skinny tea to anyone who would listen" IM SCREAMING

    • @crstph
      @crstph 3 роки тому +82

      “use the promo code PLAGUE for 10% off!”

    • @bratzscene3131
      @bratzscene3131 3 роки тому +3

      I LOST it😭

  • @hanthedudette
    @hanthedudette 3 роки тому +513

    People love to forget that Shawn Mendes started as a Vine influencer, but I REFUSE TO LET THEM

    • @GooseTurner
      @GooseTurner 3 роки тому +71

      Yeah, but I think the difference is that his ~thing~ on Vine was playing music. He wasn’t out here being an “influencer” like the other MagCon boys were. So yeah, he went from an internet celebrity to a mainstream celebrity, but it’s not like he had a random shift to a music career after becoming famous.

    • @annakepes8050
      @annakepes8050 3 роки тому +10

      Not just viner, a magcon boy

    • @AikiraBeats
      @AikiraBeats 3 роки тому

      Wasn't he apart of boy group

    • @freshbling7096
      @freshbling7096 3 роки тому +11

      Yeah, once a magcon dude always a magcon dude

    • @omu6740
      @omu6740 3 роки тому +16

      same, i refuse to let people forget he was a magcon boy

  • @andohlea
    @andohlea 2 роки тому +5

    Really enjoying your approach on delivery and editing…you are so very charming! This sounds like a read but I don’t deeply care or know about what you are talking about…that said I feel like I learn something new in each of your vids and find myself lulled into a calm sense of having gotten to catch up with a friend that always makes me laugh…you got a gift!!

  • @lynette12
    @lynette12 3 роки тому +26

    Knowing that TMG was signed by a label, I can say that the songs they make are real songs. They give off a lot of Lonely Island vibes and that their songs are topical, humorous and sometimes meme driven but at its core has very good production and writing involved. Their fans are happy/entertained but at the same time, anyone who has never seen or heard any of Cody Ko and Noel Miller ‘s content, can enjoy the music.

  • @anitakulig9794
    @anitakulig9794 3 роки тому +863

    are we entering long mike's mic videos era?!

    • @ayellowpapercrown6750
      @ayellowpapercrown6750 3 роки тому +48

      That would be the dream I love this man’s long formats

    • @oof1657
      @oof1657 3 роки тому +8

      I hope so 😩

    • @cashoomilk
      @cashoomilk 3 роки тому +1

      i hope so i can listen to him for hours

    • @jessapearyid6545
      @jessapearyid6545 3 роки тому +7

      time for bestie to change the channel name to michael's microphone

  • @nichelleniks4526
    @nichelleniks4526 3 роки тому +955

    Red Velvet in the opening. Icon. The taste.

    • @nwjnsaudios1989
      @nwjnsaudios1989 3 роки тому +3

      🤚🏻🤚🏻🤚🏻🤚🏻

    • @Nintendomaster221
      @Nintendomaster221 3 роки тому +38

      And in the ending! Mike reveluv era coming

    • @ZymonB
      @ZymonB 3 роки тому +20

      agreed. girlbossing around

    • @jye4710
      @jye4710 3 роки тому +3

      purr

    • @gio3798
      @gio3798 3 роки тому +3

      immaculate

  • @rachelb7558
    @rachelb7558 2 роки тому +1

    I can’t believe I’ve only found your channel one week ago. It’s literally a blessing! You’re hilarious and witty and I’m just loving your content. ♥️

  • @marisa1509
    @marisa1509 3 роки тому +31

    I love the amount of research and effort he put into this, Michaels Microphone doing the most and we are here for it

  • @brookeebee4014
    @brookeebee4014 3 роки тому +3590

    comparing bella poarch to dixie was actually genius, if whoever was behind dixie's debut would have tried a bit harder I think things would have gone over much better if they didn't try and rush and exploit her popularity

  • @nataliecasco7254
    @nataliecasco7254 3 роки тому +661

    6:05 “We, as a society, did not do enough for the cheetah girls”
    Me: *instantly subscribes*

  • @oggy06
    @oggy06 3 роки тому +25

    the algorithm finally did something right cos this was informative and you're hilarious! new subscriber.

  • @mathilde5643
    @mathilde5643 3 роки тому +1

    This was great!! Absolutely loved it, and I hope you make more video essays like this in the future

  • @melanieconway3437
    @melanieconway3437 3 роки тому +482

    Okay, but am I the _only_ one who wants to hear more about Mike's hatred of the word "neighborhood"?

    • @Channotek72
      @Channotek72 3 роки тому +71

      In Australia it’s spelled Neighbourhood, which could possibly answer your question. It’s weird to me that Neighbour looks normal, but Neighbourhood looks like that. And Neighbor just looks incomplete to me. Neighborhood looks fine though. A weird word.

    • @melanieconway3437
      @melanieconway3437 3 роки тому +12

      @@Channotek72 honestly, all really good points!

    • @ayellowpapercrown6750
      @ayellowpapercrown6750 3 роки тому +12

      As a linguistics graduate? The few seconds we got were delectable, I could have listened to one more hour of that

  • @doop5425
    @doop5425 3 роки тому +637

    Mike: *does a video essay*
    Me: KING shit

  • @shelbysamford2102
    @shelbysamford2102 2 роки тому +2

    I like the longer videos and video essay format, you are endless entertainment and literally make me laugh out loud

  • @crystalnicholas1
    @crystalnicholas1 3 роки тому

    mike im only half way through and i LOVE this format of video!!! ur the best ilysm

  • @melisdantou
    @melisdantou 3 роки тому +427

    gosh finally a music expert covering this topic

    • @lindw2842
      @lindw2842 3 роки тому +1

      This honestly killed me 😂

  • @kasha_kold
    @kasha_kold 3 роки тому +226

    “Use code plague for 10% off” 😭😭😭

    • @kt4124
      @kt4124 3 роки тому +4

      I ascended, failed the point test to get into heaven, then descended into the mantle.

  • @Pwilikers
    @Pwilikers 2 роки тому

    Honestly, so happy I found your videos today. Love your content

  • @akrasiels4001
    @akrasiels4001 2 роки тому +3

    First time commenter, long time listener here to just say your voice is so soothing. I listen to your content while I'm working and you make me feel so much less alone while experiencing so much isolation. Have a rad month! ✨️💕

  • @marcellakilgarriff
    @marcellakilgarriff 3 роки тому +320

    I am legitimately so proud of dodie. I remember watching her post her original songs with her ukelele from her bedroom 5 or 6 years ago and waiting for the world to discover her talent. I can't exaggerate how pleased I am she's finally getting her recognition. Also I am obsessed with Peach PRC and hearing her mentioned outside of Tik Tok is blowing my mind.

  • @stellacollin6347
    @stellacollin6347 3 роки тому +630

    surprised poppy wasn’t mentioned.. her youtube/ music journey is so confusing.. but the girls are streaming

    • @AikiraBeats
      @AikiraBeats 3 роки тому +6

      Yeah it's weird watching her

    • @losvegan6382
      @losvegan6382 3 роки тому +28

      okay okay I like her girls in bikinis song

    • @akiyamamoto6661
      @akiyamamoto6661 3 роки тому +2

      @@losvegan6382 same

    • @undercoverbreadbug7729
      @undercoverbreadbug7729 3 роки тому +45

      poppy was literally created to make music so i don’t think it counts

    • @lenanarla
      @lenanarla 3 роки тому +9

      Poppy made music at first, before she was the blond figure from titanic. So it was her dream from the beginning

  • @approvaldenied26
    @approvaldenied26 3 роки тому +2

    Hey Mike. I have had a really tough month, and haven't had a chance to watch a lot of UA-cam. Watching this today on a Sunday and it feels nice and comfortable to listen to your video. Thanks from India!

  • @desmadeities4440
    @desmadeities4440 2 роки тому +2

    I needed this video and mike's vibe I LOVE YOU for your talent, personality, aEstHEtic and RESEARCH damn

  • @Julia-oq2dp
    @Julia-oq2dp 3 роки тому +969

    Can we talk about the fact that "Stars are Blind" is so iconic it was the main song in the Oscar-winning movie Promising Young Woman

    • @celopretto
      @celopretto 2 роки тому +37

      I discovered the song bc the movie kkkkkk

    • @melodyhaviland9393
      @melodyhaviland9393 2 роки тому +35

      DUDE I WAS GONNA COMMENT SOMETHING ABT THIS!!!!! I CANT HEAR THIS SONG WITHOUT THINKING ABOUT BO BURNHAM DANCING AND SINGING IN A PHARMACY

    • @nejdalej
      @nejdalej Рік тому +2

      I like Stars are Blind, it's a nice song x

    • @popebonifaceviii2736
      @popebonifaceviii2736 Рік тому +1

      I CAN’T STOP LISTENING TO IT BECAUSE OF THIS MOVIE

  • @RebekahSage
    @RebekahSage 3 роки тому +710

    Troye will forever be the most iconic

    • @makstracy
      @makstracy 3 роки тому +40

      Joji too

    • @taylor-dz7lp
      @taylor-dz7lp 3 роки тому +32

      @@makstracy yup bc they're the only ones with actual good music

    • @casuallyidiotic
      @casuallyidiotic 3 роки тому +3

      @@taylor-dz7lp facts

    • @keving7940
      @keving7940 3 роки тому

      @@taylor-dz7lp does Troye go by they/them pronouns now?

    • @jaybehkay2438
      @jaybehkay2438 3 роки тому +1

      Kev G I don’t believe so. Taylor was replying to the person that added that Joji also makes good music

  • @oisin3237
    @oisin3237 2 роки тому +2

    i adored this format. i could listen to your opinions and hot takes all day

  • @Fleckled_Flower
    @Fleckled_Flower 2 роки тому

    Watching you talk about this & then going to watch the show just makes it that much better. Please do the other half.

  • @H.annahPaige
    @H.annahPaige 3 роки тому +189

    All I ever wanted as a child was my mediocre UA-cam channel to take off so I could be a main pop girly

  • @straighttothedisco
    @straighttothedisco 3 роки тому +345

    I feel we can also talk about the Disney channel star to singer pipeline. Also the early to late 2000’s obsession with being a triple threat pushed all these people to consider a music career when it didn’t need to be done.

    • @AikiraBeats
      @AikiraBeats 3 роки тому +33

      That's a good point with Miley, Selena, Demi, and Hillary Duff

    • @chaeriplease
      @chaeriplease 3 роки тому +19

      @@AikiraBeats let's not pretend demi and miley dont have great voices

    • @freesuckerMCR
      @freesuckerMCR 3 роки тому +19

      This would be pretty interesting cause yes Disney/Nick stars are all catapulted to fame and pretty much destined to become the next "it" person in pop but not all of them make it and it's actually pretty random the way some of them do. Drake Bell's music was intensively pushed but no one really paid any attention to him outside of Drake & Josh. Miranda Cosgrove was also way more successful and mainstream than Ariana Grande ever was and look how everything turned out in the end lol. And the most obvious example right now is probably Olivia Rodrigo and her rise to fame from being - yes, on a Disney original show - but which was never at the same level of fame that, say, That's So Raven was.

    • @straighttothedisco
      @straighttothedisco 3 роки тому +5

      @@freesuckerMCR That’s true! I have a memory of Miranda cosgrove having a singing career, along with Emily osment and Kyle Massey.

    • @freesuckerMCR
      @freesuckerMCR 3 роки тому +3

      @@straighttothedisco Exactly, it seems like everyone is set for stardom but only few of them actually get to that superstar status.

  • @hobotang
    @hobotang 3 роки тому +1

    absolutely loving this video essay-esque format!

  • @kifah_j
    @kifah_j 3 роки тому +26

    hm I think that Joji is also a very good exemple of somebody that stared on yt posting literal meme content and after his accident shifted completely and fucking succeeded like crazy in the music industry or post Malone who used to do Minecraft and video games yt content.

  • @seanthebluesheep
    @seanthebluesheep 3 роки тому +176

    When Mike mentioned Dodie I sprung up ready to throw hands before I remembered we were still in the "talent and personality" portion of the video

  • @emmacarroll12
    @emmacarroll12 3 роки тому +687

    I’ve been waiting for this one... TURN IT UP BESTIE

  • @marlathebigtourist935
    @marlathebigtourist935 3 роки тому +15

    Mike being a dodie stan makes so much sense with my fantasy

  • @bellakonrad5952
    @bellakonrad5952 3 роки тому +1

    michael, this was very good. we like this format. thank u for the hard work

  • @purplepinksky28
    @purplepinksky28 3 роки тому +254

    Tomffree riddlestar that is exactly what I'm gonna call him from now on.

  • @Reggie_la
    @Reggie_la 3 роки тому +134

    The greatest meme songwritter is Danny Gonzalez, with bops such as "Yummy", "bad boy", "Im gonna kill santa claus", "Slime", "we are not the same person", "spooky ho", "help, let me go", "Jhonny Jhonny" and his most recent hit: "I'm in love with a creeper"

    • @QNiki
      @QNiki 3 роки тому +5

      Just constant bop after bop

    • @U._.D
      @U._.D 3 роки тому +3

      Don't forget the classic: "Daddy"

    • @celene_moon
      @celene_moon 3 роки тому +2

      @@U._.D daddy is in my playlist unironically 🤡

  • @kaemincha
    @kaemincha 3 роки тому +2

    THESE PAST TWO VIDEOS HAVE ABSOLUTELY SLAPPED. The deep dives are so good.

  • @samanthalaws6087
    @samanthalaws6087 3 роки тому +5

    Loved this bestie! I’d love to watch you discuss why so many pop artists have cartoon characters now. Like the Dua Lipa character for the Future Nostalgia visuals

  • @littlemissoptimism
    @littlemissoptimism 3 роки тому +1403

    the love I have for dodie, Conan and Troye cannot be overstated

    • @jessica23claire
      @jessica23claire 2 роки тому +80

      the way dodie has gotten me through so many meltdowns

    • @tatemitchell1479
      @tatemitchell1479 2 роки тому

      @@jessica23claire LIVING for your username omg

  • @matildaeklund3472
    @matildaeklund3472 3 роки тому +75

    Shawn Mendes is out here trying to erase his Magcon past, just like he tried to erase that he is NOT, in fact, from Toronto, but from Pickering, Ontario. We remember Shawn.

  • @lucysheehan361
    @lucysheehan361 3 роки тому +29

    howww did joji not get a mention, he has to be the most interesting youtuber to serious musician transition. rly great video tho

    • @wantedu2812
      @wantedu2812 2 роки тому +2

      His rebrand was insane,most people don’t even know about his YT anymore

    • @tealleavitt182
      @tealleavitt182 2 роки тому +1

      Mike forgor 💀

  • @caleighhraee
    @caleighhraee Рік тому +1

    I love TMG songs! You described them perfectly. Thank you for recognizing two short king’s talents

  • @MissKatie5098
    @MissKatie5098 3 роки тому +1547

    It would be interesting to contrast this with the 'influencer to author' pipeline that was popular a few years ago. Much like record labels, the biggest thing a lot of publishers now look for is social media followings to port over into a new literature (if you can call it that) format. However, I think that unlike with the move from social media to music (which are both visual online formats), the drastic change in medium from social media to book (unless coming from a blog) is a more obvious financially motivated decision that isn't as easily sold to their audiences, which might be why this method of transition between mediums doesn't seem to be as common now. Mind you, a lot of them were still very popular. I guess you could argue is that its because books are a 'dying medium' but I think book sales would challenge this idea, though of course music has much more market value currently.

    • @MissKatie5098
      @MissKatie5098 3 роки тому +21

      I guess it could also be the perception that books aren't as popular with those social media audiences or perhaps because you can't release them as prolifically as music? Idk but could be an interesting comparison to think about!

    • @placeholder1546
      @placeholder1546 2 роки тому +54

      There’s also the fact that most social-media influencers are probably not well-equipped to write a book. With music, a producer can just make a very easy-to-sing song and it could pass even with bad vocals. People will still accept “X” influencer as the artist of the song, because they sang in it. With books, however, people will be less likely to accept the influencer as the writer of the book if they hired ghostwriters. You can weasel your way into claiming a song, but not so much claiming a book.

    • @littlewillowlinda
      @littlewillowlinda 2 роки тому +4

      It would be kinda cute if they could write anything that's not a memoir

    • @edgarallenhoe3518
      @edgarallenhoe3518 2 роки тому +1

      @@littlewillowlinda oh I thought this was about lindsay ellis and xiran jay zhao

    • @ijustlikethiscrapokay
      @ijustlikethiscrapokay Рік тому +5

      perhaps not what you’re looking for, but drew gooden did do a video on youtubers who made books and i think it was good

  • @ioannad1857
    @ioannad1857 3 роки тому +160

    bestie you realise the best step in ur career is pop star now ‼️

  • @theliamcooke
    @theliamcooke 3 роки тому +13

    Build a bitch really caught me by surprise, I don't have tiktok but obviously her facial expression videos went everywhere so I had an idea as to who Bella was but wow what a great debut single and the video is insane

  • @yeyali
    @yeyali 3 роки тому

    i like the video essay format mike!! hope u do it in the future again but don't burn urself out!

  • @Poltergeist329
    @Poltergeist329 3 роки тому +104

    joji was also an influencer before he was a musician! he's fascinating in particular because he actually had a parody album, meaning that he was already creating music before officially launching his solo career.

    • @sacreddatura1399
      @sacreddatura1399 3 роки тому +4

      Yessss, it would’ve been interesting to see his take on the massive shift between the music joji made before and after the pink guy era. Like he was releasing music under the joji name even when he release pink season, so he always showed his talent but like the massive success he got on edgy 2015 UA-cam seriously boosted his exposure once he left and started pursuing music more seriously.

    • @ghostytrickster8458
      @ghostytrickster8458 3 роки тому +2

      YES papa franku -> joji is the ultimate influencer to popstar pipeline

    • @wantedu2812
      @wantedu2812 2 роки тому +1

      His rebrand was the best Ive ever seen

  • @yoshrek2900
    @yoshrek2900 3 роки тому +382

    Let’s talk about Doja Cat though - I like her music in general but I remember that song “bitch I’m a cow” which went viral. To me that was her being “wow I’m so weird” and then she became a serious artist

    • @sbh6091
      @sbh6091 3 роки тому +15

      Reminds me of cardi b's vines too

    • @natopal0819
      @natopal0819 3 роки тому +100

      she had a looooot of other (amazingly good) songs before that where she wrote and sung about random stuff (waffles are better than pancakes).. so nah it really wasn't her being "quirky", it was her being her and being lucky that this specific song went viral

    • @jena9853
      @jena9853 3 роки тому +14

      She had been making music for years before that .

    • @AikiraBeats
      @AikiraBeats 3 роки тому

      Yeah she switched it

    • @bananaguard454
      @bananaguard454 3 роки тому +23

      Doja already had an excellent album and an ep released before that.
      Amala, her debut album, is even better than Hot Pink imo. Y'all should definitely listen to it.

  • @audryklein
    @audryklein 2 роки тому

    I love these analysis type videos good work Mike

  • @amandalovatsis
    @amandalovatsis 2 роки тому

    This was so good for so many reasons. Well freakin' done. I didn't want it to end.

  • @Khensani
    @Khensani 3 роки тому +85

    I don’t know if people overseas are that familiar but also Troye’s successful performance in Spud, which is like a classic here in South Africa, was also an integral part in helping him move from youtuber to verified star

    • @alittlelovesick
      @alittlelovesick 3 роки тому +1

      Wait IT'S TROYE?!

    • @CathrynDianne
      @CathrynDianne 3 роки тому

      I FORGOT ABOUT SPUD

    • @AJ-pu9jq
      @AJ-pu9jq 3 роки тому

      What the fuck idk he was in a movie

    • @AL3XlS_
      @AL3XlS_ 2 роки тому +1

      @@AJ-pu9jq he started as an actor. He was in X-Men Origins Wolverine as his first gig. Then did the Spud trilogy. Recently he got back into acting. 3 years ago he was in Boy Erased and was nominated for a Golden Globe. He wrapped up filming another movie a few months ago which I'm pretty sure he has a big character in. Not sure if he's the main character or a big supporting act.

  • @kawanatengo9474
    @kawanatengo9474 3 роки тому +180

    bestie the way you pronounce "influencer" sounds like the italian word for "flu" and i'm here for it

    • @sjwells04
      @sjwells04 3 роки тому +36

      Influenza lmaoooo

    • @sourpatchstarkids
      @sourpatchstarkids 3 роки тому +37

      oh didn’t you know? michael the microphone is in fact italian

    • @leafletanon
      @leafletanon 3 роки тому +2

      influensa omg

    • @kawanatengo9474
      @kawanatengo9474 3 роки тому +16

      @@sourpatchstarkids of course, we all know his name's actually michele microfono

  • @asally9782
    @asally9782 3 роки тому

    This is phenomenal, this kind of content from you? Iconic.

  • @bojans04
    @bojans04 2 роки тому

    this is easily my favorite channel rn thank you Mike

  • @crazykenna
    @crazykenna 3 роки тому +64

    I remember the first time I felt old was when a bunch of vine stars showed up at an awards show and I didn’t recognize any of them. But now that you talk about all of these people on TikTok making music and I don’t recognize any of them I feel like a certified Internet Grandma. This is the true Millennial/Gen Z divide.

    • @gabrielaharries8149
      @gabrielaharries8149 3 роки тому +3

      i remember watching troyes videos on youtube, but have no idea who these people from tiktok are

  • @Sherpai123
    @Sherpai123 3 роки тому +716

    I think Corpse's career is also interesting considering his single hit gold today without there being a big label involved

  • @yourambitioniskey
    @yourambitioniskey 3 роки тому +5

    im honestly surprised that james charlie hasn't threatened us with his own drop

  • @aislinnmcburney980
    @aislinnmcburney980 3 роки тому

    I loved this video so much these kinda videos are my absolute favourite.